Sponsorship and Advertising Opportunities Season 2016 - Macclesfield Rugby … · 2018-07-20 · %...

Macclesfield Rugby Union Football Club Ltd

Season 2016 - 2017 Sponsorship and Advertising Opportunities


Who are The Blues?


The result of 139 years of Rugby Football in Macclesfield

Putting the Macclesfield brand on the map


PPrevious 2014 National Two North Champions Targeting a return to National League One

National 2 North Champions and Cheshire Champions

Season 2016/2017 playing in National 1


PPerspective Macclesfield are one of the most successful Rugby Clubs in England with over 600 playing members and 2,000 members in total. This season The BLUES are playing in National One against some of the oldest and most famous rugby clubs in England, including Richmond, Blackheath, Coventry, Mosley, Rosslyn Park and local rivals Fylde. This season they have a strong squad to be competitive in the third tier. The BLUES are the biggest and most successful team in the area punching well above their weight and putting Macclesfield on the map. The Club operates on a tight budget but has plans to become a sporting centre of excellence within the North of England.


SSuccess The Facilities A modern large Clubhouse with excellent facilities and two corporate hospitality suites with direct access to a seated, covered stand. A 3rd generation, all weather, fully floodlit training pitch Eight rugby and football pitches All contained within 23 acres of green-belt The Teams 4 Senior Squads including The Blues 1 Youth Team Squad 3 Junior Team Squads 7 Mini Team Squads 3 Youth Football Squads A strong and experienced team of coaches, managers, operational team and Board of Executive Directors.


Sports sponsorship market overview


88 out of 10 UK consumers are interested in sport


115% Of all UK adults pay to watch live

sports at a venue


SSports sponsorship growth

-5

-4

-3

-2

-1

0

1

2

3

% g

row

th

Total Ad Market Sports SponsorshipWith the UK economy coming out of recession, marketing budgets are being squeezed. However despite the ad market being down 4.1% year on year across the same period sports sponsorship showed a growth of 2.1 % ,

up to £486 million


MMarket size & forecast

0

100

200

300

400

500

600

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

£m

UK sports sponsorship market value and forecast, 2004-14

Source: Ipsos MORI Sportscan/Mintel

Key points •  UK sports sponsorship

continues to grow year on year as marketers see the value of brand impacts with their audiences.

•  P&G reported a $500m benefit from 2012 London Olympics.

•  2015 is predicted to see growth continue to rise.

•  Mediacom’s White Paper reports consumers support sponsors, they understand its about contributing to the fan’s experience and enjoyment.

•  Sponsorship can work at all levels within the community.


SSponsorship Brand Recognition

Source: Ipsos MORI Sportscan/Mintel

0 5 10 15 20 25 30 35 40 45 50

No correct matches

Carnegie/Rugby League Challenge Cup

HiQ/British Touring Cars Championship

Aegon/Queens Club (tennis) Championships

White & Mackay/Premier League Darts

Volvo/World Matchplay Golf Championship

Engage/Super League

Aviva/UK Athletics

Totesport/Cheltenham Gold Cup

Guinness/Rugby union Premiership

Npower/England cricket test matches (home)

John Smith's/The Grand National

RBS/Six Nations Championship

O2/England rugby union team

Samsung/Chelsea FC

Carlsberg/Liverpool FC

Emirates/Arsenal FC

AIG/Manchester United

% of respondents

Key points •  Sponsorships of three of the

‘top four’ English football clubs achieve recognition levels of around four in ten sports fans or higher

•  Recognition of Npower’s sponsorship of England cricket test matches can be expected to rise significantly during and in the immediate aftermath of the 2009 Ashes series

Base: 1,718 internet users aged 16+watch at least one sport on TV or in person


TThe key sports for sponsorship Most sponsored sports in the UK


RRugby Union attendance audience profile

Source TGI Q2 2013

0

10

20

30

40

50

60

70

80%

pai

d to

wat

ch R

ugby

Uni

on L

ive

MenWomen

ABC1C2D

E15

-2425

-3435

-4445

-5455

-64 65+

Rugby Union delivers a hard to reach upmarket older audience with a male skew.

77% of the match going audience are ABC1


RRugby Fans are most likely to believe that sponsors can add something to their teams performance!


Advertising & Sponsorship Opportunities 2016 - 2017


WWhat’s in it for the Advertiser? The Audiences A growing audience - the professional league s average attendance has more than doubled in the past 10 years and is predicted to continue to grow further in the coming years. During each season there are thousands of players, supporters and families that attend Priory Park. The Club is constantly used for weekly fixtures, representative matches and community functions. The audience of rugby players and supporters is one of the most sought after by marketers of premium products – 77% ABC1 Male Adults. Besides this audience the Club s Mini and Junior section benefits from a thousand parents visiting the Club and watching their children at Priory Park - every week! These unique audiences, presented in a sporting environment, create an opportunity for partnerships to foster between the BLUES brand and a Company s brands - sharing their values.


WWhat s in it for the Advertiser? A part of the community The strong communities within rugby clubs and rugby s sporting ethic position it outside other sports. Sponsorship Manager at Guinness, said rugby has a lot of values you want to bring

to your products . The Club is used constantly for a variety of activities besides club games, plus major rugby competitions and festivals including England and County Championship games. This audience starts with players from 4 years of age to 60 years of age; all the visiting supporters plus the corporate activity that takes place at the Club throughout the year.


MMatch day sponsorship opportunities Matchday sponsor - £500 + VAT •  Exclusive use of the Presidents Suite •  Buffet for 25 guests inclusive of price •  Five bottles of complimentary house wine •  Private bar facilities (drinks to be paid for!) •  Complimentary match day programmes for your guests •  Reserved seats in the stand •  Headlined on the programme cover •  PA announcements, before, during and after the match. •  Opportunity to utilise your advertising banners at entrance to ground and on spectator banking Matchball sponsor - £200 + VAT •  Acknowledgment in key position in programme for the game •  Acknowledgment over PA system at the game •  Guest of Club for either a pre-match meal or buffet •  Frame commemorative picture of a Match Ball presentation

Friends of Macclesfield Lunch sponsor - £200 + VAT •  Acknowledgment in key position in programme for the game •  Acknowledgments over PA system at the game and lunch •  Big screen presentation throughout lunch Player sponsorship - £200 - £400 + VAT •  Name and company logo with player head shot in matchday programme •  Two free season tickets •  PA announcement every time player scores •  Coverage on Blues TV


OOther sponsorship opportunities Sportsman s Dinner sponsor - £1500 + VAT •  Name on all event literature •  Free table for 10 at dinner •  Prime table position •  Opportunity to advertise on the evening of the event •  Compere announcements Golf Day sponsor - £500 + VAT •  Name on all event literature •  Opportunity to advertise around the course •  Opportunity to advertise at presentation dinner •  Free team in the competition

Players Dinner - £500 + VAT •  Name on all event literature •  Free table for 8 at dinner •  Prime table position •  Opportunity to advertise on the evening of the event •  Compere announcements


First team post pads - £1500 (plus production costs) •  4 post pads, 6 high by 16 face pad, printed on all 16 faces •  14 touchline pole protectors 4 high by 4 face pad, printed on all 56 faces •  Permanently erect touchline pole flags, printed on all 28 faces.

AAdvertising opportunities - outdoor Perimeter boards - £350 to £500 •  Price dependent on position •  10 by 2.5 hung over perimeter railings around 1st team pitch. (production cost not included

Floodlight column - £500 per column 10 by 2 board situated high up column (production cost no included) •  Four available

Freestanding large format - £700 •  10 by 4 board displayed opposite main stand overlooking 1st team pitch. (production cost not included) Xtra large format - £1,000 •  16 by 4 board displayed anywhere around the ground. (production cost not included)

All prices subject to VAT

ADVERTISE HERE


AAdvertising programme All home games throughout the season •  Full page - £350

•  Outside Back - £450

•  Inside Back - £400

•  Inside Front - £400

•  Team page – £300

•  Half page - £200

•  One off flyer inserts - £100 All prices subject to VAT


BBLUES TV GOES VIRAL! Blues TV has been a great success, with videos featuring on England Rugby and BT Sport. •  10 minute weekly TV programmes. •  Highlights of all home and away games, plus special features. •  Post match interviews and behind the scenes. •  40 programmes throughout the season. •  Viewed via: www.Macclesfieldrugby.co.uk and https://www.youtube.com/channel/UC62kn4YjWWILq5Aofq2Oiiw •  4 advertising opportunities from £250 to £1,600 per season •  Unique local advertising opportunity. •  CALL ME NOW! David Wilkinson 07836558474



OOnline Advertising After creating awareness of your brand via the sponsorship and advertising opportunities at Priory Park; our website can link your prospective customers directly to your website. The website is visited weekly by a core BLUES rugby audience with over 10,000 page visits per month. Home Page Large Solus Rectangular Ad £70 per month Other Pages Large Solus Rectangular Ad £50 per month Business Listing £200 per year A Business Listing Page allows for 800 words, 3 images and up to 5 links. Banner Ads £100 per year The Banner Ads consist of your company logo that scrolls on the Home Page


NEW DYNAMIC WEBSITE LAUNCHES

SEPTEMBER 2016


Mulberry Membership includes membership for the year, 8 season tickets, your

name on ‘The Silk Club Corporate Boards’, a website

Business Package, a Pitch-side Adboard, 2 Pre Match Lunches for 8 and 2 International tickets

– plus your unique Limited Edition Silk Club Tie.

£1590 + VAT or £132.50 + VAT per month

Jacquard Membership includes membership for the year, 2 season tickets, your

name on ‘The Silk Club Corporate Boards’ and

match-day programmes, a website Business Package, a

Pitch-side Adboard - plus your unique Limited Edition

Silk Club Tie.

£895+ VAT or £74.58 + VAT per month

SILK CLUB MEMBERSHIP SILK CLUB CORPORATE MEMBERSHIPS

In 1874 our great game of rugby was first played in Macclesfield against local towns, before joining forces with, what is now, Macclesfield Town FC. In 1927 our club was re formed, and has been growing ever since. Today hundreds of people of all ages enjoy playing rugby at Priory Park and hundreds more love to watch our number one team THE BLUES. To help our members and Sponsors enjoy the Club and the rugby experience, to the utmost, we have created a range of memberships as part of the new MRUFC Silk Club Membership. We played our first game of rugby in Macclesfield when the town was renowned for its Silk; to commemorate our heritage we have now created a limited number of special silk ties for our new Silk Club Members. These are the membership categories:

The Silk Club Membership Ties are made from 100% silk,

jacquard woven by Club sponsor RA Smart of

Macclesfield. The RRP for these exclusive

ties is £135.00


BBe part of a Successful, Local, National, Rugby

Team…


…be part of the BLUES


For more information or to tailor a package contact: David Wilkinson, Commercial Director

07836558474 [email protected]

Sponsorship and Advertising Opportunities Season 2016 - Macclesfield Rugby … · 2018-07-20 · %...

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