Number of Pubs

Catchment Adults 18+

Catchment Adults 18+ Per Pub

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Great Pub Great Food Gold 3,165 40.6 139 7,543 33.6 115 17,825 24.7 85

Great Pub Great Food Silver 3,452 44.3 96 11,787 52.6 114 32,712 45.4 99

Mainstream Pub with Food - Suburban Value 6,616 84.8 153 19,619 87.5 158 55,701 77.2 139

Mainstream Pub with Food - Suburban Aspiration 5,923 75.9 205 11,925 53.2 143 27,281 37.8 102

Mainstream Pub with Food - Country Value 18 0.2 2 214 1.0 8 4,940 6.8 55

Mainstream Pub with Food - Country Aspiration 673 8.6 70 1,872 8.3 67 6,923 9.6 77

Bit of Style 4,792 61.4 246 8,717 38.9 156 16,537 22.9 92

YPV Mainstream 55 0.7 35 128 0.6 28 572 0.8 39

YPV Premium 2,067 26.5 397 3,419 15.2 228 5,172 7.2 107

Community Wet 1,914 24.5 79 8,809 39.3 127 30,099 41.7 135

Total 18+ Population in Catchment 7,800 22,420 72,122

ABC1 101 99 92

C2DE 99 102 109

Standard Catchment Pub

Channel Index

Per Pub Analysis1 Mile Catchment Mosaic Profile

Social Grade Index

Index

46.5

% Index

47.6

72,122

53.5

0.5 Mile Catchment

%

52.4

390 1,361

Index

Index%

10 Minute DT Catchment

0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment

Index

1 Mile Catchment

49.1

50.9

Pub Catchment Report - LU6 1HX

H Aspiring Homemakers O Rental Hubs F Suburban Stability

975

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

20

7,800

5323

22,420

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Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015

Catchment Mosaic Groups

Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area

A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security

F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters

K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs

Site Catchment

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Mosaic Type ProfileCatchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+% Mosaic Type Profile

Catchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+%

A01 World-Class Wealth 0 0.0 0 0.0 0 0.0 I36 Solid Economy 340 4.4 1,435 6.4 6,036 8.4

A02 Uptown Elite 0 0.0 0 0.0 2 0.0 I37 Budget Generations 0 0.0 104 0.5 1,399 1.9

A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 0 0.0 0 0.0 1,172 1.6

A04 Metro High-Flyers 0 0.0 0 0.0 0 0.0 I39 Families with Needs 0 0.0 486 2.2 1,519 2.1

B05 Premium Fortunes 0 0.0 0 0.0 11 0.0 J40 Make Do & Move On 0 0.0 36 0.2 234 0.3

B06 Diamond Days 44 0.6 55 0.2 601 0.8 J41 Disconnected Youth 55 0.7 128 0.6 572 0.8

B07 Alpha Families 18 0.2 246 1.1 1,331 1.8 J42 Midlife Stopgap 679 8.7 912 4.1 3,763 5.2

B08 Bank of Mum and Dad 314 4.0 635 2.8 1,185 1.6 J43 Renting a Room 24 0.3 24 0.1 110 0.2

B09 Empty-Nest Adventure 86 1.1 460 2.1 1,264 1.8 K44 Inner City Stalwarts 0 0.0 0 0.0 0 0.0

C10 Wealthy Landowners 0 0.0 1 0.0 954 1.3 K45 Crowded Kaleidoscope 0 0.0 0 0.0 0 0.0

C11 Rural Vogue 0 0.0 0 0.0 69 0.1 K46 High Rise Residents 0 0.0 0 0.0 0 0.0

C12 Scattered Homesteads 0 0.0 0 0.0 0 0.0 K47 Streetwise Singles 7 0.1 122 0.5 516 0.7

C13 Village Retirement 0 0.0 3 0.0 1,178 1.6 K48 Low Income Workers 0 0.0 0 0.0 87 0.1

D14 Satellite Settlers 0 0.0 1 0.0 1,400 1.9 L49 Dependent Greys 136 1.7 136 0.6 396 0.5

D15 Local Focus 0 0.0 0 0.0 793 1.1 L50 Pocket Pensions 193 2.5 328 1.5 832 1.2

D16 Outlying Seniors 0 0.0 0 0.0 355 0.5 L51 Aided Elderly 249 3.2 536 2.4 553 0.8

D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 20 0.3 539 2.4 1,901 2.6

E18 Legacy Elders 165 2.1 317 1.4 588 0.8 L53 Seasoned Survivors 0 0.0 0 0.0 750 1.0

E19 Bungalow Heaven 18 0.2 173 0.8 1,055 1.5 M54 Down-to-Earth Owners 0 0.0 164 0.7 486 0.7

E20 Classic Grandparents 1 0.0 835 3.7 2,365 3.3 M55 Offspring Overspill 170 2.2 528 2.4 2,002 2.8

E21 Solo Retirees 88 1.1 1,313 5.9 4,038 5.6 M56 Self Supporters 142 1.8 171 0.8 732 1.0

F22 Boomerang Boarders 52 0.7 1,271 5.7 1,617 2.2 N57 Community Elders 0 0.0 0 0.0 1,816 2.5

F23 Family Ties 197 2.5 1,578 7.0 4,154 5.8 N58 Cultural Comfort 0 0.0 0 0.0 848 1.2

F24 Fledgling Free 0 0.0 37 0.2 159 0.2 N59 Asian Heritage 0 0.0 0 0.0 2,512 3.5

F25 Dependable Me 30 0.4 257 1.1 767 1.1 N60 Ageing Access 12 0.2 12 0.1 91 0.1

G26 Cafés and Catchments 119 1.5 167 0.7 178 0.2 O61 Career Builders 27 0.3 27 0.1 213 0.3

G27 Thriving Independence 211 2.7 436 1.9 1,194 1.7 O62 Central Pulse 0 0.0 0 0.0 0 0.0

G28 Modern Parents 0 0.0 79 0.4 356 0.5 O63 Flexible Workforce 0 0.0 84 0.4 477 0.7

G29 Mid-Career Convention 27 0.3 664 3.0 1,633 2.3 O64 Bus-Route Renters 1,977 25.3 3,202 14.3 4,234 5.9

H30 Primary Ambitions 2,194 28.1 3,649 16.3 7,047 9.8 O65 Learners & Earners 0 0.0 0 0.0 0 0.0

H31 Affordable Fringe 19 0.2 219 1.0 1,893 2.6 O66 Student Scene 0 0.0 0 0.0 0 0.0

H32 First-Rung Futures 95 1.2 318 1.4 632 0.9 U99 Unclassified 1 0.0 83 0.4 143 0.2

H33 Contemporary Starts 0 0.0 513 2.3 1,183 1.6 Total 7,800 22,420 72,122

H34 New Foundations 0 0.0 3 0.0 265 0.4

H35 Flying Solo 90 1.2 133 0.6 461 0.6

1 Mile

Catchment

10 Minute DT

Catchment

Adults 18+ by Mosaic Type in Each Catchment

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

0.5 Mile

Catchment

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0115 968 5099

● Supporting kids can cause money strains

● Technology for entertainment

● Families with children

● Renting from social landlord

● Pockets of social housing

● Lower wage service roles

● Relatively stable finances

● Small bills can be a struggle

● Elderly singles

● Small private pension

● Long length of residence

● Own a suburban semi or terrace

● Keep bills down by turning things off

● Don't like new technology● Sourced mobile on Internet

● Parents aged 41-55

● Aged 25 to 40

● Living alone or sharing

● Rent lower value flats, often 1 bed

● Often live near main roads

● Further from central amenities

● Cohabiting couples with children

● Aged 26-45

● Good household incomes

● Own with a mortgage

● 2 or 3 bedroom terraces or semis

4. I36 Solid Economy

Stable families with children renting better quality homes from social landlords

● Family neighbourhoods

Top 5 Mosaic Types

Forward-thinking younger families who sought affordable homes in good suburbs which they may

now be out-growing

Singles renting affordable private flats away from central amenities and often on main roads

If you do not have log in details for Segmentation Portal then please contact the

Active families with teens and adult children whose prolonged support is eating up household

resources

Full visualisation of all types and groups are available in Segmentation Portal:

● Own semi or detached homes

● Adult children at home, often students

● Also have a child under 18

1 Mile Catchment Mosaic Type Visualisation

3. F23 Family Ties

2. O64 Bus-Route Renters

1. H30 Primary Ambitions

www.segmentationportal.com

5. E21 Solo RetireesSenior singles whose reduced incomes are satisfactory in their affordable but pleasant owned

homes

Experian Copyright 2016 4

Source: CGA 2016

Competitor Map Top 20 Nearest Competitors

Order Outlet Name Operator

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 19

20

Greene King

Independent Free

Enterprise Inns

Wellington

Unknown

Unknown

Independent Free

Enterprise Inns

Pheasant

Star & Garter

First & Last

Greyhound

Norman King

Wheatsheaf

Froth N Elbow

McGowan Irish Bars

Star Pubs & Bars

Punch Pub Company

Independent Free

Tattershall Castle Group

*Other Small Retail Groups

Independent Free

Unknown

B & T Brewery

Independent Free

Wetherspoon

Independent Free

Gary Cooper

Cookies & Cream

White Swan

Plume Of Feathers

Victoria

Saracens Head

Globe

Hq Sports Bar

White Horse

Crown Inn

Nags Head

Cross Cafe

Old Sugar Loaf

0.2

0.2

Distance From

Site (Miles)

0.0

0.0

0.0

0.0

2.0

Drivetime from

Site (Minutes)

0.5

0.3

0.3

0.3

0.3

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0.2

0.2

0.4

0.5

0.0

0.1

0.1

1.2

0.9

1.9

2.7

1.6

Competitor Map and Report

2.0

0.9

0.9

0.9

1.5

0.5

0.9

1.4

0.9

1.2

1.3

1.3

1.3

1.2

Pubs Catchment Site

Experian Copyright 2016 5