SplunkLive! Frankfurt 2017 - Vodafone
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Transcript of SplunkLive! Frankfurt 2017 - Vodafone
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Continuous Product Improvement Using
Splunk 28.03.2017 / Eugen Rogoza
Vodafone C1
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• Model Year 1982• Integration Lead / Data Analyst at Vodafone
Group (Düsseldorf)– mCommerce (Consumer Products & Services)
• Splunk user (not admin)– Experience: 3.5 years– “Splunk Knowledge Manager” certification
• Second time at a Splunk event in DE– This time as a presenter
Your speaker
Vodafone C1
Eugen Rogoza
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Use-case Outline
Vodafone Wallet
SMAPI (Service Management API)
Hyperfunnel
The Data
The Insights
The Product
Vodafone C1
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The Product:Vodafone Wallet
Vodafone C1
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Vodafone Wallet – What is it?
Vodafone C1
• Android application• Container for storing virtualized cards
and using them• Enables contactless payments (NFC)
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NFC payment ecosystem
Vodafone C1Source: https://www.priv.gc.ca/en/opc-actions-and-decisions/research/explore-privacy-research/2013/mp_201306/?wbdisable=true
• MNO - Mobile Network Operator
• TSM – Trusted Service Manager• POS – Point Of Sale
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Vodafone Wallet – Registration and provisioning (1/3)
Vodafone C1
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Vodafone Wallet – Registration and provisioning (2/3)
Vodafone C1
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Vodafone Wallet – Registration and provisioning (3/3)
Vodafone C1
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The Data: Service Management API (SMAPI)
Vodafone C1
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Service Management API (SMAPI)
Vodafone C1
• Software agent embedded into the APK• Generates user activity events (e.g. button taps)• Sends events to the central collector via cellular data
network or WiFi• Central collector ingests events into Splunk
Central event
collectorWallet APK
SMAPIlibrary
HTTP/JSON
JSON
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How it looks like in Splunk: Example SMAPI event
Vodafone C1
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The Insights
Vodafone C1
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What is a funnel?
Vodafone C1Source: https://blogs.adobe.com/digitalmarketing/search-marketing/leveraging-incremental-conversion-rates-to-take-control-of-sem-performance/
• Graphical representation
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Vodafone C1
Funnels in Splunk
!
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Vodafone C1
!
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Vodafone C1
!
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Splunk enables these Hyperfunnel features
Vodafone C1
• Automatic calculation and correlation (incl. conversion rates, gaps)• Trend graphs with alarms/notifications attached • Dynamic parametrization and filtering via dashboard
selectors• Per-record view of the underlying data• Arbitrary time ranges (incl. realtime)• Automatic delivery via PDF, E-mail or any other custom
action that Splunk supports• Fast calculations despite large data volume
(summarization)
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Thank you
Vodafone C1