Pioneers of Social TV

Acquisition Opportunity

www.splashcastmedia.com

The “House” Social TV Application (in partnership with Hulu)

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SplashCast Assets Represent Speed to Market OpportunitySplashCast Assets Represent Speed to Market Opportunity

• Patented Social TV technology› In development since 2006 (patents filed in Oct, 2006)› Used to increase online video ad revenue by more than 50%› Used to increase online video ad revenue by more than 50%› Proprietary video content management system and ad server (CMS)› Proprietary Social TV application framework

• Facebook and MySpace distribution platform› 4.5M monthly unique users on music network, launched 24 months ago› 1.5M monthly unique users on TV network, launched 6 months ago› TV network has been 100% sold out since it launched› TV network has been 100% sold-out since it launched

• Premium content partnerships with Hulu.com and Sony BMG

• Top-tier advertisers include Nissan, LG, Fox, Right Guard and Nike

• Highly talented and experienced product engineering team open toHighly talented and experienced product engineering team open tocontinuing with the business, if acquirer wishes› Michael Berkley, Founder and CEO (QMIND, Kaiser Permanente)› Brock Henderson, Co-Founder and CTO (QMIND, Knowledge Learning Corp.)› Tom Turnbull, Vice President, Business Development (CarsDirect, BizBuyer.com)

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The Social TV PlatformThe Social TV Platform

• The Social TV platform distributes premium video in Facebook and MySpace

• Easy front-end Flash integration; easy XML & RSS back-end integrationEasy front end Flash integration; easy XML & RSS back end integration

• The platform uses technology based on first-ever “video-time” (asynchronous) chat technology, resulting in:› Longer session times per viewer› More return visits per viewer› More viral sharing per viewer› More revenue per viewer› More revenue per viewer

Proven Superiority• 40% longer session times than

Hulu.com

• Very high CTR: 3.0% ad interaction per session

• 100% sold out to top brand• 100% sold out to top brand advertisers

SplashCast’s The Office social TV application in Facebook and MySpace

The Social TV PlatformThe Social TV Platform

ChatterVideo-time (asynchronous) chat. See friends’ comments moment-by-moment in the video.

Publishing to Status Streams and News FeedsPost videos, reviews, comments, chatter, poll questions, and your fan ranking, etc to your Facebook, Twitter, and MySpace status streams.

Games & Virtual CurrencyPlay fun games tied to video content and earn (or buy) currency to increase your fan ranking.

Audience Reaction Maps

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Audience Reaction MapsView the good and bad parts in an episode via the audience reaction graph and meter.

SplashCast Social TV NetworkSplashCast Social TV Network

• SplashCast’s own media network features primetime TV episodes from NBC, Fox, ABC and music videos from top musical acts from Sony BMG

• There are 6M monthly unique users across SplashCast’s 150+ television• There are 6M monthly unique users across SplashCast s 150+ television and music network, distributed within Facebook and MySpace› 1.5M monthly unique TV users, from 300,000 application installs

• TV network has been 100% sold-out since its Jan, 2009 launch

• SplashCast’s media network includes 40 prime time TV applications and 135 music applications leveraging SplashCast’s Social TV technology distributedmusic applications, leveraging SplashCast s Social TV technology, distributed in Facebook and MySpace

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SplashCast Attracts SplashCast Attracts TopTop--Tier Content Partners & AdvertisersTier Content Partners & Advertisers

Advertisers

Nissan

Content Providers

Hulu (NBC Fox ABC)

Agencies

OMDNissanInfinitiDial Soap

Hulu (NBC, Fox, ABC)

Sony BMGFuel TV

OMDUniversal McCannInitiativep

Jack In The BoxDr. Pepper

Universal Music GroupWarner Brothers

MoxieWieden + Kennedy

GatoradeSony ElectronicsLG

EMINPRFox News

RazorfishMindshareTequilaLG

Fox EntertainmentTHQ

Fox News CBS (pending)

MTV Networks (pending)

TequilaMOne

NikeRed BullQuiksilver

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SoldSold--out Rich Media Ad Product for Social Networksout Rich Media Ad Product for Social Networks

Key Testimonials and Metrics

• “Top performing publisher ad product”• Top performing publisher ad product› Apollo Interactive, representing Jack In The Box

• “Best social network ad product”p› OMD, representing Nissan and Infiniti

• Number of ad campaigns: 9 (since Jan 1, 2009)

• Repeat advertisers: Nissan and Infiniti(since Jan 1, 2009) Right Guard’s Micro-Site in The Simpsons TV Application

( t l CTR 4%)

• Average time spent in application: 15 min

30

(actual CTR was > 4%)

• Average brand impressions per session: 30

• Effective CPM (session basis): $90

• Effective CPM (ad unit basis): $36

Key Operating Metrics for TV NetworkKey Operating Metrics for TV Network

Current

• Total applications: 35• Monthly unique users: 1,500,000 (users who load a page that contains an app)

• Monthly active users: 208,000 (users who interact with an app)

• Monthly sessions: 372,800 (generated from monthly active users)

• CTR to branded micro-site: 3%• Branded micro-site sessions: 11,184Branded micro site sessions: 11,184• CPC to branded micro-site: $3.00• Monthly revenue: $33,552

Targets (projections for Oct 1, 2009)

• Monthly active users: ` 1,000,000 (via implementation of “viral loop” features)

• Monthly sessions: 3,000,000 (via optimization of engagement features)

• Monthly revenue opportunity: $270,000

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Key Competitive AdvantagesKey Competitive Advantages

• Over 15 years of IP development experience

• Patents filed in 2006, before competition had incorporated

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Product RoadmapProduct RoadmapSplashCast Content Management System (CMS)

• An end-to-end online video

SplashCast Content Management System (CMS)

“White label” solutionAn end to end online video management and publishing platform for online video distributor

S l hC t’ S i l TV d• SplashCast’s Social TV and advertising features can be integrated into any destination video site or social networksocial network

SplashCast Social TV Player

Open API platform• Open up Social TV framework allowing

3rd party Flash developers to build Social TV plug-ins that snap into the SplashCast white label player

• SplashCast provides an API that shares current video data (includingshares current video data (including current time and nav control), current user data, and current advertiser data 9