Spider Report: #SAP #SuperBowl Sponsorship Twitter #spiderQube Analytics & Statistics
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Profiles Profiles 485 485 Posts Posts 981 981 Storage Storage 0.05% 0.05% *1,000,000 limit (upgrade) Male Female Commercial Posts Scanned Posts Scanned 1,051 1,051 People Hours People Hours 2.92 2.92 People Hour Value People Hour Value $72.99 $72.99 *$25 per hour. Newbie 55.25% Emerging 9.68% Rising 12.74% Leader 17.94% Star 1.63% Powerhouse 0.20% Superstar 2.55% Newbie Powerhouse Positive Negative Project: SBinsights Date Created: Jan 30, 2014 2:52pm Last Processed: Feb 03, 2014 4:50pm Project Analytics Project Analytics Statistics Statistics Gender/Type Analysis Gender/Type Analysis Efficiency Efficiency 46% 46% Productivity Productivity Ranking Ranking Sentiment Sentiment Hashtag Web (top 7) Hashtag Web (top 7) Geography Geography (top 7 self reported) (top 7 self reported)
description
We tracked #SAP during the Super Bowl to see the community around their sponsorship Twitter assets #SBinsights @SAPsports. We indexed 981 posts that hit our contextual conversation targeting criteria & extracted 485 unique profiles into a searchable social database that keeps growing and compiling statistics. The reports shows all the hashtag and user data weighted and users ranked by contextual influence. http://spiderQube.com
Transcript of Spider Report: #SAP #SuperBowl Sponsorship Twitter #spiderQube Analytics & Statistics
ProfilesProfiles485485
PostsPosts981981
StorageStorage0.05%0.05%
*1,000,000 limit(upgrade)
Male Female Commercial
Posts ScannedPosts Scanned1,0511,051
People HoursPeople Hours2.922.92
People Hour ValuePeople Hour Value$72.99$72.99
*$25 per hour.
Newbie 55.25% Emerging 9.68% Rising 12.74% Leader 17.94% Star 1.63%Powerhouse 0.20% Superstar 2.55%
Newbie PowerhousePositive Negative
Project: SBinsights Date Created: Jan 30, 2014 2:52pm Last Processed: Feb 03, 2014 4:50pm
Project Analytics Project Analytics
StatisticsStatistics Gender/Type AnalysisGender/Type Analysis EfficiencyEfficiency 46%46% ProductivityProductivity
RankingRanking SentimentSentiment
Hashtag Web (top 7)Hashtag Web (top 7) Geography Geography (top 7 self reported)(top 7 self reported)
#sbinsights (532)#superbowlxlviii (139)#superbowl (139)#sb48 (114)#sap (98)#awesome (34)#analytics (33)#nfl (28)#sbblvd (19)#branding (10)#proud (9)#ff (8)#nflstatszone (7)#sapstatszone (7)#sb2014 (6)#technology (5)#biggame (5)#saplumira (4)#sbinsigh (4)#rams (4)#socialmedia (4)#oliverbierhoff (4)#hof (4)#sapinsights (4)#sp (3)#nflhonors (3)#nyc (3)#sb (3)#timessquare (3)#sbinsig (3)#broncos (3)#cloud (3)#eyeball (3)#dataviz (3)#ad (2)#saphana (2)#sb50 (2)#singapore (2)#puremagic (2)#safety (2)#retirement (2)#radiorow (2)#exss (2)
@sapsports (749)@sap (388)@jbecher (352)@mlstadium (151)@marshallfaulk (94)@sapanalytics (64)@seahawks (53)@superbowl (29)@sapcloud (28)@hawkblogger (28)@espn (27)@billrmcdermott (24)@nfl (24)@ebutler17 (20)@sylvie75015 (20)@henrikwagner73 (19)@jennbrown (19)@mikegolz (19)@cgodek (17)@osiumenyiora (17)@tchrisburton (16)@william (15)@cnn (13)@larryfitzgerald (13)@sapnews (12)@d (12)@sapnorthamerica (10)@s (10)@newday (10)@emccorp (10)@timoelliott (10)@brunomars (10)@successfactors (9)@bonrichs (9)@antoniopierce (9)@alexisglick (9)@broncos (9)@johnmayer (8)@sapbiztrends (8)@justintucknyg91 (8)@sapservices (6)@mimi (6)@ariba (6)
Active HashtagsActive Hashtags Active MentionedActive Mentioned
#topplays (2)#fpoy (2)#superbowlblvd (2)#superbowl48 (2)#lit (2)#love (2)#clo (2)#nflho (2)#nflhonor (2)#mclarenmp429 (2)#me (2)#bigdata (2)#ui5 (1)#turntup (1)#tv (1)#waitbetter (1)#sportsbiz (1)#transitbowl (1)#tgifgameday (1)#television (1)#data (1)#supe (1)#scn (1)#seahawks (1)#sports (1)#whosgonnawin (1)#sapstats (1)#innovation (1)#honorchriskyle (1)#headphones (1)#girls (1)#giants (1)#free (1)#family (1)#esaawards (1)#emcelect (1)#emc (1)#csonka (1)#blowout (1)#laduma (1)#legionofboom (1)#manhattan (1)#sapgobig (1)#sapanal (1)#sabrina (1)#s (1)#runbetter (1)#pritcluster (1)#prisit (1)#peytonmanning (1)#mynewradioshack (1)#midtown (1)#mercurymorris (1)#marshallfaulk (1)#beastmode (1)
@runbetterjk (6)@saplumira (6)@briangainor (6)@sapcommnet (6)@jamesbmunson (5)@kenpaul (5)@antoniopkercefollow (5)@shawnprice1000 (5)@asug (5)@flo (5)@tiffanyq (5)@cbjorlin (4)@julieknight (4)@49ers (4)@jos (4)@heikefiedlerphe (4)@genyouthnow (4)@pulpmyfiction (4)@kensaul (4)@applebyj (4)@dfb (4)@forbes (4)@sapspo (3)@sapmobile (3)@mclarenf1 (3)@kurt13warner (3)@rayrice27 (3)@almaguaz (3)@abroskinadiana (3)@sapsocialod (3)@ryanmarketing13 (3)@gregjennings (3)@hreiter (3)@billrmcder (3)@thehartley (3)@broncosthan (3)@eyeballnyc (3)@gmrmarketing (3)@johnelway (3)@erinmcgee20 (2)@tpowlas (2)@sapextremesail (2)@rhcpfansite (2)@darrenrovell (2)@earl (2)@redskins (2)@nxd4b (2)@sapinsider (2)@sapinsiderken (2)@wipwingbowl (2)@sapanalyticsapj (2)@sapanaltyics (2)@sapana (2)@weschatham (2)@waltthurm3 (2)@petecarroll (2)@p (2)@cctvnews (2)@jensonbutton (2)@anitariegel (2)@tchrisb (2)@jcharles25 (2)@jbshankle (2)@miaipsen (2)@miamidolphins (2)@kevinmagnussen (2)@mmankow (2)@nstevenlucas (2)
@thecraigpowers (2)@aidayang1 (2)@nflfantasy (2)@davidtrites (1)@957thegame (1)@sarahharvey23 (1)@saplifesciences (1)@saptv (1)@tiffanyandco (1)@sdenecken (1)@shannonhoboken (1)@tclark01 (1)@siriusxmnfl (1)@sapcsr (1)@marshall (1)@kj (1)@josephstockemer (1)@jeannieeeee (1)@jacksebbag (1)@hooters (1)@bobbyrne51 (1)@europsponsassoc (1)@enterpriseeff (1)@easterbrookg (1)@birvin (1)@cliffavril (1)@cindyfoxfitness (1)@chrisclemons91 (1)@cheynemitt (1)@alexbogdan2 (1)@airsomers (1)@sapcrm (1)@acws45 (1)@sapapjpartners (1)@adage (1)@aiazkazi (1)@rsherman (1)@kam (1)@radioshack (1)
Total ImpressionsFrom Total Posts:
7,937,682
Total Influence OfThis Group:
4,342,728
Impressions PerPost:
7,553
Average Followers:
8,954
Average Friends:
933
Average Listed:
111
@mention Web (top 7)@mention Web (top 7) Gross Reach And Net AveragesGross Reach And Net Averages
Top ParticipantsTop Participants
Name TweetAngelsTwitter name @TweetAngelsPRLocation Los Angeles, CAAbout We specialize in Targeted Twitter Followers,Facebook Likes, YouTube VIews, IG Followers,LinkedIn Connections, SEO, Google PPC & more!Visit our site today.Status New Followers 103,888 Following 27,537Tweets 20,701 Listed 146
@SAPsports If you want more Twitter followers, Facebook Likes, Youtube Views, Instagram Followers & More. Visit: Tweetangels. com12:11 AM - 31 Jan 2014
TweetAngels @TweetAngelsPR
FollowFollow
Name Larry FitzgeraldTwitter name @LarryFitzgeraldLocation ArizonaAbout WR for the @azcardinals, traveler, student oflife, music lover and fantasy football sophomore.Check out http://t.co/HKNSJE2vpFStatus New Followers 1,652,505 Following 107Tweets 20,982 Listed 11,740
See how @SAPSports is using data to provide fans with awesome#SBInsights -- bit.ly/1hN4kKC11:28 AM - 31 Jan 2014
Larry Fitzgerald @LarryFitzgerald
FollowFollow
YouTube @YouTube
8 RETWEETS 8 FAVORITES
Name SAPTwitter name @SAPLocation GlobalAbout The official Twitter feed of SAP. All Tweets by@SocialKev or @ErinMcGee20 unless otherwisenoted.Status New Followers 101,968 Following 332 Tweets 8,676Listed 1,687
SAP Sports FollowFollow
SuperstarSuperstar
SuperstarSuperstar
SuperstarSuperstar
See what #SAP ambassador @marshallfaulk thinks about this pre-game tradition -- spr.ly/6013e44l6:09 PM - 2 Feb 2014
Retweeted by SAP
SAP Sports @SAPsports
YouTube @YouTube
2 RETWEETS 1 FAVORITE
RT @jbecher: Wow! Check out the @SAP Gate entrance to @MLstadium @SAPsports rocks #SuperBowlXLVIII pic.twitter.com/OySAx1IDM5 > looks awesome!5:48 PM - 2 Feb 2014
Retweeted by SAP
Eileen Butler @EButler17
FollowFollow
21 RETWEETS 8 FAVORITES
Name Ray RiceTwitter name @RayRice27LocationAbout RB for the baltimore ravensStatus New Followers 547,060 Following 630 Tweets 12,087Listed 4,759
Ray Rice @RayRice27
FollowFollow
SuperstarSuperstar
@SAPSports is back with more #SBInsights. Check out today's Super Bowl 48 trending word cloud -- bit.ly/Lsc7Ty12:56 PM - 30 Jan 2014
@RayRice27
YouTube @YouTube
2 RETWEETS 3 FAVORITES
Name Jenn BrownTwitter name @JennBrownLocation JennBrownCollection.comAbout Host @NFLNetwork & @NinjaWarrior John15:12 Be better than you were yesterday.Status New Followers 191,444 Following 705 Tweets 9,801Listed 3,178
Great event today with Eli Manning, @antoniopierce & @osiumenyiora today for @SAPsports [PIC] instagram.com/p/j7mNhiL0V1/5:57 PM - 2 Feb 2014
Jenn Brown @JennBrown
FollowFollow
7 RETWEETS 8 FAVORITES
.@WesChatham and I hanging with Eli Manning after the @SAPSPORTS event #SuperBowlXLVIII instagram.com/p/j7hXVtr0d5/5:15 PM - 2 Feb 2014
Jenn Brown @JennBrown
FollowFollow
1 RETWEET 7 FAVORITES
Name Justin TuckTwitter name @JustinTuckNYG91LocationAbout Official twitter account for pro bowldefensive end #91 Justin Tuck. For media,marketing or charitable inquiries please [email protected] New Followers 190,845 Following 280 Tweets 7,003Listed 1,793
See which Super Bowl team has been making more noise on social media
Justin Tuck @JustinTuckNYG91
FollowFollow
SuperstarSuperstar
SuperstarSuperstar
with #SBInsights from @SAPSports -- bit.ly/L5XHrn #ad4:07 PM - 31 Jan 2014
YouTube @YouTube
7 RETWEETS 5 FAVORITES
@SAPSports has been keeping up with your Super Bowl 48 conversations all week. Here's what fans are saying today: bit.ly/Lsc7Ty #ad4:24 PM - 30 Jan 2014
Justin Tuck @JustinTuckNYG91
FollowFollow
YouTube @YouTube
Name Greg JenningsTwitter name @GregJenningsLocation Minneapolis/KalamazooAbout In every thing give thanks: for this is the willof God in Christ Jesus concerning you. (1Thessalonians 5:18 KJV) #BeGREATStatus New Followers 310,570 Following 161 Tweets 6,143Listed 3,521
Hey guys @SAPSports breaks down which team fans want to see win it all on Super Bowl Sunday. Find out here: bit.ly/1b8FvaX3:05 PM - 31 Jan 2014
Greg Jennings @GregJennings
FollowFollow
1 RETWEET 2 FAVORITES
SuperstarSuperstar
Name Gary PlayerTwitter name @garyplayerLocation South AfricaAbout The Black Knight, Grand Slam Golfer,Philanthropist, Father, Golf Course Designer &Fitness Fanatic. I'm old, get over it.Status New Followers 116,211 Following 1,764Tweets 4,620 Listed 1,157
The @SAP Super Bowl Boulevard reporter tests fans' knowledge of the roman numerals. See the results here: spr.ly/6018e4ck10:06 AM - 2 Feb 2014
Retweeted by Gary Player
SAP Sports @SAPsports
FollowFollow
YouTube @YouTube
3 RETWEETS 2 FAVORITES
Name Marshall FaulkTwitter name @marshallfaulkLocation San Diego, CAAbout Official Twitter page of Marshall Faulk andThe Marshall Faulk Foundation.Status New Followers 211,102 Following 527 Tweets 2,601Listed 1,371
I'll be answering your questions on @SAPSports today at 2pm ET. Send them in using the #SBInsights tag and I'll answer as many as I can.11:58 AM - 30 Jan 2014
Marshall Faulk @marshallfaulk
FollowFollow
2 RETWEETS 2 FAVORITES
Name Christel QuekTwitter name @ladyxtelLocation Singapore & 35,000 feetAbout Leads Content @Twitter for Asia & MENA.Writes @harvardbiz @huffingtonpost. Loves beinggeeky and enjoys fermented grapes. Alwayslearning.Status New Followers 58,521 Following 7,973Tweets 101,059 Listed 1,001
Christel Quek @ladyxtel
FollowFollow
SuperstarSuperstar
SuperstarSuperstar
PowerhousePowerhouse
Another good hashtag to follow - #SBInsights powered by @SAPSports , great work there @jbecher & team. #SB48 12:41 AM - 3 Feb 2014
Name ® LifeTwitter name @AntonioPierceLocation www.hamiltonhonda.netAbout ESPN ANALYST XLII CHAMPION/PRO BOWLLBER. FOLLOW MY LEAD. Shall the Truth be TOLD.Status New Followers 79,903 Following 1,210 Tweets 8,555Listed 1,903
Great event today with Eli Manning, @antoniopierce & @osiumenyiora today for @SAPsports [PIC] instagram.com/p/j7mNhiL0V1/5:57 PM - 2 Feb 2014
Retweeted by ® Life
Jenn Brown @JennBrown
FollowFollow
Name New DayTwitter name @NewDayLocationAbout @ChrisCuomo, @KateBolduan &@MichaelaCNN bring you the latest in news,weather and top stories, 6-9a ET on @CNN.#NewDay http://t.co/eUvliA3Tr0Status New Followers 41,182 Following 1,245Tweets 14,149 Listed 408
Excited to join @CNN @NewDay this morning to make a big announcement with my friends @SAP @SAPsports6:34 AM - 31 Jan 2014
Retweeted by New Day
Alexis Glick @AlexisGlick
FollowFollow
9 RETWEETS 6 FAVORITES
Name GeorgeTwitter name @Flash_George_23Location Los AngelesAboutStatus New Followers 28,022 Following 30,812Tweets 118,279 Listed 11
@SAPSports is back with more #SBInsights. Check out today's Super Bowl 48 trending word cloud -- bit.ly/Lsc7Ty12:56 PM - 30 Jan 2014
Retweeted by George
Ray Rice @RayRice27
FollowFollow
PowerhousePowerhouse
StarStar
StarStar
YouTube @YouTube
2 RETWEETS 3 FAVORITES
Name 95.7 The GAMETwitter name @957thegameLocation San Francisco, Bay AreaAbout 95.7 The GAME The Bay Area's New SoundFor Sports = The Rise Guys, Papa/Lund,Bucher/Towny, Guy Haberman, @Athletics &@Raiders. Text us at 95795.Status New Followers 26,214 Following 20,937Tweets 34,274 Listed 495
At 10:45 catch #HOF RB @marshallfaulk from #RadioRow. He'll be answering tweets on @SAPsports today so holler at him!#SuperBowlXLVIII1:40 PM - 30 Jan 2014
95.7 The GAME @957thegame
FollowFollow
Name SAP CommunityNetworkTwitter name @SAPCommNetLocation Palo Alto, CaliforniaAbout SAP Community Network (SCN) offersorchestrated connections to SAP customers,partners, employees and experts. Tweets by@chrissylaine unless otherwise noted.Status New Followers 32,610 Following 3,535Tweets 12,388 Listed 851
See how SAP is taking fans beyond the numbers to explain the conversation leading to Super Bowl XLVIII: spr.ly/6010eFzu #SBInsights7:26 PM - 30 Jan 2014
SAP CommunityNetwork @SAPCommNet
FollowFollow
5 RETWEETS
StarStar
StarStar
Name SAP AnalyticsTwitter name @SAPAnalyticsLocation Palo Alto, CaliforniaAbout Official Twitter account for analyticssolutions from SAP. We’re all about analytics & thepower of collective insight: #BI #predictive#dataviz #bigdata & moreStatus New Followers 29,979 Following 4,902Tweets 16,555 Listed 1,199
RT @jbecher HUGE thanks to extended team for our unbelievable presence at #SuperBowlXLVIII in NYC. @SAPsports rocks!7:52 AM - 3 Feb 2014
SAP Analytics @SAPAnalytics
FollowFollow
2 RETWEETS 1 FAVORITE
Almost game time! Who's your pick tonight? See which states are buzzing about each team w/ @SAPSports #SBInsights: bit.ly/MHkxr95:30 PM - 2 Feb 2014
SAP Analytics @SAPAnalytics
FollowFollow
6 RETWEETS 1 FAVORITE
Name Carol Leggett PRTwitter name @CarolLprLocation New York CityAbout Downtown NYC Boutique Lifestyle#PublicRelations AgencyStatus New Followers 21,006 Following 559 Tweets 47,589Listed 61
See which Super Bowl team has been making more noise on social media with #SBInsights from @SAPSports -- bit.ly/L5XHrn #ad4:07 PM - 31 Jan 2014
Retweeted by Carol Leggett PR
Justin Tuck @JustinTuckNYG91
FollowFollow
YouTube @YouTube
7 RETWEETS 5 FAVORITES
StarStar
LeaderLeader
Name Brian NemhauserTwitter name @hawkbloggerLocation Bellevue, WAAbout Unflinching analysis of all things Seahawks.My pic will change when there is a better Seahawkplayer during a better Seahawk moment.Status New Followers 13,795 Following 1,041Tweets 38,684 Listed 491
Thanks to @SAPsports for the opportunity to speak with Marshall. He is a fascinating guy. #sbinsights My article herehawkblogger.com/2014/01/a-cand…8:13 AM - 30 Jan 2014
Brian Nemhauser @hawkblogger
FollowFollow
Marshall Faulk refers to the Seahawks defensive strategy as "dumb tough" #SB48 #sbinsights hawkblogger.com/2014/01/a-cand…11:07 AM - 30 Jan 2014
Brian Nemhauser @hawkblogger
FollowFollow
7 RETWEETS 11 FAVORITES
Name DijanaTwitter name @PulpMyFictionLocation Macedonia l BKAboutStatus New Followers 15,933 Following 844 Tweets 47,238Listed 40
#SBInsights @sapsports Trivia Time with @marshallfaulk and the Smartest Football Fan Winner! 11:01 AM - 31 Jan 2014
Dijana @PulpMyFiction
FollowFollow
Dijana @PulpMyFiction
FollowFollow
LeaderLeader
LeaderLeader
@SAPsports Media Day with Marshall Faulk! #Superbowl11:42 AM - 30 Jan 2014
Name RachelTwitter name @mmahotstuffLocation San FranciscoAbout Owner of WINNERS agency Publisher by day.Publicist to a handful of MMA fighters by night. -Willwork for shoes.- http://t.co/3sWP8hgfIQ MMAcontributorStatus New Followers 8,386 Following 613 Tweets 46,593Listed 272
Be the smartest fan at your Super Bowl party with #SBInsights from SAP -- spr.ly/6018eLi49:30 AM - 30 Jan 2014
Retweeted by Rachel
SAP Sports @SAPsports
FollowFollow
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