WHO’S BUYING WHAT FOR SUPERBOWL XLIII
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Transcript of WHO’S BUYING WHAT FOR SUPERBOWL XLIII
WHO’S BUYING WHAT FOR
SUPERBOWL XLIII
Kendra De LaughterJessica SmithLogan Malloy
THE MOST IMPORTANT DAY IN ADVERTISING
ACCORDING TO NEILSEN MEDIA RESEARCH• ABOUT 100 MILLION VIEWERS EACH YEAR•TOP THREE CATAGORIES FOR COMMERCIALS:
• BEER (5 MINS)• AUTOMOTIVE (4.5 MINS)• OTHER BEVERAGES (4.5 MINS)
ONLY EVENT CONSUMERS SHOW A REAL INTEREST IN ADVERTISING
THE MOST IMPORTANT DAY IN ADVERTISING
DO YOU THINK THE RECESSION WILL
IMPACT SUPERBOWL
ADVERTISING?
THE MOST IMPORTANT DAY IN ADVERTISING
RECORD AMOUNT SPENT ON 30 SECOND SPOT THIS YEAR ($3 MILLION)
BUT. . .
KEY PLAYERS SUCH AS BIG 3 AUTOMOTIVE COMPANIES WILL NOT BE ADVERTISING
JJOB SEARCH COMPANIES STEPPING UP ADVERTISING
THE MOST IMPORTANT DAY IN ADVERTISING
NBC UNDERREPORTING THE NUMBER OF SPOTS THEY HAVE
LEFT
COMPANIES HAVING A HARD TIME DECIDING IF IT’S THE RIGHT
THING TO DO• WILL IT LOOK FRIVILOUS TO CONSUMERS?• TO ALL THE PEOPLE WHO WERE LAID OFF
FROM THE COMPANY THIS YEAR?
THE MOST IMPORTANT DAY IN ADVERTISING
ANHEUSER-BUSCH WILL BE BIG PLAYER AS ALWAYS
• 7 out of 9 this year are for Bud Light• Record $18 million budget – most ever for
single brand
THE MOST IMPORTANT DAY IN ADVERTISING
PEPSI CO
THE MOST IMPORTANT DAY IN ADVERTISING
COCA-COLA
THE MOST IMPORTANT DAY IN ADVERTISING
AUDI
THE MOST IMPORTANT DAY IN ADVERTISING
•Bridgestone•Career builder•Cars.com•E-trade financial•GE
• Go daddy• Monster• NFL• Pedigree
Sources
Who's Buying What in Super Bowl XLIIhttp://adage.com/abstract.php?article_id=122644
Bud Light Steals A-B's Ad Thunder at Super Bowlhttp://adage.com/abstract.php?article_id=123222
Does a $3M Super Bowl Ad Make Sense in a Recession?http://adage.com/cmostrategy/article?article_id=133646
Nielsen Media Research www.nielsenmedia.com