Speed Networking Strategy Planning

Speed Networking

SPEED NETWORKING ! STRATEGIC DESIGN PLANNING ! YI-LING LIN - MIGUEL PACHECO ! IED, DESIGN MANAGEMENT MASTER 2010

Thursday, 8 July 2010

INTRODUCTION


What is network?


Why people network?


INTRODUCTION

Leverage network

Expand existing connections

Build social capital


INTRODUCTION


Socializing ! Networking


INTRODUCTION


Quality of network is more important than quantity of network


From talking about networking to doing networking...


INTRODUCTION


Extend the social networking from online

social media to face-to-face networking.


GOAL


TREND & MARKET ANALYSIS





Source:http://www.umass.edu/usa/careergrowth/networking.htm

60% of job hunters find their new job with the

help of friends, family members and

acquaintances.¨


http://www.umass.edu/usa/careergrowth/networking.htm




Social Media Online

0

100

200

300

400

Facebook Twitter LinkedIn

# of User (millions) in 2010




30.8% of smart phones users access social

networking sites via their mobile browser.




The average time spent in social networking sites is 5.5 hours per person monthly.

1%

99%

Other activitiesTime spent in social networking sites per month




Source: Harvard Business Review

¨Social Media Bubble: the internet is not connecting us as much as we think it is¨


Source: http://www.umass.edu/usa/careergrowth/networking.htm



To smart job seeker, networking means getting quality job referrals and instant credibility with a Hiring Manager




PAST PRESENT FUTURE

SYSTEM AND CONCEPT

PEOPLE/USER

MARKET/WHERE

BUSINESS

- Match maker- Economical and social - Restraint- Racial- Family and community - Network- Education

-We meeting sites-Speed dating-Conferences-Social gatherings-Internet cafe-Traveling-Specific interest group (Pecha Cucha, DMI etc.)-Professional Associations-Education

-Traditional-Closed-minded-Family-Credibility/trust-Naïve -Long term commitment

-Human contact-Speed networking

-Fast/speed-Indifferent-Prejudice-Open-minded-Sexual mix-Less committed

-Human contact-Arranged experience-International Relations -Multicultural backgrounds, Experiences.-Multidisciplinary -Confidence

-Rent spaces-word of mouth

-Rent spaces-company participation-reputation-business card-marketing-word of mouth

-Personal connection-family -entertaining house/geisha

-Internet -Pecha Cucha/DMI-Partners-events-fairs -Personal connections

-Language barriers-simultaneous language translating device

-Speed networking - IT wearable Community.-Business opportunities

TREND MAP NETWORKING



PAST PRESENT FUTURE

SYSTEM AND CONCEPT

PEOPLE/USER

MARKET/WHERE

BUSINESS

- Match maker- Economical and social - Restraint- Racial- Family and community - Network- Education

-We meeting sites-Speed dating-Conferences-Social gatherings-Internet cafe-Traveling-Specific interest group (Pecha Cucha, DMI etc.)-Professional Associations-Education

-Traditional-Closed-minded-Family-Credibility/trust-Naïve -Long term commitment

-Fast/speed-Indifferent-Prejudice-Open-minded-Sexual mix-Less committed

-Rent spaces-word of mouth

-Rent spaces-company participation-reputation-business card-marketing-word of mouth

-Personal connection-family -entertaining house/geisha

-Internet -Pecha Cucha/DMI-Partners-events-fairs -Personal connections

TREND MAP NETWORKING


-Human contact-Speed networking

-Human contact-Arranged experience

-Multicultural backgrounds, Experiences.-Multidisciplinary

-Speed networking


- Human contact

- Quality network

- Arranged experience

- Lack of trust in online social media

IDENTIFIED NEEDS



NE

W M

AR

KE

TSE

XIS

TIN

G M

AR

KE

TS

EXISTING CAPABILITIES NEW CAPABILITIES

OPPORTUNITY SPACE


�Thursday, 8 July 2010

SOLUTION CRITERIA


- It must provide one to one networking.

- It must provide quality and effective

professional network.

- It must complement online social media.


COMPETITIVE ANALYSIS



TARGET AUDIENCE

- Business People

- Professionals from Multiple professions

- Job Seekers

- Graduating Students

- Head hunters



- Professional associations

- Alumni associations

- Conferences

- Organized networking events

INDUSTRIAL ANALYSIS face-to-face speed networking events


Activities


DESCRIPTIVE VALUE WEB


Head Hunters

Employee

Job Seeker

Event Sponsors

Professional Associations

Alumni Associations

Conferences

Speed Networking companyPlace

Companies

{ {{Network

Network

$$

Services

Network

$$$

Network

Network

$/ free

Services


POSITIONING MAP OF NETWORKING FOR GRADUATES SCHOOLS

Low Trust

HighTrust

Low

Pro

fess

iona

l E

xper

ienc

e

Hig

h P

rofe

ssio

nal

Exp

erie

nce

US!



SNIED Masters



To provide face to face speed networking activity to ‹ Master Students from IED School Barcelona.

‹ Professionals from design industry.

‹ Teachers and IED Staff.

OPPORTUNITIES



SOLUTIONS CRITERIA


- It must provide one to one networking.

- It must provide quality and effective professional

network.

- It must complement and be complemented with online

social media.

- It must provide fun and valuable experience.

- It must continue involving IED Alumni working in

industries.


DESCRIPTIVE VALUE WEB


Head Hunters

Employee

Job Seeker

Event Sponsors


Alumni Associations

Conferences

Speed Networking companyPlace

Companies

{ {{Network

Network

$$

Services

Network

$$$

Network

Network

$/ free

Services


VALUE WEB


Head Hunters

Employee

Master IED Students

Event Sponsors


Alumni Associations

Conferences

(SN)Place

Companies

{ {{$$$

Network

Network

$$

Services

Network

IED

Network

Network

$/ free

Services

$$Services



CONCEPT


CONCEPT


Provide arranged speed networking activity to IED Master students and professionals in design

industries. The activity offers one to one interaction within limited amount of time and free

networking afterwards


Strategic Plan



ROADMAP


BeachHead Short Term Mid Term Long Term

Start up SN IED BCN IED World Wide

Graduate schools Spain

Graduate schools

World Wide

IED cancel service

SN expands to companies In BCN SN expands to companies

Spain

Financial Partnership

Job Agencies in Spain

Business School

Expand to Barcelona Expand to Spain Expand to Europe


CONCLUSIONS



PERSONA


- Argentina- Master student in Design Management at IED Barcelona.

He has been in Barcelona for 5 months, although he uses online social media such as Facebook to keep in touch with friends, he does not have time to socialize and does not know many people and businesses in Barcelona. He decided to participate in Speed Networking activities organized by SN. He expects to meet other Master students at IED as well as professionals working in design industry in Barcelona for future job and internship opportunities.

Pablo, 26 years old


SN EXPERIENCE


TERRAZ

TERRAZ

TABLE

TABLE

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RECEPTION

TERRAZ

2:00 - 2:30pm

2:30 - 2:45pm

2:45 - 4:45pm

4:45pm - 6:00pm


SN EXPERIENCE 2:00 - 2:30pm


TERRAZ

TERRAZ

TABLE

TABLE

TABLE

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RECEPTION

TERRAZ


SN EXPERIENCE 2:30 - 2:45pm


TERRAZ

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TABLE

TABLE

TABLE

TABLE

RECEPTION

TERRAZ

2:00 - 2:30pm

2:30 - 2:45pm

2:45 - 4:45pm

4:45pm - 6:00pm


SN EXPERIENCE 2:45 - 4:45PM


TERRAZ

TERRAZ

TABLE

TABLE

TABLE

TABLE

RECEPTION

TERRAZ


SN EXPERIENCE 4:45pm - 6:00pm


TERRAZ

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RECEPTION

TERRAZ


SN EXPERIENCE


Social Media

LinkedIn


SN EXPERIENCE


Job Interview

Thank you SN !!


Thank you



Speed Networking Strategy Planning

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