Spectacular social content
22
WE ARE Spectacular
-
Upload
we-are-spectacular -
Category
Documents
-
view
70 -
download
0
description
Transcript of Spectacular social content
WE ARE Spectacular
TALKING JOCK-ANESE?
Okinawa the NOO!
So I read this…
1. RULE OF THIRDS
Brand Product
Fun? Health? Life?
!Fun
Brand Product
South Africa
Durban Recipes
Street Culture!
Graffiti!
The Truck
BreadSugar
Hot Global News
The Weather
Local Area Vibe
Sport
Springbok Rugby
Movies
Celebrity
Surfing
Cricket
BeerHeritageBunny
Legends
Ingredients
Origins
Humour
Menu
InnovationCoffee
2. Perfect Right Hooks
• They make call to action easy and simple to understand
• They are perfectly crafted for mobile as well as other digital devices
• They respect the nuances of the social network
• Is the text too long? • Is it provocative, entertaining and/or
surprising? • Is the photo striking? • Is the logo visible? • Have you chosen the right format for the
post? • Is the call to action in the right place? • Is this interesting?
3. Hooks on Facebook
4. HOW TO JAB
Jab 1
Jab 2
Jab 3
Watch out! - Bad Jab
Right hook!
5. Be Native
THIS IS NATIVE
MEGA LOLZ
THIS IS NOT…
WTF?
Summary1) Plan your content using the rule of
thirds 2) Plan the content into Jab, Jab, Jab,
Right Hook micro stories 3) Think about the channel you are
posting on, its native language and audience behaviour
4) Think about time of day (use Hootsuite auto schedule for example)
But he tells it better…
