Specialised Training in

DiGITALECONOMY

BUSINESS&MARKETINGSCHOOL

] 2 [

ICEMD -ESIC´S INSTITUTE FOR

DIGITAL ECONOMY-

The Institute for Digital Economy

is the branch of ESIC Business &

Marketing School in charge of studying,

analysing and incorporating innovative

disciplines into new digital business and

communication models, which have

evolved and are being applied with a

present and future perspective.

With over 50 years’ experience, ESIC

is uniquely positioned as a leading

marketing school and is recognised

in Spain and abroad as one of the top

training institutions in this field. With

over 40,000 alumni, ESIC is a reference

for both businesses and professionals.

] 3 [

ICEMD ECOSYSTEM

employabilityThe Pool of Professionals platform guarantees a permanent connection between its 4500+ members (current and former students) and organisations seekomg professional profiles specialising in Digital economy.

ICEMD entrepreneursThe Institute offers support to business entrepreneurs, fostering and promoting specific activities in the field of Digital Economy.

LIFELONG LEARNING& NETWORKINGContinuous training and networking through several activites that contribute to the professional and competitive development of current and future professionals in Digital Economy.

SoLoMo ICEMDIncreasingly social, local and mobile: this is the Institute´s commitment towards all the members of the ICEMD community

Digital knowledgeWherever and whenever you want. The most relevant content, the latest studies and trends in Digital Economy in various formats.

COmpaniesIntegration of the business world in the student´s training and experience. Development of real projects in our programs, with direct involvement of key companies in the sector.

] 6 [] 6 [

8.76 9.1

100%

Students’ level of satisfaction

Average teacher assessment grade

Our staff is comprised of

active professionals

ICEMD IN

NUMBERS

] 7 [

PROGRAMS

] 8 [

PROGRAMS

] 9 [

COURSE MODES

] 10 [

Our professional training plans in digital disciplines

are tailored to the needs of each company, adapting

to any existing objectives, requirements and limitations.

Location, duration and schedules are extremely flexible.

] 11 [

In person

Training can take place in-company, at any of

ICEMD’s premises, hotels, conference halls...

BLENDED

Our blended option enables a combination of in person

training and e-learning.

E-LEARNING

We offer practical, personalised training, with no travelling or fixed

schedules, through our own platform or adapting the course

content to each company’s existing platform.

] 12 [

THE DIGITAL TRANFORMATION OF BUSINESSES

We help businesses to undergo a digital transformation

by promoting team training through courses that are

specially designed to cover all their company’s needs.

We manage and provide talent for businesses through

a community of professionals certified by ICEMD

–ESIC’s Institute for Digital Economy–. We also help

companies to implement a digital transformation

plan including training, developing digital talent and

advising on implementation and execution of the skills

acquired to ensure profitability and sustainability.

At ICEMD –ESIC’s Institute for Digital Economy– we help

companies to prepare for their digital transformation.

DIGITAL TRANSFORMATION

=TRAINING

+ TALENT

+ SUPPORT

] 13 [

DIGITAL TALENT

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Along with team training, the other lever to turn company innovation

into a true digital transformation is talent. We are fully aware of

companies’ need to incorporate new, capable and trained profiles

with experience in digital skills.

In a highly competitive market where talent is a scarce

commodity, being able to count on a reliable source of digital

profiles accelerates and ensures the evolution of a company in

this medium.

In response to this, we have created our own Pool of Professionals

with over 4,500 professionals certified by ICEMD in the most

relevant and innovative skills of the Digital Economy. This space

includes professionals who are motivated, passionate about the

digital medium, and capable of taking on digital management

responsibilities.

Over 250 companies, recruitment agencies and headhunters use

our network to search for specialised talent, and consider ICEMD

as a guarantee of the academic ability, as well as the professional

and personal quality of our students.

] 15 [

“This year, we have incorporated three students from the Master

Courses in Digital Customer Management and Digital Marketing to our team of consultants, based on their skills, competence and knowledge in the fields of social CRM, digital, social, mobile and analytics acquired at ICEMD. We are very satisfied with the levels

of performance that they are demonstrating.”

Luis Egusquiza, General Manager of

OgilvyOne Consulting & Dataservices

“An increasing number of marketing activities and strategies are linked to the digital medium, through any of its variants… It is becoming absolutely essential to have professionals who

master these disciplines. At Volvo Car Spain we required a person with a digital

marketing profile for our Marketing Division, within the department of Digital & CRM, so we turned to ICEMD’s Pool of Professionals. After receiving several

applications, we found a profile that was perfectly suited to what we were

seeking.”

Juan Carlos MuñozDigital & CRM Manager

for Volvo Car Spain

8,000+ AGREEMENTS

WITH

COMPANIES

BUSINESS&MARKETINGSCHOOL

www.icemd.com

+34 902 918 912

admisiones@icemd.com

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