Special Announcement - Robert Ciccone, American Express OPEN
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Transcript of Special Announcement - Robert Ciccone, American Express OPEN
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Conversational Marketing Summit
New York, NY June 6, 2011
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Robert Ciccone Vice President - American Express OPEN
Bringing the Power of Online Reputation Management to Small Businesses
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“We need help to grow our business”
Getting & retaining customers
Improving profitability & cash flow
Saving time
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Small Businesses and Social Media
of entrepreneurs use social media to promote their business
Facebook 35%LinkedIn 15%Twitter 10%Blog 8%YouTube 8%FourSquare 2%
44%
American Express OPEN’s 2011 Small Business Monitor
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Risk Or Benefit for Small Business?
90% of consumers trust recommendations from people they know
70% trust consumer opinions online*54% of small businesses use social networks to monitor feedback**
*The Neilson Company **SBSI, University of Maryland and Network Solutions
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Small Businesses Need/Want to…
MANAGE their online presence
LEARN what their customers are saying
CONNECT online with their customers
American Express OPEN introduces YourBuzz.
FREE
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A Small Business: Finnegan’s Grill
“Your Buzz saved me money, as I was able to maximize exposure on the free platforms such as Yelp, CitySearch etc.”
Billy Carey, Owner
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A Small Business: Finnegan’s Grill
“Easy to see the potential client reach I have & centralized feedback from multiple networks in one location.”
Billy Carey, Owner
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A Small Business: Finnegan’s Grill “It allowed me to realize when I was saturating my followers with too many messages which resulted in people un-following, or de-friending me. This insight caused me to change my approach when communicating to my followers, ensuring that the messages were meaningful and filled with value.”
Billy Carey, Owner
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www.yourbuzz.com
Learn more about YourBuzz