Voice of the Supply Chain - Leaders Speak on Technology - 6 JAN 2013
Speak your Voice: IS Conference 9.16.10
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INTEGRATING STRATEGIC CONTENT ON SOCIAL MEDIA CHANNELS IS Conference September 16, 2010 Allie Herzog, President and Founder of integratePR
description
Have you found your voice? It is important to dissect and analyze what your message should be when communicating with your target audience.
Transcript of Speak your Voice: IS Conference 9.16.10
INTEGRATING STRATEGIC CONTENT ON SOCIAL MEDIA CHANNELS
IS Conference September 16, 2010Allie Herzog, President and Founder of
integratePR
Who do you want waiting for you after
school?
Who do you trust more?
What really matters?
The voice or the sound?
The words or the smile?
The medium or the substance?
Finding your Voice
William Randolph
Hearst
Philo Farnsworth
Mark Zuckerberg
Eric Schmidt
Finding your Voice
DistinctiveInformativeSuccinctSuperExcitingCreativeTargeted
Dissect
Distinctive
What’s unique about your business vs. competitors?
Informative
43.7 percent of purchases are affected by word of mouth
Succinct
Make sure your key message is short, to the point and easy
to understand.
SUPER
ExcitingWhat will your audience rally
behind you on?
What do THEY really care about?
Creative
Let your brain take you wherever it can.
“To raise new questions, new possibilities, to regard old problems from a new angle requires a
creative imagination and marks the real advances in science.”
- Albert Einstein
Targeted
Social Media Toolbox
BlogSocial Networks
Microblogs
Community Forum
Location Based Apps
Finding YOUR Voice
DistinctiveInformativeSuccinctSuperExcitingCreativeTargeted
Dissect
Speak your Voice
Create an editorial calendarPolicy document
Crisis planPublicity program
Whatever that voice may be…
slideshare.net/integratePR@allieherzog
www.integratePR.com
IS conference 2010Integrating strategic content on social media
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