Spaghetti Western of Link Building - Ungagged June 2016
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Transcript of Spaghetti Western of Link Building - Ungagged June 2016
David Naylorwww.bronco.co.uk
The Spaghetti Western of LinksA Fistful of Dollars, to The Good, The Bad and the Ugly
Thanks to our friends
David NaylorBut who the hell is DAVE NAYLOR
Well I was the Guy that found Exploits in Webmaster ToolsExploits in TwitterCreated Automated Comment SystemAffiliated in the Pills industryAnd an all round Nice SEO
www.bronco.co.uk
www.bronco.co.uk
David Naylorwhy did you turn whitehat…...
www.bronco.co.uk
David NaylorToday I run a Digital Agency
* I pretend that hats don’t exist, I still find exploits but work more on fixing and less abusing, and I’m still an all round Nice Guy SEO type.
www.bronco.co.uk
OK .. Down to business
www.bronco.co.uk
News EditorialBonus they are free, but if you are paying for them, it’s an Advertorial and YOU control the content
The Good
www.bronco.co.uk
Editorial BloggerBonus they are free and tend to cover what’s in the news, you have little control or NO control
The Good
www.bronco.co.uk
Friendly BloggerIn fact 90% of bloggers understand what we as SEO’s need, clean links that will not get our sites into any penalties.
The Good
www.bronco.co.uk
100% Honesty In fact 99% of bloggers will be friendly towards your request if you’re honest upfront, educate them and communicate
The Good
www.bronco.co.uk
Professional link sellerHigher risk but they won’t mess about
The Good -ish
www.bronco.co.uk
Money BloggerOr anyone you pay that could dick you around…
The Bad
www.bronco.co.uk
Life style bloggersI have met some real Crazy people here….
The Bad
www.bronco.co.uk
Righteous bloggersThey believe “the Man” and are happy to mess your day right up
The Bad
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Facebook GroupsThey tell everyone that you want clean links, worst still they start offering advice to others
*they never think we are in the same groups
Righteous bloggers
www.bronco.co.uk
They get Paid..Then stick a massive disclaimer saying PAID LINK!!, when Questioned they start citing ASA
Righteous bloggers
www.bronco.co.uk
Wait a week or 2Then Nofollow or just delete the link, citing Google may ban them because you paid them.
Sneaky bloggers
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Use Robots.txtThey add your link to a section of the blog thats blocked in robots.txt or add the meta nofollow/noindex
Righteous bloggers
www.bronco.co.uk
Request the Money backHAHAHA… the abuse you will get is awesome
Money bloggers
www.bronco.co.uk
YOU REMIND THEM THAT SEO YEARS ARE LIKE DOG YEARS THEY LAUGH AND POINT OUT THEY COULD A KICK 119 YEAR OLDS ARSE EASILY
Money bloggers
www.bronco.co.uk
You want togo all Crazy Horse on them, but for the cost of 1 link you don’t bother…... So you add them to the shit list ( DISAVOW FILE )
Righteous bloggers
www.bronco.co.uk
Checklist:
Robots.txtMeta for Noindex/NofollowLink still LiveLink for NofollowCheck Google CachePaid Links Disclaimer
Righteous bloggers
www.bronco.co.uk
Script KiddiesSent from the future.To mess with you and your money
The ugly
www.bronco.co.uk
You will go Crazy Horse
The Ugly
www.bronco.co.uk
In plain view : a personal favourite
Every link on the site is /something.HTML but yours is /Link.htm the canonical is /Link.html
with no link or a Nofollow added
Script kiddies
www.bronco.co.uk
JavaScript
To remove a NoFollow attribute after page loads or to add the link in after the page loads
Script kiddies
www.bronco.co.uk
Cloaking to Google:
Page-wide Nofollow or NoindexNofollow or Noindex on the linksRemoved the linkCloaked the robots.txt
Script kiddies
www.bronco.co.uk
Just for the Bots: X-Robots
You can add the X-Robots-Tag to a site’s HTTP responses using .htaccess and httpd.conf files.
HTTP/1.1 200 OK Date: Tue, 25 May 2010 21:42:43 GMT (…) X-Robots-Tag: googlebot: nofollow X-Robots-Tag: otherbot: noindex, nofollow (…)
Script kiddies
www.bronco.co.uk
Stolen Links:
They Offer you some links on a few other Blogs, you think it’s a winner, until you find out they have hacked the blogs
Script kiddies
www.bronco.co.uk
Checklist:
Does the Canonical MatchIs it blocked by X-RobotsIs it blocked by page-wide nofollowIs it blocked by page-wide noindexIs it in the Google indexIs it allowed by Robots.txtWas the link foundIs there a nofollow in the linkIs there a noindex on the links
Script kiddies
www.bronco.co.uk
What you need to look out for
Pay to play
www.bronco.co.uk
http://www.bronco.co.uk/our-ideas/ungagged/
www.bronco.co.uk
Lost Organics
Search Metrics – check for drops
www.bronco.co.uk
What’s giving it Equity
www.bronco.co.uk
What else is it linking too
www.bronco.co.uk
Google webcache
www.bronco.co.uk
Google webcache
www.bronco.co.uk
Questions ?