Soweto Line Presentation Reaching 325,652 commuters daily!

Soweto Line PresentationSoweto Line PresentationReaching 325,652 commuters daily!Reaching 325,652 commuters daily!

Station demographicsStation demographics

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Savings Teller Card Retail Card Creditfacility

TrainTaxiBus

05

1015202530354045

None HighSchool

Diploma

TrainTaxiBus

• A variation of LSM 4 to 8• Most are homeowners• Very family orientated• Respond well to inspirational advertising• There is a strong male bias with an average age of 33.• Commuters are comparatively well educated which explains their relatively high household income.(See graphs per AMPS)

Naledi Naledi – 29,406 ticket sales daily– 29,406 ticket sales daily

Location : Main entrance to the station by commuters viewable from entrance

Daily ticket sales : 29 406

Medium : Billboard

Size : 4 x 2m

Monthly Rental : R950.00

Reference : otwSG01

Location : Circular board (360 degree) viewable by commuters both entering and exiting the station

Daily ticket sales : 29 406Medium : Billboard

Size : 1 x 8m

Monthly Rental : R1,200.00

Reference : otwSG02


Location : South side entrance and exit to and from the platformsDaily ticket sales : 29 406Medium : BillboardSize : 4 x 2mMonthly Rental : R 950.00Reference : otwSG03


Dunswart Dunswart – 36,819 daily ticket sales– 36,819 daily ticket sales

Location : Entrance to platformsDaily ticket sales : 36,819Medium : BillboardSize : 10 x 2mMonthly Rental : R1,850.00Reference : otwSG04

Location : Exit from platforms to taxi rankDaily ticket sales : 36,819Medium : BillboardSize : 14 x 2mMonthly Rental : R1,850.00Reference : otwSG05

Dunswart Dunswart – 36,819 daily ticket sales– 36,819 daily ticket sales

Germiston Germiston – 138,613 daily ticket sales– 138,613 daily ticket sales

Location : Main entrance after turnstilesDaily ticket sales : 138,613Medium : BillboardSize : 10 x 3mMonthly Rental : R2,200.00Reference : otwSG06

Kliptown Kliptown – 19,930 daily ticket sales– 19,930 daily ticket sales

Location : Entrance to stationDaily ticket sales : 19,930Medium : BillboardSize : 6 x 3mMonthly Rental : R 3,500.00Reference : otwSG07


Location : Entrance & exit to station – circular board viewed by commuters exiting and entering the station.

Daily ticket sales : 19,930Medium : BillboardSize : 8 x 1mMonthly Rental : R1,200.00Reference : otwSG08


Location : Main exit from platformsDaily ticket sales : 19,930Medium : BillboardSize : 6 x 3mMonthly Rental : R1,900.00Reference : otwSG09

Merafe Merafe – 19,938 daily ticket sales– 19,938 daily ticket sales

Location : Entrance to station – circular board viewed by commuters exiting and entering the station.

Daily ticket sales : 19,938Medium : BillboardSize : 8 x 1mMonthly Rental : R1,200.00Reference : otwSG10

New Canada New Canada – 51,016 daily ticket sales– 51,016 daily ticket sales

Location : Main entrance to stationDaily ticket sales : 51,016Medium : BillboardSize : 5 x 2mMonthly Rental : R1,300.00Reference : otwSG11

Summary of sitesSummary of sites

Station Ticket sales Medium Cost per month Size Reference

Naledi 29,406 Billboard R 950.00 4 x 2m otwSG01Naledi 29,406 Billboard R 1,200.00 1 x 8m otwSG02Naledi 29,406 Billboard R 950.00 4 x 2m otwSG03Dunswart 36,819 Billboard R 1,850.00 10 x 2m otwSG04Dunswart 36,819 Billboard R 1,850.00 14 x 2m otwSG05Germiston 138,613 Billboard R 2,200.00 10 x 3m otwSG06Kliptown 19,930 Billboard R 3,500.00 6 x 3m otwSG07Kliptown 29,930 Billboard R 1,900.00 8 x 1m otwSG08Kliptown 29,930 Billboard R 1,200.00 6 x 1m otwSG09Merafe 19,938 Billboard R 950.00 8 x 1m otwSG10New Canada 51,016 Billboard R 1,300.00 5 x 2m otwSG11

Total campaign cost per month: R 17,850.00

Prices indicated above exclude production.All prices exclude VAT

ContactContact

Tel: 011 786 3330 Fax: 011 786 3319

Web: www.offthewall.co.za E-mail: [email protected]

http://www.offthewall.co.za/

Soweto Line Presentation Reaching 325,652 commuters daily!

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