Prestige Media Inc.Prestige Media Inc.

Reaching Commuters with Reaching Commuters with ggFerryboat AdvertisingFerryboat Advertising

Why Ferry Boat Advertising?Why Ferry Boat Advertising?Exclusive Advertising EnvironmentExclusive Advertising Environment –– deliveringdeliveringmillions of monthly impressionsmillions of monthly impressions to an to an upscale, upscale, captive audiencecaptive audience aboard 120 + passenger/commuter ferries traveling U S waterway & majoraboard 120 + passenger/commuter ferries traveling U S waterway & major

y y gy y g

captive audience captive audience aboard 120 + passenger/commuter ferries traveling U.S. waterway & major aboard 120 + passenger/commuter ferries traveling U.S. waterway & major metropolitan markets.metropolitan markets.

4444‐‐million + Passenger/Commuters are ‘onmillion + Passenger/Commuters are ‘on‐‐thethe‐‐go’go’ ‐‐‐‐ have the highhave the high‐‐discretionary incomediscretionary income4444 million   Passenger/Commuters are  onmillion   Passenger/Commuters are  on thethe go  go   have the highhave the high discretionary income discretionary income required to travel to some of America’s most exclusive destinations by water.required to travel to some of America’s most exclusive destinations by water.Ferryboat advertising outFerryboat advertising out‐‐pulls New York Times pulls New York Times –– delivering appreciably lowerdelivering appreciably lower‐‐costcost‐‐perper‐‐lead…In sidelead…In side‐‐byby‐‐side comparison conducted by ferryboat advertiser side comparison conducted by ferryboat advertiser PerilloPerillo Tours (purveyor of Tours (purveyor of yy p y f yp y f y (p y f(p y fupscale travel packages to Europe, Italy, Greece, Spain and Hawaii).upscale travel packages to Europe, Italy, Greece, Spain and Hawaii).

Benefits include:Benefits include:

••Millions monthly impressions / millions annual Passenger/CommutersMillions monthly impressions / millions annual Passenger/Commuters••Advertising messages displayed under glass in 33” h x 21” Color Poster DisplaysAdvertising messages displayed under glass in 33” h x 21” Color Poster Displays••UnUn‐‐cluttered message venue cluttered message venue –– limited Poster Display positionslimited Poster Display positions••Message directed to a captive audience, passenger/commuters onMessage directed to a captive audience, passenger/commuters on‐‐board 1 to 2 hours +board 1 to 2 hours +••‘Take One’ sales literature creates ‘interactive marketing’ opportunity ‘Take One’ sales literature creates ‘interactive marketing’ opportunity –– includes              includes              lili kkliteratureliterature‐‐restock programrestock program••Attractive Attractive cpm’scpm’s

New York Water TaxiNew York Water TaxiNew York Water Taxi New York Water Taxi 

3

NY Water Taxi InformationNY Water Taxi Information

HH Income: HH Income: $100k$100k 76%76%•• $100k +$100k +‐‐76%76%

•• $200K+$200K+‐‐34%34%•• Employment: 50% of riders work in the Wall Street areaEmployment: 50% of riders work in the Wall Street area

A erage no of monthl impressions 283 000A erage no of monthl impressions 283 000•• Average no. of monthly impressions: 283,000Average no. of monthly impressions: 283,000•• Art:  framed 33”h x 21” w poster displays (interior)Art:  framed 33”h x 21” w poster displays (interior)•• 5’ x 11’ outdoor dock signage at 5 different locations5’ x 11’ outdoor dock signage at 5 different locations•• Other displays available onboard and in terminalOther displays available onboard and in terminal•• Other displays available onboard and in terminalOther displays available onboard and in terminal•• A high concentration of the most wealthy and affluent householdsA high concentration of the most wealthy and affluent households•• Audience is hard to reach with traditional mediaAudience is hard to reach with traditional media•• Audience delivery and demographics that exceed most upscale print mediaAudience delivery and demographics that exceed most upscale print mediaAudience delivery and demographics that exceed most upscale print mediaAudience delivery and demographics that exceed most upscale print media•• ClutterfreeClutterfree communications environmentcommunications environment•• 100% of New York Water Taxi Commuters reside in bedroom100% of New York Water Taxi Commuters reside in bedroom•• Communities of Brooklyn, Queens and Long IslandCommunities of Brooklyn, Queens and Long IslandCommunities of Brooklyn, Queens and Long IslandCommunities of Brooklyn, Queens and Long Island•• New Hudson River Commuter ServiceNew Hudson River Commuter Service‐‐launched launched •• Spring ’07Spring ’07‐‐Haverstraw, NY and Westchester County to Lower ManhattanHaverstraw, NY and Westchester County to Lower Manhattan•• Newest Commuter ServiceNewest Commuter Service‐‐launched Spring ‘08: launched Spring ‘08: RockawaysRockaways, NY to Lower , NY to Lower p gp g yy ,,

Manhattan Manhattan •• Total no. of ferriesTotal no. of ferries‐‐1010

New York Water Taxi Ferry RoutesNew York Water Taxi Ferry RoutesEast River Commuter LineEast River Commuter Line

5

New York Water Taxi Ferry RoutesNew York Water Taxi Ferry RoutesWestchester Commuter LineWestchester Commuter Line

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New York Water Taxi Ferry RoutesNew York Water Taxi Ferry RoutesRockaway, Brooklyn (B.A.T) Commuter LineRockaway, Brooklyn (B.A.T) Commuter Line

SeaStreak Ferr Comm tersSeaStreak Ferr Comm tersSeaStreak Ferry CommutersSeaStreak Ferry Commuters

SeaStreakSeaStreak FerryFerrySeaStreakSeaStreak FerryFerry

SeaStreak Ferry SeaStreak Ferry Rid hi I f ti *Rid hi I f ti *Ridership Information*Ridership Information*

The typical Sea Streak Ferry rider is a college educated, affluent New Jersey The typical Sea Streak Ferry rider is a college educated, affluent New Jersey commuter who works on Wall Street as a Corporate Executive or elsewhere commuter who works on Wall Street as a Corporate Executive or elsewhere within New York City’s Financial Districtwithin New York City’s Financial Districtwithin New York City s Financial District.within New York City s Financial District.

The Sea Streak commuter has an average annual HHI of over $250,000 and The Sea Streak commuter has an average annual HHI of over $250,000 and will spend over $700 per month on their 35 minute commute to and fromwill spend over $700 per month on their 35 minute commute to and fromwill spend over $700 per month on their 35 minute commute to and from will spend over $700 per month on their 35 minute commute to and from Wall Street . Wall Street . There are 4 There are 4 ‐‐400 passenger high speed ferries(catamarans) that travel from 400 passenger high speed ferries(catamarans) that travel from Highlands Terminal, NJ to downtown Wall Street end at 34Highlands Terminal, NJ to downtown Wall Street end at 34thth and the East and the East g a ds e a , J to do to a St eet e d at 3g a ds e a , J to do to a St eet e d at 3 a d t e asta d t e astRiverRiver16 departures during the week from Highlands/Atlantic Highlands, Sandy 16 departures during the week from Highlands/Atlantic Highlands, Sandy Hook and 8 (6 from the Highlands and 2 from Sandy Hook) on the weekend. Hook and 8 (6 from the Highlands and 2 from Sandy Hook) on the weekend. ( g y )( g y )Service is year round.  There is a full service bar and concession facility on Service is year round.  There is a full service bar and concession facility on board.board.

*Source:  Sea Streak Ferry *Source:  Sea Streak Ferry 

Boston Harbor Cruises Boston Harbor Cruises Ridership Information*Ridership Information*Ridership Information*Ridership Information*

Commuters:Commuters:

••100% of Commuters come from the Boston Metro Area, i.e., the bedroom communities that100% of Commuters come from the Boston Metro Area, i.e., the bedroom communities thatsurround Boston.surround Boston.

Ferry Service:Ferry Service:

••HinghamHingham‐‐toto‐‐Long Wharf Long Wharf ‐‐ 33‐‐vesselsvessels••CharlestownCharlestown‐‐toto‐‐Long Wharf Long Wharf –– 22‐‐vesselsvessels••Rider ship Rider ship ‐‐ 90,000 + passengers/month (2007 tally)90,000 + passengers/month (2007 tally)••Regional Coverage:Regional Coverage:55% of (non55% of (non Commuter) passengers reside in Boston Metro AreaCommuter) passengers reside in Boston Metro Area55% of (non55% of (non‐‐Commuter) passengers reside in Boston Metro Area.Commuter) passengers reside in Boston Metro Area.

Upscale Demographics:Upscale Demographics:

••75% + of Commuter/passengers have HHI (House Hold Income) of over $100,000 / yr.75% + of Commuter/passengers have HHI (House Hold Income) of over $100,000 / yr.••65%65%‐‐35% male to female.35% male to female.••Large percentage of BHC Commuters employed by financial firms headquartered in Downtown Large percentage of BHC Commuters employed by financial firms headquartered in Downtown BostonBostonBoston.Boston.

*Source:  Boston Harbor Cruises*Source:  Boston Harbor Cruises

Chicago Water TaxiChicago Water Taxi

Chicago Water TaxiChicago Water TaxiQuick FactsQuick Facts

Chicago Water Taxi Ridership:Chicago Water Taxi Ridership:‐‐Monthly (Commuter) passengers: 34,320Monthly (Commuter) passengers: 34,320‐‐26 Commuter Trips / day (w/22 Commuter Days / mo.)26 Commuter Trips / day (w/22 Commuter Days / mo.)26 Commuter Trips / day (w/22 Commuter Days / mo.)26 Commuter Trips / day (w/22 Commuter Days / mo.)

About Chicago Water TaxiAbout Chicago Water TaxiAbout Chicago Water TaxiAbout Chicago Water Taxi

In 1962In 1962 WendellaWendella started a rush hour commuter service betweenstarted a rush hour commuter service betweenIn 1962, In 1962, WendellaWendella started a rush hour commuter service between started a rush hour commuter service between Michigan Avenue and the Northwestern Railroad Station, enhancing Michigan Avenue and the Northwestern Railroad Station, enhancing transportation options for the city’s thousands of commuters by utilizing transportation options for the city’s thousands of commuters by utilizing the resources of the Chicago River. Known as the the resources of the Chicago River. Known as the RiverBusRiverBus since 1999, since 1999, gg ,,now the new Chicago Water Taxi, now the new Chicago Water Taxi, WendellaWendella provides sevenprovides seven‐‐day a week day a week water transportation service to thousands of commuters. Since 1962, the water transportation service to thousands of commuters. Since 1962, the RiverBusRiverBus has safely carried an estimated 4 million rail commuters. In has safely carried an estimated 4 million rail commuters. In 2006 the2006 the RiverBusRiverBus documented more than 19 000 departures and wasdocumented more than 19 000 departures and was2006, the 2006, the RiverBusRiverBus documented more than 19,000 departures and was documented more than 19,000 departures and was the official water transportation for Tall Ships Chicago 2006.the official water transportation for Tall Ships Chicago 2006.The Chicago Water Taxi operates on a closed loop route on the Chicago The Chicago Water Taxi operates on a closed loop route on the Chicago River shuttling passengers between Madison Street on the south branch;River shuttling passengers between Madison Street on the south branch;River shuttling passengers between Madison Street on the south branch; River shuttling passengers between Madison Street on the south branch; La Salle Street and Michigan Avenue on the main branch; and River East La Salle Street and Michigan Avenue on the main branch; and River East on the main branch in Ogden Slip. During the summer, departures and on the main branch in Ogden Slip. During the summer, departures and arrivals are scheduled on Monday thru Friday from 7:00 a.m. through arrivals are scheduled on Monday thru Friday from 7:00 a.m. through 

2 S d f 9 30 h h 6 d S d2 S d f 9 30 h h 6 d S d7:12 p.m., Saturdays from 9:30 a.m. through 6:14 p.m. and on Sundays 7:12 p.m., Saturdays from 9:30 a.m. through 6:14 p.m. and on Sundays and Holidays from 10:30 a.m. through 5:30 p.m.and Holidays from 10:30 a.m. through 5:30 p.m.

Chicago Water Taxi Route MapChicago Water Taxi Route MapChicago Water Taxi Route MapChicago Water Taxi Route Map

Station DominationStation Domination

Madison Street 'Union Train Station’ DockMadison Street 'Union Train Station’ DockMadison Street  Union Train Station  DockMadison Street  Union Train Station  Dock

Waiting RoomWaiting Room

Golden Gate FerryGolden Gate FerryGolden Gate FerryGolden Gate FerrySan FranciscoSan Francisco

Golden Gate Ferry Route MapGolden Gate Ferry Route MapGolden Gate Ferry Route MapGolden Gate Ferry Route Map

Golden Gate Ferry Golden Gate Ferry Q i k F tQ i k F tQuick Facts:Quick Facts:

••Golden Gate Ferry carries over 2,000,000 riders annuallyGolden Gate Ferry carries over 2,000,000 riders annually••Monthly impressions of 416,000Monthly impressions of 416,000••Golden Gate Ferry has five vesselsGolden Gate Ferry has five vesselsGolden Gate Ferry has five vesselsGolden Gate Ferry has five vessels••Commuter routes from Larkspur and Sausalito to SF Ferry Terminal in Business DistrictCommuter routes from Larkspur and Sausalito to SF Ferry Terminal in Business District••Shuttle Ferry service operates from Larkspur to AT&T Park for all SF Giants home gamesShuttle Ferry service operates from Larkspur to AT&T Park for all SF Giants home games

Golden Gate Ferry Golden Gate Ferry Ridership DemographicsRidership Demographics••57% of riders have annual incomes of over $100,00057% of riders have annual incomes of over $100,000••50% of riders in age category of 1850% of riders in age category of 18‐‐4444••Male 55% Female 44%Male 55% Female 44%••High percentage of riders are in Senior ManagementHigh percentage of riders are in Senior Management

Prestige MediaF b t & F T i lFerryboat & Ferry Terminal Digital Advertising ProgramDigital Advertising Program

For the Seattle Market

Washington State Ferries Washington State Ferries DIGITAL M di Ad ti iDIGITAL M di Ad ti iDIGITAL Media AdvertisingDIGITAL Media Advertising

Quick Facts:Quick Facts:Quick Facts:Quick Facts:

••Seattle has the largest ferry system in the U.S.Seattle has the largest ferry system in the U.S.Seattle has the largest ferry system in the U.S. Seattle has the largest ferry system in the U.S. ••Over *24,000,000 passengers annually Over *24,000,000 passengers annually ‐‐*9,600,000 Commuters annually (70% of Commuters, 25*9,600,000 Commuters annually (70% of Commuters, 25‐‐54 age54 age‐‐group)group)‐‐Virtually all Seattle adults are riders during the year (50% of riders have House Hold Incomes Virtually all Seattle adults are riders during the year (50% of riders have House Hold Incomes y g y (y g y (of $40,000 + per year)of $40,000 + per year)••PMI offers DIGITAL advertising coverage of primary Commuter Routes PMI offers DIGITAL advertising coverage of primary Commuter Routes ‐‐16 on16 on‐‐board DIGITAL SCREENSboard DIGITAL SCREENS‐‐9 DIGITAL SCREENS in Terminals9 DIGITAL SCREENS in Terminals••DIGITAL SCREENS and ‘Take One’ literature displays located in main seating areas DIGITAL SCREENS and ‘Take One’ literature displays located in main seating areas 

‐‐42” LCD Monitors; Full42” LCD Monitors; Full‐‐Motion Video with SoundMotion Video with Sound‐‐Ads Repeat every 15 minutes (15 sec., 30 sec., & 60 sec. spots)Ads Repeat every 15 minutes (15 sec., 30 sec., & 60 sec. spots)‐‐Static Image ‘Featured Ads’ Rotate every 9 Static Image ‘Featured Ads’ Rotate every 9 secssecs. . ‐‐Flexibility Flexibility –– Run same ad or different ads in RotationRun same ad or different ads in Rotation

CC l i i il bll i i il bl N C iN C i••CategoryCategory‐‐exclusivity availableexclusivity available‐‐‐‐No Competitors No Competitors 

PMI PMI ‐‐ 'Commuter' Ferryboat Media 'Commuter' Ferryboat Media Ad ti iAd ti i 20102010Advertising Advertising ‐‐ 20102010

Market Ferry ServiceVess els -

Terminals # Units

Cost per uni t

Net Cost per Mo.

3-Mo . Co st

Avg Mo nthly Impres sio ns

New York-Metro 'NY Water Taxi' Westchester & Rockaways-to-Manhattan 233,000

Transit-size Posters (33"h x 21"w) (On-board vessels) (Financial District) 5 5 $850 $4,250 $12,750

New Jersey/New York 'SeaStreak Ferry' Central New Jersey - Wall st (Pier 11) 225,000

Poster Displays (26"h x 32"w) (On-board vessels) 4 8 $1,400 $11,200 $33,600

Highlands, NJ Terminal (Terminal) Highlands Terminal- (5) 1-Sheet & (1) 6-sheet 1 6 Package $4,000 $12,000

DIGITAL SCREENS-in-TERMINALS 'NY Waterway'yTerminal(s) 15-sec. spots - 108 plays/day Port Imperial, Pier 78 & Pier 79 -TERMINALS 3 9 Package $5,175 $15,525 2,000,000

MARKET TOTALS: 28 2,458,000

*Boston-Metro 'Boston Harbor Cruises' Hingham-to-BostonBoston Metro Boston Harbor Cruises Hingham to Boston

Transit-size Posters (33"h x 21"w) (On-board vessels) 3 3 $850 $2,550 $7,650 289,000

MARKET TOTALS 3 289,000

*Chicago-Metro 'Chicago Water Taxi' Chicago River - (Michigan Ave-Chinatown) 2 2 $850 $1,700 $5,100 85,000

Station Domination (Union Station) Chicago Water Taxi Union Station - (Doninate -Ticket Office Walls) 1 All Walls $2,500 $2,500 $7,500

MARKET TOTALS: 3 85,000

*San Francisco-Metro 'Golden Gate Ferry' Marin County - Downtown San Francisco 5 5 $850 $4,250 $12,750 225,000

MARKET TOTALS: 5

*Seattle-Metro 'Washington State Ferries'Seattle Metro Washington State Ferries

DiGITAL - Ferry Vessels " " Downtown - (Puget Sound) 16 16 $87 $1,400 $4,200 24,000,000

DiGITAL - Ferry Terminals " " Downtown - (Puget Sound) 7 7 $157 $1,100 $3,300

MARKET TOTALS: 23*'Take One' Lit. Dispense available

GRAND TOTAL: TOTAL 62 27,057,000

Note: Rate Card Cost - for Transit-size Poster Displays $1,250 ea.; (Negotiated, discounted-cost @ $850 ea. for 3-mo. frequency buy).

Production Costs: Dup. 4/color vinyl enlargements from digital art/mechanical @ $60.00 ea.

*'TAKE ONE' Literature Dispensing Option available @ $100 add'l per/Poster - per/mo.