Southwestairlines ppt
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Transcript of Southwestairlines ppt
Prepared byBhavin Patoliya(47)Chetan Panara(44)Vishal Soni (57)
SOUTHWEST AIRLINES CORPORATION
Southwest Airlines Corporations
MISSION The mission of Southwest Airlines is dedication to the highest
quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.
Incorporated in Texas in U.S. by Herb Kelleher and Rollin king in 1971
Commenced customer service with 3 boeing 737 aircraft
Now operates more than 500 boeing 737 aircraft
Operate more than 3300 flights a day 35000 employees engaged The United States’ most successful low-fare,
high frequency airline Known as a “discount airline” since 1973
INTRODUCTION
Recognized by Fortune Magazine. 2003 Selected as “AIRLINE FOR THE
YEAR” 2007 included in top 100 most
innovative technology organization First airline to establish a home page
on internet Ranked number one in customer
service
ACHIEVEMENTS
.
Humour •Work should be fun ...it can be play . . . Enjoy it.•Both at workplace and inside the plane
altruism •Work is important ...don’t spoil with seriousness.•Welfare of people comes first
luv •Symbol•Theme
Southwest’s Values, Philosophy, and Spirit
Defined as: “art of motivating a group of people to act towards achieving a
common goal” According to HERB KELLEHER
Leadership is a way of life, culture, desire and commitment
Leadership is the job of every employee, not just upper level management
Every employee should have the ability to ascertain situations and be able to act on their own decision
Employees should be able to lead other employees to make decisions
LEADERSHIP
WHY IT IS SUCCESSFUL ?
Trust Training
Management style Leadership
Work-culture
Family spirit
•Hard work, High energy, fun and creativity reinforced through training
WORK CULTURE
•Eagerness to be at the top.•Challenges top competitors as US AIR,UNITED, DELTA
COMPETITIVE ENVIRONMENT
•CEO HERB KELLEHER played major role with his unique mgmt style.
LEADERSHIP
4
• Trust of customers declared it as most admired airlines and company.TRUST
• Respects ideas of employees.• Committee of managers, employee
interaction.
OPEN SHARING OF INFORMATION
• Respect for sense of humorCREATIVITY SPIRIT
• Employee satisfaction
• Customer service
• Low fares• Stable
profitability
• No international flight.
• Carry small amount cargo.
• Government regulations and restrictions
• Fluctuation in gas and oil prices
• Operate At International Level
• Focus On Popular Destinations
Strengths Weakness
ThreatsOpportunity
SWOT
STRATEGIES
Use a single aircraft model (Boeing 737)
Fly short routes
Secondary airport
20 minute turnaround time
No travel agent reservations
Fuel hedging Operated only one model of aircraft
Boeing 737, medium range-narrow body commercial passenger jet aircraft
Easy to replace parts and ground support equipment
PROFITABILITY
THANK YOU!