Southern Sun Elangeni, Durban

Ms. Mmatšatši Ramawela Chief Executive Officer

POWER OF ONE ROAD SHOW

13 MARCH 2015

TBCSA: WHO ARE WE?

Umbrella organisation for travel and tourism in South Africa

Represent interest of organised business

Aim to create a viable environment for business to grow & thrive

Member-based representing all sub-

sectors of T&T

TBCSA: WHO ARE WE?

TBCSA: WHO ARE WE?

TBCSA: WHAT DO WE DO?

Lobby the Public

Sector

Monitor & Influence

developments impacting on

T&T

Facilitate Key Industry

Programmes

TBCSA: FACILIATED PROGRAMMES

Destination Marketing • 1% voluntary tourism levy contribution by tourism businesses• Collaboration with SA Tourism to promote destination

Tourism Knowledge & Market Intelligence • Quarterly business index • Indicates overall health of business performance

Tourism Investment & Promotion • Annual Investment conference: 09 – 11 September 2015 • Knowledge Sharing, Education & Investment Opportunities

Tourism Safety and SecurityCatalyst for a safe and secure environment for tourist and tourism businesses

TBCSA: WHAT HAVE WE ACHIEVED?

SOME OF OUR NOTABLE ACHIEVEMENTS INCLUDE:

Mobilised business in sector to speak with one voice Tourism BEE Charter - 1st sector to establish such as Charter Successful lobbying for a dedicated Ministry for Tourism Actively involved in the promotion of destination SA – contributing close to 10% to SA Tourism’s marketing budget through tourism levy Collaborated with Government to develop National Service Excellence Strategy and National Tourism Sector Strategy Spearheading industry dialogue on a broad range of macro- issues – energy challenges, immigration regulations

WHAT IS THE TOMSA LEVY?

TOMSA LEVY is collected by tourism businesses to create, build andmaintain awareness of South Africa as a top tourist destination through various marketing activities.

WHAT IS THE TOMSA LEVY? The TOMSA levy = 1% of each confirmed booking and Voluntary Does not constitute a tax to the business Added to the bill paid by the client

The levy contributor base is currently over 522 mainly comprising of major hotel chains

WHY COLLECT THE TOMSA LEVY FUND?

Our destination needs marketing exposure around

the worldThe collection of the TOMSA levy provides

the industry with a platform to inform SAT

with on-the ground insights, in terms of the

direction of their marketing activities.

TOMSA’s contribution allows SAT to go the

extra mile in core markets :- the extra

ad, improve PR coverage and

monitoring in the market.

More marketing means more visitors. There is a

correlation between marketing investment

& visitor growth

WHY COLLECT THE FUND?

More visitors means Industry growth, More entrepreneurs

and job creation

South African Tourism is:

the official tourism marketing agency for South Africa

continues to improve in marketing South Africa internationally

has the knowledge, passion and dedication to market our country

Internationally

WHY GIVE S.A TOURISM THE TOMSA LEVY FUND?

MANAGEMENT OF THE TOMSA LEVY

TOMSA is separately registered entity, with its own Constitution is proudly administered by the TBCSA has its own dedicated Board of Directors of levy collecting

businesses has its own bank accounts is audited separately 93% of TOMSA funds are transferred to SA Tourism on quarterly

basis has a 3 year MOU governing its relationship with SA Tourism and TBCSA Executives meet with SA Tourism Board and

Executives quarterly

MANAGEMENT OFTHE LEVY

WHO CONTRIBUTES?

Hotels

Car Hire

Resorts

Game Lodges

Tour Operators Travel Agencies Guest Houses

B & B 's

Conference Venues

• HOTELS – 387• CAR HIRE – 7• B & B – 11• GUEST HOUSES – 30• GAME LODGES – 32• RESORTS – 20• TOUR OPERATORS – 23• TRAVEL AGENCIES – 11• CONFERENCE VENUES - 3

TOMSA COLLECTIONS = VISITOR GROWTH TOMSA COLLECTIONS VS VISITOR GROWTH

2009 2010 2011 2012 20130

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

120,000,000

140,000,000

TOMSA levy collections vs Visitor arrivals 2009 - 2013

TOMSA COLLECTIONSVISITOR ARRIVALS

Mill

ion

Since its inception in 1998, TOMSA has grown from collecting R26 million to collecting in excess of R100 million 16 years later.

Last year, over R120 million was collected from tourism businesses

This figures are indication of commitment between private sector and the country’s destination marketing organisation, South African Tourism

The promotion of South Africa has increased and is now actively promoted in twelve core markets around the world

ACHIEVEMENTS

What’s in it for me?

Why should you collect and pay over levies?It is the right thing to do! SAT needs more money to

showcase our products to the world and in Mzanzi.

There are many benefits and we continue to negotiate more …..

WHATS IN IT FOR ME?

TOMSA BENEFITS

TOMSA levy contributors establishments that are graded receive 10 % discount on Meetings Africa and Indaba Exhibition rates ( main stand holders

only). 10% discount on grading fees if you are TOMSA levy contributor in good standing

TOMSA contributors whose products have never been graded from 1 May 2012 receive:

Year 1 – 25% Year 2 – 15% Year 3 – 10%

TOMSA levy contributors receive an automatic 3% for BEE rating

TOMSA BENEFITS contd.

TOMSA contributors are offered an opportunity to provide input and receive feedback about the SA Tourism’s annual performance planning process.

SA Tourism conduct workshops prior to exhibitions and events to provide guidance and support to TOMSA levy collectors

Preferential profiling on the SA Tourism website

TOMSA BENEFITS cont.

SAT provide assistance in scheduling meetings with buyers and industry players at trade shows including WTM, ITB, IMAX corporation and other global meetings and events

SAT give preference to tourism levy contributors to take part in speed marketing workshops

Receive preferential rates to attend the HICA and SATTIC

Loading of deals/specials on the TOMSA website home page

TOMSA BENEFITS cont.

TOMSA BENEFITS contd.TBCSA New Project Tourism Safety Initiative (TSI). A national crime prevention and victim support programme for the travel and tourism industry

Assist in eliminating crime in the industry and in the country

Tourism Products are encouraged to report incidents on 0861874 911, send an email to info@tourismsafety.co.za or lodge the incident on www.tourismsafety.co.za

SEND US YOUR VIEWS ON NEW TOMSA LEVY CONTRIBUTOR BENEFITS

TOMSA BENEFITS cont.

TOMSA BENEFITS contd.Where it comes from?• Long standing questions from City, Provincial and Local

Tourism Associations• The need to generate additional funding for marketing and

promotions at local levels• Products wanting to see “direct benefits” of the levy in their

localitiesWhats the update on Levy?• Consultations took place in November 2014• Various stakeholders made formal submissions• Awaiting response from KZNTA and MECTBCSA View on the proposed levy?• Avoid proliferation of levies – Treasury is watching

TOMSA & Proposed KZN Levy

TOMSA BENEFITS contd.TBCSA View on the proposed levy?• Already submitted our views/position to MEC through KZNTA

and National Minister of Tourism• Urge industry to Avoid proliferation of levies – Treasury is

watching• Lets not dilute the TOMSA initiative – instead, we need to

grow it• Needs of City, Provincial and Local Tourism Associations can

still be achieved - discuss with SAT• SAT need to convene dialogue sessions with these

stakeholders – find an approach with private sectors/TBCSA can support

• Strengthen TEAM SA

TOMSA & Proposed KZN Levy

THANK YOU

Please join us and become a levy contributor today!

TOMSA levy adds Value to Tourism

membership@tbcsa.travel

Tel: 012 664 0120 www.tomsa.co.za

Twitter: @tomsa98

THANK YOU