JAMM SESSION

19 August 2015

Ms. Mmatšatši Ramawela

Chief Executive Officer

http://www.mediaclubsouthafrica.com/index.phphttp://www.mediaclubsouthafrica.com/index.phphttp://www.spier.co.za/http://www.spier.co.za/

TBCSA: WHO are we?

• Member driven organisation

• Serving the needs of members

• Our focus – Growth for sustainability

Why TBCSA? Our purpose

• To Unite and Influence the diverse travel and

tourism sector

• To Contribute to a competitive, responsible and

inclusive tourism economy

Our Strategic Objectives

To:

• Champion the South African Business of the Travel and Tourism

industry

• Bring together tourism business and government

• Drive transformation in the industry

• Grow the industry

• Be the voice for business in the tourism industry

What is TBCSA doing for the industry?

① To provide Route/Access to Government

② To focus on legislative and policy issues

③To manage and Grow TOMSA

④ To engage and communicate with members

⑤ To influence the marketing of South Africa

⑥ To provide research to members

What is TOMSA?

• The TOMSA levy = 1% charged to tourists for their use of various travel

and tourism services in SA

• Voluntary

• Does not constitute a tax to your business

• Added to the bill paid by the client

• The funds collected are used by SA Tourism to promote the country as

the preferred travel and tourism destination

When was TOMSA established?

TOMSA levy initiative began in 1998.

17 years ago

Who started TOMSA?

• Private sector initiated the establishment of TOMSA to support the

public sector and further promote destination South Africa

• The aim of the tourism levy collected by private sector was to match

government funding for SA Tourism to efficiently carry out marketing

activities.

Why should you collect TOMSA?

• More visitors means industry growth, More entrepreneurs and job

creation

• TOMSA’s contribution allows SAT to go the extra mile in core markets

• The collection of the TOMSA levy provides the industry with a

platform to inform SA Tourism on their marketing activities.

The role of SAT

• 93% of TOMSA funds are transferred to SA Tourism on quarterly

basis

• 3 year MOU governs the relationship with SA Tourism & TBCSA

• TBCSA meet with SA Tourism through various forums:

Bilateral meetings

TBCSA/TOMSA board meetings

CEO to CEO meetings

Marketing advisory sub-committee

AGM

Operational meetings

Achievements• Since the inception in 1998, TOMSA has grown from collecting

R26 million to collecting in excess of R100 million

• In 2014, over R121 million was collected from tourism businesses

• These figures are an indication of commitment between private

sector and the country’s destination marketing organisation, SA

Tourism

• This allows SAT to actively promote SA in twelve core markets

Challenges

• Accommodation sector contributes over 75% to TOMSA – what about

other sectors?

• Introduction of provincial & local tourism levy

• Provision of tangible benefits for TOMSA levy contributors of all

business sizes

• Wide spread industry support

• Growing the current contributors base

• Lack of knowledge on how easy it is to collect the levy

How does it work?

TBCSA pays the levy to SAT

The levy is paid over to TBCSA by tourism businesses

Tourism Businesses receives the levy

Tourists pay 1% tourism levy

How can you get involved?

How can you get involved? continued

For more information contact us on

012 664 0120

tourism@tbcsa.travel

www.facebook.com/tbcsa

@tomsa98

JOIN THE TOMSA FAMILY AND BE

PART OF THE WINNING TEAM

BRINGING THE WORLD TO SOUTH

AFRICA!