Sounddelivery Presentations
-
Upload
paul-webster -
Category
Technology
-
view
803 -
download
0
description
Transcript of Sounddelivery Presentations
![Page 1: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/1.jpg)
How can the third sector adapt How can the third sector adapt to the changing media to the changing media
environmentenvironment
Jude Habib
Founder and Director
sounddelivery
![Page 2: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/2.jpg)
Who am I ?Who am I ?
12 years at the BBC Working predominately on Social Campaigns Set up sounddelivery to work with third sector
organisations and their service users to get their messages heard in innovative ways
Specialise in social media including podcasting, audio, video and creative communications.
![Page 3: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/3.jpg)
Masterclass OverviewMasterclass Overview
We will discuss the changing media landscapewith a focus on the rise of social media, explore thecreative uses of social media and how it can be used to getyour messages heard. Also looking at changing role of‘traditional’ media. From podcasting to audio on your websites, video and social networking we will explore thepotential for use in your organisations.
![Page 4: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/4.jpg)
Immigrants vs. NativesImmigrants vs. Natives
Purposeful Search Manage Updates
Automatic (and will be mobile)
Networks The brand of me Media channel
![Page 5: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/5.jpg)
is really just a label for the way the internet looks today is really just a label for the way the internet looks today
![Page 6: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/6.jpg)
Web 2.0/Social MediaWeb 2.0/Social Media
Describes the online technologies and practices that people use to share opinions, insights,experiences, perspectives and media itself.
Takes many current forms including text,images, audio and video. These sites typically usetechnologies such as blogs, messageboards, podcasts,wikis and vodcasts to allow users to interact.
Examples: Wikipedia (reference) Facebook (social networking) You Tube (video sharing) Second Life (virtual reality) Digg (news sharing) Flickr (photosharing)
![Page 7: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/7.jpg)
Blogs
Podcasts
YouTube
Social networks
Social MediaSocial Media106,000,00075,000 new blogs per day
22.5 Million iPods sold in the last year125,000p / 25,000+v
Est 12 million regular listeners by 2010
50% Larger than the next 64 sites combined
8th Largest site on the web – 55m users p/month
200 sites worldwide.
The biggest have more page views than Google.
![Page 8: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/8.jpg)
What’s changed?What’s changed?
RSS-fed
You can now 'subscribe' to a feed, so content comes direct to you without you having to seek it out.
![Page 9: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/9.jpg)
BloggingBlogging
![Page 10: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/10.jpg)
What is a blog?What is a blog?
Chronological web publishing
Uses free / simple interface
Allows people to comment and to subscribe
Mainly text but can be photo / audio / video
Technorati tracking 106m
![Page 11: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/11.jpg)
Who is blogging?Who is blogging?
Individuals Corporate businesses The Media Charities You!
![Page 12: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/12.jpg)
Blogging: stories with wordsBlogging: stories with words
A conversation: a two way communication channel
Think of it as keeping in touch with friends Write like a real person, not a PR Write about real experiences, personal
views Use your blog to link to others, and key
points of information
![Page 13: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/13.jpg)
Blogging toolsBlogging tools
![Page 14: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/14.jpg)
Trend towards microbloggingTrend towards microblogging
Linked to growth in mobile and social networking
Status Irregular posts Photo sharing
& social bookmarking
![Page 15: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/15.jpg)
Blogging: stories with PicturesBlogging: stories with Pictures
![Page 16: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/16.jpg)
Group DiscussionGroup Discussion
Brainstorm different ways a blog can set the agenda
Linking journalists
![Page 17: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/17.jpg)
PodcastingPodcasting
![Page 18: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/18.jpg)
What is a podcast?What is a podcast?
Regularly updated audio content RSS-fed Often “Radio show” format
![Page 19: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/19.jpg)
What is a podcast not?What is a podcast not?
A standalone audio file Something you need an iPod to listen to Only for young people Only for computer geeks!
![Page 20: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/20.jpg)
Why Audio? Why Audio?
Powerful Cost Effective Anonymous Dynamic Exciting Real
Emotive Controlled Authentic Passionate Grassroots Targeted
![Page 21: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/21.jpg)
Storytelling using audioStorytelling using audio
![Page 22: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/22.jpg)
FormatsFormats Case Studies /Features as part of a
campaign/awareness raising Magazine Style /News Reports Dramas Celebrities
![Page 23: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/23.jpg)
Audio Online/PodcastsAudio Online/Podcasts
![Page 24: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/24.jpg)
Content to discussContent to discuss
![Page 25: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/25.jpg)
Discussion Point Discussion Point
Think about how audio content can/is being used?
![Page 26: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/26.jpg)
Created an audio cd for their European partners of family case studies
A group of young people have been trained to create audio diaries from their trips.
Others recorded on holiday Liam’s story Audio used on website/in presentations / as part of funding bids
(including BLF) Recorded a key stakeholder meeting Material picked up by the guardian Strategically thinking about how audio/visual media works for them
– using it in many ways. Content been picked up by traditional media – BBC, Guardian,
online, on air Punching above their weight?
![Page 27: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/27.jpg)
Things to rememberThings to remember
Everyone has a different perspective Stories told simply – music not a necessity Short and to the point Different locations, accents, voices, don’t always need a
‘presenter’ Formats – audio diary, magazine, columns, debate,
discussion – what’s right for you. Quality of recording – doesn’t matter if it’s a bit raw but if
there is mic rattle people will switch off Don’t forget you are narrowcasting – not broadcasting
![Page 28: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/28.jpg)
Content, Content, ContentContent, Content, Content
It doesn’t matter what approach you go for.. Absolutely Crucial Get it right and people will subscribe to feed Continue to listen Join in the conversation via social networks Get involved – user generated content Tell their friends volunteer/support/donate/
![Page 29: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/29.jpg)
Social NetworksSocial Networks
![Page 30: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/30.jpg)
What is a social network?What is a social network?
Social networks are groups of individuals unified by common
Interests Vocations Passions Needs
Before the internet these groups were more limited by proximity
Online social networks benefit from the LONG-TAIL effect
![Page 31: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/31.jpg)
![Page 32: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/32.jpg)
60% of people surveyed by 60% of people surveyed by Yahoo! felt it was OK to have a Yahoo! felt it was OK to have a good friend who they’d never good friend who they’d never
physically metphysically met
![Page 33: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/33.jpg)
Are social networks just for the Are social networks just for the young?young?
sagazone.co.uk couchsurfers wayn.com
![Page 34: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/34.jpg)
Case StudyCase Study
Kate Fox
Mersey Basin Campaign
![Page 35: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/35.jpg)
![Page 36: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/36.jpg)
Walter’s Wishlist:
•To explore the potential of web 2.0 for the organisation
•To use new media to engage with a younger audience.
•To enliven the Campaign’s website
•To have a blog, a podcast, a text service, a wikipedia entry, an e-briefing…..and they hadn’t even heard of Facebook, Myspace or Flickr yet……
![Page 37: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/37.jpg)
![Page 38: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/38.jpg)
![Page 39: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/39.jpg)
![Page 40: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/40.jpg)
Some things were deliberate…and some weren’t exactly…
![Page 41: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/41.jpg)
Mersey: River that changed the world
Audio interviews with people whose lives have been entwined with the river Mersey
![Page 42: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/42.jpg)
From the MBC blog…
…to Granada Reports
![Page 43: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/43.jpg)
Results
Increased website visits:
September 2006 saw 16,180 visits
September 2007 saw 46,750 visits
A radio series on Radio Merseyside
Coverage on ITV Granada Reports
![Page 44: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/44.jpg)
So is Web 2.0 for you or not? So is Web 2.0 for you or not?
YES
You want to express the human voice of your organisation
You want to enable easy ways for people to share knowledge and information
Open source thinking - willing to share ideas in progress and let others join in and help it
Can deal with the messiness
You already have the basics covered.
Costs
Source: Designing for Civil Society
NO
You are obsessively controlling Your organization is not ready for
some changes in how you work
Your audience is not online
Everything must be vetted by central authority
Your copy or campaign messaging is written in stone, not electricity
You aren't prepared to assist people
in learning a new skill and the time to make it an organizational habit.
![Page 45: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/45.jpg)
TIPS FOR CREATING POWERFUL CONTENTTIPS FOR CREATING POWERFUL CONTENT
1. Listen to podcasts, audio content, read blogs, watch vodcasts
2. Involve your staff, service users, supporters, clients - get their opinions/ideas, find out what they’re listening to/downloading/buying.
3. Be yourselves - you’re not the BBC so don’t try and copy what’s out there. Be innovative.
4. Work across a range of departments – don’t just leave it to your new media /communications team (if you have one).
5. Create a social media strategy start slowly and build up content.
Just Do It
![Page 46: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/46.jpg)
Endless possibilities pods/blogs/social Endless possibilities pods/blogs/social media…….media…….
Branded Podcasts Podverts
Audio/video press release/clips for journalists
Send to broadcasters/other media
Audio slideshows Citizen/Social Reporters Mobile Phone Campaigns
Update trustees/Stakeholders
Audio Dramas Online Radio Stations Incentives to marathon
runners – links to websites / JustGiving sites
Social inclusion
![Page 47: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/47.jpg)
Other places for your contentOther places for your contentStart ListeningStart ListeningLocal MediaLocal Media
![Page 48: Sounddelivery Presentations](https://reader036.fdocuments.us/reader036/viewer/2022062614/546f87a4af7959b80a8b4592/html5/thumbnails/48.jpg)
Creating a social media strategyCreating a social media strategy
Just because you can, doesn’t mean you should
But what could work for you?