ELISA CALVELLO THOMAS DREW

MAYA MANGINI YURA JUNG KIRSTYN SCOTT

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AUDIENCE: CREATURES OF COMFORT

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FROM HOUSE TO HOME

63% CUSTOMIZATION A TOP PRIORITY 53% HAVE RENOVATED IN THE PAST 5 YEARS

65% PLAY MUSIC TO FEEL AT HOME (GLOBALLY)

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What’s that sound?

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The clacking of keys on a computer in your office. A flight attendant closing the overhead bins. The horn honking next to you imploring cars to move. A muffled conference call.

In spaces you know. The job. A flight. The road.

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All of them common. None of them yours.

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Where do you go when those sounds stop?

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Buried under the covers in your bed you don’t want to leave on a lazy Sunday. The sofa cuddled next to your partner.

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Apartment floors with friends and bottles of wine and laughter. To crayon drawings on the refrigerator door.

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Sonos lives here. In the space you choose to call your own, wherever that may be. We fill spaces with feeling. Immerse you in emotion.

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The audio curators where the decorators stopped. The soundtrack of your life.

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Not the one you have to live, but the one you choose to live. With the people you love. Doing what you want. In a space that doesn’t just look or feel, but sounds like you.

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Every sense utilized, because you are finally in a space where you want to be present. Because presence here means that you and those you choose to share it with can be just that. Unapologetically you.

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In the space you’ve chosen. Which is no longer just “space.”

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Sonos helps make that space your home.

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Because home is where the music is.

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APPENDIXhttp://www.prnewswire.com/news-releases/can-music-out-loud-change-the-way-we-connect-at-home-300217815.html

http://rismedia.com/2016/06/28/what-makes-a-home-a-home/#close

http://www.theatlantic.com/health/archive/2011/12/the-psychology-of-home-why-where-you-live-means-so-much/249800/

Almost 70% of people surveyed said they tend to listen to a wider variety of music when they’re alone than when they’re with others. http://musicmakesithome.com/post/138972694537/almost-70-of-people-surveyed-said-they-tend-to

http://www.theglobeandmail.com/report-on-business/west-elm-eyes-mass-market-upper-crust/article954931/

http://www.prnewswire.com/news-releases/exclusive-survey-from-better-homes-and-gardens-finds-that-millennial-generation-values-personalization-as-top-priority-for-the-home-300207293.html

http://lifeathome.ikea.com/home/static/press/IKEA_Life_At_Home_Report_3.pdf

http://www.brit.co/how-to-decorate-with-song-lyrics/

http://www.cafepress.com/+music+home-decor

http://www.countryliving.com/home-design/decorating-ideas/a35559/how-to-turn-a-country-song-into-a-room-decorating-ideas/

https://www.entrepreneur.com/article/242163

http://www.ibisworld.com/industry/the-retail-market-for-home-furniture-bedding.html

http://www.popsugar.com/home/Statistics-About-How-Often-Americans-Decorate-13372091

http://www.homeaccentstoday.com/article/429247-homegoods-survey-reveals-half-of-americans-havent-updated-home-decor-in-5-years-traditional-style-most-popular

https://www.statista.com/topics/1639/music/

https://www.statista.com/statistics/248995/us-paid-music-download-market-distribution/

https://www.statista.com/statistics/267773/music-spending-per-capita-in-the-us-by-category/

https://news.spotify.com/us/2015/12/07/spotify-launches-your-year-in-music/

http://www.theverge.com/2015/12/7/9860318/spotify-year-in-music-streaming-2015

http://www.top10homeremedies.com/news-facts/top-10-health-benefits-music.html

http://greatist.com/happiness/unexpected-health-benefits-music

https://musicandmemory.org/

http://www.empowher.com/emotional-health/content/mental-health-benefits-music

http://kidshealth.org/en/parents/toddler-music.html

http://www.prnewswire.com/news-releases/exclusive-survey-from-better-homes-and-gardens-finds-that-millennial-generation-values-personalization-as-top-priority-for-the-home-300207293.html

http://www.verndale.com/insights/blog/2015/october/the-internet-of-me-why-personalization-is-more-important-than-ever/#sthash.y7dgw7bo.dpuf

http://lifeathome.ikea.com/home/static/press/IKEA_Life_At_Home_Report_3.pdf

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