Somesso London 09 Internal Communications Eugene Lee 5 15 09

Social Media and Social Software

InsideEugene LeeCEOSocialtext@eugenelee

SOMESSO London ‘09

Social Media is Great but…

“How can we collaborate with our customers when we can’t collaborate with

ourselves?”- CEO, Marketing

Agencyhttp://www.flickr.com/photos/beigephotos/3144752365/

Social Software Value Matrix

Create new interactions

Improve existing interactions

Within a single silo

Across multiple silos

With customers and partners

BusinessInnovation

OrganizationalTransformation

Business Model Transformation

Operational Improvement

CommunicationsImprovement

PartnershipImprovement

Operations

OrganizationStrategy

Social Software Platform

Socialtext Dashboard

Manage attention with personalized widget-based dashboards

Socialtext Workspace

Flexible collaboration with wiki workspaces and weblogs

Socialtext People

Discover connections with social networking for your people

Socialtext Signals

Simple sharing with social messaging for your people

Web-Oriented Architecture

Integrated User Experience

Socialtext Desktop

From Friending to Insight

Who is working on what?Who worked on this before?

Who should I be working with?Insight

Who knows where something is?What are you working on?What have you learned?

Who can help me?Context,

Relevance, Updates

Who knows what?Who works with whom?

Who knows who knows what? Implicit Social

Networking

Who are you?Who do you know?Explicit

Social Networking

The Depth of True Enterprise Social Software

External Use Cases

http://www.flickr.com/photos/mdu2boy/437632262/

Talk/Tell

http://www.flickr.com/photos/sundazed/2721894796/

Amplify

http://www.flickr.com/photos/markusschoepke/245292284/

Listen

http://upload.wikimedia.org/wikipedia/commons/thumb/2/2d/His_Master%27s_Voice.jpg/250px-His_Master%27s_Voice.jpg

Monitor

http://www.flickr.com/photos/soldiersmediacenter/488224475/

Ask

http://www.flickr.com/photos/kiranj_29/62734113/

Answer

http://www.flickr.com/photos/vitorcastillo/2994723741/

Answer

Feedback

http://www.flickr.com/photos/visualpanic/2695165112/

Converse

http://www.flickr.com/photos/eye2eye/50892860/

Internal Use Cases

ttp://www.flickr.com/photos/jbalazs/724615669/

Status Updates

http://www.flickr.com/photos/60588258@N00/3226699355/

Ask

http://www.flickr.com/photos/orsorama/138560428/

Discover

In Between External and Internal

http://www.flickr.com/photos/superciliousness/40279240/

Monitor

React

http://www.flickr.com/photos/rickydiver/184712100/

Discuss

http://www.flickr.com/photos/ghindo/1739299123/

Coordinate

http://www.flickr.com/photos/chewonki_mcs/3111341032/

Integration beyond Microblogging

http://www.flickr.com/photos/elsie/1419238432/

Collaboration

http://www.flickr.com/photos/islandfreedom/2728679996/

Knowledge

http://www.flickr.com/photos/ginnerobot/2549674296/

Co-Creation

Intranet 2.0

Enterprise Considerations

http://www.flickr.com/photos/zenobia_joy/3326569273/

Security

http://www.flickr.com/photos/zebble/6080622/

Privacy

http://www.flickr.com/photos/pong/2404940312/

Integration

http://www.flickr.com/photos/elsie/8229790/

Benefits?

http://www.flickr.com/photos/tracy_olson/61056391/

Breaking Down Silos

http://www.flickr.com/photos/zoomzoom/304135268/

“Watercooler ROI”

Finding Stuff Faster

http://www.flickr.com/photos/supermoving/358114681/

Faster Cycle Times

http://www.flickr.com/photos/neeta_lind/2216085742/

Better Decisions

BetterFasterTransmit fasterCoordinate betterChoose decisions betterAmplify weak signals

http://www.flickr.com/photos/seatbelt67/502255276/

A transparent world

Photo Credit: http://www.flickr.com/photos/e3000/1561440998/

Somesso London 09 Internal Communications Eugene Lee 5 15 09

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