80c25m25y75k

65c0m22y0k

100c50m0y0k

50c0m100y0k

10c95m100y0k

2017 PROMOTIONALOPPORTUNITIES

80c25m25y75k

65c0m22y0k

100c50m0y0k

50c0m100y0k

10c95m100y0k

RAGBRAI®

400 Locust St., Suite 500 • Des Moines, IA 50309

For questions, contact:Scott Garner, Assistant RAGBRAI DirectorEmail: scott@ragbrai.comPhone: 515-284-8483

RAGBRAI can craft a sponsorship proposal to meet the needs of your company. Whether your goal is exposure, associating with a premiere international event, product sampling or having a corporate RAGBRAI team.

Some benefits might include:• Official Sponsor of RAGBRAI

• Logos included on all printed, promotional & online materials

• Ability to utilize RAGBRAI logos in advertising

• Ads and Logos in Participant Guides, Maps, etc.

• Blog and Social Media mentions

• Create an event or special promotion during RAGBRAI

• Product sampling or promotional booth opportunities

• VIP Invitations

Friends of RAGBRAI packages start at $10,000Some category exclusives may still exist.

FRIENDS of

RAGBRAI®SPONSORSHIP PROGRAM

RAGBRAI®, the Register’s Annual Great Bicycle Ride Across Iowa, is the oldest, largest and longest

multi-day bicycle tour in the world. According to participants, the event is the

standard by which all other multi-day bicycle tours are measured.

RAGBRAI’s loyal followers are engaged with us year-round and are active on our web and social media

sites providing excellent return for our friends and advertising partners.

400 LOCUST STREET, SUITE 500 | DES MOINES, IOWA 50309 | RegisterMedia.com

11/16 © 2016 Register Media

Be a part of the World’s Largest Cycling Experience!

RAGBRAI® XLV

J U LY 2 3 - 2 9 , 2 0 1 7

RAGBRAIEXPO

Where RAGBRAI

BeginsSATURDAY, JULY 22, 2017

Previous RAGBRAI Expo Exhibitors Include:Trek, Cannondale, Specialized, Giant, Bianchi, Yakima, Shimano, Primal, CamelBak, Topeak, Thule, Moxie Cycling, Serfas, Saris, Clif Bar, Keen, Canari, Gatorade, Chamois Butt’r, Polar Bottle, Mavic, Missouri Tourism, Wald, Ergo, Feedback Sports and more.

EXPO Dates and HoursSet Up HoursFriday, July 21 • Noon – 9 p.m.Saturday, July 22 • 8 – 10 a.m.

Expo HoursSaturday, July 22 • Noon – 9 p.m.

MANUFACTURER WEEK-LONG DEMO TOUR (SATURDAY, JULY 22-SATURDAY, JULY 29, 2017)This week-long traveling Expo provides an opportunity for bicycle and bicycle component/accessory manufacturers to accompany RAGBRAI to seven overnight towns. Located amongst our official bike shops at the epicenter of the main event, your day and evening set-up will provide an opportunity to demo and display product to over 15,000 RAGBRAI participants each day. Included is a full-page, four-color ad in the 2017 RAGBRAI Participant Guide, distributed both electronically on May 1 and published via print on June 1, with direct distribution exceeding 30,000, and booth space at the RAGBRAI Expo on Saturday, July 22. RAGBRAI requires all employees participating in the traveling Expo to complete an online application as a non-rider no later than July 1, 2017. A maximum of five (5) non-rider applications and two (2) support vehicle passes will be complimentary.

Traveling Expo......$1,500For bicycle and bicycle component/accessory manufacturers only. No sales permitted after the Expo for the dates July 23-29, 2017. For your ad to be included in the RAGBRAI Participant Guide, art and contract agreement must be received by March 15, 2017.

EXHIBITOR EXPO BOOTH (SATURDAY, JULY 22, 2017)All commercial and non-profit vendors will be provided with a 10’ x 10’ booth space. Larger booths are available at different rates. Promotional opportunities for clinic, contest or product demonstration at your booth exist and are available upon request.

Commercial/For-Profit......$500 Non-Profit......$250

If your company cannot be present at the RAGBRAI Expo, advertising opportunities exist, allowing you to promote your company to over 15,000 RAGBRAI participants with a four-color ad in the 2017 RAGBRAI Participant Guide. This guide is distributed both electronically on May 1 and published via print on June 1, with direct distribution exceeding 30,000, along with their ride credentials; providing you the opportunity to reach as many participants as possible.

Full-PageCommercial/For-Profit .................. $650 Non-Profit ......................................... $400Standard ad size: 8” high x 5.5” wide

Half-PageCommercial/For-Profit .................. $350Non-Profit ......................................... $250Ad size: 4” high x 5.5” wide (horizontal)8” high x 2.75” wide (vertical)

The advertising and Expo booth combo provides an opportunity to attract potential bicycle enthusiasts months before the event.

Exhibitors will receive a full-page, four-color ad in the 2017 RAGBRAI Participant Guide, distributed both electronically on May 1 and published via print on June 1, with direct distribution exceeding 30,000, offering an avenue to market your company, product or service. Also, included is a 10’ x 10’ Expo booth to display your company to over 25,000 RAGBRAI Expo participants.

Commercial/For-Profit .................. $750Non-Profit ......................................... $500

For your ad to be included in the RAGBRAI Participant Guide, art and contract agreement must be received by March 15, 2017.

- Due March 15- Hi-res 300 dpi PDF- CMYK- ® required with any use of the word RAGBRAI

AD SPECIFICATIONS RAGBRAI XLIIIJULY 19-25, 2

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2015 PARTICIPANT GUIDE

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2017 PROMOTIONAL OPPORTUNITIES

The Expo, the largest in the midwest, offers a unique

opportunity to exhibit, sell, sample and demonstrate products and services to more than 25,000 bicycle

enthusiasts. RAGBRAI attracts participants from all 50 states and many foreign countries and provides an excellent

opportunity for you to showcase your products and services to an enthusiastic, active and loyal group of

cyclists.

RAGBRAI Expo Demographics➤ 25,000 plus participants ➤ 100 plus exhibitors ➤ 65% men* ➤ 35% women* ➤ 60% in 45-64 age group* ➤ 75% have household income over $75,000* ➤57% have household income over $100,000* ➤Participants of RAGBRAI XLIV came from all 50 states, Washington D.C., the Virgin Islands and 20 foreign countries.*

*Demographics 2016 Rider Registration

EXPO BOOTH AND PRINT ADVERTISING COMBO

PARTICIPANT GUIDEADVERTISING

WEBSITE & MOBILE PROMOTIONAL OPPORTUNITYONLY 10 OPPORTUNITIES AVAILABLE! Your targeted message will be in front of our engaged cycling web users with this limited share of voice digital advertising opportunity. Your message will also appear on the RAGBRAI mobile app. (Web sizes: 728x90 and 300x250) $1,250 per month