Solutions hi english 2012

CONSULTING & MANAGEMENT SERVICES

CREATING AND MANAGING SUCCESSFUL HOTELS

LOCAL KNOWLEDGE & INTERNATIONAL KNOW-HOW

FOR PROJECTS IN THE HOTEL, TOURISM & RESTAURANT SECTOR

CREATING AND MANAGING SUCCESFUL HOTELS 2

During the last decade and especially recently, the hotel market has been facing

many changes in demand, hotel types, brands and operators

Today, new projects in the hotel and tourism sector start off having a more difficult situation and need a more elaborated positioning strategy to guarantee their

profitability

…nobody knows what the future holds…


W AT You need a strategic alignment of the project, thought through planning for the overall management and a well studied marketing plan The so called local know-how and international experience combined with a dynamic and interactive management of hotel assets can significantly improve the profitability of the project for investors

We know how to turn unique projects…

…into profit opportunities


Private Investors

Hotel Owners

Hotel Operators

Architects

Developers

Investment Funds

Investors in Food & Beverage Operations

Merchant Banks

O

W For eight years now we have been extending

our services from market studies and

project development to concept development

and hotel management


OW We create successful projects linked with planning and a long-term vision

We understand the win-win opportunities in each market for a project leader, investor or a bank

We differentiate ourselves from our competitors since our team has 100% practical operational experience as managers and strategic consultants in various dynamic markets

Creative, dynamic and passionate solutions for the success of your projects!

We are a highly qualified executive team and our passion, illusion and drive to succeed set us apart from our competitors


With offices in Madrid, Berlin and Moscow, Solutions HI achieves a symbiosis of international experience and local know-

how which are necessary in order to carry out a successful project so that we meet the needs of our customers

W ERE OFFICES


Our project portfolio ranges from hotels of international hotel chains to independent and niche hotels in various markets and segments: Spain, Germany, Italy, France, The Netherlands, The

Balkans, Russia & CIS, Georgia. Also we have developed projects in the United States (Los Angeles, Atlanta) and China (Shanghai)

PROJECTS

China Shanghai

United States L.A., Atlanta

W ERE


Strategic consultancy specializing in the hospitality industry

Philosophy based on the answers to

the following:

Current market situation and

trends

Clients’ needs and new products

Actual and future demands

Distinguished by our passion and long-term vision

Strategic alliances and important partnerships with quality collaborators

Assessment and feasibility studies -

especially the concept

planning and the positioning

Seeking funding and investors / operators, and new hotel & restaurant concepts

Operational Support

Sales & marketing Yield Management

& Revenue Training

What do we offer?

CONSULTING


Competition study

In-depth feasibility & market studies

Identification of new market trends & needs

Analysis of socio-economic and socio-cultural values

Concept development and positioning proposal

Financing of hotel projects – investor & project research

Project concept development & adaptation of the existing project concept

Advising in the selection of franchise & management company/international hotel brand vs. niche

ANALYSIS OF THE MARKET SITUATION

PRE-OPENING SUPPORT

BUSINESS PLAN & PROJECT DEVELOPMENT

CONSULTING SERVICES

Positioning strategy

Sales & Marketing Plan

Support with the selection of suppliers of all areas (FF&E, OSE,IT, etc.)

Selection & training of highly qualified staff

Support with the design of the corporate image & web site


Quality control

Consulting web design

Analysis of the Sales & Marketing status

Driving revenue: Revenue & E-commerce management

Advising in changes of design and style of the point of sale/outlet

OPERATIONAL SUPPORT & ADVICE

PROJECT MANAGEMENT

Snagging control Project Coordination of all hotel aspects Quality Control during the construction process Coordination with operator, technical team & hand-over Support in selection, negotiation and delivery of hotel equipment

Also we collaborate with the UNWTO (World

Tourism Organization) for global market trends

CONSULTING SERVICES

TRAINING PROFESSIONALS, STUDENTS & INTERNAL TRAINING IN HOTELS


We prioritize the maximum feasibility of the

property before imposing any brand

We generate high revenues resulting in

better return on investment

We conduct a local and individual management

with the support of our corporate offices

We maximize cost savings due to our large number of

projects and our extensive network of contacts

We offer hybrid management contracts highly

linked to outcomes and transparent costs

MANAGEMENT


Adaptation of international standards to the local market

Analysis of urgent matters

Opening of distribution channels

Repositioning

Emergency & interims management

Supporting the management team

Out-sourcing of non-vital services

Analysis of the financial situation

Development of the operational matrix

Development of strategic programs

Daily operational management supervision

MANAGEMENT SERVICES


Lars is certified by the Cornell University in Real Estate, Development and Hotel Investment and in Business Economics by the Open University in UK, and holds various Diplomas in Project and Change Management and Strategic Marketing. Lars is an expert of the hotel sector with ample experience of over 15 years in Executive Management as well as working as an external Consultant. He speaks at various conferences and further holds seminars for senior professionals with schools and hotel associations in Europe (Spain, Germany and Russia). Enjoying the dynamic world of hotels he set-up in 2004 the strategic hotel consultancy Solutions HI with an ample international network.

LARS VON DER WETTERN

Managing Director

EXTRACT OF TEAM PROFILES

Gonzalo holds an Advanced Diploma from the Centro Superior de Hostelería de Galicia and has completed several management/business courses at the Cornell School of Hotel Administration in New York. For more than seven years, Gonzalo has been working for the company “Vincci Hotels”, being in charge of the general management of business units, including “the first Spanish Hotel in New York City”, “The Avalon Hotel”. Gonzalo joined Solutions HI in 2011. In addition to representing the company in Spain and Portugal, his tasks include research of assets, brokerage of hotel properties and operation/management coordination of all hotel projects, among others.

GONZALO DE LA MATA

General Manager Spain & Portugal


Juan is a passionate chef dedicated to sharing his culinary skills. His expertise helps to train local teams to use their original traditions with new trends, which in turn creates new and exciting menu concepts. He has worked with some of the best chefs in the world, managing different Michelin Star restaurants worldwide and working as Executive Chef for international brands like InterContinental before joining Solutions HI in 2009. Juan is our Culinary Director with over 15 years of experience and is in charge of the entire process, from the design and selection of the interiors to the creation of appropriate menus.

JUAN PABLO TORRE

Culinary Director

Steffen started his career by completing an apprenticeship at the Best Western Parkhotel am Kurhaus in Bad Nauheim, Germany. He graduated in 1995 from the Hotel School Frankfurt am Main. After his experience at the Corporate and Regional Offices with Marriott he continued with Marriott International, Inc. as Regional Operations Specialist and Director of Operations at Marriott Suites in Chicago, USA. Since Steffen joined Solutions HI in 2008, he is working for our projects in Germany, Russia & CIS as our Senior Project Manager. Actually he is preparing the opening of our new hotel in Russia, another one in Germany and the second one in Azerbaijan.

STEFFEN SEIB

Senior Project Manager



Andrea’s first steps into the hotel business were as a Front Office Trainee at the Sheraton Hotel & Towers Frankfurt/Germany. Afterwards he started his apprenticeship in Hotel management and graduated at the Hotel School in Frankfurt 1984. Since the entrance in Hotel business more than 30 years ago, Andreas continued his career with Starwood Hotels & Resorts and Intercontinental Hotels in Europe and America. He also is very experienced in managing superior hotels of private ownerships. In 2012 Andreas joined Solutions HI and is at this moment Opening/Interims General Manager for our projects in Georgia and Azerbaijan.

ANDREAS KNAB

Opening/Interims General Manager


Veronica has a degree in Business Administration from the State University of Tourism and Recreation in Sochi, Russia. On the 3rd course of the University she started to work in the hotel sphere to combine her theoretic knowledge with practical skills. Springboard of her career became the Food and Beverage department of Radisson Hotel Lazurnaya in Sochi. Next step in her professional way was the work in the luxury hotel segment as F&B Manager in Grand Hotel & Spa Rodina. Also Veronica was a part of pre-opening teams of such projects as Novotel Yekaterinburg Center and TUI Hotel Kaluga. Veronica joined Solutions HI in 2011 as Operation Manager in Chirag Plaza, Azerbaijan. She is working currently for our projects in Georgia and Russia and preparing the opening of various hotels & restaurants.

VERONICA TURENOK

Operation Manager


Elena has a degree in Business Administration from the State University of Commerce and Economics in Moscow, Russia. Later, she specialized in Foreign Trade in the Cesma Business School, Madrid, Spain. In Russia, combining studies at the University at the age of 20 years, she began working as Director/Manager of a commercial establishment. Years later, she continued her career with a wholesale company with over 100 employees, as Head of Sales Department. In Spain, since her incorporation in Solutions HI in 2009, she is our main coordinator at our head office in Madrid.

ELENA KRYLOVA

Head Office Coordinator


In addition to these key individuals there are more than a dozen professionals assisting your project, best selected for your specific needs!


EXTRACT OF PROJECTS

Location Berlin / Germany

Concept Luxury Boutique Hotel (new brand)

Milestones delivered

o  Negotiation during acquisition o  Take-over of operation o  Two year interim Management support o  Sales & Marketing review o  Affiliation (Leading Hotels of the world) o  Restructuring and new operational standards o  Refurbishment support


EXTRACT OF PROJECTS

Location Kaliningrad / Russia

Concept 55-bedroom and villa hotel in a rustic ambience in the proximity of Kaliningrad with a unique F&B concept and natural surroundings


o  Feasibility & market analysis o  Creation of hotel and F&B concept o  Positioning study o  Affiliations & Partnership analysis o  Project management o  Management Contract o  Opening Winter 2012/2013


EXTRACT OF PROJECTS

Location Heiligendamm /Germany

Concept Luxury 5-star resort hotel in the Baltic Sea at the German coast & member of LHW


o  Market studies and positioning reviews o  Analysis of the Sales & Marketing status o  Feasibility study for expansion including the

SPA and the residences o  Support during exit of management company

Kempinski


EXTRACT OF PROJECTS

Location Madrid / Spain

Concept Ancient guest house built in 1768 converted into a singular hotel of 27 rooms and a well-known restaurant in the area, La Antoñita


o  Market study o  Search for investors o  Concept & project development o  Sales & Marketing strategy o  Supervision during the construction period o  20-year Management Contract o  Opening May 2011


EXTRACT OF PROJECTS

Location Berlin / Germany

Concept 5 F&B outlets and ADLON Day SPA in building of luxury hotel in the very heart of Berlin which is currently managed by Kempinski


o  Continuous support to the management team o  Corporate restructuring o  Revised Sales & Marketing strategy o  New outlet developments o  Driving profit increase measures o  New budget and performance review system


EXTRACT OF PROJECTS

Location Madrid / Spain

Concept Travellers ancient guest house of the XVIIth century converted into a hotel boutique of 17 rooms, restaurant and bar


o  Market research o  Development of the concept o  Project Management o  Sales & Marketing Strategy o  Consultancy services to the owner and team

during the rehabilitation process o  Full pre-opening management o  Launch support in 2011


EXTRACT OF PROJECTS

Location Forte dei Marmi / Italy

Concept Luxury Boutique Hotel in Italy


o  Positioning and Financial Review o  Operational Review (Standards) o  Affiliation & Quality (Leading Hotels of the

World) review o  Operational re-planning and profit analysis o  Training proposals o  Sales & Marketing Review


EXTRACT OF PROJECTS

Location Leipzig / Germany

Concept Hotel for the MICE segment close to the airport with 90 rooms and 18 conference rooms


o  Study of the re-positioning in the MICE segment

o  Owner support for local funding o  Refurbishment, planning and supervision o  Support the management team o  Successful re-branding o  2-year Interims Management


EXTRACT OF PROJECTS

Location Toledo / Spain

Concept 5-star hotel situated in a palace from the XVIth century Hilton’s first franchised hotel in Toledo


o  Market research and positioning o  Concept development o  Brand selection and franchise contract o  Operator selection and negotiation o  Construction supervisor o  Launch support


EXTRACT OF PROJECTS

Location Baku / Azerbaijan

Concept 15 storey building landmark hotel and fully-equipped business centre with 42 rooms, 2 restaurants and 4,400 m2 of modern office space


o  Feasibility study for a mixed-use building o  Concept development o  Adaptation to international standards o  Implementation of e-commerce strategy o  Pre-opening plan o  Coordination office centre and tenant search o  Three year management contract o  Opening June 2010


EXTRACT OF PROJECTS

Location Leipzig / Germany

Concept

26-bedroom hostel & hotel with 118 beds in an original and modern style, with the latest technology. In the heart of Leipzig with the unique Say Cheese Lounge offering the best atmosphere and a socially friendly ambiance.


o  Feasibility & market analysis o  Creation of hotel and F&B concept o  Positioning study o  Affiliations & Partnership analysis o  Project management o  Pre-opening plan o  Management Contract o  Opening in July 2012


EXTRACT OF PROJECTS

Location Borjomi / Georgia

Concept New hotel with a unique combination of healthy living options, 2.500 sqm SPA and upscale hospitality facilities, with 84 rooms.


o  Feasibility study o  Concept development o  Adaptation to international standards o  Implementation of e-commerce strategy o  Pre-opening plan o  Opening Winter 2012/2013


We wish to find out about your project or

problems to prepare you a personalized offer

We will supply you a full list of projects and

references most similar to your project upon request

Our team will be set-up according to your needs, finding

the best experts to deliver you the best possible solution

Please contact us to get to know us and our

philosophy and how we can be of support to you

LET US GIVE YOU SOLUTIONS

searching for Opportunities creating added vaLue

developing Unique hotels

Team of experts

innovatIve ideas

knOwledge

assuring Success

partNerships

Sharing experiences Lars von der Wettern Managing Director

[email protected] mobile +34 618 838 895

tel +34 915 784 631 skype solutionshi1

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The information contained in this presentation is confidential. It may

also be protected by legal privilege.

Solutions hi english 2012

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