SoLoMo in P2P Marketplaces

SOCIALNETWORKING

SERVICENETWORKING

“The productive and service power of a web-based social networked community.”

Building a trusted Service Network

Social + Location + Mobile = Service Networking

Technology enables EFFICIENCY and TRUST

SOCIAL

LOCATION

MOBILE

Trust Building

Two pieces to Trust Building

1.Identity – are you who you say you are?

1.Reputation – what are your interactions with people?

SOCIAL

SOCIAL

LOCATIONReal TimeTrust Building

Intelligence

LOCATION

1.The Carousel

1.Voice recording a description

1.Histogram of pricing history

✔

posting a task

✔

no typing

✔

< 30 seconds

MOBILESignature Interactions

The Carousel

@Labusque@TaskRabbit