SoLoMo Movement
description
Transcript of SoLoMo Movement
NIÑA V. GUNOECOMMER K31
THE SOLOMOMOVEMENT
DEFINITION
The next big marketing tool(s)Combination of “mega-trends” that add new value
to products and services
Trend emerged in 2010 to 2011
Arose with popularity of smartphones and tablets that integrate geo-location technologyFB - Open Graph in 2010
for users to carry social identity
Apple with App StoreGoogle with Google Play
= more Internet activities on the go
RISING TREND
Social Media use accounts such as Facebook,
Twitter, etc. to engage target audience
Cheap and effect way to build relationship and brand
Local Visibility use local search directories, actively
target local customersMobile Marketing
use mobile ads, check-in deals with Facebook or Foursquare
(taken from http://socialmappmedia.com/solomo/)
HOW TO USE SOLOMO
WalgreensCheck in with
Foursquare and receive mobile coupons
First grocery to use SOLOMO
EXAMPLES
Gives local businesses tools and products to connect with customers
Enable merchants to deliver permission-based deals to connected customers within immediate vicinity
Less cost in advertising to small-to-medium businesses while reaching target market
EFFECTS TO E-COMMERCE
Kapture Free iPhone app that
helps small business use mobile marketing without own app or website
Claim rewards by taking photos from nearby businesses
Sidewalk Ad Reinvented concept of
sandwich board Start-up company with
free apps that shows user deals within immediate radius
Claim virtual coupons or save in virtual wallet
Local businesses come together and have events in line with SidewalkAd
EXAMPLES
Continued popularity of texts – still cheapest, simplest, and has widest reach
Increased use of QR codes to complement SOLOMO strategy
Rise in use of mobile payment
WHAT’S NEXT?
Firms will rise to support businesses in going SOLOMO
Google Glass - adds additional feature to SOLOMO wherein apps and services can predetermine user's need
WHAT’S NEXT?
Content http://www.techopedia.com/definition/28492/solomo http://www.entrepreneur.com/article/226408 http://socialmappmedia.com/solomo/ http://mashable.com/2013/04/30/solomo/
Graphics http://www.olafurandri.com/?p=2020 http://socialmeep.com/solomo-social-local-and-mobile/ http://visual.ly/solomo-%E2%80%93-marketing-advantage-
%E2%80%93-social-local-mobile
http://justcreative.com/wp-content/uploads/2014/06/social-network-design-4-640x800.png
http://engage.synecoretech.com/Portals/141995/images/how-to-use-facebook-deals-to-boots-your-brands-GSO.jpg
REFERENCES