SoL Forum brochure8 - CSRwire · 2017-07-09 · OCTOBER 12-14, 2004 Ford Motor Company Conference...

Attend the fi rst public forum of the SoL (Society for Organizational Learning) Sustainability Consortium Organizational Learning) Sustainability Consortium

Peem Juan Arcosfrom the Ecuadorian Rain Forest

Janine Benyusauthor, Biomimicry: Innovation Inspired by Nature

Frank Dixonmanaging director, Innovest Strategic Value Advisors

David Duncansenior vice president, research and development, Unilever

John Ehrenfeldexecutive director, International Society for Industrial Ecology

John Elkingtonchairman and co-founder, SustainAbility

Stuart HartSamuel C. Johnson chair of global sustainable enterprise, Cornell University

Jeffrey HollenderCEO, Seventh Generation; author, What Matters Most

Joseph Jaworskiauthor, Synchronicity; chairman, Global Leadership Initiative

Leroy Little Bearformer director, Harvard Native Studies Program

Amory Lovinsco-author, Natural Capitalism; CEO, Rocky Mountain Institute

John Manzoni group managing director and chief executive, refi ning and marketing, BP plc

Gary J. Mayoglobal director, corporate social responsibility, Visteon

Mieko Nishimizuvice president (retired), Southeast Asia, World Bank

Dinesh Paliwalpresident and CEO, ABB Inc. (USA)

Chris Pomfretsenior vice president, marketing, Unilever

Roger Saillantpresident and CEO, Plug Power

Peter Sengeauthor, The Fifth Discipline; founding chair, SoL

David Stangisdirector of corporate responsibility, Intel Corporation

Bob StillerCEO, Green Mountain Coffee

Robert Tierneydirector, green technologies, Pratt & Whitney, UTC

Rose von Thater-Braanco-founder, Native Sciences Academy

Darcy Winslowglobal general manager, women’s performance footwear, Nike

More than 40 Leaders, Mentors, and Guides including:

OCTOBER 12-14, 2004 • FORD MOTOR COMPANY CONFERENCE AND EVENT CENTER • DEARBORN, MI

Presented by

SoL Sustainability Consortium Members:

This Forum is a Must Attend Event!

• World-renowned faculty and corporate practitioners

• Access to SoL Sustainability Consortium research and experience base

• Unique program design fostering collaborative learning and problem solving

• Access to key insights and tools via web enabled knowledge base and learnings captured on-site

• Unparalleled networking and interaction with leaders in the fi eld

This forum will address the following core questions:

Are we truly creating sustainable economic and social wealth, or merely extracting short-term profi ts, leaving long-term debts for future generations?

Why does reducing unsustainability not necessarily mean creating sustainability?

How can leaders at all levels generate long-term commitment, creativity, and enthusiasm for achieving sustainability?

What measures and metrics effectively defi ne progress toward sustainability?

How can management balance the need for short-term performance requirements and the long-term strategic intent for triple bottom line performance?

How can we build the partnerships within and among diverse organizations and sectors needed to sustain fundamental innovation?

Since its inception, the SoL Sustainability Consortium has brought together innovative fi rms committed to delivering business results in harmony with social and environmental aims. The journey of reinventing industrial-age thinking and practices will take generations, but there are signs of progress. We feel it is timely now to share what we are learning and to expand our engagement with a broader circle of leaders embracing these fundamental changes.

—Peter Senge,author, “The Fifth Discipline” and “Presence: Human

Purpose and the Field of the Future”

Harley-Davidson Motor Company

To register or for more information, please call 617.964.6916 or visit www.solonline.org

Dear Colleagues,

In 1999, a group of leading companies committed to more sustainable business practices came together to form the SoL Sustainability Consortium. They believed that the mandate to invent more socially and environmentally sound products, processes, and business models presented a profound learning challenge of institutional learning and—based on their experience with organizational learning principles and tools—that the application of such approaches could make a difference. Over the past five years, we have worked together to invent new ways of doing business that positively affect the triple bottom line of people, planet, and profit. It has been exciting and rewarding to join with committed professionals to think, problem-solve, and tackle the unprecedented issues businesses face as they address sustainability.

We believe that companies who want to contribute real leadership in the coming years will need to embrace two distinct aspirations: reducing unsustainability and creating sustainability. Reducing unsustainability means working largely within the constraints of present business models, existing stakeholder expectations, and the overall ensemble of present technologies to do a better job of reducing waste, toxicity, and negative social and environmental impact. It is what more and more good companies are doing around the world, some with real vigor. But truly pioneering firms will go further.

Creating sustainability means inventing new business models, leapfrogging to new environmentally sound technologies and infrastructures, shifting established norms, and “changing the rules of the game” that are currently biased against the future. This is not an “either-or” proposition. In October, we will explore synergies between short and longer term strategies and learn better how to sustain fundamental innovation over the coming decades for a future we can be proud to leave our children and grandchildren.

We are excited to invite you to attend our first public meeting in Dearborn, Michigan this October. We look forward to seeing you there.

Peter SengeFounding Chair, SoL

Sara SchleySteward, SoL Sustainability Consortium

Joe LaurSteward, SoL Sustainability Consortium

This premier event is sponsored by

What is SoL?

SoL is a nonprofit global membership organization that connects researchers, organizations, and consultants to create and implement knowledge for fundamental innovation and change. Founded in 1997 as an outgrowth of the MIT Center for Organizational Learning, SoL convenes a variety of projects and forums through which individual and institutional members expand their capacity for inspired performance, creating results together that they could not create alone.

More information about SoL’s organizing principles, membership, professional development opportunities, events, resources, and publications can be found at www.solonline.org.

What is the SoL Sustainability Consortium?

The SoL Sustainability Consortium is a learning community of companies and individuals committed to accelerating the learning needed to achieve truly sustainable industrial societies. Organized in 1999, the consortium utilizes the disciplines of systems thinking and organizational learning along with conceptual frameworks for sustainability to explore and address the knotty issues surrounding the challenge to remain profitable while nurturing the natural systems and the communities within which we do business. Our overarching framework is the “triple bottom line” of people, planet, and profit.

Core Purpose of the SoL Sustainability Consortium:

To nurture and grow the desire and capacity within institutions to build knowledge for achieving economic, ecological, and social sustainability.

We achieve this by engaging people committed to leadership and learning to collectively create innovative tools and capacity for redirecting commerce, education and technology.

The SoL Sustainability Consortium Principles:

• Leadership: True leaders are deeply engaged at a personal level in change. The leadership capacity of individuals is key to fulfilling the potential and mission of the consortium. We take personal responsibility for learning and action.

• Active practice of organizational learning tools and disciplines in all we do. We are continuously developing our capacity to think, learn, and act effectively together, using the disciplines of systems thinking, dialogue, mental models, personal mastery, and vision.

• Balance of action and reflection. We are constantly working to achieve practical results on specific problems, and developing new theories and ideas from reflection on these efforts, which lead to improved action.

Join global leaders who are committed to developing and implementing sustainable business practices for economic, environmental, and social prosperity.

2 To register or for more information, please call 617.964.6916or visit www.solonline.org

3To register or for more information, please call 617.964.6916or visit www.solonline.org

O C TO B E R 1 2 - 1 4 , 2 0 0 4 Ford Motor Company Conference and Event CenterDearborn, MI

Purpose of the Forum

The SoL Forum on Business Innovation for Sustainability is designed for leaders in diverse positions committed to developing and integrating more sustainable business practices for environmental and social prosperity as well as a means for spurring innovation, effi ciency, and economic vitality. Innovative organizations are realizing these new business imperatives. But relatively few are able to transform established mental models and business practices, help people see the larger systems of which they are part, and nurture new aspirations that stimulate innovation. Those that do are fi nding that sustainability generates rewards for natural and social communities as well as for the economic bottom line. This shift, however, requires new mindsets, organizational change, dynamic leadership, public education, and the cultivation of new markets and proactive policies in all areas where businesses must engage.

At this world-class event, practitioners from business, NGOs and academia will address sustainable business challenges from an organizational learning and knowledge creation perspective. Leading organizations that are successfully integrating learning organizational principles and methods into their daily operating practices are fi nding these disciplines to be highly effective in making sustainability a reality. Participants will be introduced to the conceptual frameworks and practical tools being used in this work, so that they can begin integrating sustainable practices into their organizations.

The Forum will serve as a catalyst for accelerated learning and thinking on sustainability through innovative best practices, compelling case studies, and interaction with leaders in the fi eld. Join us in October and learn how to leverage new business opportunities, create more environmentally sound practices for your organization, and help create imaginative solutions to seemingly intractable problems.

Why Should You Attend this Event?There are increasing numbers of global initiatives to build awareness, increase action, and decrease the environmental footprint of business. Some governments have adopted path-breaking regulation, others have joined in “accords” and “protocols” and all are signaling that the future will bring new challenges and demands. How will your company, government, institution, and family respond?

We Know That…• Oil and commodity prices are rising

• Global climate change is a reality accepted by growing numbers of people and governments

• Waste disposal options are tightening

• Water is becoming an increasingly scarce resource

• Inequity and social and political instability are growing in many parts of the world

• Rising population and material standards of living are generating demand for more products and services

• Governments are preparing to take more aggressive actions

These will affect your business.

It is just a matter of time until regulatory frameworks, stakeholder interests, and market demands will shift to support sustainability. We want to have the experience, knowledge, and practice, not only to shape regulations, but also to benefi t from them. Organizations that embrace these challenges will be more adaptive, more able to attract and retain talent, and ultimately more competitive.

At no time has the old saying, “You’re either part of the problem or part of the solution,” been more true. Work with us and co-create actionable responses that balance short- and long-term views to create the changes our businesses and societies will need to lead us to the sustainable future to which we aspire.

When you don’t have the internal knowledge or experience, you have to go outside and create partnerships, and use that network to bring in new ideas. These partnerships have been the source of some of the most compelling and rewarding learning experiences I’ve had. That network is so important. We’ve got to create the momentum internally, but the inspiration comes from external sources too.

—Darcy Winslow, global general manager,

women’s performance footwear, Nike(on the SoL Sustainability Consortium)



Meaningful Conversations, Collaborative Learning and Knowledge Creation during “World Café” Sessions Each day of the forum will feature a World Café—a powerful opportunity for thoughts, ideas, and questions arising from all the participants to come together. The World Café replicates the way natural learning, discovery, and interaction most effectively take place in organizations: through expanding networks of honest, open conversation. In Café conversations, people move rapidly from ordinary, socially polite conversations, toward conversations that matter in which collaborative learning and collective change are more likely to occur. To learn more about the power of the World Café, visit www.theworldcafé.com

Best Practices and Leading Thinking from Practitioners, Researchers and Organizational Learning ExpertsQuestions and challenges will be addressed from three distinct perspectives: practical ideas from business leaders, the latest research from academic and consulting experts, and framework and tools for implementation from experienced SoL members.

Business FocusEach session is focused on practitioners’ pressing business needs and will provide actionable ideas and practices.

International Participation from Business, Government, and NGOsPeople from countries around the world will attend representing all industries, the government and non-government organizations.

Access to SoL Sustainability Consortium ResearchThe work of SoL and the Sustainability Consortium will be highlighted and shared at the forum. For more than ten years, SoL members have been actively integrating research and practice. This is an unprecedented opportunity to learn from their experience and see practical tools and actionable ideas to apply in your organization.

Youth and Indigenous Perspectives Will Be Woven throughout the ForumThe participation of young people and indigenous leaders will remind us of the future we are working toward and help us learn from the wisdom of cultures who have thrived sustainably for generations.

Real-Time Capturing of Ideas and Knowledge Base for Post-Forum Implementation A professional graphic artist will be on-site at the Forum to capture key ideas and practices that are generated and shared. This record will be available to all participants and will be invaluable to you when you return to your organization and begin to apply what you have learned.

Active Practice of Organizational Learning Tools and DisciplinesSystems thinking, dialogue, mental models, personal mastery, and building shared vision will be applied to develop and reinforce our capacity to think, learn, and act effectively together throughout the forum.

Presentations Will Go beyond Canned Powerpoint “Show and Tells”There are no experts in sustainability. Together, as a learning community, we must address the challenges that confront us. Each session is designed to allow for maximum interaction, so that we can benefit from the vast collective knowledge that will be present at the forum.

Significant Interaction and Networking with Forum LeadersThe presenters are extremely committed to being part of the learning community that will come together at the forum. Most of them will attend the entire event and participate in the conversations, interaction, and problem-solving that will take place throughout the two and a half days.

How Can You Get the Most Out of this Unique Opportunity?

Bring a TeamA foundational principle of this event is co-creation and collaboration. The best way to maximize your learning and increase your organization’s effectiveness is to attend this program in the company of colleagues. Each organization should send a team of people from line and staff organizations, suppliers and key individuals from its extended enterprise chain. It is when teams of people get together to study critical issues and support each other in implementation of new actions that innovative solutions are uncovered and real change can occur. Significant team discounts are available to encourage group representation. See registration page for details.

Attend a Pre-Forum WorkshopThe workshops will address tactical business challenges in an in-depth manner. Each workshop will work with real business examples so that you will leave with an actionable framework. This is a great opportunity to receive customized consulting—most of the workshops will work with each participant’s personal business challenge. Don’t miss this chance to begin forming your learning community on the very first day of the Forum.

Participate in a Poster SessionParticipants are invited to share successful initiatives, ongoing projects, or pressing business challenges in poster format. By displaying your work, you will benefit from the experience and critical thinking of other Forum participants. All submissions will be compiled on CD and made available to all contributors. All models, tools, metrics, and frameworks for guiding sustainability are welcome.

For more information, contact Martha at [email protected].

Bring an open mind... Leave with new ideas

Bring your ideas and dreams… Leave with action plans and metrics to help enable you to participate more fully in the growing sustainability community of practice

Bring learning partners… Leave with new confidence and allies

Bring a willingness to learn and be challenged… Leave with new skills and abilities

How is this Forum Unique?

Come to the Forum and…



ACADEMIC PARTNERS

• University of Michigan Business School–Corporate Environmental Management Program

MEDIA PARTNERS

• CSR Wire

• GreenBiz.com

SILVER SPONSORS

The Green Mountain Coffee Roasters (GMCR) Foundation is a non-profit organization dedicated to the sponsorship of educational events, seminars, and lecture series on topics such as human development and potential, business, and management in order to foster positive change on personal, organizational, community and global levels. The GMCR Foundation occasionally makes monetary donations to specific causes but the focus of the GMCR Foundation is on leveraging individual efforts to have the greatest positive impact in the world.

Plug Power Inc. designs and develops on-site energy systems based on proton exchange membrane fuel cells. The Company’s focus is on stationary power, and has developed three product lines: GenSys, for continuous combined heat and power; GenCore, for backup power; and GenSite, for on-site hydrogen generation. Plug Power’s strategic partners include GE Fuel Cell Systems, DTE Energy Technologies, Vaillant GmbH, Honda R&D Co., Ltd., Engelhard Corporation and Celanese Ventures. The Company’s headquarters are located in Latham, N.Y., with offices in Washington, D.C., and The Netherlands.

BRONZE SPONSORS

Borax supplies nearly half the global demand for refined borates, minerals essential to life, and to a vast array of products essential to modern lifestyles. The company is the acknowledged world leader in borate chemistry and technology development, as well as product quality, supply reliability and technical support for customers.

Foley Hoag is a business law firm of more than 250 attorneys with offices in Washington, D.C. and Boston. Foley Hoag’s Corporate Social Responsibility (“CSR”) Practice Group works closely with its clients to assess, develop and manage strategic programs designed to safeguard brand reputation, limit business and legal risks, and create a competitive edge through innovative management of the social, economic and environmental impacts of doing business in today’s world. It’s attorneys have a diverse and worldwide range of experiences managing CSR-related issues from positions in government, business and law.

McDonald’s is the world’s leading food service retailer with more than 30,000 local McDonald’s restaurants serving 47 million customers each day in more than 100 countries. More than 70 percent of McDonald’s restaurants around the world are owned and operated by independent, local businessmen and women.

The National Civility Center is a not-for-profit organization established in 2000 to help people make their communities better places to live. Using ‘civil dialogue’ as a foundation we believe we can develop a sustainable effective process for helping communities help themselves—a framework for comprehensive, collective thought and action that produces concrete, positive results.

SC Johnson is a global manufacturer of innovative consumer products that help improve the quality of life for families across the globe. The fifth generation family-owned and managed company employs 12,000 people with estimated sales of (U.S.) $5.5 billion, operates in more than 70 countries and markets hundreds of leading products in more than 110 countries.

Shaw Industries serves residential and commercial flooring needs with carpets, rugs, and hard surface floorcovering products. Shaw is the largest carpet manufacturer in the world with revenues exceeding $4 billion annually. Shaw developed and introduced a sustainable carpet tile system in 1999 that has grown to over 70% of Shaw carpet tile sales. This led to a prestigious Presidential Green Chemistry Award in 2003. Shaw recently issued a new environmental policy that is a model for sustainability.

SUPPORTING PARTNERS

Thank You to Our Sponsors and Partners

SoL Sustainability Consortium Members

For more information on sponsorship opportunities, please call 617.964.6916

Harley-Davidson Motor Company

• Environmental Careers Organization

• The Institute for Sustainable Communication

• Natural Step

• South East Michigan Sustainable Business Forum

• West Michigan Sustainable Business Forum



MONDAY, OCTOBER 11 • PRE-FORUM WORKSHOPS10:00-4:00

1:00-5:00 Women Leading Sustainability Meeting

7:00-9:00 Informal Welcome Reception

TUESDAY, OCTOBER 12 • DAY 1 OF THE GENERAL FORUM7:00-8:00 Breakfast and Registration

8:00-8:15 Welcome Address

8:15-9:15 PLENARY CONVERSATION: Opportunities and Challenges for Sustainability from a Learning Perspective Facilitated by PETER SENGE, founding chair, SoL (Society for Organizational Learning) • JANINE BENYUS, author, Biomimicry: Innovation Inspired by Nature • STUART HART, Samuel C. Johnson chair of global sustainable enterprise, Cornell University • LEROY LITTLE BEAR, former head of Harvard Center for Native American Studies • AMORY LOVINS, president, Rocky Mountain Institute, co-author, Natural Capitalism • MIEKO NISHIMIZU, vice president (retired), Southeast Asia, World Bank • ROGER SAILLANT, CEO, Plug Power • DARCY WINSLOW, global general manager, women’s performance footwear, Nike

9:15-11:15 World Café on Questions Presented by Panel

11:15-11:45 Panel Wrap-Up

11:45-12:15 PLENARY PRESENTATION: Youth, Water, and Action: Creative Solutions from the Next Generation SIMONE AMBER, vice president, Schlumberger Ltd. and HIGH SCHOOL STUDENTS FROM THE SEED PROGRAM

12:15-1:30 Lunch

1:30-3:30 PLENARY WORKSHOP: Reducing Unsustainability Does Not Create Sustainability: Using the Shifting-the-Burden Archetype to Examine Alternatives to Sustainability Strategies JOHN EHRENFELD, executive director, International Society for Industrial Ecology • SARA SCHLEY, steward, SoL Sustainability Consortium

3:45-5:15

Learning Forums

5:30-6:30 PLENARY CONVERSATION: Biomimicry: Learning How to Apply Life’s Best Practices to Create Smarter Products JANINE BENYUS, author, Biomimicry: Innovation Inspired by Nature • DAVID OAKEY, president, David Oakey Designs • DARCY WINSLOW, global general manager, women’s performance footwear, Nike

7:00-9:00 Reception

WEDNESDAY, OCTOBER 13 • DAY 2 OF THE GENERAL FORUM7:00-8:00 Breakfast

8:00-8:15 Good Morning Address

8:15-9:30 PLENARY CONVERSATION: How Can We Build Commitment for Creating Sustainability (as well as Reducing Unsustainability)? PER CARSTEDT, chairman, BioAlcohol Fuel Foundation • JEFF HOLLENDER, CEO, Seventh Generation • DAVID DUNCAN, senior vice president, research and development, home and personal care, Unilever • FRANK DIXON, managing director, Innovest Strategic Value Advisors

9:30-10:45 World Café

11:00-12:30

Concurrent Conversations

(repeats 1:45-3:15)

12:30-1:45 Lunch

1:45-3:15 Repeat of Concurrent Conversations

3:30-5:00

Learning Forums

5:15-6:30 PLENARY CONVERSATION: Champions of Sustainability: Tales from the Front in Leading Change in the Current Business Environment Facilitated by JOE LAUR, steward, SoL Sustainability Consortium • EDIE FARWELL, Donella Meadows Leadership Fellows Program, Sustainability Institute • TONY REESE & BEVERLY SCHEELS, Harley-Davidson • DAVE STANGIS, Intel Corporation • BOB STILLER, Green Mountain Coffee • BILL MALLOCH & DARCY WINSLOW, Nike • BOB TIERNEY, UTC

7:00-9:00 Dinner Groups and Blue Vinyl Screening

THURSDAY, OCTOBER 14 • DAY 3 OF THE GENERAL FORUM7:30-8:30 Breakfast

8:45-10:15 PLENARY CONVERSATION: Global Leadership: Symbols and High Leverage Action Mieko Nishimizu, vice president (retired), Southeast Asia, World Bank • JOHN MANZONI, group managing director and chief executive, refining and marketing, BP plc

10:30-12:30 World Café Wrap-Up: Next Steps and Action Items

Pre-Forum Workshop #1: Using Organizational Learning and Leadership to Shape Sustainable Enterprises: a Road-Map for Getting Started

Pre-Forum Workshop #2: : Keys to Producing and Writing Effective Sustainability Reports

Pre-Forum Workshop #3:Leveraging Sustainability for Growing Market Share

Pre-Forum Workshop #4: Beyond CSR Reporting: Key Performance Indicators for Developing Sustainable Products, Businesses, and Supply Chains

Pre-Forum Workshop #5: Systems Thinking for Sustainable Enterprise

Pre-Forum Workshop #6: Native Science: An Intellectual, Experiential, and Cultural Foundation for Sustainability and Renewal

Cross-Sector Partnerships for Sustainable Food Supply Chains

Steps toward the Hydrogen Economy

Growing Customer Demand for More Sustainable Products: From Marketing Manipulation to Education for Change

Status of the Triple Bottom Line

Sustainable Water

The Partnership for Child Nutrition Materials Pooling: Building Partnerships Across Value Chains for Reduced Waste and Toxicity

Restorative Business: Overcoming Systemic Barriers to Sustainability

Sustainable Mobility: Seeing and Acting from a Whole Systems Perspective

Forum Agenda

Women Leading Sustainability

“Zero to Landfill” Product Design and Manufacturing

What are the Opportunities and Risks of Sustainability and Transparency?

Emerging Energy Technologies: Solar, Hydrogen, Fuel Cells, and Wind

Total Corporate Responsibility: Making CSR and SRI Sustainable

Internal Measurements that Matter for Managers



Pre-Forum Workshop #1 Using Organizational Learning and Leadership to Shape Sustainable Enterprises: A Road-Map for Getting StartedJUDY BROWN director, education, outreach, and training, National Center for Growth Research and Education, University of Maryland

ROGER SAILLANT president and CEO, Plug Power

PETER SENGE founding chair, SoL

The purpose of this session is to identify practical initial steps for building a high performing learning organization that is well-equipped to increase the sustainability of its operations. This workshop explores frameworks to help your organization become both a healthy work environment and an engine for producing results—which consistently exceed expectations using traditional “hard” business performance measures including quality, delivery, financial, and service measures.

After attending the workshop, you will have: • An understanding of the core competencies for

learning organizations• An enhanced ability to think systemically,

communicate effectively, and lead honorably• A framework for generating a high level

of commitment to this critical business philosophy from the executive team and the entire workforce

Pre-Forum Workshop #2 Keys to Producing and Writing Effective Sustainability ReportsDON CARLI founder and president, Nima Hunter, Inc.

ROB FREDERICKS manager, corporate responsibility, Ford Motor Company

RIVA KRUT vice president, Cameron-Cole, LLC

This workshop will address how non-financial reporting can be advanced beyond a narrow focus on regulatory compliance, risk management, or philanthropy. Leading practitioners will share insights on how to align sustainability reporting with business strategy, reward and recognition, stakeholder dialogue, top line growth and sustainable value creation.

This session will address: • Key sustainability reporting trends, issues,

risks and opportunities • How to effectively collect, aggregate, verify,

analyze, package, produce, and distribute non-financial data in print and other media

• How to plan, design, and produce a best-in-class corporate sustainability report from start to finish

• Best-in-class approaches to stakeholder engagement, partnerships, dialogue, performance assessment, and verification that create, protect, and enhance shareholder value

Pre-Forum Workshop #3Leveraging Sustainability for Growing Market ShareJOE LAUR steward, SoL Sustainability Consortium

JACQUIE OTTMAN author, Green Marketing: Opportunity for Innovation

CHRIS POMFRET senior vice president, marketing, Unilever

MARK SPERRY chief marketing officer, Plug Power

In this session, you will spend a day with marketing professionals from leading companies who are making environmental and social responsibility an integral part of their marketing outreach, strategy and success. Should sustainability be a part of your lead approach in marketing, or a secondary benefit to your products and services?

The key learnings of this workshop include:• Increased awareness of and ability to leverage

sustainability as a focus in marketing activities • Discovering and making the most of those

aspects of your business that are aligned with sustainable practices and outcomes

• Developing and using a sustainability mindset for integrating what your organization is doing into your marketing efforts

Pre-Forum Workshop #4Beyond CSR Reporting: Key Performance Indicators for Developing Sustainable Products, Businesses, and Supply ChainsFRANK DIXON managing director, Innovest Strategic Value Advisors

JOHN EHRENFELD executive director, International Society for Industrial Ecology

GIL FRIEND president and CEO, Natural Logic, Inc.

BOB LANGERT senior director, McDonald’s Representatives from Shell and UTC

This workshop draws on experience from McDonald’s, Shell, and UTC in developing and applying sustainability metrics for products, businesses and supply chains. For example, the workshop will include a framework that considers the flows of energy and materials through processes, companies and communities to provide powerful insights into strategy, efficiency and innovation at any system scale, as well as practitioners’ experiences in integrating such tools into their management practices.

You will deepen your understanding of:• Using performance indicators to improve

environmental and business performance, and create effective performance measurement systems

• The differences between environmental and sustainability indicators, and when to use them

• The core competencies required for selecting and deploying key sustainability indicators for management as well as reporting purposes

• How to engage cross-functional and multi-stakeholder teams to select a core set of indicators that are relevant at product, company and supply chain levels

Pre-Forum Workshop #5Systems Thinking for Sustainable EnterpriseDAVID BERDISH corporate governance manager, Ford Motor Company

TOM GLADWIN Max McGraw Professor of Sustainable Enterprise, University of Michigan

The challenges to sustainability are characterized by dynamic complexity, nonlinear causation, unknown thresholds, and multiple rates of change. Understanding how these challenges are interconnected is essential to craft profound and long-lasting solutions required for sustainable enterprise. These topics are best explored from a systems point of view that emphasizes the whole over parts, relationships over objects, structures over events, and cyclicality over linearity.

Topics to be addressed include: • Understanding the complex structures and

dynamics generating unsustainable behavior• Practice with recurring archetypes:

understanding the generic structures that produce unsustainable conditions

• Fostering transitions to sustainable systems: designing high-leverage interventions

• Searching for the leverage points in complex systems

Pre-Forum Workshop #6Native Science: An Intellectual, Experiential, and Cultural Foundation for Sustainability and RenewalROSE VON THATER BRAAN co-founder, Native Science Academy

The Native American Academy, a group of indigenous scholars supported by the National Science Foundation, is developing a learning center for the study of Native Science. This center will preserve and continue the body of knowledge for understanding the natural world that is embedded in indigenous cultures around the world and has been passed down over thousands of years. For native people, science is not about abstract theories and laws but about how we deepen our understanding in order to live in harmony with one another and all living creatures by following traditions of relationship, restoration and renewal.

The workshop will focus on the following questions:• How can we learn to once again access

this way of knowing?• What are the implications for business

and education?• In what ways might the growing collaboration

between native wisdom holders and western scientists build a new world view vital to sustainability?

Pre-Forum WorkshopsMONDAY, OCTOBER 11 • 10:00AM – 4:00PM



8:15am – 9:15am

Opportunities and Challenges of Sustainability from a Learning PerspectiveFacilitated by PETER SENGE founding chair, Society for Organizational Learning (SoL)

JANINE BENYUS author, Biomimicry: Innovation Inspired by Nature

STUART HART Samuel C. Johnson chair of global sustainable enterprise, Cornell University

LEROY LITTLE BEAR former head of Harvard Center for Native American Studies

AMORY LOVINS president, Rocky Mountain Institute; co-author, Natural Capitalism

MIEKO NISHIMIZU vice president (retired), Southeast Asia, World Bank


DARCY WINSLOW global general manager, women’s performance footwear, Nike

This dynamic conversation will serve as a springboard for the entire meeting. The experience of this celebrated group of speakers spans the spectrum from corporate to intellectual and cultural leadership. Each has found ways to transform the daunting challenges of sustainability into opportunities for learning and innovation. How have they done this? What can be culled from their experiences that can guide us all?

Peter Senge will pose generative questions to the speakers that we will then carry into the World Café session, where the entire audience will share their experiences, perspectives and stories of hope and possibility. Much of the ensuing meeting will be devoted to exploring the challenges ahead.

This opening session will remind us of the passion, imagination, patience, persistence, and genuine commitment needed to access the collective intelligence to face these challenges.

11:45am – 12:15pm

Youth, Water, and Action: Creative Solutions from the Next GenerationSIMONE AMBER vice president, Schlumberger Ltd.

HIGH SCHOOL STUDENTS FROM THE SEED PROGRAM

What happens when you harness the passion and creativity of high school students interconnected around the world to solve one of the world’s most pressing challenges? The Schlumberger Excellence in Educational Development (SEED) program, created in 1998, involves over 154,000 students in 111 schools in 30 developing countries around the world learning together with on-line and local mentors.

SEED launched a global water project inviting young people to test the quality of their water, examine their water sources, and explore the system of interconnections within and beyond their communities that infl uence water. Students then develop projects to improve the state of their watershed and receive grants from local Schlumberger offi ces to put their plans into action.

This session will feature students from SEED participating schools, who will share their unique and impactful water projects from around the world. Again and again, members of the Sustainability Consortium have pointed to the crucial importance of youth leadership. In this presentation, you will see for yourself the creativity and determination of these young people to create sustainability for future generations.

1:30pm – 3:30pm

Reducing Unsustainability Does Not Create Sustainability: Using the Shifting-the-Burden Archetype to Examine Alternative Sustainability StrategiesJOHN EHRENFELD executive director, International Society for Industrial Ecology

SARA SCHLEY steward, SoL Sustainability Consortium

“Sustainability is a radical concept: the possibility that humans and other life can fl ourish on the planet forever.”

—JOHN EHRENFELD

Leading organizations are recognizing sustainability challenges—not only to the larger society but to their own business models as well. In many cases, they are compelled by external forces to reduce waste, become more energy—or resource effi cient, or change labor practices. But, they often lack a strategic perspective to distinguish short-term reactions from longer-term requirements and opportunities.

The present unsustainable state of the world is due in large part to a systems thinking failure: not seeing crucial interdependencies. This working session will use one of the basic tools of systems thinking, the shifting-the-burden archetype, to help people think through why actions that reduce unsustainability do not necessarily create sustainability, and can even make matters worse. Both are often needed, but it is easy to get lured into a vicious reinforcing cycle of quick fi xes masquerading as more fundamental solutions when we work only to reduce unsustainability. Understanding and being able to think together about these differences proves to be a key to fostering the communication among diverse points of view needed to drive real innovation.

THE PLENARY SESSIONS

are designed to leverage the vast collective knowledge and experience that will be present at the Forum. In these sessions, the entire learning community will come together at café tables to maximize networking, meaningful conversation and learning. None of these sessions will be traditional, narrated Powerpoint presentations. Instead, the experience of the presenters will be shared through conversations, interactions and open, honest dialogue, with plenty of time built in for interaction with the general Forum audience as well.

The plenary sessions will focus on three key themes and questions:

Clarifying IntentWhy is reducing unsustainability not the same as creating sustainability?

Building Commitment How can we build genuine commitment for creating sustainability as well as reducing unsustainability?

Global LeadershipHow can key institutions (business, government, non-governmental organizations) provide effective leadership for sustainability?

TUESDAY, OCTOBER 12

12

3

Plenary Sessions



5:30pm – 6:30pm

Biomimicry: Learning How to Apply Life’s Best Practices to Create Smarter ProductsJANINE BENYUS author, Biomimicry: Innovation Inspired by Nature

DAVID OAKEY president, David Oakey Designs


How can we fill the shelves with products and processes that create conditions conducive to life? Imagine solving your Monday-morning challenge by consulting an organism that has grappled with, and solved, the very same problem. Want an adhesive that doesn’t off-gas? Consult the mussel’s time-honored recipe. Surfaces that repel bacterial films? Ask the sea kelp.

This approach to innovation is called biomimicry—the conscious emulation of life’s genius. The goal is to create products, processes, and policies—new ways of living—that are well-adapted to life on earth over the long haul.

A small but growing number of companies around the world are learning to grow ceramics like an oyster, cool buildings like a termite, stick to surfaces like a gecko, find cures like a chimp, filter water like a marsh, compute like a cell, and run a business like a redwood forest. Their models are organisms that manufacture without “heat, beat, and treat” methods, and ecosystems that run on sunlight and feedback, creating opportunities rather than waste.

This presentation will highlight practical applications of Janine’s inspiring research, such as:

• What is being learned from initial efforts to successfully emulate the designs and strategies of actual organisms in business processes and products?

• What challenges have lead practitioners encountered and how have nature’s insights helped them in meeting them?

8:15am – 9:30am

How Can We Build Commitment for Creating Sustainability (as well as Reducing Unsustainability)?Facilitated by ROGER SAILLANT president and CEO, Plug Power

PER CARSTEDT chairman, BioAlcohol Fuel Foundation

DAVID DUNCAN senior vice president, research and development, home and personal care, Unilever

FRANK DIXON managing director, Innovest Strategic Value Advisors

JEFF HOLLENDER CEO, Seventh Generation

Deep change requires deep and enduring commitment—personally, organizationally, and within society at large. What makes the challenges of sustainability so daunting, in part, is the breadth of people and institutions involved, in both reducing unsustainability and in creating sustainability.

How can we develop long-term commitment in businesses, government, and within the general public? Why have some businesses come to see sustainability as a truly strategic issue, yet the majority still have a compliance orientation? Moreover, even leading firms are limited by low public perceptions of urgency and slow shifts in consumer demand, just as government leadership to sanction irresponsible business practices and encourage basic innovation is dependent on public perceptions and political will. What sorts of systemic barriers to creating sustainability also need to be addressed?

This plenary and the related café session will explore these questions in terms of specific issues like climate change and the slow shift to sustainable transportation, water quality and scarcity, and consumer goods. How can consumers, businesses, and government work more effectively, individually and collaboratively, so that we can make real progress toward sustainability?

4:30pm – 6:00pm

Champions of Sustainability: Tales from the Front in Leading Change in the Current Business EnvironmentFacilitated by JOE LAUR steward, SoL Sustainability Consortium

EDIE FARWELL program director, Donella Meadows Leadership Fellows Program, Sustainability Institute

BILL MALLOCH Nike

SARA METCALF organizer, Women Leading Sustainability dialogue

TONY REESE director, engineering planning, Harley-Davidson Motor Company

BEVERLY SCHEELS manager, strategic planning, Harley-Davidson Motor Company

DAVE STANGIS director of corporate responsibility, Intel Corporation

BOB STILLER CEO, Green Mountain Coffee

BOB TIERNEY Sustainable Business Solutions, UTC


“The world is not made up of atoms, but stories.”

—MURIEL RUKEYSER

The day-to-day work of creating true sustainability is extremely challenging. People around the world, in many capacities, are tackling this enormous job. Some have the benefit of formal responsibility for creating sustainability, or an organization that supports the mission. Others forge ahead without organizational or financial support.

In this session, “champions” of sustainability from a variety of situations will share their stories, which highlight:

• Challenges they face

• Solutions that address the challenges in fundamental ways, as opposed to symptomatic fixes

• Strategies for making progress when there is little or no organizational support

• Finding partners and connecting to larger networks

• The effect their sustainability work has had on their personal and professional lives

8:45am – 10:15am

Global Leadership: Symbols and High Leverage ActionJOHN MANZONI group managing director and chief executive, refining and marketing, BP plc


Few issues have the potential that sustainability holds to unite people across political, societal, and institutional borders. By and large, debates over sustainability have reinforced traditional divisions—between liberals and conservatives, between business and civil society, between north and south—rather than helping us discover our common concern for our children and the world we leave them.

This represents a massive failure in leadership and suggests that our traditional notions of leadership may be part of the problem. What will it take for the world community of nation states and businesses to think beyond short-term profit statements and myopic self-interest? What sort of systemic changes may be required? In what ways is the power of hierarchical leadership itself inadequate to sustain the ongoing transformations ahead? How might a new appreciation of such diversity of leadership enable the most senior hierarchical leaders to be more effective?

The speakers in this closing plenary have lived with these questions for many years and will share their views of new leadership paradigms that are producing systemic changes and why traditional leadership models are failing.

Ultimately, all questions about leadership for the future return to our own leadership. This plenary and the café conversations that build on it will serve to reflect on the entirety of the meeting and to open our hearts, a necessary first step toward the revolutionary changes in perception and action to which we all will be called to contribute in the coming months and years.

TUESDAY, OCTOBER 12 WEDNESDAY, OCTOBER 13 THURSDAY, OCTOBER 14



TUESDAY, OCTOBER 12 • 3:45PM – 5:15PM

Cross-Sector Partnerships for Sustainable Food Supply Chains HAL HAMILTON executive director, Sustainability Institute

ORAN HESTERMAN program director, food system and rural development programming, W.K. Kellogg Foundation

LARRY PULLIAM senior vice president, merchandising services, SYSCO Corporation

The food system is an integrated system managed in fragmented ways. Current global sourcing practices, though they may generate short term gain for some organizations, will cause all to lose in the long term. The food system’s basic aim is to provide healthy nutrition in ways that can also provide sustained economic incentives for conserving the system. Today, it more often provides unhealthy foods in ways that are destructive of local communities and ecologies.

Questions to be addressed include:• How can the diverse institutional players in this system work together

to support innovation for long-term health? • What might motivate them to do so? • How can they overcome the barriers to collaborative learning?

Steps toward the Hydrogen EconomyAMORY LOVINS CEO, Rocky Mountain Institute


Getting to a fundamentally more sustainable energy system will involve many phases. What are the ways we need to be thinking, in the short and longer term, to move more rapidly in this direction? A first step to getting there is through super-efficient cars that would greatly accelerate and enhance the impact of fuel cell vehicles. The ultimate sustainable endgame must include a renewable cycle free from dependence on fossil fuels. The linkage between wind, solar, and biomass as sources of energy will be discussed and hydrogen will be shown to be the bridging energy carrier in this mosaic of energy technologies.

Questions to be addressed include:• What can we all agree on regarding a truly sustainable energy system?• How can we move more rapidly in this direction? • What might be some of the high-leverage changes that can accelerate

the inevitable shifts ahead?

Growing Customer Demand for More Sustainable Products: From Marketing Manipulation to Education for ChangeCHRIS POMFRET senior vice president, marketing, Unilever

MARK SPERRY chief marketing officer, Plug Power


In many ways the “800 pound gorilla” for sustainability is the consumer. Consumer choices and awareness drive products and processes and shape business opportunities. Members of the SoL Sustainability Consortium have been sharing understanding and insights about green marketing, the challenges of discerning latent demand and the role of education and youth leadership in influencing the expression of deeper values in consumer choices.

Questions to be discussed include:• How can the role of marketing increase demand for sustainable

products?• What role can educational marketing have in building sustainability?• What is the most effective way to communicate with different

consumer groups?

Status of the Triple Bottom LineJOHN ELKINGTON co-founder, SustainAbility

From the late 1990s, the triple bottom line (TBL) concept swept around the world. The notion that companies should track, manage, and improve their economic, social, and environmental performance and value added took root in sector after sector, company after company. This session will critically review progress over the past decade and explore emerging challenges for business.

In particular, the focus will be on what is being learned from leading companies that are moving beyond the initial TBL agenda focused on gaining acceptance of the concept to new priorities:• Balance sheets (corporate accountability, accounting,

reporting, assurance)• Boards (the high-stakes interface with the corporate

governance agenda )• Brands (how companies are building new forms of value added into

their ongoing conversations with customers, consumers, and investors)

• Business models (the basic wealth creation processes)

Sustainable WaterSIMONE AMBER vice president, Schlumberger Ltd.

DAVID DUNCAN senior vice president, research and development, home and personal care, Unilever


Water is one of the genuine commons, those resources that we share, upon which we all depend, and for which there is no substitute. Yet today access to water is a pressing issue for many of the people around the world affecting their health and ability to secure a sustainable livelihood. Given the inevitable growth in demand, issues such as water rights and impact on economic development will become increasingly important. Water availability is already affecting many businesses and the politics of water could be among the most disruptive in the world.

In this session, the following questions will be discussed:• What can a company do to contribute more proactively to finding

equitable solutions to these vital human issues? • How is business responding to international efforts to put water at the

top of the development priority list? • What are the leadership challenges and responsibilities?

Learning Forums



The Partnership for Child NutritionJOE JAWORSKI author, Synchronicity; chairman, Global Leadership Initiative

ROB SCHAERLAECKENS business development manager, beverages, Unilever Bestfoods

How can diverse organizations who usually compete for resources come together to address systemic issues like children’s nutrition? How can genuine partnerships be built that transcend historical divides and tap a common commitment to the future? What methods and processes can be used and what sorts of leaders are crucial for success?

The Partnership for Child Nutrition aims to improve significantly the mental and physical development and performance of malnourished children in developing and emerging countries, starting with a pilot project in India. Initiated by Unilever, the initiative will be convened by a partnership that will include corporate, governmental, and non-governmental organizations. The Indian pilot project will be undertaken by a 25-person cross-sector team, utilizing the methods developed by GLI over the past decade, including civic dialogue, learning journeys, and rapid prototyping of microcosms of new nutrition systems.

Materials Pooling: Building Partnership Across Value Chains for Reduced Waste and ToxicityCHRIS PAGE project leader for education; team member, commercial and industrial services, Rocky Mountain Institute (RMI)

MEMBERS OF THE SOL MATERIALS POOLING INITIATIVE (BP, Ford, Harley-Davidson, Nike, Plug Power, Shell International, UTC, Visteon)

There is growing pressure to build more socially and environmentally sound value chains in diverse industries. Innovative companies are revamping business models and redesigning products and services in order to generate less waste and toxicity and consume fewer natural resources. In the process, they are discovering new sources of value and competitive advantage. But there are limits to what one company can do by itself, both in developing more sustainable alternative processes and materials and in generating sufficient demand pull to make a difference. Sooner or later we need to pioneer new ways to collaborate for the benefit of all. One way of achieving new sources of value—like sourcing sustainably harvested raw materials, or reducing toxicity embedded in the manufacture of a complex product—is through collaborative innovation with suppliers.

This session will highlight the work of the Sustainability Consortium’s materials pooling initiative. The aspiration is to reduce and share risk, costs, R&D, and leverage market power throughout value chains and networks. Currently, we are working on materials pooling initiatives related to finding alternatives to hexavalent chromium; recycling of high-quality polypropylene; and developing standards for environmentally preferred cardboard and leather. Members of the SoL Sustainability Consortium will be on hand to share their experience, insights, issues, and learnings from these ongoing collaborative efforts.

Restorative Business: Overcoming Systemic Barriers to SustainabilityDEAN CYCON CEO, Dean’s Beans

JEFF HOLLENDER CEO, Seventh Generation


Many businesses have taken courageous steps to improve their companies’ products and processes and strengthen relationships with their stakeholders. Despite this progress, many of the most committed leaders are also frustrated with political, economic, legal, and social system “barriers”—rules and norms that impede us from going even further. Some examples of these barriers are: shareholders’ expectations of short-term financial returns and high stock prices above longer term performance and other stakeholder and environmental concerns; subsidies and taxation structures that encourage unsustainable behavior and businesses; and the complex dynamics of the democratic decision making process, in which companies can play a disproportionately powerful role.

In this session, we will give an overview of some of the major system barriers to sustainability, and hear from CEOs, senior managers, and pioneers in the investment community who are tackling these barriers directly. The end of the session is an initial brainstorm for a new SoL project on “restorative capitalism,” in which you could collaborate on projects that have the potential to go beyond firm and industry-level interventions to change the external laws, rules, norms, and expectations that drive the present, unsustainable systems.

Sustainable Mobility: Seeing and Acting from a Whole Systems PerspectivePER CARSTEDT chairman, BioAlcohol Fuel Foundation

DUNCAN EGGAR senior business advisor, BP

DINESH PALIWAL president and CEO, ABB Inc. (USA)

ALISON SANDER founder, AltWheels

What does reducing unsustainability and creating sustainability mean for the world’s complex transportation system? There are many pieces to this puzzle: vehicle choice, fuel choice, urban design, government sanctions, and the public’s perception of climate change, to name only a few. Traditionally, each of these pieces has been studied as an independent factor in reducing unsustainability—which only slows down the damage being wreaked on the environment. This session will look at our transportation as the complex system it is and begin framing a new mobility paradigm that creates true sustainability.

Topics to be discussed, include:• Transportation as a contributor to climate change• Mobility and modern society• Collaboration between the automobile and fuel industries

THE LEARNING FORUMS will be focused on 5 key dimensions of sustainability: Water, Energy, Food, Materials, and Transportation. These smaller sessions will look in depth at each of these dimensions and the Mental Models and Management Practices for effectively creating sustainability and reducing unsustainability.

WEDNESDAY, OCTOBER 13 • 2:45PM – 4:15PM

Is genuine progress still possible? Is development sustainable? Or is one strand of progress—industrialization—now doing such damage to the environment that the next generation won’t have a world worth living in?

—Sir John Browne, Chairman, BP, BBC Reith lecture, 2000



Women Leading Sustainability

HILARY BRADBURY director, Weatherhead Institute for Sustainable Enterprise

SARA METCALF organizer, Women Leading Sustainability dialogue

SARA SCHLEY steward, SoL Sustainability Consortium

The broader business or sustainability mandate, with its multiple foci on ethics, environmental concern, safety, and community investment, requires rethinking the roles of leadership. Attending to this new mandate is more complex than the traditional task of running an organization and is beyond the training and experience of most leaders. We suggest that collaborating with others who are also engaged in this work is therefore imperative.

Our session presents work that describes and explores useful collaborations, focusing on the example of women leading sustainability. We highlight the importance of creating space for dialogue and interpersonal connections to develop, as a precursor to meaningful collective work. As a culture we have disowned reflection, focusing strictly on making things happen. But action without reflection becomes incoherent, fragmented, even violent. See how returning reflection to the cycle through collaborative dialogue fulfills an essential balance for sustainable practices. Expect a brief presentation with time devoted to dialogue and interaction.

“Zero to Landfill” Product Design and Manufacturing

JOHN ELTER vice president, research and systems architecture, Plug Power

There are a variety of frameworks within which businesses can structure their sustainability efforts. However, none is more simple, effective or direct than the edict: “Zero to Landfill”.

“Zero to Landfill” was first initiated and developed by the “Lakes” team at Xerox in the early ’90s. It dealt with the four elements of the ecology of sustainability: people, product, process, and planet. This effort will be discussed in retrospect, and will address the issues around how businesses can design products in ways that the material components are used and reused indefinitely and where toxic materials are either eliminated or managed in ways that pose no risk to living systems. It will survey what has been accomplished in this area so far, and will illustrate the business advantages.

“Zero to Landfill”, when viewed as a holistic process, addresses the challenges of what is needed to extend this knowledge base, and to develop new business models that take full advantage of this emerging know-how.

What are the Opportunities and Risks of Sustainability and Transparency?PHIL RUDOLPH partner, Foley Hoag LLP

In our ever-complicated global economic environment, businesses, regulators and yes, even lawyers, are being forced to rethink the concept of corporate citizenship.

Sarbanes-Oxley and related regulatory efforts in the U.S. and, increasingly, abroad have prescribed an array of new rules and regulations to guide corporate conduct. But mere compliance with laws, rules, and regulations may no longer be sufficient to protect business from serious brand, regulatory, or legal risks. An expanded group of motivated and sophisticated corporate stakeholders, beyond shareholders, are playing an increasingly important role as monitors and influencers of business activities around the world. The growing impact of these stakeholders has given rise to a new set of risks for global businesses, and a new set of opportunities.

This session will discuss these risks and opportunities, and will evaluate how companies can (and should) embrace strategic approaches to managing the challenges of sustainability and transparency.

Emerging Energy Technologies: Solar, Hydrogen, Fuel Cells, and WindGEORGE EARLE director of hydrogen infrastructure, Plug Power

We are slowly making the transition from almost complete reliance on nonrenewable fossil fuels to alternative energy sources. It is imperative that we continue along this path to avoid a significant energy crisis and accompanying environmental deterioration. Energy derived from hydrogen, wind and solar sources is rapidly becoming a more viable option for cost-efficient, clean energy.

This session will examine the progress and challenges associated with adopting solar, hydrogen, and wind as sources of clean, renewable energy, such as:

• How can we drive down the costs of alternative energy while increasing its reliability and longevity?

• What are the markets where alternative energy can provide a cost advantage in addition to the environmental benefits of clean power?

• How can we increase public demand for clean and green power?

• What are the benefits to business for clean, decentralized power sources?

Concurrent ConversationsWEDNESDAY, OCTOBER 13 • 11:00AM – 12:30PM & 1:45PM – 3:15PM

THE CONCURRENT CONVERSATIONS are smaller sessions designed for meaningful interaction and dialogue. Each of the sessions will be held twice—please plan to participate in two of these sessions.



Total Corporate Responsibility: Making CSR and SRI Sustainable

FRANK DIXON managing director, Innovest Strategic Value Advisors

The Corporate Social Responsibility (CSR) and Socially Responsible Investing (SRI) movements have driven large improvements in corporate environmental and social performance. Nevertheless, no firm is even close to creating true sustainability.

Total Corporate Responsibility (TCR) addresses this issue by focusing on the systemic drivers of corporate dysfunction and humanity’s unsustainability. The approach recognizes that economic and political systems compel firms to act irresponsibly and unsustainably by not holding them fully accountable for negative impacts on society.

TCR provides a practical approach for addressing systemic barriers to sustainability. As the most difficult challenge facing management, TCR performance is an excellent indicator of management quality, the primary driver of stock market returns. Given this, we believe it is highly likely that funds comprised of TCR leaders will outperform more traditional counterparts.

Internal Measurements that Matter for Managers

GIL FRIEND president and chief executive officer, Natural Logic, Inc.

Everyone knows that “what gets measured gets done.” This discussion will focus on the challenges of:

• Deciding what to measure— determining which of the many factors you could be tracking will provide the management leverage you require—and the buy-in of your stakeholder community

• Solving the challenge of how to measure them—in a systematic, manageable and economical way, that gets accurate information to the right people at the right time

• Developing measurement systems that provide data from past events as well as predictions for the future to better support decisions that will drive performance improvement and environmental, social, and strategic goals

• Successfully integrating metrics into established management practices

WEDNESDAY, OCTOBER 13 • 11:00AM – 12:30PM & 1:45PM – 3:15PM

Convenor: SARA METCALF organizer, Women Leading Sustainability dialogue

Co-Convenors: SARA SCHLEY steward, SoL Sustainability ConsortiumHILARY BRADBURY, PH.D. director, Weatherhead Institute for Sustainable Enterprise

Women Leading Sustainability first met in 2001 as part of SoL Sustainability Consortium. We have been meeting regularly since then, sometimes in person, more often by phone. We understand our dialogue as creating a space together in which we can integrate reflection and action as a precursor to meaningful collective work. This space serves as a container for the reflection time that is essential to fulfill the “reflection-action” cycle of leadership in organizational learning. Returning reflection to the cycle can create an essential balance that evokes wise decision making and coherent action. We offer this collective dialogue space also as an important practice of shared leadership in pursuit of sustainable development. Expect a circle in dialogue sharing personal experiences and reflections about sustainability.

Participants of the Forum are cordially invited to attend this meeting on Monday, October 11th, from 1:00-5:00.

There is no fee to attend, but advance registration is requested. Please indicate on the registration form if you plan to attend this meeting.

Please join us for the

Women Leading Sustainability Meeting

MONDAY, OCTOBER 11 • 1:00PM – 5:00PM

The future appears alien to us. It differs from the past most notably in that the Earth itself is the relevant unit with which to frame and measure that future. Discriminating issues that shape the future are all fundamentally global. We belong to one inescapable network of mutuality: mutuality of ecosystems; mutuality of freer movement of information, ideas, people, capital, goods and services; and mutuality of peace and security.

—Dr. Mieko Nishimizu, vice president (ret), WorldBank, Japan, 2002



Forum Leaders, Mentors, and GuidesSIMONE AMBER is vice president at Schlumberger Limited and founder of SEED, Schlumberger Excellence in Education Development. SEED provides educational content through its science and technology web site available in 7 languages and grants to finance the purchase of Internet access for

disadvantaged schools in developing countries. She was previously director, investor relations and communications and treasurer for North America at Schlumberger.

PEEM JUAN ARCOS was born and continues to live in the deep rain forest of the Amazon Miazal. He was apprentice to the powerful shaman Chumpi. Peem has been all around the world sharing the wisdom of his culture. He has attended the Gathering of Shamans at the New

York Omega Institute in 2001 and 2002, and he was also invited to go to Ireland for the first gathering of shamans in 2002. Peem is the director and founder of a nonprofit organization dedicated to preserving the rain forest.

JANINE M. BENYUS works as a biologist at the design table, helping designers, engineers, and business leaders consult life’s genius in the creation of well-adapted designs. She is the author of six books including Biomimicry: Innovation Inspired by Nature.

HILARY BRADBURY, PH.D., is associate professor of organizational behavior at Case Weatherhead School of Management in Cleveland and director of the Weatherhead Institute for Sustainable Enterprise (WISE). Her research, scholarly activism and teaching focus on the human and organizational

dimensions of sustainable development.

JUDY BROWN, PH.D. teaches leadership in the graduate School of Public Affairs of the University of Maryland and serves as the Director of Education, Outreach and Training for the University’s National Center for Smart Growth. She is also associated with the University’s Center for Public Policy and Private

Enterprise and the James MacGregor Burns Academy of Leadership.

DONALD CARLI is founder and president of Nima Hunter, Inc. He is a senior research fellow at the Institute for Sustainable Communication leading research for the ISC Responsible Enterprise Print program and is research director of “The Greening of Print”.

PER CARSTEDT has been chairman of the Swedish-based BioAlcohol Fuel Foundation since 1998. BAFF is a-non-profit organization, established in 1984, which focuses on the entire process of developing and implementing large-scale production and use of bio-alcohols within the transport sector.

DEAN CYCON is the owner of Dean’s Beans Organic Coffee Company. Dean has over 25 years of development work and activism in indigenous communities, including coffee villages, around the world. He created Dean’s Beans to prove that business can promote positive economic, social, and

environmental change, and be profitable at the same time.

FRANK DIXON is a managing director at Innovest Strategic Value Advisors. As a leading thinker on addressing systemic barriers to sustainability, he developed the Total Corporate Responsibility methodology. As head of research at Innovest, Frank oversees the sustainability analysis of over 2,000

firms around the world and helps financial sector clients develop high-performing socially-responsible investment products.

DAVID DUNCAN joined Unilever in 1995 and he is now senior vice president, home and personal care research and development and member of the HPC Division Executive Committee. He also leads the sustainable water initiative for Unilever and is on the advisory board of Unilever Technology Ventures.

GEORGE EARLE is director of hydrogen infrastructure for Plug Power. He is responsible for coordinating hydrogen suppliers, developing hydrogen educational materials and influencing hydrogen regulatory issues for Plug Power customers and the industry as a whole.

DUNCAN EGGAR is the senior business advisor on Sustainable Mobility to the refining and marketing segment of the BP group. He joined BP in 1981 and for 10 years was involved with the design, construction, installation and maintenance of offshore oil and gas production facilities

in the North Sea and on a posting to New Zealand. Duncan recently completed a two year secondment to the UK Sustainable Development Commission.

JOHN R. EHRENFELD, PH.D. is executive director of the recently formed International Society for Industrial Ecology. He retired in 2000 as the director of the MIT Program on Technology, Business, and Environment. In October 1999, the World Resources Institute honored him with a lifetime achievement

award for his academic accomplishments in the field of business and environment.

JOHN ELKINGTON is a co-founder of SustainAbility, and has been chair of the organization since 1995. In 1989, he was elected to the UN Global 500 Roll of Honour for his “outstanding environmental achievements”. John is the author or co-author of over 40 books and

published reports, including the million-selling Green Consumer Guide and The Chrysalis Economy: How Citizen CEOs and Corporations Can Fuse Values and Value Creation. His book Cannibals With Forks: The Triple Bottom Line of 21st Century Business was a finalist in the Global Business Book of the Year Award.

JOHN ELTER is the chief technology officer of Plug Power, Inc. Prior to joining Plug Power, Dr. Elter worked at Eastman Kodak Corporation, where he most recently served as vice president and chief technology officer in the professional division. He also spent more than 30 years at Xerox Corporation

where he headed the “Lakes” program and led the “Zero to Landfill” effort to deliver a fully recyclable and remanufacturable design.

EDIE FARWELL is program director for the Donella Meadows Leadership Fellows Program of the Sustainability Institute. Previously Edie was director of the Association for Progressive Communications, an international Internet network of civil society organizations working for the environment, peace,

human rights, and sustainable development.

ROBERT FREDERICK is manager of corporate responsibility at Ford Motor Company and is responsible for the company’s corporate citizenship reporting using the Global Reporting Initiative. He has helped lead stakeholder engagement efforts, been involved in the development of the company’s climate change strategy, assisted with Escape Hybrid marketing and works with the socially responsible investment community.

GIL FRIEND is president and chief executive officer of Natural Logic, Inc. a consulting and software development company that helps companies and communities prosper by embedding the laws of nature at the heart of enterprise. Tomorrow magazine called him “one of the country’s leading

environmental management consultants—a real expert who combines theoretical sophistication with hands-on, in-the-trenches know-how.”

TOM GLADWIN assumed the Max McGraw Professorship of Sustainable Enterprise and Directorship of the Erb Environmental Management Institute at the University of Michigan in 1998. He chairs the University’s Environmental Faculty Steering Committee and teaches courses on systems

thinking, global change and sustainable enterprise. He is the recipient of 26 foundation and academic awards for research on ecologically and socially sustainable commerce, including major awards from the National Science Foundation and the Energy Foundation.

HAL HAMILTON is executive director of Sustainability Institute. Sustainability Institute uses tools of systems thinking and organizational learning to support work on complex issues of sustainability. Hal’s current projects include leadership of a Sustainable Food Laboratory, a

multi-sector dialogue and action project with food system leaders from business, government and civil society in the US, Europe and Latin America. In the early 1990s Hal was founding co-chairman of the National Campaign for Sustainable Agriculture.

STUART HART is the S.C. Johnson Chair of Sustainable Global Enterprise and professor of management at Cornell University’s Johnson School of Management. He is also the Hans Zulliger Distinguished Professor of Sustainable Enterprise and Professor of Strategic Management at the

University of North Carolina’s Kenan-Flagler Business School, where he was the founding director of the Center for Sustainable Enterprise. His article “Beyond Greening: Strategies for a Sustainable World” won the McKinsey Award for Best Article in the Harvard Business Review for 1997.

JEFFREY HOLLENDER is president and corporate responsibility officer of Seventh Generation, the 16 year old company that is the leading brand of natural household products in the United States. Hollender is a member and former director of the Social Venture Network and the former chairperson

of Vermont Businesses for Social Responsibility. He is the author of the best-selling book How to Make the World a Better Place: A Guide for Doing Good and What Matters Most - How a small group of pioneers are teaching social responsibility to big business - and why big business is listening.

ORAN HESTERMAN, PHD. is program director for Food Systems and Rural Development programming at the W.K. Kellogg Foundation of Battle Creek, Michigan. In this role, he provides primary leadership to the Foundation’s Food and Society Initiative, in addition to focusing on Food Systems and Rural Development policy. He has authored or co-authored more than 400 reports, journal publications, and book chapters in the area of sustainable agriculture.

JOSEPH JAWORSKI is a founding partner of Generon. He has devoted much of his life to the study and practice of leadership development. He is the founder of the American Leadership forum, a non-governmental agency responsible for developing collaborated leadership. Joe is a senior

fellow and a member of the Board of Governors of SoL. He is also the author of the critically acclaimed book Synchronicity.



Forum Leaders, Mentors, and GuidesRIVA KRUT, PH.D., is a vice president with Cameron-Cole, LLC. She is a leading international analyst and consultant in the area of corporate sustainable development and environmental/social/sustainability reporting. Riva was the originator of the annual Benchmark Survey of Global

Environmental/Social/Sustainability Reporting.

BOB LANGERT is the senior director for charities and social responsibility at McDonald’s. In 2002, Bob coordinated the release of McDonald’s first-ever worldwide social responsibility report. He is also involved in global environmental management systems and issues, McDonald’s Animal Welfare

Council, and the global supply chain issues team (e.g., sustainable agriculture, biotechnology, animal agricultural issues and nutrition).

JOE LAUR is a founding partner of SEED Systems, a company dedicated to promoting sustainable development in business through the use of organizational learning and systems thinking disciplines, in combination with scientific conditions for sustainability. He is one of the original founders

of the SoL Sustainability Consortium and serves as a co-steward of the group.

LEROY LITTLE BEAR is a member of the Small Robes Band of the Blood Indian Tribe of the Blackfoot Confederacy. He has a Juris Doctor Degree from the College of Law, University of Utah. Mr. Little Bear was a professor in the Native American Studies Dept. at the University of Lethbridge and

director of the Harvard University Native American Program from January 1998 to June 1999.

AMORY B. LOVINS is chief executive officer of Rocky Mountain Institute. His work focuses on transforming the hydrocarbon, automobile, real estate, electricity, water, semiconductor, and several other sectors toward advanced resource productivity. The Wall Street Journal named Mr. Lovins one of

thirty-nine people worldwide “most likely to change the course of business in the ‘90s” and Newsweek has praised him as “one of the Western world’s most influential energy thinkers”.

JOHN MANZONI is group managing director and chief executive, refining and marketing for BP. Previously, he was regional president for the eastern United States and executive vice president and the chief executive for gas, power and renewables, the post he held until his current appointment in 2002.

He was responsible for the merger integration process between BP and Amoco, and was in charge of downstream European marketing, in addition to downstream planning and performance globally.

SARA METCALF has been involved with the SoL (Society for Organizational Learning) Sustainability Consortium since 2001, and has helped facilitate the Women Leading Sustainability (WLS) workgroup. As a doctoral student in geography at the University of Illinois, Sara is interested in the processes that

underlie dilemmas of social inequity and environmental pollution in urban areas. Sara earned Master’s degrees in chemical engineering and management from the M.I.T. in 2001, as part of the Leaders for Manufacturing program. Her thesis utilized a dynamic model to explore the barriers and enablers for successful market penetration of alternative vehicle technologies designed for energy efficiency.

MIEKO NISHIMIZU, PH.D. was the vice president of the South Asia Regional Office of the World Bank from 1997-2003. She began her career with the World Bank in 1980. Mieko is currently a member of the Advisory Council for the Japan Bank for International Cooperation.

DAVID OAKEY leads global efforts in sustainable or “smart design” by learning from nature, the study of biomimicry. He is passionately following steps to sustainability through process, product, and people. Oakey and his philosophies have been featured in Business Week, Fast Company, Interior

Design Magazine, New York Times Science, Green Futures magazine, I.D. magazine, and The Smithsonian Magazine.

JACQUELYN OTTMAN is the author of Green Marketing: Opportunity for Innovation. The book was named one of the top business books of the year and was described by the American Marketing Association as the “definitive work on the subject”. She is an internationally recognized consultant who

helps businesses find competitive advantage through the marketing and development of environmentally sustainable products and services (“eco-innovation”).

CHRIS PAGE is the project leader for education, and team member, commercial & industrial services for Rocky Mountain Institute (RMI). She coordinates the Consortium’s materials pooling project, the goal of which is to develop environmentally preferred materials via collaboration throughout the supply

chain. She also manages the Consortium’s products and marketing group, in which member companies explore ways of creating consumer market pull for sustainable products. She is a member of the 2003 Donella Meadows Leadership Fellow program, which trains sustainability professionals in systems thinking and organizational learning.

DINESH PALIWAL is president and CEO of ABB Inc. (USA). He is also the Global Head of ABB’s Automation Technologies Division and a member of the ABB Group Executive Committee. He has headed organizations ranging from pulp and paper automation solutions, to pan Asia business

development, to global responsibility for one of the world’s largest portfolios of automation products, services, and systems.

LARRY PULLIAM began his foodservice career in 1975 with a regional foodservice company in Fort Worth, Texas. He currently serves as a member of the Board of Directors for EFS Network and Capital Bank.

CHRIS POMFRET was previously responsible for the implementation of two of Unilever’s sustainability initiatives: the move to sustainable fish sourcing for the UK, and for the sustainable agriculture project on peas. He currently leads the implementation of Unilever’s environment strategy

in the marketing function and champions the cause of sustainability and ensures it is built into Unilever’s marketing and embedded in the business culture. Chris was recently appointed a member of the UK Government Roundtable on Sustainable Consumption.

ANTHONY REESE, director, engineering planning, has worked for the Harley-Davidson Motor Company for eight years leading manufacturing operations, developing information systems, and planning engineering operations. Mr. Reese leads the activities to plan for and balance the new product

development requirements with available resources at Harley-Davidson.

PHIL RUDOLPH is a partner in the Washington, D.C. Office of Foley Hoag LLP, where he is active in the firm’s International and Corporate Social Responsibility (CSR) Practice Groups. Prior to joining Foley Hoag, Phil was a vice president at McDonald’s Corporation, where he served in several

capacities, including those of U.S. and international general counsel, and head of vendor compliance.

ROGER SAILLANT, PH.D., joined Plug Power Inc. as president and chief executive officer in December 2000. Previously, he served for more than 30 years with Ford Motor Company and Visteon Corporation, where his most recent position was vice president and general manager of the

company’s energy transformation systems group.

ALISON SANDER serves as globalization topic advisor for the Boston Consulting Group (BCG). Alison’s work in sustainability includes founding AltWheels, the largest alternative transportation festival in New England and serving on the Secretariat team for the Sustainable Food Lab

among other projects.

SARA SCHLEY is a founding partner of SEED Systems, a company dedicated to promoting sustainable development in business through the use of organizational learning and systems thinking disciplines, in combination with scientific conditions for sustainability. She is one of the

original founders of the SoL Sustainability Consortium and serves as a co-steward of the group.

PETER SENGE, PH.D. is a senior lecturer at MIT He is also founding chair of SoL. He is the author of the widely acclaimed book, The Fifth Discipline: The Art and Practice of the Learning Organization and co-author of the Fifth Discipline Fieldbook, Dance of Change, and Schools That Learn. His book Presence:

Human Purpose and the Field of the Future, has just been released. The Journal of Business Strategy (September/October 1999) named Dr. Senge as one of the 24 people who had the greatest influence on business strategy over the last 100 years.

MARK SPERRY joined Plug Power Inc. as chief marketing officer in May 2000. He is responsible for all marketing activities, including product strategy development, channel management, market engagement and marketing communications. Mark spent 15 years at Xerox Corporation where he was

responsible for worldwide marketing for the highly successful, multi-billion dollar DocuTech product family.

DAVID STANGIS is Intel Corporation’s director of corporate responsibility. In this role, he manages Intel’s relationships with socially responsible investors and coordinates public affairs and external engagement in the areas of corporate responsibility. He also manages the production of Intel’s Global

Corporate Citizenship Report.

BOB STILLER founded Green Mountain Coffee Roasters Inc. (GMCR) in 1981. Currently, Stiller is the President and CEO of GMCR, a socially responsible specialty coffee roaster. Forbes magazine named him “Entrepreneur of the Year” in 2002.

ROSE VON THATER-BRAAN (Tuscarora/Cherokee) has spent most of her adult life exploring the transformative power of communication. She served as the director of education at UC Berkeley’s Center for Particle Astrophysics for 11 years.

DARCY WINSLOW is currently Nike’s global general manager for women’s performance footwear, a role created to direct a product creation division focused on the female athlete/consumer and building a strong relationship through innovation, product, communication and retail.

Previously, she was the general manager of sustainable business strategies, a role focused on developing and implementing more environmental and socially sustainable business strategies across the organization, from long-range research and development, through product creation and the supply chain.



Please register me for the SoL Forum on Business Innovation for Sustainability on October 12-14, 2004 for $1,495 (a $200 savings off the regular registration fee) if registration is received before August 15. After August 15, the registration cost is $1,695.

My organization is a SoL Member or a Non-Profi t Organization. Please register me for the SoL Forum on Business Innovation for Sustainability on October 12-14, 2004 for $1,095 (a $100 savings off the regular registration fee) if registration is received before August 15. After August 15, the registration cost is $1,195.

Please register me for the following Pre-Forum Workshop, October 11, 2004, for $395:

#1 Using Organizational Learning and Leadership to Shape Sustainable Enterprises: A Road-Map for Getting Started

#2 Keys to Producing and Writing Effective Sustainability Reports

#3 Leveraging Sustainability for Growing Market Share

#4 Beyond CSR Reporting: Key Performance Indicators for Developing Sustainable Products, Businesses, and Supply Chains

#5 Systems Thinking for Sustainable Enterprise

#6 Native Science: An Intellectual, Experiential, and Cultural Foundation for Sustainability and Renewal

I plan to attend the Women Leading Sustainability Meeting on October 11

Please add me to the SoL mailing list (provide email address below)

Please subscribe me to the SoL Sustainability Newsletter (provide email address below)

Please send me more information about sponsoring

Sponsorship information: Contact us at 617.964.6916 or by email at [email protected]

Please photocopy this form for additional individuals or team members

NAME

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Cancellation Policy: All cancellations must be received in writing and may be faxed to 617.965.9735. The amount paid less a $100.00 processing fee will be refunded for cancellations received in writing by September 10th. After this date, all registrations—including no shows—are subject to the full fee. An organization may substitute one participant for another at any time.

Society for Organizational Learning, SoL, is a non-profi t member governed corporation.

Conference Location:Ford Conference Center1151 Village Road, Dearborn, MI 48124Phone: 313.621.2900Visit web site for directions: www.cec.ford.com

Hotel Accommodations: Marriott Dearborn Inn20301 Oakwood Boulevard, Dearborn, MI 48124Call for reservations: 800.228.9290 or 313.271.2700

Lodging for the event is available at a discounted rate of $149 per night at the Marriott Dearborn Inn until September 17. Hotel rooms are not included in the Forum registration fee. A shuttle service to the Ford Conference Center will be provided. When reserving your room be sure to mention that you are with the SoL Sustainability Forum.

Attire: The dress code for the Forum is business casual. Dressing in layers is recommended as meeting room temperatures can vary dramatically.

This brochure printed on recycled paper. Printed in the USA.

OCTOBER 12-14, 2004 FORD MOTOR COMPANY CONFERENCE AND EVENT CENTER, DEARBORN, MI

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Phone: 617.964.6916Fax: 617.965.9735Web: www.solonline.orgMail to: SoL Sustainability Forum

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Receive 15% off when registering 2 or more participants and 30% off when registering 4 or more

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