Soft Drinks · Indra Nooyi who has done so much in the industry and drives Pepsi’s pioneering...

Healthy Options Drive Growth 50“The soft drinks market is not yet at a peak;we expect more growth,” commented YojiOkoshi, when David Hayes visited AsahiSoft Drinks Co in Tokyo.

Flexibility Is Key 52Being able to quickly and efficiently adaptproduction to meet changing demand hasbecome essential in capitalising on themany opportunities, write Henri Attias andChristophe Delpech.

Smarter Beverage Processing 40By taking processing load away from cen-tral control systems, Smart Sensors willdeliver additional flexibility, reliabilityand throughput into automated systems, aswell as reducing the costs, according toSICK.

Soft Drinks International – November/December 2015 1ConTEnTS

Europe 4Africa 8Middle East 10Asia Pacific 14Americas 16

Ingredients 20

Juices & Juice Drinks 24Waters & Water Plus Drinks 26Carbonates 28Sports & Energy 30Functionals 32RTD Teas & Coffees 34Dairy & Alternatives 36

Processing 58Packaging 62Environment 64People 66Events 69

Growing YourNatural Solutions 38Colouring Foods are now recognised as thebest option for both manufacturers andconsumers, claims Diana.

A Beverage For Every Age 40Beverages fortified with collagen peptidesare perfect vehicles to deliver a variety ofnatural health benefits, according to Gelita.

Cannabis, Hemp & CBDs 42New research, entrepreneurship, innova-tion and an understanding of the nutraceu-tical industry are creating a new plethoraof legal cannabis-based health food anddrink products, reports Dr John Wilkinson.

A Unique Marketplace 46The soft drink demands of Japan’s 126 mil-lion people could best be described asunorthodox when compared to a globalbenchmark, reports Richard Corbett.

A Return To Growth 48Soft drinks sales decreased by 1% in 2014following a poor summer. However, forecasts this year indicate growth ofbetween 1% and 2%, according to theJapan Soft Drinks Association.

news

regularsComment 2BSDA 67From The Past 68Buyers’ Guide 70Classified 72

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Soft Drinks International (1997), formerly Soft Drinks Management International (1988),was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British &Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written permission of the publishers. Whilst every effort is made to ensure that the information contained in Soft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent thoseof the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that suchnames are not registered trademarks.

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Correspondents:EuRoPEGerard o’DwyerASIA & PACIFICKelvin King

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The forefathers of the soft drinks industry might have thought it perplexing that so manyaccomplished and inspirational women would one day become active in the sector, at alllevels from Chief Executive or a director through to grass roots micro-retailing.

But maybe not: many of the small aerated water producers were family affairsand women often played a key role even if that was not always acknowledged.

In a different era they might have felt empowered to lead the way and sharetheir experience.Today our industry leaders are becoming much in demand as speakers at

conferences or to incentive groups, most of the time addressing and engaging withgroups that have nothing to do with soft drinks or FMCG. They’re sought afterbecause they have built a reputation and are willing to share it, for the greatergood.I’ve noticed this of late in the Middle East. Anyone who sees the MENA region

as merely a hotbed of terrorism and the repression of women through forcingthem to wear clothing which does not allow self-expression in the western senseis simply wrong.The region has its stresses, obviously, and occasionally soft drinks have

wandered into the difficulties, for example production initiatives in Palestinedrawing the ire of some activists despite excellent intent and economic benefit.But in most areas women are increasingly evident in senior roles, backed by

impressive educational qualifications and corporate achievements. Many alsohave genuine CSR credentials.This year I’ve attended events in Dubai and elsewhere featuring genuinely

inspirational women of varying ages, whose qualifications, drive and vision areextraordinary. It’s perhaps no surprise to learn that Dubai is structuring its growing MICE

sector around the concept of sharing knowledge – speakers and participants areencouraged to do this beyond the speakers’ podium. The response has beenoverwhelming.One UAE-based industry leader whose success as a speaker is becoming almost

legendary in the Middle East – I regret I’ve yet to hear her personally – is UmranBeba, PepsiCo’s Chief Human Resources Officer for Asia, the Middle East andAfrica and a senior Vice President.PepsiCo of course has a fine reputation for female leadership, the epitome being

Indra Nooyi who has done so much in the industry and drives Pepsi’s pioneeringstrategy of funding or otherwise helping develop crops for product ingredients.Nooyi has also become a torch bearer for women’s empowerment.

Umran Beba was, for instance, one of the stellar contributors to this year’s ArabWomen in Leadership & Business Summit, described as raising the bar for womenprofessionals in the buoyant GCC area. Her current responsibilities cover some 90markets. Prior to taking up this role in 2013 she had been Hong Kong-based asPresident of the group’s Asia-Pacific region.

Hopefully people like Umran Beba and others are establishing a trend whichwill strengthen our industry internally and its greater role in global commerce andcommunity wellbeing.

Kelvin King

Woman power

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europeInDuSTRY nEWS

FDF responds tostatementReSPONDING to the Chancellor’s SpendingReview and Autumn Statement on behalf ofUK food and drink, Ian Wright CBe, DirectorGeneral of the Food and Drink Federation,said: “Food and drink – Britain’s largest man-ufacturing sector – has always enjoyedstaunch support within government fromDefra. Naturally we’re speaking with col-leagues in that department to understandthe impact any cuts will have. It’s particularlyimportant, given Defra’s express ambition ofhelping Britain become a ‘Great FoodNation’ that our ability to continue to grow,be more productive and to meet stretchingexport targets continues to be championedwithin government.

“Government’s emphasis on research andinnovation is both timely and heartening.Now more than ever we need more sup-port for post-farm gate, pre-competitive andcollaborative research in food and drinkmanufacturing, all vital ingredients in enabling

our sector to take on and tackle today’schallenges, and tomorrow’s.

“Growing apprenticeship numbers is a keyambition for the UK food and drink industry.Reform is needed to make this route moreattractive, and an apprenticeship levy systemthat is proportionate, simple and works forbusinesses of all sizes will be a key ingredientin achieving this. The rate announced todaywill be a cause of concern for larger busi-nesses, and may hit company investmentpots for staff training and, perversely, newapprenticeship starts.

“We look forward to working with thenew levy board, in particular to make surethat due attention is paid to improving thequality of apprenticeships, not just increasingthe volume.”

Ian Wright CBE, Director General of the Foodand Drink Federation.

Soft drinks sales fallThe sales of soft drinks in Finland droppedby 2.7% in the first nine months of 2015,equivalent to a fall of 5 million litres. Sales ofbottled water in the same period declined by6.9%, equivalent to 4 million litres accordingto latest figures from the Federation of theBrewing and Soft Drinks Industry (FB&SDI).

The FB&SDI attributes the lower level ofsales to a multiple of factors, including thegovernment’s penalising tax on soft drinks andcheaper imports from estonia and Sweden.

The Finnish government recently abolishedthe so-called ‘sugar tax’ which was levied on abroad range of products, including soft drinks,confectionery and ice-cream. The tax wasremoved at the direction of the europeanCommission which found the tax incompati-ble with eU law.

however, while the sugar tax was removedfrom confectionery and ice-cream products,the government has retained the levy for softdrinks, including bottled water.

The FB&SDI now believes that the govern-ment, in consultation with the Finnish Institutefor health and Welfare, are working on anew tax on confectionery and ice-cream toreplace the abolished levy. The governmenthopes to devise a new tax that will be moreacceptable to the european Commission.

“From a healthcare point of view, the bestpotential model would be one that taxes spe-cific products based on their sugar content,”said erkki Vartiainen, a Department Directorat the Finnish Institute for health and Welfare(FIhW).

A new tax, said Vartiainen, would ideallyseek to remove excess sugar from the dietsof children and young people. “A similar taxmodel exists in hungary, and that hasn’t beenidentified as problematic under eU law,” saidVartiainen.

The tax system applied to soft drinks andconfectionery products has traditionally beenunjustly harsh and unfair in Finland, said elinaUssa, the FB&SDI’s Managing Director.

Finland, said Ussa, need to adopt the Dan-ish model to reduce cross-border trade andgrow the domestic market for both alcoholproducts and soft drinks.

“We still consume, but the tax revenuegoes to estonia. Denmark is a good exampleof how small measures can reverse a trend,”said Ussa.

Elina Ussa, Managing Director of the Federationof the Brewing and Soft Drinks Industry.

Arla to divestRynkebyThe Nordic foods and drinks group Arlahas launched a sales process to sell its Dan-ish fruit juice subsidiary Rynkeby Foods AS.The decision is not unexpected, as Arla’smanagement had ordered a strategic reviewof Rynkeby Foods’ business in June. Thisincluded a valuation indicating price expecta-tions should Arla divest the juice business.

The next stage in the process will be toidentify potential buyers that do not justhave the cash to acquire Rynkeby Foods, butthe capability to develop and expand thecompany further, said Povl Krogsgaard, Arla’sDeputy CeO.

Arla expects to complete the process infinding a suitable a buyer by the end of thefirst half of 2016. established in 1994, Arlaacquired Rynkeby Foods in 1998 from MDFoods.

Rynkeby Foods was originally formed fol-lowing a merger of Ripella A/S and RynkeA/S. Ripella was a wholly owned subsidiaryof MD Foods while Rynke A/S formed partof the Carlsberg group. Both MD Foods andCarlsberg each held 50% of the shares inRynkeby Foods before MD Foods laterbought out Carlsberg’s interest.

Based in Ringe, Rynkeby Foods reportedsales of €150 million in 2014. The companyis currently the biggest manufacturer ofbreakfast juice and fruit flavoured drinks in

the Nordic countries, producing over 150million litres of beverages annually. Althoughits product exports are growing, Denmarkand Sweden remain the company’s two pri-mary markets.

“Arla has, over the past two decades,divested subsidiaries that do not have adirect link to dairy production. This wasdone to focus on our core business.Rynkeby is the last remaining subsidiary inthe Arla Group not linked to milk, and it isour assessment that the Rynkeby businesswill be better suited under new ownershipthat can take the company to the next levelin its future development,” said Krogsgaard.

The process has already reached thestage where Arla is approaching potentialbuyers, said Krogsgaard. “We are now in theprocess of identifying the right buyer andthe best offer. We expect this process to beconcluded by the end of the second quarternext year,” said Krogsgaard

Arla is to sell its Rynkeby business says PovlKrogsgaard, Arla’s Deputy CEO (pictured).

Soft Drinks International – November/December 2015 5EuRoPE

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1 3 13:38

Soft drinks sector boostsBritish economyA NeW report from Oxford economicsshows that the soft drinks sector sustainsover 340,000 jobs and contributes over £11billion to the UK economy.

The report was commissioned by theBritish Soft Drinks Association and sets out,for the first time, the true extent of industryimpact on the wider economy including sup-ply chain, retail and hospitality.

Using data from the Annual Business Sur-vey published by the Office for National Sta-tistics (ONS) it shows that while soft drinksmanufacturers directly employ some 15,000people, the sector supports total UK wagesof £5.6 billion.

Total retail sales of soft drinks add £4.5 bil-lion in value to the British economy, and sup-ports over 91,000 jobs; while the sale of softdrinks in hotels, restaurants and bars con-tributes £2.3 billion to the UK economy andsupports nearly 128,000 jobs.

Today's economic report was unveiled at

an event at Westminster as figures confirmthat the industry is helping consumers toreduce their calorie intake.

Data from Kantar WorldPanel shows thatcalories across the soft drinks market weredown by 7.5% in the three years to January2015, helped by reformulation, new productdevelopment, availability of smaller pack sizesand increased investment in advertising lowand no calorie drinks.

Gavin Partington, Director General, British

Soft Drinks Association, said: “This report byOxford economics analyses the full extent ofthe sector's impact on the wider economyand shows that at least 100 jobs in every Par-liamentary constituency are supported by thesector. In some it's many more.

“Taken together it shows that our sectorcontributes over £11 billion to the UK econ-omy and supports over 340,000 jobs. By anystandards that is a major economic contribu-tion to this country.”

Brecon and Radnorshire MP Chris Daviessaid: “I am delighted that Oxford economicshas highlighted the extent to which the softdrinks sector contributes to the UK economy,though it is not surprising. Businesses in thissector, including Radnor hills in my con-stituency, sustain thousands of jobs and are avital part of the UK economy.”

Little hats go bigINNOCeNT has teamed up with retailerOliver Bonas to create a range of life-sizedhats inspired by the little woolly hats thatadorn innocent smoothies every year andhelp raise money for the Big Knit.

The hand-knitted hats were inspired bypeople’s favourite little hats from Big Knitcampaigns over the past 11 years. The fullrange includes hats for adults, children andbabies in a variety of colours and styles tosuit everyone.

For every life-sized Big Knit hat sold, a min-imum donation of £5 from every adult hatand £3 from every kids’ hat will go directly toAge UK to help people keep warm and wellthis winter. The hats will be sold exclusively atOliver Bonas stores up and down the coun-try and online.

The Big Knit campaign will be supportedwith digital and PR activity

Nick Canney, UK MD at innocent said,“Over the past 11 years the Big Knit cam-paign has raised over £1.7 million to helpthose who need it most, and it’s one of thethings we’re most proud of at innocent.”

Innocent’s Big Knit campaign raises money forthe Age UK charity.

6 Soft Drinks International – November/December 2015EuRoPEASA uphold complaintA VIDeO post from the Instagram accountof Millie Mackintosh, seen on 12 June 2015,first showed an image of her with the cap-tion ‘80s vogueing x yoga’. The videoincluded several similar scenes, and con-cluded with a scene that included the text‘J2O Spritz #BlendRecommends’. The textbelow stated ‘80s vogeuing x yoga@houseofvoga. More of my #BlendRecom-mends with @drinkj2o Spritz to come!#sp’.

A complaint was made to the Advertis-ing Standards Agency (ASA) which chal-lenged whether the ad was obviouslyidentifiable as such.

Britvic Soft Drinks Ltd said the ad wasone of a series that Millie Mackintoshposted as part of a commercial endorse-ment for the J2O brand. They believed itwas identifiable as a marketing communica-tion, highlighting that the end frame wasbranded and included the product name, aswell as the campaign hashtag ‘#BlendRec-

ommends’, centrally and prominently onthe screen. The design of that shot was alsoreflected in other elements of the market-ing campaign that had appeared at thesame time. When viewed on a mobiledevice, the video was shown on a loop,

A complaint to the ASA against Britvic has beenupheld.

which meant there would be more thanone opportunity to see the end frame ifconsumers had missed it the first time andcontinued to view the ad.

In addition, the text that accompaniedthe video included the brand name‘@drinkj2o Spritz’ and also the same cam-paign hashtag. That was the case for all ofMillie Mackintosh’s posts for J2O Spritz, andthe text ‘More of my #BlendRecommendswith @drinkj2o Spritz to come!’ wasintended to make clear that the post wasone of a series in partnership with J2O.Britvic had also ensured it was agreed that‘#sp’ would be included with each of theposts in order to make as clear as possibleto consumers that the marketing communi-cation was identifiable as such. Theybelieved the ad was obviously identifiable asa marketing communication.

however, the complaint was upheld: TheASA noted the CAP Code required thatmarketing communications must be obvi-ously identifiable as such. “We consideredconsumers needed to be aware that theywere viewing marketing content prior toengagement, meaning that they shouldknow that they were selecting an ad toview before they watched it,” said the ASA.“We considered the branded shot clearlycontributed to the ad being identifiable assuch, but that it was nevertheless not suffi-cient to ensure that was obvious, because itappeared at the end of the video.”

“We considered the ad was not obvi-ously identifiable as such and thereforeconcluded that it breached CAP Code(edition 12) rules 2.1, 2.3 and 2.4 (Recogni-tion of marketing communications).

The ad must not appear again in its cur-rent form. The ASA told Britvic Soft DrinksLtd to ensure its future ads were obviouslyidentifiable as such and they made its com-mercial intent clear prior to engagement.

BevTech Europe‘a success’The 12th annual BevTech europe, held inOctober has been heralded as a great suc-cess. It was

hosted by SIG Combibloc, and took partin Linnich, Germany.

ISBT continues to grow in europe andthis year it attracted a 33 new members. Atotal of 66 members attended, representingeight beverage companies and 36 suppliercompanies.

ISBT President, Brian Steggman, addresses the 12th annual BevTech Europe meeting.

Due to the high level of interest in theprocessing of sensitive and low acid bever-ages, the conference programme comprised14 presentations which strongly featured thelatest developments in this topic acrossingredients, formulations, processing and fill-ing technologies, as well as packaging materi-als and design. They represented eight of thenine ISBT Technical Committees. The meet-ing concluded with a highly informativeStork aseptic filling technology demonstra-tion.

The person addressing the meeting wasthe current ISBT President, Brian Steggman,who flew in from the USA.

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Soft Drinks International – November/December 2015

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l In 2014, the UK soft drinks market wasestimated to have grown in value by 0.2%year-on-year, according to Soft Drinks, anew Market Report from Key Note. This isa fairly encouraging performance for a mar-ket that is increasingly under attackthroughout the media, as the so-called ‘waron sugar’ rages on. While market value isthought to have held up in 2014, volumeconsumption is thought to have declined, asthe ‘war on sugar’ shifted focus to fructose,or fruit sugar, and its potential healthimpacts.

Should the government bow to pressurefrom the public health sector and introduceadditional taxation, volume sales are likelyto drop sharply, at least shortly after imple-mentation.

l Britvic plc has announced its preliminaryresults for the 52 weeks ended 27 Septem-ber 2015. The company reported a slight

In brief…

revenue decline of 0.6% to £1,300.1 mil-lion, with volume growth of 0.9% and ARPdecline of 1.5%; growth in eBITA of 7.1% to£171.6 million; and continued disciplinedcost management enabling investment inlong term growth drivers.

Underlying free cash in flow of £89.3million, ahead of last year was recorded;with underlying adjusted earnings per share(ePS) at 46.7p, 12.0% up on last year.p.

Simon Litherland, Chief executive Officercommented: “We have delivered anotherstrong set of results, with margin growthand profit significantly ahead of last year,despite challenging market conditions.

“In all of our core markets, we continuedto take volume and value share. I’m pleasedto have completed the acquisition of ebbain Brazil, which will create significant valuefor shareholders in the future; 2016 will seesignificant developments and investment inthe drivers of our future growth.”

Water consumptionrising WATeR is the only drink UK consumers aredrinking more of according to new researchrevealed by Kantar Worldpanel at a confer-ence on encouraging healthy hydration.

The figures show that tap water has seen a17% increase in consumption in the past year,from 6 billion to 7.1 billion servings of tapwater being consumed in 2015. Consumptionof bottled water has increased by 9% from2.7 billion to 2.9 billion servings from bottledwater consumed (data from Kantar World-panel’s Food and Drink Usage panel. 52 w/e21 June 2015).

Tea and coffee remain the UK’s most pop-ular drinks, with 20 billion servings of teadrunk in the past year, an equivalent of 312servings for every person in the UK, and 12.5billion coffees consumed.

The statistics also reveal that consumers’

interest in health has soared over the past 20years. One in five (22%) consumption deci-sions are now motivated by health, comparedto 11% in 1995. When choosing drinks forhealth reasons dairy drinks, fruit juices, tapand bottled water are the top four choices.

Despite the increase in water consumption,the majority of people in the UK (59.4%) stillonly drink just one serving of water or less aday and 80.8% drink no more than two serv-ings of water. Brits fall well behind othereuropean countries in terms of water con-sumption, with the eU average being threetimes more than that of the UK, according torecent data from Canadean.

Kinvara Carey, General Manager at theNatural hydration Council, said: “Whilst it isgood to see that water consumption is onthe increase, clearly more needs to be doneto encourage healthy drinking as much ashealthy eating. There are still more than 30million people who do not drink water athome in a typical week; that’s half the UKpopulation.”


AfricaInDuSTRY nEWS

IN South Africa, Sir Fruit has celebrated therelease of Sweet C, a limited edition man-darin juice, by joining forces with the‘Soweto super heroes’ at the DiepslootWorker Co-operative to help support chil-dren with special needs.

During the launch period, each 500mlbottle has been wearing a mini super herocape, made by the Diepsloot team.

Money from the capes is going to JacobsWell Village which looks after orphans andvulnerable children.

Sir Fruit’s Markeing Manager ‘Sir’ RoanneGoldsmith described the Diepsloot works as‘just phenomenal’.

“They are modern day super heroes and

Bright future withunileverUNILeVeR South Africa has launched a mas-sive tree planting project in partnership withthe Wildlands Conservation Trust.

This will add around one million trees tolands around poverty-stricken communities,giving ‘tree-preneurs’ a chance to improvetheir life by growing and bartering trees inreturn for a variety of support measuresincluding food, building materials, bicycles,solar panels and rainwater harvesting tanks.

“The wellbeing of the planet and its peo-ple are inextricably linked and by addressing

environmental and social issues simultane-ously we will ensure that development gainsare irreversible and ecosystems are pro-tected for generations to come,” said PeterCowan, Chief executive of Unilever SouthAfrica.

Braveman namibiachallengeAMONG the many extreme sports eventsbacked by Red Bull, the annual BravemanNamibia is one of the most varied and chal-lenging. Because of this it attracts wide-spread attention not only in Namibia butalso more widely amongst extreme sportsenthusiasts, especially in South Africa.

Not surprisingly it also draws participantsfrom beyond Namibia.

The challenge is organised by Interpack,Red Bull’s distributor in Namibia. Interpackalso handles a portfolio of other soft drinksbrands.

The venue for the 2015 event was elisen-heim Guest Farm, close to Windhoek.

The 2015 Braveman is 19 year old WadeYoung who took the honours in one of themultiple events last year.

Special needs kidsbenefit

Sweet C super hero from Sir Fruit.

we are honoured to work with them on thiscampaign,” he said.

“Sweet C is a bit of a super hero itself inthe fruit world. So what better way to cel-ebrate and contribute to real-life superheroes who are making a difference in ourcommunities.”

This year he confirmed his success in thegold category (for the most experienced) bywinning the extreme enduro event as wellas the lengthy and difficult main race.

Silver division winner was Kirsten Land-man, while the bronze category for relativenewcomers went to Olaf Pack.

Kirsten Landman, Silver division winner.

Beverage giantbacks initiativeSOUTh Africa’s Pioneer Foods, whose wide-ranging portfolio includes the extensive Ceresstable of juices and other soft drinks brands,has committed to continuing its support ofthe Mbekweni Youth Centre in the townshipof that name just outside Paarl.

Pioneer has a major presence in Paarl, anarea well known for its fruit growing andwine production.

The Mbekweni Youth Centre (MYC)opened in July, with a goal of endeavouring toprovide a secure and enriching environmentfor young people to acquire life skills andeducational support. “We are proud of thesocial transformation potential that MYCoffers to the community,” said Selwyn Pater-son, the centre’s Manager.

“housed in what was once a municipalbeer hall, which was a divisive element thatonly served to break families apart, the mod-ern youth centre will empower the commu-nity to take control and create their ownfuture. This building has been given a newpurpose and is likely to leave a legacy that wecan all be proud of.”

The centre includes teaching and computerrooms, offering a variety of courses in per-sonal development, health, wellness and fit-ness as well as providing career guidance.Some evenings it is also being utilised forsocial purposes.

Pioneer Foods education and CommunityTrust is the anchor funder for MYC’s opera-tional costs and is looking to partner otherinstitutions for funding in the future.

“Pioneer Foods is privileged to make a dif-ference in the lives of the communities weserve,” said Chief executive Phil Roux. “Weare grateful to other sponsors who havehelped make this vision a reality. A specialmention goes to Business Connexion Group(BCX), our IT consulting and outsourcingpartner, which didn't hesitate to commitR800,000 to see the centre operational.”

A community forum for the centre hasbeen established, representing leaders in theMbekweni community. This will serve as asounding board to the management toensure community-specific issues and relevantneeds are addressed by MYC. A separatenon-profit company has also been registeredto ensure proper ongoing governance. Pio-neer Foods and other funding partners arerepresented on the board.

Mbekweni youth at the community centre.

Soft Drinks International – November/December 2015 9AFRICAGetting up toSpeed in AngolaReFRIANGO’S Speed energy drink hasbeen putting its action image into practicalaction in Angola using a promotional truckwhich becomes a high profile venue when-ever it sets up. The truck has been taken tomany locales in Luanda, Angola’s capital, andfurther afield.

Its impressive appearance and huge pop-

ANGOLAN super-bottler Refriango hasbeen exporting its Blue brand of carbon-ated soft drinks to Portugal for some timebut recently stepped up its marketing therewith a colourful campaign calling on Por-tuguese to ‘make life a party’.

As we have repor ted, Refriango hasbeen working to build export sales of theextensive Blue range, with Por tuguese-speaking markets in Africa and elsewhere aprimary target.

Blue has sponsored TV shows and under-taken other promotions in Portugal, mostlybuilding on the brand’s close links with

Make life a party,says Blue

music. The latest campaign also leveragesthe music theme.

It focuses on major cities, including Lis-bon and Porto, using billboards in high traf-fic areas such as metropolitan transit.

Blue has been celebrating its 10thanniversary in Angola this year with a largenumber of sponsored events, new flavourvariants and extensive advertising.

Blue advertising in Portugal.

ularity have not only given a boost toSpeed but helped the brand as it extendsinto further flavour variants. Speed PowerLemon was introduced a few months ago.

The Speed Truck allows youngsters – andolder aficionados – to show their skills inskateboarding, rollerblading and BMX,accompanied by tastings of Speed andother promotional activities.

At some stops Refriango has arrangedfor Angolan professional skateboarders andother spor ts personalities to providedemonstrations and interact with thecrowds drawn to the truck.

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10 Soft Drinks International – November/December 2015InDuSTRY nEWS

Middle east

SUPPORTeD by Coca-Cola Middle east,artists in Bahrain have raised substantialfunds for charity in an ‘upcycled art’ exhibi-tion/showcase bannered as ‘Create BeautifulThings’.

The funds will be used to make dreamscome true for children affected by terminalillness.

The exhibition was launched by the USAmbassador to Bahrain, William Roebuck.

It displayed around 720 pieces createdfrom Coca-Cola bottles and cans, alongwith other waste or second-hand materialsand environmentally-friendly paints con-tributed by hempel Paints.

Local businesses became involved along-side a large number of local artists. And anumber of businesses offered venues fordisplays.

The resulting art included paintings onwooden pallets, sculptures and musicalinstruments made with recycled wood,hand-made glass pottery, upcycled dressesmade from unconventional materials, andchair seats using recycled newspapers.

“We are delighted with the response wereceived for our upcycling ar t initiativewhich not only supports a charitable causebut also the art and environment as awhole,” said Mohamed Akeel, ManagingDirector of The Coca-Cola Bottling Co ofBahrain.

Football league forthe giftedPePSICO Jordan has long been closelyinvolved, through hands-on participation aswell as financial sponsorship and productsupply, with the Jordan Football Association.

One of the partners’ joint initiatives is thePepsiCo Football League for the Gifted.

This was renewed recently for the sev-enth consecutive year. The project is linkedwith the Prince Ali Centers which now num-ber 28 in Amman and elsewhere in the king-dom.

New awards are being added this yearincluding best coach and best goalkeeper.

“We are pleased with what the Prince AliCenters have achieved over the past sevenyears,” said Mohammed Arabiyat, Public Rela-tions Manager for PepsiCo-Jordan.

“They have actively contributed towardsyouths’ athletic development, as well as rais-ing their level of competitiveness in the foot-ball scene.

“We are confident that this year’s leaguewill unveil new talents worthy of our sup-port, so they may become the cornerstone

‘Create BeautifulThings’ makesdreams come true

“Through this initiative, we hope to haveraised awareness and made people moreconscious about utilising the waste materi-als.”

Taiba Faraj ebrahim, one of the artists,commented: “We all know that we are sup-posed to reuse and recycle but unfortu-nately we don’t. By organising this upcyclingexhibition, Coca-Cola is encouraging us tofind new ways of seeing things and creatingthings out of nothing.

“This exhibition helped artists use theirart on upcycled pieces and pass on theseamazing ideas to inspire visitors.”

Create Beautiful Things, Bahrain.

Create Beautiful Things – artist Giuse Maggiwith her upcycled art.

Signing the PepsiCo Football League for theGifted agreement, Amman.

of the Jordanian football scene in thefuture.”

Fadi Zureikat, the association’s SecretaryGeneral, praised the many years of commit-ment by PepsiCo Jordan.

“Since the launch of PepsiCo FootballLeague for the Gifted seven years ago, youthunder the age of 13 have been able to jointhe centres and receive specialised sportstraining.’ This was not available previously.

“Furthermore, the league has helpedincrease the Jordanian players’ peak perform-ance age by eight years, as it used to be at23 years but is now between 17 and 18years old.”

unilever expandsin DubaiA GReeNFIeLD production facility forUnilever personal care brands is well underway in Dubai, joining the group’s large teaplant at Jebel Ali.

Unilever has big plans for its portfolio inthe Middle east, including iced tea marketedin association with Pepsi.

Sanjiv Kakkar, Unilever’s executive VicePresident for North Africa, Middle east, Rus-sia and several other markets, says iced teastill has big potential for growth in theregion. Young people are a key target.

Introducing new beverage flavours is help-ing recruit and retain new customers. Andeven the older sector is being motivatedtowards enjoying more consumption occa-sions, with product to suit.

There are no plansat present for a newUnilever beverageplant in Dubai. how-ever, the Jebel Ali siteis likely to be upgradedto boost its efficiencyand capacity.

KSA academy for KronesBASeD on the sound belief that even thebest equipment and technology can onlyoperate to optimum effect and profitabilitywhen users are fully familiar with systems,Krones has set up a training institution in theKingdom of Saudi Arabia.

Krones is confident there is huge potentialfor further sales and installation growth inthe Middle east. The academy, which ishosted by the Obeikan Knowledge Academyin Riyadh, opened in October.

It revolves around the Krones automationconcept which is based on three elements:automation engineer, automation equipmentand automation notebook.

The automation engineer componentteaches IT system technologies such as linedocumentation and visualisation systems.The automation equipment section providestrainees with an understanding of the idealuse and handling of machines to avoidstand-stills during production.

And the automation notebook elementensures customer employees are trained ondiagnostic and data back-up.

Krones says the demand for advancedtraining in the region is substantial and thetraining centre was set up in response tocustomer requirements.

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12 Soft Drinks International – November/December 2015MIDDLE EAST

AFTeR a total of 307,200 games, morethan a million goals and nearly 38 millionminutes of eA Sports FIFA 15 matchescontested across the Middle east andNorth Africa, the Fanta Gaming Masterstournament has been a winner for the softdrink brand sponsor and for organisersPower League Gaming, as well as drawingcrowds to malls and other venues in sev-eral cities.

Fanta Gaming Masters made its debutlast year, generating immediate interestfrom MeNA gamers.

The programme was designed to com-bine eA Sports, PlayStation4 and others,allowing amateur players to develop theirskills, compete, achieve recognition and winprizes. This year built on the inauguralevent’s solid foundation.

Contests were held in Iraq (erbil andBaghdad), four egyptian governates, Dubaiand Abu Dhabi in the UAe, KSA (Riyadh,Dammam, Jeddah), Bahrain, Jordan, Kuwaitand widely around Algeria.

The excitement built up until Novemberwhen the last qualifier, UAe country finalsand regional finals were all held during

Fanta Masters a win-win

Dubai Games Week.The finalists – all Fanta Masters – had

the bonus of meeting legendary footballersLuis Figo, Deco and Michael Salagado. Dur-ing the tournament, many crowd favouritessurprisingly lost in the first round including2014 Million Player and PLG Super LeagueSeason 1 winner Amer Rasheed as well asprevious FIWC Finalist Abdulaziz Shiddo,but at the same time previous 2014 FantaMasters Mohammed Kamali from Bahrainand Abdullah Al-Thebaity proved their

worth by reaching through the later stages. The last four countries reaching the final

rounds were a nice mix of Levant versusGulf, returning Fanta Masters against new-comers where 2015 KSA Fanta MastersAbdullah AlDablan went against 2015 Jor-dan Fanta Masters Seif haddadin, and twotimes Bahraini Fanta Masters MohamedKamali went against his rival from Kuwait,Bandar Al-Moutayri.

At the end of play, Bandar Al-Moutayriwas crowned 2015 champion.

Fanta Masters Championship finals.

new category tomeasure campaignimpactCReATIVe effectiveness has been added tothe 2016 Dubai Lynx awards as a new cate-gory. The Dubai Lynx advertising and mar-keting awards are part of an annual festivalwidely regarded as the key Middle eastevent in this field.

The 2016 festival and awards will runfrom March 6-9. Soft drinks companiesalmost always feature strongly in the awards,with some promotional campaigns achievingrecognition in several categories.

The new category is designed to recog-

nise creative work that hasproduced a measurable andproven impact on a client’sbusiness. Only work that haseither been short-listed or

awarded at Dubai Lynx in the past threeyears is eligible to be entered and judged.

“Discussions around the effects of creativ-ity on business continue to be had acrossthe industry,” explained festival directoremma Farmer.

“We're introducing creative effectivenessas a necessary award for the region, withthe ultimate goal of it providing the definitivebenchmark in recognising the correlationbetween creativity and effectiveness inMeNA.”

Dubai Lynx will be celebrating its 10thanniversary in 2016.

Past Dubai Lynx winners.

Cinema towermachines aMidEast firstThe Bahrain Cinema Company has signed acorporate agreement with Coca-Cola underwhich the full range of Coca-Cola productsavailable in the kingdom will be sold throughthe company’s cinemas utilising new-eravending equipment designed to avoidqueues.

Better known as Cineco the companyopened its first cinema in 1968. It now has44 screens in Bahrain and 27 in Qatar, aswell as managing restaurants in GCC coun-tries. It is currently on a countdown to opena six-screen Cineplex in Bahrain’s new WadiAl Sail Mall early in 2016.

At the agreement signing, Cineco Chiefexecutive Ahmed Rashed pointed out thatwhile it was a major deal it was more thanjust another commercial partnership.

Cineco was honoured to be Coca-Cola’spreferred choice for the Middle east launchof the ‘cinema tower’ vending machines, heexplained.

“This new innovative, unique and first of itskind in the Middle east service will serve togreatly expedite the process of buyingrefreshments by reducing the queues, thereby

immensely supplementingthe movie experience andmaking it all the morepleasant.”

14 Soft Drinks International – November/December 2015InDuSTRY nEWS

Asia Pacific

IF you were to believe some political com-mentators, you might think that everythingin Myanmar was rosy. It isn’t: corruption isrife, there is a state of near civil war insome remote regions, democracy hasimproved but only relative to its previouslack of substance, and business still hassomething of a swashbuckling aura.

But there’s no doubting that Myanmar ismoving towards being a better place to live,with improved lifestyles.

That very much includes availability ofsoft drinks, preferably made locally ratherthan smuggled in from neighbouring Thai-land.

As we have reported, the existing localbottlers are being joined by global andregional brands. That wasn’t welcomed by

Training is key atgreenfield start-up

some but competition being a healthy wayto grow a market even those producerspreviously willing to offer run-of-the-millbeverages have been looking to improve-ments and capacity building.

Which means this is a market with solidpotential for suppliers such as Sidel.

A new production facility commissionedby Sidel on a greenfield site has demon-strated the importance of training in thedelivery of a fast and effective line start-up.

A ‘greenfield competence developmentprogramme’ created by Sidel Services facili-tated the provision of training at each phaseof the equipment installation, including the

Sidel training, Myanmar.

period prior to delivery.The soft drinks plan features a complete

Sidel production line featuring an SBO20blower, Matrix filler SF 300 FM, MatrixCombi and a Rollquattro evolution labeller.

It is now capable of producing three dif-ferent formats of carbonates – 425ml,500ml, 1.25 litre – at speeds of up to45,000 bottles per hour for single serve and36,000 bottles per hour for multi-serve.

Sidel’s involvement began with therecruitment of employees for technical andoperational roles, using practical and theo-retical questionnaires which proved invalu-able in the search for suitable staff. Afterselection they went through a multi-stagetraining process of which the last stage wasa final competence audit, undertaken aftersome five months of production.

“This was a challenging project whichrequired an innovative approach to training,”noted hari Purnomo, Sidel’s Regional Com-mercial director for Thailand, Myanmar andCambodia. “The customised training pro-grammes developed for the differentphases, with assessment of the resultingcompetences and technical skills at eachstage, enabled a quick vertical start-up andsustainable production to be achieved.”

Lao plant completes ASEAncoverageThe first Coca-Cola bottling plant in theLao PDR – often known as Laos – is now infull operation. It was established as a jointventure between ThaiNamthip and PT SoleCo, a Lao company.

ThaiNamthip is one of the two Coca-Cola bottlers in Thailand. Its Chairman Porn-wut Sarasin is also Chairman of LaoCoca-Cola Bottling.

The new plant is in the Saithani districtVientiane, capital of the Lao PDR.

It is initially producing CSDs but it is likelya still beverage line will be added later.

Speaking at the inauguration, Coca-ColaChairman and Chief executive Muhtar Kentsaid the plant completed the Coca-Cola sys-tem’s presence in the ASeAN region, withproduction in all 10 countries.

“We are confident that Southeast Asia willcontinue to be one of the most vibrantregions in the world for growth, havingachieved sustained economic growth ofaround 5% annually and we look forward tocontinuing to invest throughout the regionalongside our local bottling partners.”

Pornwut Sarasin said the plant wasanother step in ThaiNamthip’s “regionalisa-tion as one of the region’s most experi-enced beverage bottling and distributionbusinesses”.

he explained that investment in Laos alsoextended to three distribution centres. Fur-ther investment was planned over the next

two years.The Vientiane plant would complement

Coca-Cola’s supply chain in north-easternThailand, he said, with some CSDs beingsupplied to this region which is adjacent toLaos across the Mekong River. The twocountries are linked by road and rail bridges.

Van hoang Dau, Director of Lao Coca-Cola Bottling Co and Chairman of PT SoleCo said the new venture was “committed topartnerships with stakeholders to invest anddeliver on Coca-Cola’s global sustainabilitycommitments”.

This includes a project to build waterstorage tanks for Lao communities.

Pornwut Sarasin, Chairman of Lao Coca-ColaBottling with two plant staff.

At the plant’s inauguration, from left to right: Van Hoang Dau, Somsavat Lengsavad (Deputy PM ofthe Lao PDR), Muhtar Kent and Pornwut Sarasin.

Soft Drinks International – November/December 2015 15ASIA PACIFIC

Star Wars livery for V8 teamIT’S V8 Supercars season in Australia and theholden Racing Team, which is sponsored byMonster energy, has applied an eye-catchingStar Wars: The Force Awakens themed liveryto the #2 holden Commodore driven byGarth Tander.

Monster energy decals show up effectivelyon the new livery.

This initiative was triggered by a partner-ship between holden cars and the StarWars movie franchise.

Tander – known on the V8 Supercars cir-cuit as GT – was keen to show his ‘darkside’ in keeping with the Star Wars storyline.

“Playing the bad guy doesn’t bother me atall because a lot of people probably think Iam the bad guy on the race track. I thinkthe bad guy is always the cooler guy in StarWars anyway.”

Tander’s Star Wars V8.

ASIAN markets are proving a winner forRoyal Crown Cola thanks to marketing ini-tiatives and a rejuvenation of distributionnetworks.

In Thailand, bottler Sakol Beverage hasstepped up promotion of the RC Colabrand with an advertising campaign which isintended to both retain existing loyalty andattract new generation consumers currentlychoosing Coca-Cola, Pepsi or the local Thaibrand est which has gained traction inrecent years.

Thailand is a major market in the regionfor the brand, following the Philippineswhere distribution has been stepped up fol-lowing a rationalisation of the franchise own-ership. Distribution is also being improved inThailand, with ‘mom and pop’ stores in thenorth, northeast and south of the country acore target. It already has an impressive net-work in Bangkok and nearby regions.

Sakol Beverage is also looking to growthin convenience stores, at fuel stops (a majorsoft drinks sales channel in Thailand) andthrough mobile units.

Although RC Cola has been boostingsales by about the same level as the colamarket overall in Thailand, it has come froma smaller base. Sakol Beverage intends tomore than double the national growth toensure RC Cola retains a place among thetop three or four cola brands. This will behelped by the release of new variants andcontinued promotion, as well as furtherenhancement of distribution channels.

In the Philippines, Macay holdings nowcontrols the RC Cola franchisee ARC hold-ings which had earlier consolidated theoperating units of Asiawide RefreshmentCorp and Mega Asia Bottling Corp.

RC Cola has a market share in MetroManila of over 20% and is growing its saleselsewhere in the country, working throughseveral bottling plants and distribution net-works. Macay holdings is a listed companywith other soft drinks interests. It is led byentrepreneur Alfredo Yao.

Long-serving bottles win designawardGLASS bottles in the Mitsuya Cider andWilkinson carbonated ranges produced byAsahi Soft Drinks have won a long-lifedesign award at this year’s Good Designexhibition held in Tokyo.

Both brands have long heritages in Japan,Mitsuya Cider claiming to be the country’soldest surviving soft drink brand, at 130years. Wilkinson celebrated its centenarylast year.

The glass bottles, staples of the on-premise trade in Japan, have similarlyimpressive backgrounds: the Mitsuya Ciderbottle was introduced in 1982 and theWilkinson bottles in 1966.

Design has remained virtually unchangedover the years.

The Good Design exhibition’s awardswere introduced in 1957. Two years laterthey were strengthened to not only rewardgood design but also to actively encourageimproved design, especially that with innateJapanese characteristics.

Asahi bottles win long-life design award.

Health Star Ratingslabelling for nZsoft drinks

A DeCISION by the New Zealand Bever-age Council to adopt health Star Ratings(hSR) on nearly all non-alcoholic beveragesproduced by its members has been widelypraised.

Members of the organisation – previ-ously known as the NZ Juice & BeverageAssociation – produce some 95% of all softdrinks made in NZ.

“The hSR is a great way to help con-sumers make healthier choices quickly andeasily when comparing similar packagedfoods by taking the guesswork out of read-ing food and beverage labels,” said JoGoodhew, the country’s Food Safety Minis-ter.

“The system uses a star rating scale of ½to 5 stars to measure the overall nutritional

content and healthiness of packaged foods.“Foods that are lower in saturated fat,

sugar or sodium and/or higher in fibre, pro-tein, fruits, vegetables, nuts or legumes willhave more stars.”

There has been a strong uptake sincethe voluntary labelling system was intro-duced in 2015.

helping drive this has been the enthusi-asm of New Zealand’s two principal super-market chains which now feature hSRlabelling on more than 500 home brandproducts.

“hSR provides businesses with moreopportunity to differentiate and promotetheir healthier products to consumers,” saidthe Minister.

Jo Goodhew, NZ’s food safety minister.

RC Cola gainsmomentum in Asia

Americas16 Soft Drinks International – November/December 2015InDuSTRY nEWS

Pulse updateThe Pulse Beverage Corporation, makers ofNatural Cabana Lemonades/Limeades andCoconut Waters, and Pulse heart & Bodyhealth functional beverages, has provided anupdate on its third quarter progress andoutlook through the first half of 2016.

During Q3-2015 Pulse's net loss, afteradjustments for depreciation and amortisa-tion and one-time charges decreased by46% to US$289,000 (Q3-2014 –US$540,000). This decrease was mainly dueto a reduction in general and administrationexpenses.

During Q3-2015 net sales were downUS$44,000 or 4.2% over Q3-2014. Net salesfor all products were US$993,000 (Q3-2014 – US$1,037,000). Net sales weredown due to the switch over to Pulse's newcoconut water which was widely tastetested and panelled and the consensus ofopinion was that it better suits the palate ofNorth American coconut water consumers.The majority of Pulse's existing distributors,and new retail chains secured based on thisnew coconut water, delayed ordering untilPulse received this product before the endof November. Additionally, the remainder ofnew accounts secured during Q3-2015 willnot order product until early in 2016 so asto kick off new displays in cold sections

leading up to the warmer months. Pulseexpects net sales to increase as it expandsits markets internationally into Mexico, Chinaand Canada.

Overall Pulse has rationalised its overheadto align its expenses to a new strategic wayof conducting its business utilising morewarehouse direct distribution and usingstrong international distributors that distrib-

ute, market and promote Pulse's brands intheir territories. This reduces the amount ofoverhead Pulse requires to operate its busi-ness and should lead to positive cash flowmore quickly. Many changes are reflected inQ3-2015 and the remainder will bereflected in Q4-2015.

Bob Yates, Chief executive Officer, said,“We are pleased with the overwhelmingsuccess of our new coconut water. We haveachieved significant operational progress dur-ing the first nine months of 2015 to date.

We have spent almost four years inestablishing our domestic, Canada, Mexicoand China distribution systems and havesecured product listings at some of the topregional and national retail stores. Webelieve this will lead to a breakout 2016 andprofitability in the first half of 2016. With theprogress we are making, we are confident inthe delivery and execution of our growthand marketing strategies and look forwardto communicating more progress on thiswith our shareholders during 2016.”

Pulse has announced is 2015-Q3 results.

Jones Soda shares resultsJONeS Soda Co has announced results forthe third quarter ended 30 September 2015.

For the third quarter of 2015, the com-pany reported revenue of US$3.8 millioncompared to the prior year’s third quarterrevenue of US$4.4 million. Income from oper-ations for the third quarter of 2015 improvedto US$3,000, compared to the prior year’sthird quarter net loss from operations ofUS$177,000. Net loss for the third quarter of2015 improved to US$179,000, compared toa net loss of US$233,000 for the third quar-ter of 2014.

“We are pleased to announce that wehave achieved an operating profit for thethird quarter of 2015. Our quarter over quar-ter volume decline was because we did notrepeat certain seasonal, lower margin productofferings. Profitability continues to be a guidingprincipal and will be a factor in making pro-motional and operational decisions. Year-to-date case volume exhibits growth and we areseeing good momentum in our core busi-

ness,” stated Jen-nifer Cue, CeO ofJones Soda Co.

COCA-COLA Bottling Co. Consolidated(The Company) America’s largest independ-ent Coca-Cola bottler, has closed a transac-tion to expand its distribution territory toinclude Norfolk, Fredericksburg and Stauntonin Virginia and elizabeth City in North Car-olina. The Company also announced it hassigned a definitive agreement with an affiliateof The Coca-Cola Company to purchasemanufacturing facilities in Sandston, Virginia,Baltimore and Silver Spring, Maryland, and anagreement with other bottlers to form aNational Product Supply Group (NPSG).

The closing of the distribution transactionrepresents the initial closing under a definitiveagreement the company signed with Coca-Cola Refreshments USA, Inc. (CCR), a wholly-owned subsidiary of The Coca-ColaCompany, in September 2015 to expand thecompany’s distribution territory to includeterritories located within Delaware, the Dis-trict of Columbia, Maryland, North Carolina,Pennsylvania, Virginia and West Virginia. TheCompany expects to complete a series ofadditional transaction closings to acquire thebalance of these distribution territories in2016. The Company is continuing to worktowards signing definitive agreements withThe Coca-Cola Company for the acquisitionof the remainder of the distribution territo-ries described in the previously-announcedLetter of Intent from May 2015, including ter-ritories located within Ohio, Indiana, Illinoisand Kentucky.

The signing of the definitive agreement toacquire three manufacturing facilities (theManufacturing Definitive Agreement) repre-sents the first phase of the proposed expan-sion of The Company’s manufacturing facilitiesdescribed in the previously-announced Letter

Coke Bottling closes deal

of Intent dated 23 September 2015 betweenThe Company and The Coca-Cola Company(September 2015 Letter of Intent) andincludes manufacturing facilities located inSandston, Virginia: and Baltimore and SilverSpring, Maryland.

CCR currently owns these manufacturingfacilities. The Company expects to begin aseries of transaction closings for these manu-facturing facilities in early 2016 and to com-plete them in 2016.

The Company is continuing to worktowards a definitive agreement with TheCoca-Cola Company to acquire the remain-der of the manufacturing facilities described inthe September 2015 Letter of Intent, includ-ing manufacturing facilities in Indianapolis andPortland, Indiana and Cincinnati, Ohio.

The purpose of the agreement to formthe previously announced NPSG is to estab-lish a national product supply system. The ini-tial members of the NPSG are Coca-ColaNorth America and Coca-Cola RefreshmentsUSA, Inc. along with The Company and Coca-Cola Bottling Company United and SwireCoca-Cola USA. The NPSG will administerkey national product supply activities includingsystem strategic infrastructure planning, inno-vation planning and optimal product sourcingat the national level for the bottlers partici-pating in the NPSG.

Coca-Cola Bottling Co. Consolidated has closeda deal that will create a national productsupply system.

18 Soft Drinks International – November/December 2015AMERICASGrowth for energy drinksThe energy drinks market in Latin Americato grow at a CAGR of 11.34%, in terms ofrevenue, over the period 2015-2019,according to a report from Research andMarkets called Energy Drinks Market in LatinAmerica – Market Analysis Report 2015-2019.

The report covers the current scenarioand the growth prospects of the energydrinks market in Latin America for theperiod of 2015-2019. The market size iscalculated in terms of revenue and volumegenerated from the sales of energy drinks.The report includes a discussion of the keyvendors operating in this market.

Consumers are becoming increasinglyworried about the health issues related tothe continuous consumption of energydrinks on a regular basis. To alleviate theconcerns of consumers, vendors are com-ing up with energy drinks based on naturalingredients. companies are launching energydrinks with extracts of organic guarana andorganic raw green coffee beans.

According to the report, the middle classpopulation is expanding in Latin Americaand, according to the World Bank, the mid-dle class represents almost 30% of the total

population of Latin American countries. Asmore of the population is elevated to mid-dle class, their spending power increasesand this directly results in increased sales ofproducts such as energy drinks.

Further, the report states that the risingawareness among consumers about theharmful effects of caffeine is a major chal-lenge faced by the energy drinks market inLatin America.

The key vendors are Coca-Cola; GrupoPetropolis; Monster Beverage; and Red Bull

Other prominent players include Aje-Group; Corporación Lindley; empresasPolar ; Montevideo Refrescos; Organiqueenergy Drink; Postobon; and Quala.

Red Bull is one of the key players in the LatinAmerican energy drinks market.

ThIS season, Coca-Cola introduced newholiday themed Share a Coke offerings,including Someone Nice and Under theMistletoe.

For a limited time, Coca-Cola will swapout its logo on glass bottles, multi-packs, 12oz cans, 20oz bottles, 1.25 litre and 2 litrePeT bottles for seasonal names such asSanta, Someone Naughty, elves and SecretSanta. Aluminium bottles of Coca-Cola willfeature reindeer names such as Dasher &Dancer, Prancer & Vixen and Comet &Cupid.

“The Make Someone happy campaign isall about sharing your time, attention, loveand laughter with others. And by pairingthe holiday with Share a Coke packaging,we’re hoping to give people even moreways to make a connection and share aspecial moment together,” said Racquelharris Mason, Vice President Coca-ColaTrademark, Coca-Cola North America.“Whether it’s toasting to Mrs. Claus orwrapping gifts with your elves, we hopeShare a Coke helps make moments withfriends and family even more magical thisholiday season.”

Coca-Cola is also donating US$75,000worth of toys to the Marine Toys for TotsFoundation in San Francisco, Baltimore andCincinnati. Valued customers Compass and

Seasonal Share aCoke

MGM Resorts International are also part-nering with Coca-Cola to donate to theMarine Toys for Tots Foundation. The Coca-Cola holiday Caravan, five trucks each illu-minated by more than 30,000 red andwhite sparkling lights, will roll into 90 citiesacross the country to spread holiday happi-ness until 20 December.

Coca-Cola’s iconic Santa Claus, as imag-ined by the artist haddon Sundblom, willalso appear along with Share a Coke nameson limited edition holiday packaging onCoca-Cola multi-packs, cans, glass bottles,and on 20oz, 1.25 litre and 2 litre PeT bot-tles. Share a Coke will also come to lifethrough Coca-Cola Freestyle fountain dis-pensers, which will offer a limited-time mixcalled Secret Santa.

Coke has introduced limited edition Share aCoke messages for the holiday season.

Grapefruit harvestunder wayOCeAN Spray Cranberries Inc grower-owned co-operative, has announced that its40th grapefruit harvest is under way in theIndian River region of Florida. Grapefruitgrower-owners will deliver this season’s redand white varieties over the next six monthswhen the fruit ripens and meets OceanSpray’s strict quality standards. The co-operative anticipates receiving deliveries ofapproximately 1.5 million boxes of grape-fruit.

“Ocean Spray is proud to be a part ofthe Florida grapefruit harvest,” said DanCrocker, Vice President of Co-operativeDevelopment. “Our citrus grower-ownersare a very important part of our co-operative family and we’re excited to cele-brate their hard work as well as the brand’sfour decades of leadership and innovation inthe grapefruit juice category.”

One of those innovations, Ruby Cran-berry Juice Drink, was launched this Septem-ber. “This is truly the ultimate Ocean Spraybeverage,” said Beth Turenne, Manager ofGlobal Citrus Marketing. “Consumers will benow able to enjoy the crisp, clean taste ofcranberries blended with sweet, invigoratinggrapefruit in our newest beverage, RubyCranberry Juice Drink.”

The co-operative expanded membershipto include citrus growers from the IndianRiver Region of Florida in 1976, at the heightof the ‘Grapefruit Diet’ craze. Over the past40 years, Ocean Spray has launched a num-ber of successful citrus products throughoutthe world. Today, around 30 grapefruitgrower-owners deliver their harvest to theco-operative, many of whom are second andthird generation farmers.

Unlike cranberries, grapefruits are notnative to North America. They were broughtto Florida from the West Indies in the1820s. Florida made its first shipment ofgrapefruits to the ports of New York andPhiladelphia in 1885, launching the begin-nings of the modern commercial grapefruitindustry.

Ocean Spray’s Ruby Cranberry Juice. www.softdrinksinternational.com

20 Soft Drinks International – November/December 2015DEVELoPMEnTS

IngredientsHelp with innovationNATURAL ingredients supplier Mon-teloeder has promised to invest €600,000in helping its customers launch new prod-ucts containing MetabolAid – if it wins a €2million grant from the eU’s horizon 2020innovation programme.

Spain-based Monteloeder has alreadysecured €50,000 after MetabolAid, whichaddresses the symptoms of metabolic syn-drome, was ranked top in the first stage ofthe programme. It is now finalising its appli-cation for stage 2 funding.

If successful, Monteloeder will match-fundthe cost of developing, commercialising andmarketing consumer products containingMetabolAid in europe, the USA and Asia –up to a maximum of €200,000 in eachregion. It has already identified a partner inJapan for the Asian market, but continuesto seek two companies to work with else-where. The money will also pay for anapplication to obtain eFSA approval forMetabolAid under the eU’s Nutrition &health Claims Regulation.

horizon 2020 is the eU Framework Pro-gramme for Research & Innovation, ascheme under which the european Com-mission is handing out funds of up to €80billion to companies that can demonstratethat they will drive economic growth ineurope through science. Only 14% of com-

panies who apply for funding are successful.Fernando Cartagena, Global head of

Marketing at Monteloeder, said: “Launchinga new product to consumers can be riskyand expensive, so this represents an excel-lent opportunity for us to help our cus-tomers by taking on some of the financialburden.”

MetabolAid is a ‘ground breaking’ botani-cal ingredient that tackles metabolic syn-drome – a dangerous condition in whichhigh blood pressure, high cholesterol andobesity combine to increase greatly the riskof someone developing type 2 diabetes orcardiovascular disease. Four years in devel-

opment, it is a combination of two plants: ahibiscus variety (Hibiscus sabdariffa) andlemon verbena (Aloysia triphylla). Togetherthese well-known and safe herbal extractsprovide a synergistic effect that addressesthe key causes of metabolic syndrome.MetabolAid is fully water-soluble and is suit-able for use in dietary supplements, bever-ages and some food products.

To demonstrate the benefits of Metabol-Aid in humans, Monteloeder commissioneda clinical study involving overweight andmoderately obese female volunteers at theUniversity Miguel hernández de elche inSpain. The subjects were divided into twogroups, with both following an isocaloricdiet, but with one group given a formulacontaining 500mg of MetabolAid and theother given a placebo. The study lasted twomonths and 46 participants completed it.

The results were extremely positive: ahigher reduction in bodyweight – an aver-age of 4kg; a greater reduction in waist cir-cumference – an average of 5.6cm; and amore significant reduction in body fat – anaverage of 4.8%.

In addition, the consumption of Metabol-Aid also significantly decreased heart rate (-11.2%) and systolic blood pressure (-12.8%). The group taking MetabolAid alsoexhibited a significant decrease in bloodsugar levels (-3.31%), total cholesterol (-11.8%) and LDL cholesterol (-18.6%).

Cartagena said: “Metabolic syndrome is aglobal problem estimated to affect 40% ofAmericans and 30% of europeans aged 50years and over. MetabolAid offers a natural,safe and proven solution to this epidemic –one that can alleviate the burden metabolicsyndrome places on healthcare systems andenable people everywhere to lead healthierand happier lives.”

MetabolAid was found to reduce the symptomsof metabolic syndrome in over 50s in a clinicalstudy in Spain.

new standard ‘willspark permeateboom’The market for dairy permeate powder will‘explode into life’ – especially in Asia – oncea global Codex standard is set, which couldbe as early as next year, according to leadingpermeate producer Arla Foods Ingredients.

Permeate is a by-product of whey manu-facturing. It is a low-cost, carbohydrate ingre-dient often used as a bulk sweetener in arange of foods and beverages. It is highly val-ued for its ability to replace other, moreexpensive milk solids in food products with-out altering the taste or texture, or requiringany changes to processing parameters. Usedas an alternative to whey powder, deminer-alised whey powder and lactose, whey per-meate can optimise product quality in arange of applications.

however, there is currently no Codexagreement for dairy permeate, a factor thatdeters many countries from allowing it in

food and beverage products. China, forexample, offers huge potential for the ingre-dient, but the lack of a standard means theauthorities do not permit its use. In otherparts of the world, permeate is alreadyapproved – but many companies are reluc-tant to use it because there is no globalconsensus on how it should be labelled.

At the Codex annual meeting in the sum-mer dairy companies agreed to develop a

new standard for permeate within two yearsin order to address this and other technicalissues, such as harmonisation of productquality and consistency. But it is hoped thatthe process will be fast-tracked to comple-tion within 12 months.

In total 733,000 tonnes of permeate wereproduced in 2014, according to figures fromthe International Dairy Federation. NorthAmerica accounts for more than half of this,but the majority of output there is used inanimal feed. however, in recent years ArlaFoods Ingredients has invested significantly inthe manufacturing of high quality food-gradepermeate as a free-flowing powder with apleasant and stable taste profile. Arla FoodsIngredients has a permeate production facil-ity in Denmark, which manufactures Kosherand halal certified whey permeate –demand for which is expected to increase in2016. It also has joint venture facilities inArgentina (with Sancor) and in Norway(with Tine).

A new global Codex standard for dairypermeates is likely to lead to a boom in its use.

Send your news to: [email protected]

Soft Drinks International – November/December 2015 21InGREDIEnTSStevia use to growThe worth of the global stevia market wasestimated to be US$347 million in 2014 andaccording to market research, the market willwitness a high single-digit CAGR through2020 and reach a valuation of US$565.2 mil-lion.

This is according to Research and Markets’report Global Market Study on Stevia: Bever-ages will Remain the Dominant ApplicationThrough 2020.

The key factors responsible for stevia'sgrowth through 2020 include consumerawareness about the risk factors associatedwith high sugar consumption.

Stevia's use as an ingredient was estimatedto be 5,100.6 tonnes in 2014 and it is pro-jected to reach 8,506.9 tonnes by 2020.Leading brands around the world are awareof the positive consumer sentiment aboutstevia, and they are widening their productofferings to cater to the demands of health-conscious consumers.

Stevia is available in three forms: liquidextract, powder extract and leaf. Amongthese, the demand for powder extract wasthe highest in 2014 and it is anticipated thatthe demand will continue to be robust upuntil 2020. On the other hand, the liquidextract and leaf segment are anticipated tobe worth US$112 million and US$85.6 mil-lion respectively by 2020.

Dominant application segments of steviaare beverages, table top sweeteners, andpackaged food products. Among these, thebeverage application segment was valued atUS$120.4 million in 2014. According to thereport, this application segment will witness asteady CAGR to reach a valuation ofUS$196.7 by 2020.

Asia Pacific excluding Japan (APeJ) had thehighest market share in 2014, accounting forover a quarter of the market. According tothe report, APeJ will continue to be a domi-nant region for the demand of stevia; how-ever, it will lose its dominance to North

Stevia use is set to grow in the next five years. (Photo: Omega Ingredients).

Sensient Flavors Europe creates sensory appeal for food, beverage and

pharmaceutical applications across Europe, Africa and the Middle East.

systems, notably natural extracts with authentic tastes. In addition

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America by 2020. The North Americanregion had a share of 24% in the global ste-via market in 2014. It is projected that NorthAmerica will have the largest market share of25.8% by 2020. Another key region for steviamarket is Latin America. Demand for stevia-based products will ensure that stevia marketexpands at a steady rate in the region.

Send your news [email protected]

22 Soft Drinks International – November/December 2015InGREDIEnTS

Veggie ingredientsadd colourSOFT drinks and smoothies with vegetableingredients such as cucumber, tomato orcarrots have become increasingly popularwith health-conscious consumers.

Döhler provides a broad portfolio ofvegetable ingredients to enable producersto benefit from this wave of success.

Concepts that have already been com-mon practice in many Asian countries fordecades are now becoming a worldwidetrend: carrot, cucumber, sweet potato,pumpkin, sweet pepper and beetroot are

Döhler offers a wide portfolio of vegetable ingredients.

at the top of the list of new trend flavours.Vegetables are rich in important vita-

mins, minerals and fibre, and most varietieshave a lower calorie content than sweeterfruits. Vegetables are healthy and unlocknew and extraordinary taste sensations –not only in the savoury world of food, butalso for beverages, sweet desser ts, icecreams, yoghurts and many more. Manyvegetables varieties are a feast for the eyethanks to their brilliant colour spectrum,thereby providing a maximum visual indul-gence.

Along with vegetable ingredients, inpurée or concentrate form, Döhler alsoprovides many innovative ideas for newfoods and beverage concepts.

ADM buys stake in sweetenercompanyARCheR Daniels Midland Company (ADM)has completed the purchase of certain assetsof eaststarch CV, ADM’s 50-50 joint venturewith Tate & Lyle.

“This acquisition is an important expan-sion for ADM’s Corn business. In order tocontinue to diversify our global footprint, ourteam has done a great job pursuing oppor-tunities for profitable growth in key demandregions,” said Chris Cuddy, President ofADM’s Corn Processing business unit. “Wecontinue to enhance our capabilities to servecustomers around the world, and to createvalue for our shareholders.”

ADM is now the owner of corn wet millsin Bulgaria and Turkey, and owns a 50% stakein a wet mill in hungary. The Bulgaria, Turkeyand hungary facilities have a combined dailygrind capacity of approximately 200,000bushels. They produce primarily sweetenersand starches; and the hungary facility alsoproduces ethanol for beverage, industrial andfuel uses.

Extending shelf lifeNeSTLé scientists have shown for the firsttime how some heat-treated probiotics acton cells to potentially provide better balancefor the immune system than their ‘live’ equiv-alents, in work that could help researchersdevelop more effective probiotic productssuch as infant formulas and drinks, with alonger shelf life.

Probiotics are bacteria that are essentialfor human immune health, but they aremainly used in foods in a live form. heat-treating probiotics removes their ability toreplicate, and Nestlé wanted to researchwhether they still provide potential healthbenefits in this form.

The new Nestlé study, published in theJournal of Allergy and Clinical Immunologyexplores how live and heat-treated forms ofthe probiotic strain Lactobacillus paracaseiNCC 2461 affect immune cells via epigeneticmeans: the way genes are expressed as aresult of our environment.

The scientists found that both forms ofthe probiotic led to greater production ofinterleukin-10 (IL-10), a protein that that isvital for our immune health, but that theheat-treated probiotic was more effective.

A proprietary Nestlé strain, NCC 2461 iscurrently used in products includingChamyto fermented milk in Brazil.

Nestlé’s NCC 2461 heat treated probiotic is usedin Chamyto fermented milk in Brazil.

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24 Soft Drinks International – November/December 2015PRoDuCTS

Juices & Juice Drinks

Tropical MixBRAZIL Liv Suco Tropical Misto de Aba-caxi com hortelã e Gengibre (Mixed Tropi-cal Pineapple Drink with Mint and Ginger) isnow available. This 100% premium product isgluten-free, and contains vitamin C, zero fatand cholesterol, and no preservatives. It is

made with natural ingredi-ents and whole pineapplejuice extracted directlyfrom the fruit, with thekick of ginger and fresh-ness of mint. This drink isideal to be consumed atany time of the day suchas breakfast, lunch break,and during exercises, andretails in a 1 litre recycla-ble pack featuring theFacebook, Instagram andTwitter logos.

Saffron Cardamom SyrupINDIA Aswaad Kesar VelchiSyrup (Saffron CardamomSyrup) is said to be madefrom pure saffron and car-damom. According to themanufacturer, the productcan be used to give ‘royal’finishing touches to badamshira, kesar faluda, kheer,halawa, basundi, shrikhandaand laddus. This vegetarianproduct contains no preserv-atives and retails in a 200mlbottle.

Raw juiceIRELAND McCormack Family Farms Car-rot, Beetroot Kale & Pea Shoots Raw Juice isnow available. This super healthy raw juicehas been made usingKeeling Fruit Juices andthe hPP process whichretains all the nutri-tional goodness of fruitand veg whilst allowingthem to be preservedwithout added nasties.It is free from glutenand added sugar, is suit-able for vegans, andretails in a 250ml bot-tle.

Fruity festivepunchGERMANY Albi, one of the leading Ger-man juice manufacturer has launched itsfamous Früchte Punsch for the 2015 festiveseason. The recipe is a mix of seasonalfruits and spices and is enjoyed hot as anon-alcoholic alternative to the popularChristmas tradition of mulled wine orGlühwein.

The fruit punch was re-packaged in 1litre Pure-Pak Diamond cartons with theCurve feature in 2013 as part of a com-plete new packaging design for the wholeAlbi family. The packaging relaunch included25 new carton designs across the Albi pre-mium range of 100% juices, nectars andjuice based drinks.

In 2014 Albi added to its special Christ-mas offering with a new Kinder Punschdeveloped especially for the younger con-sumer. The new product is the same longstanding recipe adapted to appeal to chil-dren so they can enjoy the tradition of hotfruity drinks at Christmas. Kinder Punschproved very popular along with its parent

Palm JuiceUK Social enterprise is set to take the UKbeverage market by storm, with ethicallysourced Nari Palm Juice.

An innovative London-based ethicalhealth brand has announced the launch of anew soft beverage, combining the cultural,spiritual and creative roots of West Africawith an ever increasing demand for naturallyhealthy drinks.

Nari has created the first in a range ofpalm juice drinks, specifically derived andharvested from West African and SouthAsian coconut plantations. Not only doesthis produce a deliciously healthy drink, butalso one with absolutely no added sugars orpreservatives.

Taking advantage of one of the world'smost highly regarded natural resources, Narihas committed to ensuring the palm juice intheir drinks is not only ethically sourced, butalso to working with local farmers acrossAfrica to help prevent deforestation, andpromote sustainable farming practices.

Nari Palm Juice founder and entrepre-neur Tola James, commented: “Our missionis to create demand for palm sap baseddrinks and to educate small-scale tappersand producers in West Africa to ethicallysource palm produce using innovative meth-ods.”

Nari Palm Juice, currently available in both

product and is also packaged in 1 litrePure-Pak Diamond cartons with the Curvefeature.

Albi products are made from the highestquality natural ingredients adhering to thefamily owned company’s philosophy thatjuices must taste like the fruit from whichthey are made. The two seasonal fruitpunch products bring the taste of real fruitbut also with its special recipe – the taste ofChristmas to be enjoyed by all ages.

Apple and Mint, as well as Lemon and Gin-ger flavour, is set to reach the UK beveragemarket in time for Christmas and isexpected to be available in outlets nation-ally.

For thousands of years the sweet sap ofthe palm was identified as a ‘spiritual’ drink.Nari palm sap is harvested from sustainableplantations in West Africa and SouthernAsia before being shipped to europe forbottling. Nari donates 10% of its profits tocharity and supports local farmers whowork in the industry.

Sourced by Mintel,email: [email protected]

Soft Drinks International – November/December 2015 25JuICES & JuICE DRInKS

Enlightened beverageCANADA Guayakí Yerba Mate enlightenMint Non Sparkling Beverage is made fromthe naturally caffeinated leaves of the cele-

brated South Americanrain forest holly tree Ilexparaguariensis, and isdescribed as ‘the drink ofthe gods’. The company'smission is to steward andrestore 200,000 acres ofrain forest and create1,000 living wage jobs. Thekosher, organic, and Fair-trade certified productcontains high caffeine con-tent, and retails in a 473mlrecyclable pack.

organic veggiesGERMANY Voelkel Im herzen GrünTomate Pastinake Bio-Direktsaft (OrganicTomato & Parsnip Juice) ismade with responsiblysourced and Fairtrade kaleand spinach, is pasteurisedand partially fermented withlactic acid, and is suitable forvegetarians and vegans. TheDemeter certified product isproduced using renewableenergy and without GMO,and retails in a 0.7 litre envi-ronmentally friendly, reuse-able pack featuring the eUGreen Leaf logo and theeuropean Vegetarian UnionVegan seal.

Fennel SyrupINDIA Sattvic Variyali Sher-bet (Organic Fennel Syrup) isa sweet additive for milk, aswell as soda or water, that hasbeen made from sulphur-freesugar. This product contains noadded artificial flavours orcolours and retails in a 250gpack.

Surge at Burger KingUSA Burger King restaurants are introducingfrozen Surge, a citrus flavoured frozen bever-age from The Coca-Cola Company.

Burger King is the exclusive destination tosell frozen Surge, which will be availablenationwide at participating restaurants startingin November. Frozen Surge returns to themarket after a 12-year hiatus, thanks in partto an enthusiastic and vocal fan base. In theyears since it was discontinued in 2002, thebeverage has been deemed ‘sacred’ by die-hard fans and ‘90s aficionados.

“Surge is a classic brand with a passionate,cult-like following so it’s the perfect collabora-tion for us,” said eric hirschhorn, Chief Mar-keting Officer for the Burger King brand inNorth America. “We are really excited to re-introduce Surge to our guests and bring it toa new generation with a brain-freezing twist.”

A rockingChristmasUK Rocks Organic Cordials, which includeSpiced Fruit Punch and Fiery Ginger, havebeen launched in time for Christmas. Theseluxurious cordials are perfect for those whowant a non-alcoholic refreshing drink thathas a sophisticated flavour.

The cordials can be mixed with still orsparkling water to make naturally tastingdrinks.

Rocks Cordials can also be mixed withspirits to make cocktails. For example, FieryGinger Cordial can be added to Scotchwhisky for a warming Whisky Mac.

The launch of frozen Surge is supportedby a digital video and social media campaignstarring 1990s icon Pauly Shore. In the video,the actor and comedian brings back hisfamous ‘Weasel’ persona to wreak havoc onthe unsuspecting crew members and guestsof a Burger King restaurant with Surge inhand.

Drinks expert, Joe Wadsack, has devised arange of cocktails using Rocks new ready-to-drink range which can be found on thewebsite.

Rocks' range consists of six thirst quench-ing non-alcoholic drinks – Sparkling OrganicGinger and Wasabi, Sparkling Organic Straw-berry and Blackcurrant, Organic Blackcurrant& elderflower (still), Organic Mango &Orange (still), Sparkling Organic PinkLemonade and Sparkling Organic Raspberryand Lime. Rocks Organic Cordials are avail-able from Ocado, www.goodnessdirect.co.ukand independent health stores, priced from£3.49 (RRP) per 360ml bottle. The newRocks ready-to-drink range can be found infarm shops and delis nationwide priced from£1.99 (RRP) per 250ml bottle.

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Water & Water PlusPRoDuCTS

FRANCE Badoit has unveiled three signa-ture waters in Ball’s 33cl sleek can format.

The new packaging format, available inretail shops throughout the country, is astrategic move by Badoit, a brand previ-ously committed to the glass bottle sinceits star t in 1837. Understanding thedemands of today’s consumer, Badoit hasintroduced its water into the sleek formatto meet the growing trend of on-the-goconsumption. The can’s ease of transporta-bility and optimised weight, coupled with itspremium appeal, make it the format ofchoice to target consumer between 25 and35 years. “Listening closely to our cus-tomers, we have noted that the diversifica-tion of gastronomy and current eatinghabits have led to an increased demand foron-the-go formats. At the same time, cus-tomers want the brand’s signature design,”said Linda Neu, Brand Director at Badoit.“This is what we offer today with Badoit’ssleek can.”

on-the-go formatUK Volvic is expanding its Touch of FruitSparkling range with the launch its twobest-selling flavours, Strawberry & Rasp-berry and Lemon & Lime, in a new on-the-go 500ml format.

This is the latest addition to the Touch ofFruit Sparkling range, which is made fromlightly sparkling Volvic natural mineral water,with natural fruit flavours, sugar and naturalsweetener stevia. The range was launchedin January 2015 in 920ml sharing bottles.

The launch will be supported with anational in-store and sampling campaign todrive trial. The new packs will also benefitfrom strong support as part of next year’sVolvic Touch of Fruit £2 million above theline campaign in May which will include TV,out of home advertising, and digital.

Volvic Touch of Fruit Sparkling Straw-berry & Raspberry and Lemon & Lime

nuva wins awardUK Nuva, a new water that is free fromsugar, sweeteners, calories and preserva-tives, has been awarded Best FlavouredWater at the 2015 Global Bottled WaterAwards.

The 2015 Global Bottled Water Awardsrecognises a range of achievements acrossall aspects of the global packaged waterindustry including product innovation, pack-aging, sustainability and marketing.

Nuva was awarded the Best FlavouredWater accolade for the concept behind thedrink, as it is the first flavoured water in theUK to be sugar-free whilst combining natu-rally-sourced flavours and extracts with ahigh quality spring water.

Nuva founder Gemma Pond said: “Weare honoured to receive the award for theBest Flavoured Water. We have workedtirelessly to bring Nuva from a simple idea,a spring water with just a kiss of naturaltaste, and absolutely no sugars or sweeten-ers, to a reality. We spent a long timesearching for a partner that could deliverour unique water that contains no juice,just extracts and naturally sourced flavours,so to be recognised for developing a prod-uct that not only has the free-from healthcredentials we were so insistent on, butthat also looks beautiful and tastes subtle,delicate and delicious is very rewarding.”

Using spring water of the highest qualityfrom the Loire Valley, Nuva comprises athree-strong range of flavours: Cucumber &Garden Mint; Ginger & Lemon; and Melon& Jasmine.

Packaged in 500ml fully recyclable PeTbottles for on-the-go consumption, Nuvahas an RRP of £1.49 and is available fromselected Boots, Wholefoods and As NatureIntended stores.

A hint of flavourUSA Newly offered by distributors BigGeyser, hint water is flavoured with fruitand with a kick of caffeine. It is available inLemon Cayenne; Black Raspberry; andApple Pear.

hint water and hint fizz contain nosugar, sweeteners, preservatives, or calories.They are flavoured with natural fruit oilsand essences.

Badoit in cans holding a shareof 15.4% of theFrench sparklingmineral water mar-ket, according toIRI, Badoit’s aim wasto create a packagethat is practical yetcontinues to upholdthe distinctive her-itage of the brand.“The co-operationbetween Badoitand Ball is theresult of an inten-sive exchange ofideas and a pastrich in shared expe-

riences,” said Philippe Vanhelst, Sales Man-ager at Ball Packaging europe. BadoitRouge, a naturally sparkling table water aswell as Badoit Citron and Badoit CitronVert – two varieties of sparkling mineralwater flavoured with lemon and green lime– will be the three beverages to launch inthe can.

flavours will be available in 500ml formatswith an RSP of 95p. For wholesalers, thebottles will be sold in cases of 12 bottles.


Soft Drinks International – November/December 2015 27WATER & WATER PLuS

Flow naturallyCANADA Flow Naturally Alkaline SpringWater with high ph is now available. Thiswater is nurtured for thousands of years ina limestone aquifer where it naturally col-lects essential minerals, electrolytes and analkaline ph. It is said to be made from asustainable source and with minimal carbonfootprint.

The product contains 0.112ppm of natu-

Resealable cansUSA Noah’s Spring Water is the only bot-tled water available in the USA in an innova-tive, resealable aluminium container. Noah'schose Rexam's Cap Can because it providesan environmentally friendly option for bottledwater consumers as it is 100% recyclable. Itgives municipalities, educational and corporatecampuses that have banned plastic containersanother option. It features a resealable capthat makes it reusable, and the aluminiumkeeps the water cold for longer.

Noah’s Spring Water in Rexam Cap Cansis available at select retailers in northern Cal-ifornia, with plans for continued expansionacross the country.

Aloe GloeUSA Aloe Gloe is an all-natural aloe watermade from certified organic aloe vera. Theorganic aloe vera is delicately harvested toprotect the bioactive components of theplant’s inner leaf.

The water contains antioxidants, vitamins,minerals, enzymes, and amino acids that canaid in immunity, skin health, and digestion.each drink contains 35 calories and is madein California.

Sweetened with organic cane sugar andstevia, Aloe Gloe contains only naturalflavours. It is available in 15.2 fl oz bottles.

The bottle is made in California and easilyrecyclable into anything from playgroundequipment to more bottles. Recycling it cre-

ates no harmful emissionsduring its production oruse by the consumer. Also,hDPe does not leak toxicchemicals into the soil orwater.

Aloe Gloe is bottled inwhite hDPe because ithelps prevent oxidationdue to UV rays. When aloeoxidises in a beverage, itstarts to break down andcould change colour. Bycompletely blocking thesunlight and UV rays withwhite hDPe, this retains

the bioactives associated with the inherenthealth benefits of aloe – the process thatbegan in the harvesting of the aloe.

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rally occurring fluoride ionand retails in a sustainableand recyclable PeT-free and BPA-free 500mlpaperboard pack, whichdecreases the use of plas-tics and increases the con-tent of materials fromrenewable resources to70%. The bottle also fea-tures references to socialmedia.


Carbonates28 PRoDuCTS

Loka’s salesexplodeSWEDEN Spendrups is to invest furtherin its Loka Crush beverage concept follow-ing a successful launch in Sweden in thesecond quarter of 2014. Loka Crush, whichwas pitched alongside bottled water andtraditional soft drinks, created a new cate-gory for carbonated fruit drinks in the mar-ket.

The fact that Loka Crush contains 70%less sugar than most conventional softdrinks has helped to drive sales, particularlyin the alternative wellbeing segment popu-lated by a growing number of health con-scious Swedish consumers.

Spendrups projected sales of 2.5 millionlitres of Loka Crush in 2014, but eventualsales were closer to 11 million litres for theyear, generating retail income of over SeK140 million (€15 million). The company isforecasting sales for the whole of 2015 ofbetween 18 to 20 million litres.

By mid-year 2015 Loka Crush was thefifth biggest brand seller in the soft drinkssupermarket category in Sweden and thefourth biggest selling brand in conveniencestores.

Given that the turnover for all beveragesin the soft drinks category amounted toSeK 3,861 billion (€415 million) in 2014the sales development potential remainsstrong for Loka Crush according to StefanSantos, the Marketing Manager for Loka atSpendrups.

Free from preservatives, colourings andsweeteners, Loka Crush is sold in fourflavours: Lemon, Pear, Raspberry and Straw-berry. Distribution is mainly through super-markets, convenience stores and cafés.

CANADA Jones Soda has announced therelease of its limited edition Pumpkin Pieflavoured beverage.

Known for fun flavours like Poutine andPeanut Butter and Jelly, Jones Soda is backwith its latest creation, a mix of pumpkin,cinnamon, and nutmeg, with a hint ofcreamy, buttery crust flavour, in time for thefestive season.

Jones Soda is teaming up with Smoke’sPoutinerie to offer Pumpkin Pie at all loca-tions throughout Canada.

“Pumpkin is the flavour of Fall,” statedAndrew Baumann, Director of Marketing,Jones Soda. “We created this beverage togive our consumers, and Pumpkin flavourenthusiasts, the opportunity to enjoy all theflavour of Pumpkin Pie as only Jones Sodacan do. It is a fun, unique option that all con-sumers will enjoy this season. With all thefun we’ve had with Smoke’s Poutinerie, itmade perfect sense to offer Pumpkin Pie as

All AmericanflavoursUK heathwick has introduced the hand-crafted, high quality Dominion Soda Rangefrom the USA, a major new profit opportu-nity for both on and off trade sector.

The Dominion Soda Range is a genuineAmerican import, brewed and bottled in theUSA, and comprises Root Beer, Black CherrySoda, Creamy Orange Soda and Ginger Ale.The flagship of the range, Dominion RootBeer is a flavoursome alternative to othersoft drinks, and is made with pure canesugar and pure honey. It contains no caffeineor high fructose syrup and is non-alcoholic.Classically all American in flavour and her-itage, Dominion Root Beer grew out of orig-inal authentic American recipes found at theLibrary of Congress and captures an old-fashioned taste that is full bodied, rich tastingand aromatic.

Graham Richardson, General Manager of

heathwick, comments: “Dominion Root Beeris a genuine American root beer containingingredients that adhere to eU regulations onpreservatives, unlike some root beers, givingit a real point of difference over its competi-tors.

“Root beer and sodas is a growing sectorin the UK, borne out of the trend towardsAmerican style dining and US food anddrink products. Root beer is a welcomealternative to ubiquitous colas making it adestination purchase that will engender cus-tomer loyalty and drive repeat purchase.With its healthy profit margin and greattaste, Dominion Root Beer will add incre-mental sales to your bottom line and hasalready become one our fastest-selling bev-erages. Dominion Root Beer is non-seasonaland should be merchandised in the chilleralongside other premium priced soft drinks.”

The Dominion Soda Range is brewed byAmerican craft brewer, Fordham & Domin-ion in Delaware, USA and distributed in theUK by heathwick. The RSP is £1.29 per335ml bottle.

Festive pumpkin

a treat with one of their delicious offerings.” Pumpkin Pie Jones Soda will be available

across Canada for a limited time at allSmoke’s Poutinerie locations, select inde-pendent Jones Soda retailers, and online atJonesSoda.com.

To advertsise, contact:[email protected]

Soft Drinks International – November/December 2015

Spicy classicUK Frobishers introduced a fourth flavour toits new Classics range in November. SparklingGinger is a fiery addition to the three fruitysparkling juices launched in September and ismade using pressed ginger juice, galangal,juniper and sparkling spring water.

Steve Carter, Sales and Marketing Directorat Frobishers Juice, says: “There’s been amajor shift in consumer attitudes towardsdrinking over recent years and the premiumadult soft drinks sector is reaping therewards. A move towards the use of higherquality ingredients and interesting flavours,which match the discerning taste profile oftoday’s consumer, has made the adult softdrink sector ripe for expansion.

“Made using galangal and juniper extracts,Sparkling Ginger delivers a really interestingflavour and twist on the ginger theme,responding well to the rise in consumersdemanding more sophisticated blends of hot,flavourful spices. This new addition to the Fro-bishers Classics range is not too sweet and

packed full of authentic ginger flavour – apalate cleansing pick-me-up, with fewer than85 calories per 330ml serve.”

Frobishers Classics was launched to theon-trade by the premium juice brand in Sep-tember 2015. Sparkling Ginger joins SparklingRaspberry; St Clements Orange & Lemon;and Apple, Pear & elderflower. Listings havealready been secured across a broad range ofvenues, including the entire portfolio ofrestaurant and bar brand Living Ventures.

Curious cucumberUK Cornelius Krump offers a curious twistto a soft drink with a natural sparklingCucumber Seltzer. A true perfectionist, hewas determined that not only should it be anunexpected twist on ordinary sodas but thatwhatever he gave his name to should behealthy and natural, low in sugar and calories.

Cornelius Krump’s aim is to create excitingand unexpected sodas. The company extractsnatural flavours from ingredients procuredfrom ‘rambling garden beds, tropic isles andexotic locales’.

Cornelius Krump’s Cucumber Seltzer islow in sugar, with 33 calories per bottle; allnatural; free from colours and preservatives;and naturally sweetened.

Bursting bubblesUSA Not only is Tango Ice Blast launching anew Blood Orange flavour, it is going onestep beyond this December, to create awhole new dimension to this Ice Crystal car-bonated drink that will simply ‘pop and burstall your taste sensations to another level’.

Tango Ice Blast has partnered with MrBubble, an edible bubble producer, to manu-facture Strawberry Tang bubbles which willbe served at the bottom of every largeTango Ice Blast as part of a promotionwithin key retail partners; Odeon, empire,Reel & Showcase. When the frozen sensa-tion of Tango Ice Blast is added to the topof the bubbles, they will swirl and dispersethroughout the drink leaving consumers toget a strawberry surprise burst sensation offlavour throughout their drink.

Social Media will play a key role in thelaunch of this promotion, and will give con-sumers the chance to share their new tastesensation through key Tango Ice Blast socialnetworks; Instagram, Facebook & Twitter, as

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well as content playing on cinema innuendossuch as ‘spooning night’. To continue thebubble fun, throughout December Tango IceBlast is working with nationwide Bubble–Football to provide team events which canbe won on @TangoIceBlast’s social media.


Sports & energyPRoDuCTS

Chocolate goodnessUSA Project Juice has introduced ChocolateProtein drink which is said to improve sportsperformance and promote more restful sleep.

It contains a number of health-promotingingredients. Raw almonds are a source ofdietary fibre, B vitamins, essential minerals andmono-saturated fats and protein. Purifiedwater carries oxygen to the body’s cells andregulates ph levels. Dates contain importantmineras for strengthening bones and high ironlevels to support increased energy; whilebanana is a mood booster due to high levelsof B6, calcium, and potassium.

The drinks also containscacao antioxidant powerwhich destroys free radicalsto promote heart health;ultra brown rice protein,which contains amino acidsto enhance workout recov-ery and increase fat burning;kale to detoxify the liver, sta-bilise blood sugar, and fightfree radicals.

Sacha Inchi has high levelsof tryptophan, which whenconverted to serotonin, reg-ulates appetite and aids inweight loss; vanilla bean stim-

ulates serotonin production and fights freeradicals; while sea salt contains trace mineralsto help keep the body hydrated. Addedenzymes aid in maximum nutrient absorption.It is sweetened with stevia, and cold pressedto preserve the contents.

It contains 17g of protein per 14.5 fl ozserving,

Energy in cansGERMANY Rexam, a leading global canmaker, has collaborated with German owned,BLC Black Labels, to launch Schwarze eule(Black Owl), a new energy drink.

The striking designs, created by Rexam, usematt black and raw aluminium to powerfullydepict the ‘black owl’ brand mascot; whilstthree vibrant colour variations highlight theowl’s features and indicate the differentflavours within the range – Guava Lime, Clas-sic and Açaí Cranberry. The result is an engag-ing design that lends itself to strong brandrecognition amongst Shwarze eule’s targetaudience of 15 – 29 year olds.

Speaking about the collaboration, RolfFritsch, General Manager at BLC Black Labels,comments: “We had a tight deadline andwere impressed by Rexam’s ability to deliveron time and without compromising on qual-ity. We’ve worked with Rexam in the pastand knew we could rely on their designexperts in Recklinghausen to do an excellent

job. We’re thrilled with the cans and knowour consumers will love them.”

Uwe Schmolling, Sales Manager, RexamGermany, adds: “It was a pleasure to workwith BLC Black Labels again. The can designsare truly unique and the slim 250ml format isthe perfect portion size for an on-the-goenergy drink like Schwarze eule. It looks styl-ish and appeals to the brand’s younger audi-ence.”

Launched in September 2015, Schwarzeeule is available exclusively in selected Coopsky supermarkets and hypermarkets.

Energy shotsUSA The Pickle Juice Company is commit-ted to improving the performance of ath-letes by manufacturing the highest qualityproducts designed to prevent or stop mus-cle cramps and replenish electrolytes. Thisyear, the company introduced a 100% natu-ral Pickle Juice Sport formula and optimisedthe packaging.

The Pickle Juice portfolio includes threesizes of PeT bottles – 16oz, 8oz, and 2.5ozshots – now all capped with Closure Sys-tems International’s (CSI’s) extra-Lok 28mmclosures with under-the-cap (UTC) printing.

The Pickle Juice Company decided toswitch from 38mm snap-on caps to CSI’sscrew-on extra-Lok 28mm closuresbecause of their secure seal, patentedbead-behind-the-wing tamper evidence, andhigh-quality UTC messaging. When askedwhy CSI was selected, Steve Collette, PickleJuice Vice President, said, “We wanted clo-sures that would seal and not come offduring shipping. The CSI cap’s performance,sealing and UTC printing along with greatservice made all the sense and made itworth switching from the snap-on caps.”

Director of Sales & Marketing, Filip Keup-pens explained that The Pickle Juice Com-pany appreciates strategic partners whohelp them market their products. he com-mented, “The CSI cap’s seal and tamperband protect consumers and the integrityof our brand. And the messages printedunderneath the caps make the packagingmore fun and interesting.” The UTC printingincludes motivational, informative, andclever messages, such as Drink This, BeAwesome; Proven by Athletes, and What’syour Dill.

Pickle Juice has earned the respect ofmany college and pro athletes and hasbeen endorsed by All Pro Dallas Cowboy,Jason Witten. The products are distributedprimarily in the Southwest United Statesand are available online. Distribution contin-ues to expand nationally, with internationalexpansion on the horizon.

Reboot’s PowerLemon extendsSpeedANGoLA With Refriango’s Speed energydrink selling well not only in Angola but alsoon export markets, the bottler has ‘rebooted’the brand with a new variant designed espe-cially for the ‘difficult morning’ start-up to theday.

The Reboot sub-range has made its debutwith Speed Power Lemon. Its formulation issimilar to the original Speed but fine-tuned todeal with morning runs, commuting, early ris-ing or the results of having drunk too much

(not of Speed!) the previous night.Refriango says that Power Lemon incorpo-

rates ingredients to regulate metabolism, acti-vate the muscular system and recover fromfatigue. These include zinc, magnesium andsodium. Sugar content has been adjusted tothe early morning requirements. And, as itsname indicates, it has a strong and refreshinglemon taste.

Soft Drinks International – November/December 2015 31SPoRTS & EnERGY

Monster variantsgrowJAPAN The Monster energy brand hasproved a winner for Asahi Soft Drinks whichproduces the line under licence for theJapanese market.

As planned when Monster made itsJapanese debut last year, new variants arebeing added not only to give the brandincreased exposure but also to maintain ahigh level of consumer expectation.

Recent additions include Monster energyUltra in 355ml cans and Monster energy M3in one-way bottles.

Monster energy Ultra is being highlightedin vending machines in urban areas.

In line with what has become somethingof a tradition in the energy beverage sector,Asahi is sponsoring extreme sports eventsand similar activities of interest primarily tomales aged 20-50.

The company says sales have increasedrapidly since Monster was introduced andfurther growth is anticipated as Japaneseconsumers become more enthusiastic aboutenergy drinks.


USA 5th Quarter Fresh’s 5QF is an all nat-ural high protein chocolate milk, which isnaturally balanced and undamaged by heator processing. The natural nutritious value ofmilk is preserved by handling it gently andadding only enough natural cane sugar tobegin replenishing the glycogen stores inexhausted muscles. The result is a productthat not only produces results in training butalso tastes good.

5QF protein contains all nine essentialamino acids that the body cannot synthesiseand must be supplied through the diet.Plant proteins are lacking in one or more ofthese essential amino acids. 5QF protein hasa combination of proteins – both solubleand insoluble – that optimise the body’s abil-ity to repair and build new muscle.

5QF contains only two carbohydrates –lactose and sucrose. Both are disaccharides,meaning they are two simple sugars bondedtogether. Once they enter the digestive tract,they separate and absorb into the blood-stream. Carbohydrates are important torecovery because muscle glycogen must bereplenished in order for the muscle to have

Power withoutsugarFRANCE XS Power Drink is a new energydrink which does not contain sugar.

It contains Chinese ginseng and acaiberries. It is lightly sparkling, and is availablein a 250ml can in Pink Grapefruit flavour.

High proteinchocolate

the energy it needs to repair and synthesisemuscle protein. Glycogen is a polymer ofglucose molecules that can be stored untilthey are needed. It is vital to get glucose tothe muscle quickly so repair can beginalthough full replacement of the glycogenstores may take longer. Muscle glycogenneeds to be fully replenished before thenext episode of work.

The calcium in the milk is not only goodfor bones. Calcium plays an important rolein the central nervous system, especially thebrain. Calcium ions are essential in convert-ing electrical impulses into chemical signals inthe brain, and muscles cannot function with-out calcium. Calcium is required to relay thenerve impulses between nerve fibres in themuscle tissue. When the impulse reaches themuscle, calcium is drawn out of the bloodand binds to the muscle filaments which inturn contract (shorten). When the calciumdissipates, the filaments slide apart andreturn to their original positions.

ChINA, hoNG KoNG, MACAU A.S.Watson Industries, a major retailer and prod-uct supplier in mainland China and hongKong is now marketing the Let It Fly energydrink – better known simply as L.I.F.e. – inthese markets and also in Macau.

L.I.F.e. is owned by Mike Miller, the cham-pion NBA player who is currently with theCleveland Cavaliers.

Miller has a hands-on involvement with thebrand. he said he was pleased with the A.S.Watson’s deal because “they have almost200 years of leading beverage experience inAsia” and had shown a strong commitmentto marketing the brand.

The A.S. Watson Group is part of themulti-national conglomerate hutchisonWhampoa. It is a major health and beautyretailer in Asia and other parts of the world,with a portfolio of over 4500 stores and1200 pharmacies.

Christian Waters, chief executive of theWaters Group and Managing Partner atMWFC hK which facilitated the three yeardistribution contract noted that A.S. Watson’sChina entity “has never distributed a thirdparty brand in their 187 years inside China.

L.I.F.E. rolling outacross China

“To have this distinguished company valueL.I.F.e. as their inaugural brand means a greatdeal to our group.”

Watson’s ability to distribute to such alarge geographical region should result instrong sell-through, he said.

L.I.F.e.was launched in 2010 when Millerwas a member of NBA champions Miamiheat. The energy drink was formulated sothat he and team-mates could consume it atpractice and during games. Formulation wasgeared towards athletes’ specific needs duringtimes of recuperation and high performancegame situations.

As L.I.F.e. has expanded into other marketsthe formula has been adjusted to regionaland cultural tastes.

Mike Miller.


FunctionalsPRoDuCTS

Healing cilantro in juicehoNG KoNG nood food has introducedSalsa Verde organic cold pressed juices toconsumers in Asia.

The juices are said to be refreshing andexhilarating, with a taste of cilantro and alka-lising ingredients. Cilantro is said to have anti-microbial and anti-inflamatory effects, and ‘is

effective in removing heavymetals’.

By sourcing the freshestorganic ingredients fromaround the world andpreparing them with theleast amount of processing,nood food preserves opti-mum nutrients and is thepurveyor of food in itspurest form.

The ingredients are cel-ery, carrot, kale, cilantro andginger, and the drinks con-tain 35 calories per 100g. Itis sold in a 450ml bottle,and will be available soon inthe USA.

Goodness from teaUSA NoYu Samurai Defender MandarinGinger Oolong Functional Tea is brewedfrom Asian high mountain premium wholetea leaves and therapeutic herbs. The prod-uct is said to be an all round elixir that pro-vides a boost and helps relieve stress.

This tea contains a herbal defence com-plex with echinacea and vitamin C. It alsocontains a metabolic energiser from oolongtea, goji, and ginseng; antioxidants formoolong; and digestion support form chrysan-themum flower and ginger. The product isfree from preservatives and retails in a 16.9fl oz bottle featuring a QR code.

Detox DelightGERMANY Juice Delight heartbeet DetoxDelight is now available. Itis an organic drink madefrom cold pressed fruit andvegetables. It is gluten free,suitable for vegans, 100%natural, raw and unpas-teurised but with a longerlife thanks to the hPPprocess.

This product is free fromartificial colouring andpreservatives, with noadded sugar, and retails in a500ml plastic bottle whichfeatures the eU Green Leafand Bio logos.

Wheatgrass withvitaminsUSA NutriBlade Wheatgrass Beverage isdescribed as a premium beverage said to benutritious, delicious, and ready to drink. Itsupports energy production and immunehealth. each bottle contains 13 vitamins, 12minerals, 20 amino acids, 8g premium wheat-grass, 60mg energy-generating chlorophyll,more nutrition than 2lb of ordinary garden

vegetables, and is madewith all natural ingredi-ents.

This product is madewith pure honey and allnatural wheatgrass and isfree from dairy, nut, soy,artificial colours, flavours,or preservatives. It retailsin 12 fl oz BPA-free bot-tle featuring the Face-book, Instagram, Twitterand Google+ logos. Thisproduct was on displayat the Natural Productsexpo east 2015 in Balti-more.

Probiotics forhealthUSA Appleade from Garden of Flavor is saidto fortify the immune system with a twist ofapples, lemons and ginger, along with more

active cultures than yoghurt,which support the digestivesystem.

The juice contains organicapple, lemon, ginger root,and over one billion deliver-able probiotic cultures.

Garden of Flavor juicesare cold pressed, organic,never heated and madefrom fresh vegetables, fruitsand nuts.

JAPAN Morinaga, a leading dairy productcompany, has unveiled the results of anationwide survey jointly conducted withTokyo healthcare University in Japan on thehealth status of over 20,000 middle-aged toelderly men and women for the purpose ofinvestigating the relationship between regularconsumption of calcium-fortified milk con-taining Bifidobacterium longum BB536 andhealth status.

The results reveal that subjects regularlyconsuming the probiotic milk were less likelyto experience fractures and several diseases,and showed improvement in forgetfulness,quality of life in daily living, which supportsthe benefits of B. longum BB536 for anti-ageing.

“The results obtained from this surveylinked the continuous consumption of theprobiotic milk supplemented with B. longumBB536 for reducing some disease risks, suchas colon cancer, and in helping to preventcertain ageing related challenges of middleaged to elderly people, in such areas as for-getfulness for example,” stated Dr Taeko Shi-moda, Professor of Tenshi College, Professoremeritus of Tokyo healthcare University.

“Although other components in the milk,

Morinaga studypublished

such as calcium, might have also contributedto the outcomes of the present survey, B.longum BB536 is believed to possess animportant function from a point of view ofimproving intestinal health and the relation-ship with the gut-brain axis,” he said.

Bifidobacterium longum BB536 was isolatedfrom the human intestine and is one of themost thoroughly researched probiotic strainsin the world. Morinaga has conductedresearch and development on the probioticfor over 40 years, and achieved US FDA-notified GRAS in 2009.


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RTD Teas & CoffeesPRoDuCTS

Barley Tea getsmakeoverJAPAN Ito en KenkoMineral Warm Barley Teahas been reformulatedand repackaged. It isclaimed to help preventdehydration and to supplyhydration and minerals tothe body. It containspotassium, phosphorous,manganese and sodium.The caffeine-free product,which is free from flavour-ings and colourings, retailsin a recyclable 345ml bot-tle. It has an RRP of 140Yen.

Coconut Water +Tea variety packUSA Amazonia Coconut Water + Tea isavailable in a variety pack. It is made withnatural ingredients, is rich in antioxidantsand vitamins A and e, and delivers 30 calo-ries per serving.

The product is free from artificial coloursand flavours, and comprises two varieties:Coconut Water + Green Tea and CoconutWater + White Tea. The drink has beenenhanced with superfood from Amazonrainforest natural extracts, cupuacu andcamucamu respectively, and added with sixessential vitamins. It contains 20% juice,zero fat and zero cholesterol, naturalflavours and colous, and is said to be rain-forest friendly. The kosher, gluten-free prod-uct retails in a recyclable pack of 12 x 16.5fl oz units featuring Facebook, Twitter, Insta-gram and SFI Certified Sourcing logos.

Coconut flavoured teaChINA Assam Ye Nai Xing Nai Cha YinLiao (Coconut Milk Flavoured Milk TeaDrink) is madeusing frozen milk,imported coconutcream from Indone-sia and Rooibos teafrom South Africa.

This natural milktea is low in fat, andfeatures a refreshingsmooth and mellowtaste. This product isfree from non-dairycreamer, colourings,preservatives andtrans-fat, and retailsin a 360ml pack fea-turing the WeChatinfo.

Cold brewed teaUSA Midori matcha cold brewed tea ismade from freshly picked green tea leavesthat are stone-ground into a fine powder.With its rich flavour and creamy texture,matcha is considered one of the world’shealthiest beverages. Midori claims that justone bottle of Midori Matcha is equal to 10cups of ordinary green tea.

Midori’s matcha is delivered fresh fromthe mountains of Nishio, Japan and carefullycold brewed with simple ingredients. Ratherthan using traditional heat pasteurisation,which damages flavour and nutritional qual-ity, the company uses high Pressure Pro-

Glass for illyUSA Illy issimo has introduced a new glassbottle for its Latte Macchiato, Cappuccinoand Mochaccino flavours – a more gener-ous serving in resealable bottles. Illy issimocoffee-based drink is now available to beenjoyed anytime from 280ml glass bottlesfor an even longer on-the-go pleasure.With natural ingredients, no preservatives,added colours or flavours illy issimo is ablend of authentic 100% Arabica.

The drinks are also available in 250mlPeT resealable bottles.

Pomegranate teaUSA Bigelow Tea’s Citrus PomegranateGreen Tea Iced Tea is available in the USA. Itis non-GMO, gluten-free, and offers the ben-efits of polyphenols, which are naturallyoccurring compounds that make tea ahealthy option.

It is also available in a zero-calorieunsweetened variety or four varieties thatare lightly sweetened with organic canesugar. The flavoured varieties contain 70calories or fewer per serving.

cessing to preserve its prod-ucts. This ensures the bever-ages are as close to freshlymade as possible by maintain-ing the tea’s natural colour,taste and nutrient-potency.

The tea contains no sugaror addives and is USDA certi-fied organic.

It is also available in ahoney cold brewed variety.This is cold brewed matchawith added golden organic

honey, which gives a pleasant sweet taste. Itcontains fewer than 10 calories

Both varieties are available in 16oz bot-tles.


To advertsise, contact: [email protected]


Dairy & AlternativesPRoDuCTS

TInE Santa arrivesNoRWAY TINe Dairy introduced its firstSanta decorated milk cartons for the holidayseason in the 1990s. Children loved the TINeSanta and the festive cartons were an instantsuccess being particularly popular with kidsaged 8 – 14 years.

In 2009 TINe made a change to the shapeof its Santa – he became skinnier with aslightly toned down print colour so he wasnot as bright as the original ‘90s Santa. Thenew Santa caused a storm of reaction to hitTINe with young adults and childrendemanding the old Santa back. Social mediawas buzzing with the consumer response toTINe – so the dairy listened when planningits 2010 Christmas carton designs.

TINe commissioned the Norwegian Disneycartoonist, Arild Midtun to draw a new seriesof Santas for its Christmas milk in 2010. Withthe immense reaction of 2009 fresh in theirminds, TINe wanted to make sure that theconsumer ‘voice’ influenced the new design.Consumer opinion was therefore requestedby TINe via social media and close to 40,000comments on Facebook were received show-ing in a 50/50 preference split for the old vs

the new Santa design.In 2014 TINe decided to relaunch the old

Santa from the 1990s for its Christmas car-tons. however with 50% of consumers infavour of the ‘new’ 2010 Santa, TINe wantedto make sure consumers were completelyhappy with its latest holiday carton. Thereforethe design from the ‘90s was slightlyupgraded. With improved printing possibilitiesfrom elopak the design looked more up-todate but there was no doubt that this wasthe original Santa from 1990 loved by kidsacross Norway. It is back for Christmas 2015,and is not set to change in the future.

Cartons with Santa featured are on the fullrange of milk: full fat, semi skimmed, skimmed,and extra light milk. The cartons are Pure-PakClassic cartons with elo-Cap U.

Seasonal milkUKRAINE Milk Alliance has launched a spe-cial Christmas cocoa milk to its range ofYagotynske Kakao cocoa milk drinks, which isdesigned to be served hot.

The product is packaged in 1 litre Pure-PakDiamond cartons with the Curve feature anda large cap giving added convenience witheasier opening and pouring.

Indeed the Christmas product and its pack-age both bring a newtwist to the cocoa tradi-tion. “Milk Alliance wasthe first to bring a cocoaproduct in a 1 litre car-ton,” explains AnyaYavorskaya, elopak’s Mar-ket Unit Manager inUkraine. “Before therewere only portion packsfor cocoa and otherflavoured milks, but thenew larger carton is idealfor families and with thislatest launch, perfect tocelebrate the festiveChristmas season.”

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Soft Drinks International – November/December 2015 37DAIRYFestive natrelCANADA Natrel, the leading milk pro-ducer in Canada has launched some specialChristmas cartons in a collaboration withthe film La Guerre des tuques 3D.

Natrel is a modern national brand thatlikes to innovate and set trends. Following asuccessful packaging revamp in 2014 and asa leader in the dairy industry, Natrel didn’thesitate to go big this festive season and

surprise its consumers once again with theintroduction of a collection of limited edi-tion packaging featuring characters from LaGuerre des tuques 3D.

All of the Natrel fine-filtered productsare enriched with Vitamin D and are pack-aged in 1 and 2 litre Pure-Pak cartons withscrewcap. The products will be available inQuebec stores from mid-November tomid-January. This limited edition packagingincludes all four milk fat formulations,totalling eight different products.

Cléo, the dog character, was specificallychosen to be featured on the most popularproduct – the 2 litre Natrel Fine-Filtered 2%.

Natrel is No.1 in the Canadian premiummilk category, according to Nielsen MarketTrack and was recently named the mosttrusted dairy brand in the country, accord-ing to a survey conducted by the Gus-tavson School of Business at the Universityof Victoria.

Choc shot additionsUK Fast growing Sweet Freedom brand hasadded two new flavours to its hugely popularall natural liquid chocolate range: Choc ShotOrange Spice and Choc Shot Coconut.

This following the launch 18 months agoof its original ground breaking Choc Shotproduct, which is now stocked in all majorsupermarkets and health food stores nation-ally.

Choc Shot can be stirred into hot milk fora smooth hot chocolate, or added to shakesand smoothies.

Cocoa is a bitter ingredient that is com-monly made sweeter with refined sugar orchemical sweeteners. Choc Shot replacesthese unhealthy additions with Sweet Free-dom made only from 100% natural fruitextracts, meeting the needs of consumerswho are increasingly choosing to ‘eat smart’but who won’t compromise on taste or con-venience.

Tina Michelucci, co-founder of Choc Shot,said: “Our customers love chocolate, enjoyeating healthily and adore the versatility ofliquid chocolate. expanding the range ofChoc Shot flavours was a natural progressionfor us and our latest Orange Spice (with car-damom) and Coconut versions weredecided on, not just by us, but based onthousands of email requests from our cus-tomers. In fact we are already busy working

on the next new flavour.”At only 14 calories per teaspoon it’s a firm

favourite with dieters and having a low GImakes it a popular choice for diabetics. Aswell as being certified vegan it is GM-free,gluten-free, dairy-free, soy-free, egg-free andcontains no refined sugar.

Choc Shot Orange Spice is now availablein Tesco and Choc Shot Coconut in holland& Barrett at £3.50 for 320g.

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38 Soft Drinks International – November/December 2015nATuRAL InGREDIEnTS

from raw material expertise to performance in beverage applications

Growing yourcolour solutions

With growing health consciousness andawareness about preservative-free bever-

ages and foods, consumers are looking for mini-mally processed products. Consumers are moreinformed than ever regarding food labels andingredients; they either look for additive-freefood or labels stating that they are natural, organ-ic or non-GMO.

After having replaced artificial colour addi-tives by natural colour additives, more and morecompanies are now replacing these last oneswith colouring foods in their products.Authorities are actively supporting this strongtrend. At the end of 2013, the EuropeanCommission adopted and published newGuidance Notes to define colouring foods. Theyhelp clarify the difference between colouringfoods and natural colour additives. Colouringfoods are now recognised as the best option forboth manufacturers and consumers. The EUGuidance recommends that all food productsshould be in line by 29 November, 2015.

Leader in colouring foodsA leader in colouring foods, Diana covers a fullcolour palette for beverages including red, pink,purple, orange, yellow, and brown colours, avail-able in liquid or powder form through its DianaColour’Impact range

The Diana Colour’Impact offer consists of tworanges:

• Select’Impact: The range of natural colouradditives

• Clean’Impact: The range of colouring foodscomplying with the European Guidance Notes.The Clean’Impact range includes Juice’Impact, acollection of juice concentrates also complyingwith the European juice guidelines, for a con-sumer friendly declaration.

As part of the existing Clean’Impact range,Diana has recently launched an extended line ofhigh performance colouring foods (optimisedcolour intensity and shades). These have beendeveloped through a combination of agronomi-cal expertise and processing skills. In this rangeDiana fully integrates its end to end expertise:

• Varietal selection on seeds,• Control of raw materials,• Process technologies,• Formulation of innovative solutions,• Performance and stability in application, in

order to provide clean label benefits and imme-diate recognition by the consumer.

These solutions do not sacrifice ease of useand cost in use efficiency.

Reliable technical expertiseDiana is recognised for its backward integrationin key sources of colouring pigments, includingvarietal selection at the plant seed level. Theseinclude vegetables and fruits such as purple car-rot, blackcurrant, beetroot, orange carrot, pump-kin, safflower, bell pepper, hibiscus, and yellowcarrot. Diana’s team of agronomists work closelywith seed developers and farmers to select thebest of nature, working hand in hand withresearch and development. This sourcing controlis combined with scientific expertise: under-standing colouring mechanisms and perform-ance measurement using spectrophotometer,UPLC, spectrocolorimeter and sensory evalua-tion. Backward integration also offers Dianaunrivalled security of supply and traceability.

Diana has a number of validated methods forassessing the real time and accelerated stabilityof natural colour solutions in all major applica-tion matrices including RTD non-alcoholic bev-erages, alcoholic beverages, concentrates andpowder drinks.

Tailor made solutionsIn order to best serve their customers, DIANAcontrols the latest process technologies, with astandardised offer in pigment content and colourshade.

The technical teams work closely with foodand beverage manufacturers to bring them aresponsive formulation and application servicesupported by a large range of tailor made solu-tions. Diana provides not only the colouringsolution, but also advice on how best to use theproduct and scientific evidence to support thestability.

Recently, beverage manufacturers have been

Colouring foodsare nowrecognised asthe best optionfor bothmanufacturersand consumers,claims Diana.

Diana Colour Application CentreTechnology Park, HolbeachLincolnshire PE12 7PT UKPhone: + 44 (0) 1406 [email protected]

Soft Drinks International – November/December2015 39GRoWInG YouR CoLouRlooking to replace E150d (Class IV) caramels dueto concerns over 4-methylimidazole (4MEI). Byworking directly with beverage manufacturers,Diana is currently developing blends based onmalts and caramelised juices to give the samecolour and performance with minimal flavourtaint for use in colas and root beers.

Diana offers many packaging options includ-ing aseptic filling and flexibility with a packag-ing range from 130g to 1,000kg.

Regulatory supportAn active member of NATCOL, the Natural FoodColours Association, Diana offers strong expert-ise in natural colouring legislation. It is commit-ted to providing clean label solutions with astrict adherence to regulatory requirements:which optimises product performance, traceabil-ity, food safety, sustainability and competitive-ness.

Case studyIn 2010 Diana worked with a customer to replacethe synthetic colours Allura Red (Red 40, E129)and Brilliant Blue (Blue 1, E 133) in a soft drink.In July of that year the Southampton regulationscame into effect in Europe and any product con-taining Allura Red required a hyperactivitywarning as part of the ingredient declaration.Consumers were looking for natural additivesrather than synthetic.

After trialling a range of natural colours,selected grapeskin anthocyanins (E 163) werefound to be the best, and most cost effectivecolour match. The customer launched this prod-uct and continued to use it up until 2015.

The consumer of 2015 is different from theconsumer of 2010. Some diets are unhappy withgrapeskins’s origins in the wine industry, inaddition to the colour additive declaration.Additives which were previously seen as naturalare no longer tolerated.

Diana worked with the customer again, thistime to replace the ‘E-number’ additive with amore consumer friendly juice. Through a combi-nation of agronomical and processing expertise,a blue shade purple carrot juice was developedwhich produced the same strength and shade asgrapeskin. This was found to be an ideal 1:1replacement.

Colourimetric measurements showed aninsignificant difference between the two sampleswith a �E*ab of around 2.

Accelerated tests were carried out in a sun testmachine using a pH3 beverage matrix. The blueshade purple carrot juice was shown to lose sig-nificantly less colour over 60 hours of testing.Based on absorbance measurements at 525nm,the grapeskin was shown to have lost 50% of itscolour, compared the 25% lost by the purple car-rot juice.

�In addition to losing its colour, the strengthand the shade of the grapeskin anthocyaninschanged significantly more than the blue shadepurple carrot juice. After 60 hours, the grapeskinwas found to be significantly browner and lessred/blue.

�The natural additive was replaced with acleaner label equivalent which gave improvedperformance, and actually allowed for anincreased shelf life on the product. n From left to right: Synthetic; grapeskin E163; Diana purple carrot solution.

Source: Canadean


successful concepts for all

A beverage forevery age

Beverages are a convenient delivery system forimportant nutrients. Bioactive collagen pep-

tides from Gelita enable drinks manufacturers tocreate versatile beverage concepts that are capa-ble of meeting the most diverse customer require-ments, proving to be effective and easy to processwithout affecting the sensory profile of the finalproduct.

The importance of drinking liquids for ahealthy and active life is well understood and hasbecome part of many people’s daily routine. Yetdetermining which drinks are best suited to cer-tain target groups remains one of the most chal-lenging aspects of product development. In theactive nutrition sector, specific beverages forpreparation, performance and recovery have beendeveloped. Now, with the knowledge that suit-able beverages can be of much more importancefor the human body than just supplying it withliquids, it is time to use this expertise to developbeverage concepts for different target groups inthe population.

Beyond the key criteria of being tasty, healthyand natural, several key aspects must be takeninto consideration when formulating the idealfunctional beverage, particularly when targetingdifferent age groups. Ingredient solubility is para-mount. Texture and mouthfeel are also critical.And, finally, as the main purpose of a functionalbeverage is to provide the consumer with a healthbenefit, it is particularly important for productdevelopers to use proven ingredients with docu-mented effects.

The role of collagen in new beverage concepts

As collagen is the most abundant protein foundin humans, and collagen peptides effectively sup-port metabolic turnover, they are an ideal sourceof protein to maintain the health of the body’sconnective tissue, bones, joints, skin, ligamentsand tendons. Increasingly well understood andscientifically proven, these nutritional and phys-iological advantages have been demonstrated innumerous scientific studies and trials. Newresearch just being published also confirms aneffect on muscle mass increase going along withfat loss in combination with resistance training.This knowledge is more topical than ever, partic-ularly because joint, bone and skin health as wellas maintaining muscle mass and strength are ofconsiderable importance to ageing consumersaround the world.

Positioning and collagen peptide selection

With its extensive product range, Gelita offerscollagen peptides with proven effectiveness thatmeet the requirements for the development oftasty beverages with high consumer appeal. Withtechnological properties such as high solubility,heat and acid stability, low viscosity and no pre-cipitation or flocculation, they also offer fastabsorption and good bioactivity. They are allmanufactured according to a very precise enzy-matic hydrolysis process, resulting in consistent-ly high quality products that are free from fat andcholesterol.

Further, collagen peptides are non-allergenicand have no E-numbers, so they are perfectlysuited for the development of clean label prod-ucts. They produce clear solutions, are practical-ly neutral in taste and can be used incombination with minerals, vitamins, trace ele-ments and other nutrients to develop beverageswith very specific properties for particular needsand target groups.

The younger generationA beverage concept for young people needs to betasty and fun. Children care more about flavourthan health; but, as their parents might have a dif-ferent point of view and actually buy most of the

Gelita offerscollagenpeptides withproveneffectiveness,which it claimsmeet therequirements forthe developmentof tastybeverages withhigh consumerappeal.

Soft Drinks International – November/December2015 41A BEVERAGE FoR EVERY AGEfood and beverages for their children, they tendto be more particular. Beverage concepts that aretasty and fun – but at the same time contain valu-able nutrients – are an ideal way to supportgrowth and a healthy body composition. Protein-enriched drinks with Peptiplus offer a conven-ient way to combine both health and taste in oneproduct.

At a certain age, when teenagers become moreaware of their own physiology, they often turn tosport as a way to gain muscle mass, reduceweight or support body toning. Young adults tendto push themselves, test their personal limits andset themselves goals as they shape their personal-ities. To meet the needs of this target group,lifestyle or sports drinks that replace the energyused in training sessions and enhance the posi-tive effects of resistance training can play a keyrole. Being easily absorbed by the body and high-ly bioavailable, natural and purine-freeBodybalance actively influences body composi-tion, supports body toning and helps to increasemuscle mass while decreasing fat mass.

Throughout adulthoodBy the time we reach 35 to 40 years of age, ourbodies start to show the first signs of ageing. Littleaches and pains creep in and wrinkles begin toappear. Very often, this is when we become morehealth aware and conscious, as we juggle themany lifestyle issues of healthy nutrition, physi-cal activity and finding time for relaxation withwork and a busy family life. With beverages beingan established part of our daily routines, they arethe perfect way to transport healthy nutrientsinto our body. From fortified breakfast drinks tobeauty waters, collagen peptides allow for theproduction of tailored beverage concepts that ful-fill the demanding requirements of this targetgroup in a convenient way.

Gelita’s Verisol was specifically developed forthe optimal stimulation of dermal fibroblasts,resulting in wrinkle reduction and increased skinelasticity. During the ageing process, the skin suf-fers from a progressive loss of moisture andbecomes increasingly dry. Verisol can slow downthis process and significantly improve the skin’smoisture content, reducing wrinkle formationand making the skin more elastic.

It’s not just about looking good for longer,though. As a result of age, excess exercise andstressed joints, one in four people suffers fromjoint problems. And that’s when beverage con-cepts such as recovery drinks with Fortigel comein. Regarding joint health and the prevention ofinjuries Gelita’s Fortigel tackles this problem atits root. Consisting of optimised collagen pep-tides, it has been scientifically proven to stimu-late the regeneration of cartilage tissue in thejoints. After oral administration, Fortigel stimu-lates the cartilage cells to increase the productionof both collagen and proteoglycans – the twomajor components that make up almost 90% ofcartilage dry mass.

The silver supplementersThe ageing population is a powerful and transfor-mative demographic force: the world will soonhave more elderly people than children, andmore people living to extremely old ages thanever before. As a result, elderly people are

increasingly becoming the focus of productdevelopers. The global population might be get-ting older, but people want to stay fit and inde-pendent for as long as possible. As we age,consuming sufficient quantities of protein eachday is very important. Here, collagen peptideshave shown very good results. A recently pub-lished study has confirmed that regular exercisein combination with a supplement of 15g per dayof Bodybalance is highly effective to fight sar-copenia (age-related loss of muscle mass andmuscle performance). Owing to their technologi-cal properties, these bioactive collagen peptidescan easily be contained in a tasty natural bever-age for post-exercise consumption.

Furthermore, despite considerable medicalprogress, there is still no cure for osteoarthritisand only a few therapeutic remedies to treat thedisease. In most cases, the symptoms are treated –and not the cause. As described above, however,Fortigel tackles this problem in a completely dif-ferent way. In addition Fortibone regulates thedegenerative processes that affect bones byreducing osteoclast-based protease production. Itstimulates the formation of the extracellular bonematrix, which is the essential framework for cal-cium mineralisation. Thus, these specific bioac-tive collagen peptides make bones more stableand elastic and help to reduce bone loss or fragili-ty fractures in elderly people.

ConclusionThe intake of sufficient quantities of water eachday is crucial for health and physical well-being.Additionally, as a result of busy, time-poorlifestyles, there is an increasing demand for sup-plementary nutrients that help to maintainhealthy and balanced nutrition. Food and bever-age developers are becoming progressively awareof the importance of certain proteins. One of themost interesting and versatile proteins is colla-gen. Scientifically proven collagen peptides havepositive effects on every collagen-containing partof the human body. As such, beverages fortifiedwith collagen peptides are perfect vehicles todeliver a variety of natural health benefits.Offering excellent technological properties, theyare easy to formulate and allow the developmentof clear and tasty liquids for all kinds of bever-ages and various types of consumers (Table 1). n www.gelita.com

Table 1: The various indications and individual benefits that different collagen peptides canprovide.

As collagen is themost abundantprotein found inhumans, andcollagenpeptideseffectivelysupportmetabolicturnover, theyare an idealsource of proteinto maintain thehealth of thebody’sconnectivetissue, bones,joints, skin,ligaments andtendons.


new ingredients for the softdrinks industry?

Cannabis, hempand CBDs

If you mention the word cannabis most peoplethink of a herb that you smoke to become high,

but recent research is turning this notion on itshead. If you persist through the clouds of smoke,hype and misinformation about whether cannabishas other medicinal properties apart from makingyou ‘high’, it appears that cannabis does indeedhave some legitimate health and pharmaceuticaluses. New research findings coupled with entre-preneurship, innovation and an understanding ofthe nutraceutical industry are creating a newplethora of legal cannabis based health food anddrink products but without the psychoactiveeffects so often associated with the ingestion ofcannabis.

Cannabis: from drug of abuse to legitimate pharmaceutical drugs

So what has caused the shift from the use ofcannabis as ‘Marijuana’ for getting high to beingused as a legal pharmaceutical and nutraceutical?

The use of cannabis goes back as far as 4,000years and in the Western world it was prescribedby doctors for pain relief and epilepsy in the1800s. Later on, its use was questioned and it wassubsequently banned, for example in the UK in1928 as part of the new dangerous drug act, anddoctors finally stopped prescribing it for painrelief in 1971. It was replaced by injectable painrelieving medicines, and this, coupled with theincreasing use of cannabis as a recreational mindaltering drug during the 1960s by the hippiecounter culture, led to its demise for use in medi-cine.

However, advocates for the legalisation ofcannabis continued raising awareness of its bene-fits not only as a recreational drug but also for itsuse in pain relief, easing of muscle spasms and awhole plethora of other uses – so many, in fact,that the scientific community became very suspi-cious of any genuine use in health products andpharmaceuticals, apart from making you high.

In the late 1990s two scientific entrepreneurs,Dr Geoffrey Guy and Dr Brain Whittle, formed GWPharmaceuticals and began to develop the firstlatter day, legal form of cannabis for use as a phar-maceutical drug. Their reputation for developinginnovative plant based medicines was borne fromtheir previous company Phytopharm where theysuccessfully raised millions for developing phar-maceutical versions of herbal medicines.

Armed with their experience and raising mil-lions of pounds to fund the research, within 10years they were successful in registering the firstlegal version of cannabis for use as a pharmaceu-tical drug. Their company has been a leader forthe scientific substantiation of the use of cannabisin medicine and also for producing standardisedextracts that could ultimately, through the rigor-ous regulatory system, be approved as a legal drugin the 21st century.

Chemical constituents of cannabis Cannabis is known to contain over 400 com-pounds of which more than 60 have been identi-fied as cannabinoids, a specific class ofphytochemicals and many of which are unique tocannabis. Two main classes of these compoundshave received most interest by researchers: thepsychoactive Tetrahydrocannabinol (THC) anduntil recently, the seemingly inactive cannabidi-ols (CBDs).

Research over the past few decades has nowshown that CBDs display very important biologi-cal activity that can potentially be applied andused in a variety of functional food and pharma-ceutical products but without the psychoactiveproperties of THC. Consequently, new productdevelopment in the use of cannabis has begun tofocus more on increasing the CBD content of

Dr JohnWilkinson digsbelow the hypesurrounding theotherwise tabooherbs, to revealtheir functionalbenefits, andhow they mightbe adopted intothe mainstreamin due course.

Soft Drinks International – November/December2015 43CAnnABIS, HEMP AnD CBD’Scannabis, while lowering the content of the psy-choactive THC. By lowering or removing the THC‘high’ from ingesting cannabis, its use has a muchwider appeal with consumers seeking, for exam-ple, pain relief but without wanting the psychoac-tive effects when ingesting cannabis. By lackingany significant levels of THC, this creates at thesame time a pathway for legally ingestingcannabis.

CBD versus THC-containing cannabisIn the early days of cannabis research, THC wasthe most investigated compound as researcherstried to unravel its unique pharmacological andpsychoactive actions. However, other chemotypesof cannabis (based mainly on the species,Cannabis sativa) were known which containedvery little THC and therefore could not make you‘high’ if you smoked the dried leaves and accord-ingly these chemotypes were often refereed to ashemp rather than cannabis.

Hemp cultivation produces high plants withlong stems which are harvested and the resultingfibres are used for making rope. The seeds are alsoused and are crushed to produce hemp oil forfood and cosmetic uses. In recent years hemp hasbegun to be used to make a host of cannabis basedclothes and more lately, cannabis based drinks.Although the taxonomical differences betweenhemp and cannabis are not significant, the con-tent of THC and CBD is very different, with typi-cally minute amounts of THC and CBD beingfound in hemp compared to THC rich cannabis.

This type of low THC containing cannabis(hemp) has led many governments to define ‘legal,non pharmaceutical’ cannabis as containing lessthan 0.3% THC with no maximum content ofCBDs stated.

Biological activity of CBDRecently there is growing evidence that CBDs,originally considered by pharmacologists as ‘inac-tive’, have been found to display important bio-logical activity and these new discoveries arehelping to pave the way for a new group of medi-cines based on CBDs. For example, they havebeen shown to slow down cancer cell prolifera-tion and to relieve the symptoms of anxiety andstress, reduce symptoms related to Parkinson’sdisease, schizophrenia, epilepsy, and have potentanti-inflammatory effects, reducing pain and mus-cle spasms among other potential uses.

The use of hemp as a nutraceuticalThe benefits of non-THC containing CBD extractsare being utilised in the pharmaceutical industry,but are also being used as nutraceuticals for use infood and drink products. This is because non-THC containing cannabis (hemp) can be consid-ered as a food rather than as a medicine or anillegal drug, in the EU, USA and elsewhere.

Pharmaceutical and nutraceutical products on sale

Since research has shown that CBDs display avariety of biological activities, this has now beenthe driving force for a number of companies todevelop CBD rich hemp based nutraceutical andpharmaceutical products.

For example, Sativax has been approved as acannabis based pharmaceutical drug for pain

relief in cancer patients and for use with multiplesclerosis spasticity. Sativax, produced by GWPharmaceuticals, is only available on prescriptionand contains a mixture in approximately equalproportions of THC and CBD.

In the nutraceutical sector, CBD rich extractsare being produced by cold pressing hemp seeds,supercritical carbon dioxide extraction of thewhole hemp plant and also by juicing hempleaves without the use of solvents.

Cold pressed hemp seed oil has long been avail-able and is used as a salad dressing, in smoothiesand juicing products, although the content of CBDin these oils is generally very low. Various extrac-tion solvents have been used including ethanoland olive oil and lately super critical extractionprocesses have also been explored.

For example, super critical carbon dioxideextracts containing concentrated CBDs are beingproduced making use of the whole hemp plantand producing an enriched CBD extract. BlueBirdBotanics based in Colorado, USA produce a car-bon dioxide extract that contains from 250mg to1.5g of CBD per fluid ounce.

Another product is based on the juicing ofhemp leaves, rather than using extraction tech-nologies, and can perhaps therefore be consideredthe most ‘natural’ CBD hemp product available atthe moment. Marco Joosten, MD of Sana HempJuice, based in The Netherlands stated: "We culti-vate 1,600 acres of hemp in The Netherlands.Hemp juice is produced from the leaves which isthen freeze dried to give a long term stable andconsistent product. At present, we are the onlyproducer of CBD rich hemp juice in the EU.” Thecompany produces a product where the CBD con-tent is 54mg per 100ml of product. The recom-mended intake based on data from producers’websites, is around 5mg per day.

Quality control and regulatory statusThe pharmaceutical versions of CBD have toadhere to strict quality controls to be produced asapproved pharmaceutical drugs. At present thisresults in a product that is relatively very expen-

Cold pressedhemp seed oilhas long beenavailable and isused as a saladdressing, insmoothies andjuicing products,although thecontent of CBDin these oils isgenerally verylow.

Continued overleaf

44 Soft Drinks International – November/December 2015InGREDIEnTSsive compared to other drugs (approx £100 per10ml of cannabis extract). Similarly withnutraceutical CBD rich cannabis extracts madefrom hemp, suppliers are charging a premium toconsumers with the costs typically around the£100 pounds mark for 10ml. For these products tobe used widely in the food and drinks sectors,apart from a drastic price reduction, presumablyfrom the result of mass production, the qualitycontrol to manufacture a standardised and consis-tent product on a large scale will need to be devel-oped.

However, possibly the biggest hurdle is achiev-ing regulatory compliance and also changing thepublic perception and understanding of non-THC,CBD rich cannabis extracts. With regard to theiruse in food and drinks, they will probably needcertified GRAS status in the USA and be consid-ered as non-novel foods or require full novel foodsapproval in the EU.

It is clear that hemp oil has been used for a longtime and therefore probably does not need regula-tory approval. But for products where the CBDcontent is concentrated, this is likely be viewed as

a new process and therefore will probably need,for example novel foods approval in the EU,unless significant history of use of these concen-trated CBDs can be found prior to 1997 in the EU.Regulatory compliance will need to be fullyachievable before large scale adoption by themajor food and drinks players can be fullyrealised.

The other major hurdle will be educating thepublic that hemp CBD rich extracts are obviouslydifferent from psychoactive cannabis and thatthey definitely will not make you ‘high’ uponingestion.

At present many hemp products do containminute amounts of THC. Are we sure that there isno possibility of even getting a ‘hint of gettinghigh’ from ingesting these products? Once thesedoubts have been rectified and the legal and regu-latory status of some of these nutraceutical prod-ucts has been confirmed, the major players in thesoft drinks industry will probably welcome theopportunity to include these new ingredientswith their interesting, chequered history and folk-lore into the industry. n

Dr Wilkinson is a Phytochemist and Pharmacognosist and an expert in the regulatory approval of supplements and novelfoods. He has been a consultant on the regulatory approval of natural products in the EU and the USA for over 20 years.He also established the world’s first Herbal Medicine BSc degree in Herbal Medicine in the UK in 1994 where he was SeniorLecturer in Pharmacognosy and Phytochemistry.Prior to this he was awarded the prestigious SERC NATO postdoctoral research fellowship and worked with the NobelPrize winner George Olah in California, USA, after obtaining his PhD in Organic Chemistry at Imperial College, London.He provides regulatory advice to companies from targeted one hour teleconferencing problem solving sessions to fulldossier submissions for novel foods, supplements, food additives, health claims and labelling. He also undertakes newproduct development specialising in natural product derived ingredients and is a specialist writer on new ingredients inthe natural products industry.He is also a professional saxophonist and composer specialising in music used for relaxation, stress reduction and healthyliving. He produces CDs, videos and music for corporate health brands and performs live at corporate events and publicconcerts.

Dr John Wilkinson is ScientificAdviser to Soft Drinks

International.Tel: +44 (0) 7713 594 543

Email: [email protected]

CANNABIS, HEMP AND CBD’S

– continued from page 43



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46 Soft Drinks International – November/December 2015JAPAn

unorthadox and incomparable

A unique marketplace

The ‘land of the rising sun’ is home to a peoplewith a very distinct and well defined culture,

shaped by a history that included a sustainedperiod of isolation from the early 17th century tothe mid 1800s. As a result Japanese traditions andcustoms are often unique and beverage consump-tion patterns are no different. The soft drinkdemands of Japan’s 126 million people could bestbe described as unorthodox when compared to aglobal benchmark.

Sales of soft drinks in Japan had been going inthe right direction and, according to beverageexpert’s Canadean, volumes had risen for fourconsecutive years until last year. They haveincreased by more than 10% in the last decade.Last year, however, the good run ended and themarket contracted by 1%. There is no VAT inJapan but all commodities including soft drinksare subjected to a ‘consumption tax’. This taxincreased from 5% to 8% from April 2014 andthis, combined with poor summer weather,pushed sales of soft drinks down.

Much of the soft drinks consumption in Japanis concentrated into the summer months of JulyAugust and September and heavy rain in the westof Japan was influential in pushing sales down-wards. Both the consumption tax increase and theweather were factors in the depressed vendingsales last year. There are over a staggering 2 mil-lion soft drinks vending machines in Japan andtheir performance helps determine the totalresults.

RTD teas and coffeesIn contrast to the global average of just 6% of totalconsumption, iced teas in Japan are the premier

soft drink category, accounting for as much as aquarter of volumes. Per capita levels of nearly 45litres are obviously high but are almost stable. Themarket is split into several segments the largest ofwhich is green teas which are prospering. Greenteas enjoy a healthy reputation and this hashelped, but it was the launch in 2011 of a newcloudy and savoury tasting brand called Ayatakawhich was the catalyst for the boom in green teas.

Its popularity prompted other operators tolaunch me-to products and the segment quicklygained momentum. It is the black ready-to-drinkteas which are falling and flattening the overalliced tea market. These black teas are generallysweetened and this goes against the current con-sumer mood for lighter’ tasting products. It isoften a cliché in soft drinks now to say that healthand wellbeing are major drivers, but in Japanesesoft drinks they really are the main trend under-pinning the soft drinks market.

Iced coffees are in their infancy in most marketsacross the globe but once again the Japanese pavetheir own way and these drinks make up nearly asmuch of the market as iced coffees and well overa fifth of soft drink volumes. Iced coffees buckedthe trend last year and registered a small growth.Iced coffees have a bias towards men in their thir-ties and have traditionally been sweetened whichhas matured the market in recent years. Efforts arebeing made to reach out to a younger more femi-nine audience to address these issues and itappears to be yielding dividends. This has beenachieved through the introduction of bottle cans,plastic cups, other innovation and plenty of mar-keting support.

Packaged watersPackaged waters account for more than a third ofglobal soft drink sales but in Japan are responsiblefor just 16% of the sector. This is changing, partic-ularly since the catastrophic earthquake of 2011.Government advice encouraged consumers tostockpile bottled water in case of another crisisand this has changed attitudes to commercial

Sales of softdrinks in Japanhad been goingin the rightdirection.However, thegood run endedlast year, and themarketcontracted by1%, reportsRichard Corbett.

The share of throat for soft drinks is not comparable to other markets.

Source: Canadean

Soft Drinks International – November/December2015 47A unIquE MARKETPLACEwaters. Demand was amplified further by fears ofcontamination to the municipal supply from thestricken Fukishima nuclear power plant. Thechanging attitudes were expected to be short termbut in reality the packaged water market has con-tinued to rise ever since 2011. Lower prices haveplayed an important role in facilitating thisprogress. However, it is not just still water that isadvancing; fizzy waters are also gaining ground.The need to hydrate is increasing recognised byJapanese consumers and the profile of carbonatedwaters has risen as a result. The entry of newbrands has given more impetus to the segmentand sales are rising.

CarbonatesSparkling water progress has to an extent come atthe expense of carbonates which rank just fourthin the Japanese soft drink pecking order. Thedamp summer also played its part in the 2014decline of carbonates according to Canadean.Carbonates generally appeal to a younger under20 year old consumer but efforts to attract olderdrinkers had been working. Zero calorie products,products with Tokuho and a high juice contenthave been brought out to broaden the appeal ofthe category. Tokuho drinks feature specifichealth benefits endorsed by the government andhave proved very popular generally.

Sports drinksThe Japanese love their sports drinks and nobodydrinks more sports drinks than the Japanese. Themarket has been relatively mature but 2013 pro-duced some encouraging results only for the washout summer, when most sports drink consump-tion takes place, to put a dampener on 2014results. The drop in sports drinks offset the verypositive energy drinks results. In Japan energydrinks are split into three segments – pharmaceu-ticals, quasi-pharmaceuticals and soft drinks. Thenewer ‘soft drink’ energy drink segment burst intolife with the arrival of brands like Red Bull,Monster and Burn. It is these less well establishedproducts that are the catalyst for the currentgrowth of energy drinks.

Juices and nectarsJuice and nectars endured a torrid year last year inJapan. Both categories are reliant on imports andthis makes them vulnerable to currency fluctua-tions. The weakening Yen has pushed up theprice of raw materials and this has had repercus-sions for consumption levels. The juice categoryis the dominant of the two and fell back by a con-siderable 8% last year. Fruit juices have histori-cally been targeted mainly at children and havebeen suffering from falling birth rates but the size-able vegetable segment has been in vogue. In 2014even vegetable juice products shrank. Nectars fellback, mainly because the two leading brandsSuntory Natchan and Minute Maid Qoo WakuWaku did.

Still drinksThe still drinks market is split between conven-tional fruit based still drinks and localisedJapanese products like lactic acid drinks. The mar-ket is split 50:50 between the fruit based and lacticacid drinks. Fruit flavoured drinks have been far-ing well helped by interest in lower calorie drinks.

They are, however, thirst quenching and the poorsummer stunted sales. The summer is a key mar-keting opportunity for leading lactic acid brandCalpis Water but it declined due to the conditions.The category dropped back by 2% last year.

SummaryWhen all the categories are added up the Japanesemarket for soft drinks slipped last year but 2014looks like being a blip in an otherwise forwarddirection. In the longer term it looks like we areseeing a shift from hot drinks to soft drinks ormore specifically hot tea to soft drinks. In the 10years that soft drinks have risen in double digits,hot drinks have dropped by 5% and hot tea by10%. Health and wellbeing will provide the mostopportunities for soft drink entrepreneurs.

With an ageing population, the government isconstantly emphasising the value of healthy liv-ing. Heavily sweetened products are out of fash-ion and unsweetened thirst quenching productsare becoming more and more popular. What willbe of most concern to soft drinks players in theJapanese market is the downward pressures onpricing. According to Canadean the ConsumerPrice Index for soft drinks decreased by over 10%in the past 10 years. n

The Japanese results are far from dynamic.

Source: Canadean

Source: Canadean

Japanese soft drink results have been on the up but growth has been more in line withWestern Europe than Asia.

Richard Corbett is a StrategicAnalyst at UK-based CanadeanLtd, the leading globalbeverage research consultants. Email: [email protected]


but challenges lay ahead

A return togrowth

Production and consumption of soft drinks hasbegun to rise again in Japan this year after a

poor summer in 2014 caused overall soft drinksproduction and consumption to decrease for thefirst time in five years.

The rebound in sales comes at an importanttime for Japan’s soft drinks industry which soonwill face the impact of consumer reaction to thegovernment’s planned increase in consumptiontax which is due to rise to 10% in April 2016 fromthe present rate of 8%.

“Last year ready to drink (RTD) soft drinks salesdecreased after the previous rise in consumptiontax; also, summer 2014 wasn’t hot so salesdecreased by minus 1% for the whole year,” com-mented Hideyuki Iwao, Executive Director ofJapan Soft Drink Association (JSDA). “But fromJanuary to July 2015, sales were up 1% year-on-year: they have started growing again. The softdrinks industry forecast this year is plus 1% or 2%in sales.”

Total soft drinks production in Japan fell to20,230 million litres in 2014, down from 20,400million litres the previous year.

Competition is hardRTD tea drinks remain the largest category withproduction reaching 5,480 million litres in 2014,down fractionally from 5,490 million litres theprevious year and accounting for about 25% ofJapan’s total soft drinks output.

Carbonated drinks are the second largest catego-ry with some 3,670 million litres produced in2014, a rise of about 1% compared with 3,640 mil-lion litres the previous year and accounting for18.5% of the total soft drinks output.

In third place are RTD coffee drinks with an out-put of 2,980 million litres in 2014 showing a 1%rise over 2,950 million litres the previous year totake a 14.5% share of the total soft drinks market.

Close behind were sales of mineral water whichreached 2,920 million litres in 2014, up 2% com-pared with output of 2,860 million litres the previ-ous year, also occupying a 14.5% share of Japan’ssoft drinks market.

“The soft drinks market is growing a little butthe problem is that competition is hard, retailprices are down and manufacturers’ profits aresmall,” Iwao said. “In Japan, beverage companyprofits are small compared to other countries asretail prices are down but costs are increasing foringredients as the Yen exchange rate is down.

“Profits are smaller and smaller – this is ourmembers’ problem.”

Taxing timesThe government’s plan to raise consumption tax inJapan from 8% to 10% in April 2016 is expected toaffect sales of popular RTD drinks, particularlythose sold through vending machines whichaccount for almost one third of all soft drinks salesin Japan.

“The government already has decided that con-sumption tax will increase from 8% to 10% so thisis a big problem,” Iwao said. “Consumers like RTDdrinks in cans and PET bottles. Maybe sales willdecrease when the higher tax rate begins and thenincrease again after three to six months.

“Apart from supermarkets, convenience storesales of soft drinks are increasing as it’s very con-venient to buy RTD drinks and food there, espe-cially in PET bottles and cans. Mostly peopleconsume soft drinks at home but there is a newtrend for young people to eat their lunch in cityparks.”

Vending – a significant channelSoft drinks sales from vending machines in Japanhave seen a small decrease during the past 18months after the last increase in consumption taxto 8% from 5% previously on 1 April 2014, causedvending machine drinks prices to rise. Currently

David Hayesspeaks with the Japan Soft DrinksAssociation tolearn moreabout thisfascinating andinnovativemarket.

Left to right: Yasuharu Gotoh, Manager, Japan Soft Drink Association and Hideyuki Iwao,Executive Director, Japan Soft Drink Association.

“The soft drinks market is growing a little but theproblem is that competition is hard, retail prices aredown and manufacturers’ profits are small.”

Soft Drinks International – November/December2015 49A RETuRn To GRoWTHabout 2.5 million drinks vending machines areinstalled throughout Japan supplying about 30%of all soft drinks consumed.

Originally used to sell canned drinks, vendingmachines started to sell soft drinks in PET bottlesin 1996. Today the ratio of canned beverages andsoft drinks in PET bottles sold by vendingmachines is about equal. However, for the softdrinks market as a whole PET bottle drinksaccounted for 69.5% of soft drinks sales in 2014while drinks in cans held a 17% market share,according to JSDA figures. Among other packagingmaterials paper cartons accounted for 8.9% of softdrinks sales and glass bottles 1.5%.

“Vending machines’ market share for soft drinksis going down a little as consumption tax went upfrom 5% to 8% and vending machine pricesincreased as they take a minimum of 10 Yen coinsas payment,” Iwao explained.

“So, 500ml PET bottle drinks were 150 Yenbefore and went up to 160 Yen as they increasedby 10 Yen, but in supermarkets the price for 500mlPET bottle soft drinks previously was 147 Yen.

“After the 8% consumption tax started theirprice became 151 Yen, so there was a 9 Yen differ-ence and vending machine PET bottle drink saleswent down a little.”

Sixty years representing the industry in Japan

Founded in 1955, Japan Soft Drink Association iscelebrating its 60th anniversary this year.Headquartered in Nihombashi near Tokyo’s finan-cial district, JSDA has a stable membership thatreflects the diversity of companies producing softdrinks across Japan.

Among JSDA’s various activities, five standingcommittees look after members’ interests thatinclude those of both large beverage producers aswell as small and medium sized companies.

JSDA has 48 corporate members and 94 largemember companies that include large soft drinkproducers such as Kirin, Suntory, Coca-Cola Japanand Asahi which together supply 90% of Japan’ssoft drinks production. Apart from large produc-ers, the association also has 28 co-operative and241 small and medium beverage company mem-bers that are located across Japan and supplymainly their own localities. In addition JSDA has106 supporting members which are mainly ingre-dients companies supplying the soft drinks indus-try.

Changing tastesMeanwhile, consumption of carbonated beverageshas enjoyed continuous growth for almost adecade as calorie-free carbonated drinks havesteadily gained in popularity among various agegroups.

“Carbonated beverages are the best selling softdrinks while RTD coffee drinks are second. Thirdis mineral water, fourth is RTD green tea beveragesand fifth are fruit drinks,” commented JSDAManager, Yasuharu Gotoh.

“Among these, carbonated drinks have beengrowing for eight years in a row mainly becausethe calorie-free carbonated drinks market hasincreased since 2007. In Japan the number of peo-ple who care about their health is increasing. Theywant to reduce their weight.

“Before 2007 green tea and mineral water, so-

called non-calorie drinks, had been increasing andcarbonated drinks consumption had fallen. Butthen in 2007 many zero-calorie drinks entered themarket and especially adults came back to the car-bonated drinks including cola drinks and cleartypes like cyder (sweetened carbonated water) andlactic carbonated drinks. More recently aeratedcarbonated water has become popular.”

Healthier futureAccording to JSDA some 47% of sweetened bever-ages in Japan are non-sugar sweetened with theshare increasing gradually each year due to con-sumer health concerns. Teenagers and young peo-ple still prefer sugar sweetened beverages, Gotohnoted, while consumers in their 30s and older pre-fer non-sugar sweetened drinks. This includesJapan’s national drink, green tea, which is a non-sweetened beverage that the whole nation enjoys.

Sales of mineral water continue to grow eachyear having grown annually since 2001.Production of mineral water leapt by 25% in 2011following the East Japan earthquake and tsunamidisaster when local governments around Japanbought mineral water in PET bottles to store incase a natural disaster caused drinking water sup-plies to be cut.

“People have bought mineral water to stockpile;also, the use of mineral water is changing,” Gotohsaid. “It’s not just for drinking but for cooking aswell. Also, actual mineral water consumption isgrowing. It’s non-carbonated mineral water that isincreasing.”

Not all soft drink categories are growing, howev-er; sales of fruit juices along with sports and func-tional drinks decreased in 2014, though fordifferent reasons.

“In the 1960s and 1970s people drank tap waterand made tea at home. Then in 1985 the first RTDtea drinks were launched in a can,” Gotoh said.

“Previously fruit juices had a high share of thesoft drinks market but now there are many otherdrinks categories and fruit juice sales havedeclined.

“Sports and functional drinks consumptiontends to be influenced by summer weather. Peoplewant to rehydrate, so a cool summer affects sportsdrinks sales.” n

Vending machines supply about 30% of all soft drinks consumed in Japan.

Founded in1955,the Japan Soft DrinkAssociation iscelebrating its60th anniversarythis year.


at Asahi Soft Drinks

Healthy optionsdrive growth

Japanese consumers’ growing preference forhealthy products is expected to create new

opportunities for the country’s soft drinks produc-ers over the next few years with sales of functionaldrinks, mineral and other beverages with health-related properties forecasted to grow in value,although the total volume of soft drinks consumedis likely to remain largely unchanged.

Industry estimates suggest that Japan’s softdrinks market could increase by about 1% in valueannually in future as consumers switch to drinkingmore value added soft drinks.

“The soft drinks market is not yet at a peak; weexpect more growth,” commented Yoji Okoshi,Senior General Manager at Asahi Soft Drinks CoLtd’s Marketing Headquarters in Tokyo.

“Alcohol is one reason – beer consumption isgoing down and people are switching to drinkingsoft drinks, mainly in the home. It’s for health rea-sons – the tea category, sports and functionaldrinks, and carbonated drinks are all growingbecause of this.”

Flavoured mineral water, for example, recentlyhas started to increase in popularity, as consumerslook for something new to quench their thirstinstead of drinking plain water. “Mineral water insome flavours is becoming popular. Mineral wateris good for health; consumers are moving from tapwater to mineral water, and now they are seekingsome flavour,” Okoshi said.

Sukkito (which means ‘refreshing clear taste’)still mineral water is one of Asahi Soft Drinks’ newbrand launches this year, being offered in a 600mlPET bottle from early June just prior to the peaksummer soft drinks period.

“Our 600ml PET bottle is a bigger size as compet-ing mineral water bottle sizes are 500ml or 550ml.We wanted to take advantage of our larger bottlebut we are selling it at the same price as competi-tors at JPY 130, mostly in supermarkets,” Okoshiexplained.

“We have started with one flavour, lemon, tobegin. We launched Sukkito through the whole ofJapan. Sales are very good; everyone is buying itbut its mainly young people in their 20s and 30s.

“At first we need to concentrate on expandinglemon flavour Sukkito sales. For next year we areconsidering launching a new flavour but we havenot decided yet.

Japan’s third largest soft drinks companyOriginally established in 1972 as Mitsuya VendingCo Ltd, the company changed its name to AsahiBeer Soft Drinks Co Ltd in 1987, later changing itsname to the present Asahi Soft Drinks Co Ltd in1996 after taking over the soft drinks business fromAsahi Breweries Co Ltd.

Asahi Soft Drinks today owns four soft drinksplants in Akashi, Rokko, Hokuriku and Fujisan. Inaddition, the company operates soft drink fillinglines in Asahi Breweries’ Ibaraki plant which isclose to the Asahi Group R&D Centre which con-sists of two units – a Products R&D Laboratory anda Technology R&D Laboratory.

Asahi Soft Drinks is Japan’s third largest softdrinks company in terms of sales volume with a13.1% share of the nation’s total soft drinks marketin the first half of 2014 after gaining a 12.6% totalmarket share in 2013.

According to Okoshi, Asahi recorded a singledigit increase in soft drinks sales revenue in 2014and is looking for further revenue growth this year.

“In FY 2014 we increased 2% in sales value; wewere very happy,” Okoshi said. “Last year the totalmarket decreased but we could get an increase inour total sales so we are happy. Last year we got anincrease in our Jurokucha brand and natural miner-al water; also in our Wilkinson sparkling sodasales.”

Carbonated drinks are Asahi’s largest soft drinkscategory. According to market research company,

David Hayesvisits Asahi Soft Drinks Co, in Tokyo.

Left to right: Yoji Okoshi, Senior General Manager and Yoshimi Miyano, General Manager,Marketing Department, at Asahi Soft Drinks Co Ltd’s Marketing Headquarters in Tokyo.

Asahi Group’s iconic headquarters office building inTokyo.

Soft Drinks International – November/December2015 51HEALTHY oPTIonSInryo Soken, in 2013 Asahi’s Mitsuya carbonateddrink brand was the second largest in Japan with a14.3% share of the country’s total off-trade sales of280 million cases that year. Its Wilkinson sodawater brand held a 3.5% market share.

RTD coffee drinks is Asahi’s second largest cate-gory. In 2013 the company’s Wonda brand heldthird place with a 10.2% share of Japan’s total 389million cases RTD coffee off-trade sales that year.

Asahi is Japan’s market leader in lactic aciddrinks, which is the company’s third largest catego-ry. Asahi’s Calpis Water took a 50% share of Japan’stotal 32.5 million cases off-trade lactic acid drinkssales in 2013 followed by Calpis Soda with a 21.7%share and Calpis Fruits with a 10% share.

RTD tea drinks is the company’s fourth largestcategory. Asahi’s Jurokcha is Japan’s second largestRTD tea brand which gained a 6.1% share of theoverall 394 million cases of the sugar-free RTD teadrinks off-trade market in 2013.

Juices and fruit flavour still drinks is Asahi’s fifthlargest category. The company’s Calpis Oasis took a4% share of the total 104 million cases off-trademarket in 2013 while its Super H2O brand gaineda 1.4% share.

Bottled water is Asahi’s sixth soft drinks catego-ry. In 2013 its Oishii Mizu gained a 9.7% share ofthe total 224 million cases off-trade market.

FOSHU growthMeanwhile, Asahi produces several drinks that areendorsed under the government’s Food for SpecialHealth Uses (FOSHU) programme and continuesdevelop other beverages with health-related prop-erties.

Sales of FOSHU accredited drinks are growingsteadily, Okoshi said, noting that the retail pricesare about 20% higher than prices for the company’sregular soft drinks for these special drinks whichare mainly tea drinks and carbonated beverages.

Two functional tea drinks are produced underthe Jurokucha and Kenchaon tea labels.

Juroku-cha tea, which originally was launchedin 1997, is produced in two versions. One is a reg-ular Japanese tea, while recently launchedJurokucha Double contains 16 ingredients thatassist in reducing body fat and help lower the riskof developing Type 2 diabetes.

“One is a regular tea while the other is functionaland named Jurokucha Double. They are suppliedin 500ml, 1 litre and 5 litre PET bottles. The 500mlbottle is popular,” said Okoshi.

“We launched Jurokucha Double in May lastyear and we sold about 2 million cases from May toDecember 2014. This year we expect to sell threemillion cases.”

Kenchaon RTD tea, which is supplied in 280ml

and 2 litre bottles, assists in reducing blood sugarlevels and preventing diabetes in the same way asJurokucha but does not have a body fat reductionfunction.

“The 2 litre size is popular as Kenchaon is most-ly consumed in the home while Jurokucha is con-sumed away from home,” Okoshi said. “Jurokuchaenjoys big sales among all adults while ourKenchaon tea is consumed by older people.”

Asahi’s other health drinks include MitsuyaCyder Plus and Fibre 7500. Mitsuya Cyder Plus iscarbonated drink with a similar taste to lemonadeand a member of Asahi’s Mitsuya Cyder carbonateddrinks portfolio.

“Mitsuya Cyder Plus is good to help lower bloodsugar. It’s in a 350ml bottle and it’s very popular;we have been selling it for two years,” Okoshi said.

Fibre 7500 which is sold in a 500ml PET bottleis an orange flavour carbonated drinks that con-tains added fibre which is beneficial for gut health.

Sales are satisfactory according to Okoshi, whonoted that yoghurt and probiotic products are themost commonly consumed added fibre functionaldrinks in Japan.

PET packaging favouredMeanwhile, Okoshi noted that the choice of bever-age container is important to the success of softdrinks in the highly competitive Japanese market.Beverages in PET bottles already occupy a majorshare of soft drinks sales and are expected to gainan even larger share in future.

Beverages in PET bottles currently account for58% of Asahi’s soft drinks sales and are expected togrow to exceed 60% in the near future.

Vending – an important channelMeanwhile, vending machines continue to be animportant sales channel for Asahi. Around 30% ofthe company’s soft drinks sales are generated by itsnational network of 280,000 vending machineswhich continue to be expanded.

“Vending machines are important for all softdrinks categories,” Okoshi remarked. “We areincreasing the number of vending machines we usenext year. Our target is 290,000 vending machines.It’s not so easy to find new sites. Railway stationsare some of the best locations we have.” n

“It’s for health reasons –the tea category, sportsand functionaldrinks, andcarbonateddrinks are all growing because of this.”

Asahi’s new Sukkito lemon flavour still mineral water.

52 Soft Drinks International – November/December 2015BEVERAGE PRoDuCTIon

to growth in carbonated soft drinks

Flexibility is key

Carbonated soft drinks remain the world’smost valuable soft drinks category – exceed-

ed in quantity sales only by bottled water.However, in spite of stable growth in value andvolumes, the market for these beverages ischanging at an exceptional pace. With new cate-gories springing up to meet changing local tastesand preferences and a clear split between salespatterns in developed and emerging markets,production flexibility is becoming essential.Being able to quickly and efficiently adapt pro-duction to meet changing demand has becomeimportant in capitalising on the many opportu-nities within this dynamic category.

A split between developed and emerging markets

One of the clearest trends in the carbonated softdrinks market is the spilt between emerging anddeveloped markets. In many developed markets,growth has been slow or sales have evendeclined between 2009 and 2014. However, inemerging markets the reverse is true and salesgrowth is strong. Between 2009 and 2014, salesof carbonated soft drinks in emerging marketshad a compound annual growth rate of 10.2%while for developed markets the figure was just0.4%. For carbonated soft drinks manufacturers,this split requires a two-fold strategy thataddresses both markets.

In emerging markets, consumers are enjoyingmore spending power in line with an increasedstandard of living. In Latin America, the MiddleEast, Africa and Asia Pacific, carbonated soft

drinks are now an aspirational luxury for theworking classes while among the middle classes,they have become part of daily life. In manyLatin American countries, such as Mexico, fami-lies enjoy carbonated soft drinks as a normal partof the meal. This growth in the popularity of car-bonated soft drinks has boosted sales, yet theseincreased sales have not translated intoincreased value. This is primarily because of agreater income gap and a need to remain afford-able to all consumer groups.

Packaging flexibility in emerging marketsManufacturers have responded to the affordabil-ity issue by increasing their variety of packagingand stock-keeping units (SKUs). With differentSKUs, they can offer smaller more affordableserving sizes to aspirational consumers whilemaintaining larger family-sized servings for themiddle classes. This production flexibility max-imises coverage and enables the right SKUs foreach demographic group. However, there are stillchallenges to achieving full market penetration.

One of the key challenges facing the globalplayers in emerging markets is the importance oflocal taste. In many regions, local and regionalpreferences outweigh the desire for a globalbrand. This gives local beverage manufacturersand global players with a decentralised or fran-chise structure an advantage as they are able toinstinctively tap into the taste and branding pref-erences of local consumers.

In China, for example, consumers are knownto have a preference for beverages that are lesssweet while Brazilians enjoy a highly caffeinatedcarbonated soft drink, guaraná, made from theguaraná shrub that is common in Brazil. In bothregions, local manufacturers have stepped in tomeet these taste preferences. In fact, the guaranámarket in Brazil reflects the US carbonated softdrinks market in the middle of the 20th centurywhere each region enjoys its own local brand,which is often sold in local independent stores.

In addition, local manufacturers often have abetter distribution network than the local inde-pendent small stores where most purchases aremade. Modern sales channels, such as supermar-

Henri Attias and ChristopheDelpeche assess theimpact of a changingglobal marketfor CSDs.

Soft Drinks International – November/December2015 53FLEXIBILITY IS KEYkets and convenience stores, still only accountfor a limited share of sales in the majority ofemerging markets. For the global players, used tolarge retail outlets, gaining the necessary distri-bution muscle will give them a stronger footholdin these regional markets.

Challenges in developed marketsIn developed markets, carbonated soft drinksface very different challenges. In North Americaand Western Europe, sales are falling as new cat-egories continuously open up new taste possibil-ities for consumers. Having enjoyed stronggrowth for decades, concerns about health andobesity have led to consumers viewing carbonat-ed soft drinks as a treat to be enjoyed on specialoccasions rather than an everyday family drinkwith meals.

This has resulted in changing consumerbehaviour, which once again manufacturers haveaccommodated with packaging changes. In theUSA, families used to stock their fridge withfamily-sized bottles or 24-packs of carbonatedsoft drinks. As currently seen in emerging mar-kets, these bulk purchases reflected the positionof carbonates as a meal-time drink and conven-ient refreshment during the day. But as con-sumer concerns about health and obesity startedrising, packaging sizes have reduced.

PET matches consumer tasteToday the single-serve PET bottle has become thepreferred carbonated soft drink packaging size indeveloped markets with over 70% of retail vol-ume. Much of its popularity lies in the fact thatit is a resealable bottle. Health conscious con-sumers can enjoy the beverage in moderationduring the day, instead of having to drink it all inone go – as with glass and can packaging. PET isalso fully recyclable, which matches consumerdemands for more sustainable products.

In addition to these benefits, PET also givesmanufacturers a large degree of flexibility in bot-tle design. In 2013 PepsiCo leveraged this flexi-bility as they relaunched the first new bottledesign for over 16 years. Using PET enabledPepsiCo to incorporate iconic design cues, suchas a better grip, and improved shelf impact torevitalise the Pepsi brand across a variety of itsproducts – from Pepsi Max to Mountain Dew.

Changing tastes, changing ingredientsAnother challenge facing carbonated soft drinkproducers in developed markets is the increasingregulation on ingredients driven by health con-cerns. Regulators and governments are workingto counteract the rise in obesity by tighteningregulation on the convenience food and softdrinks industries. This has translated into strictactions to curb sales that range from removingvending machines with carbonates from schoolsand public areas to making obesity warninglabels on sugary beverages a requirement.Taxation is also being used to stem the tide ofhealth problems.

The idea of the soda tax was first introducedin 1994 in the USA. In 2009, 33 states had a salestax on soft drinks. France followed suit in 2012and introduced a similar tax on soft drinks. Thistax has since spread to several Scandinaviancountries. The state of New York has taken the

crusade against carbonated soft drinks one stepfurther and banned the sale of carbonated bever-ages in large sizes.

Reducing calories without reducing tasteIndustry groups in developed markets are facingup to these changing market conditions andworking to be part of the solution to the healthcrisis. For example, the American BeverageAssociation has stated that it is working toreduce beverage calories by 20% by 2025. Intheir quest to meet consumer demands for areduced calorie intake, many beverage brandsare searching for the silver bullet: a sweetenerthat tastes great, is low calorie and, importantly,natural.

This has led to a growing interest in alterna-tives to sugar and natural food sweeteners, suchas the stevia plant. Naturally sweet, 200 timessweeter than sugar in fact, this plant has beenused for hundreds of years as a food sweetener.Many of the big brands, such as Coca-Cola andPepsi, now offer beverages sweetened by stevia.Coca-Cola Life, Sprite Green and Pepsi True pro-vide consumers with a healthier beverage sweet-ened by Stevia.

Is a healthy soda an oxymoron?While manufacturers have been searching for theperfect carbonated beverage with all the taste butno calories, sales of reduced sugar carbonatedsoft drinks have been in decline since 2007.Some consumers are starting to view artificialsweeteners as unhealthy and there have beenconcerns about the safety profile of aspartame, apopular sweetener used in carbonated softdrinks.

So if consumers in developed markets areshowing signs of turning their backs on both reg-ular and reduced calorie carbonated soft drinks,the question is what are they turning to? Theanswer to this is complicated and depends onthe demographic and region in question.

The rise of functional beveragesMany consumers, especially the millennial gen-eration, are turning away from carbonated soft

one of the key challengesfacing the global players in emergingmarkets is theimportance oflocal taste. Inmany regions,local andregionalpreferencesoutweigh thedesire for aglobal brand.

Continued overleaf

54 Soft Drinks International – November/December 2015BEVERAGE PRoDuCTIondrinks altogether towards juices, teas, energydrinks or fortified beverages. In particular, manyyounger consumers want caffeine in large dosesduring the day making the caffeinated energydrink segment one of the most profitable – and afierce competitor for traditional carbonated softdrinks.

Functional drinks are also able to command amore premium price because consumers viewtheir health benefits as valuable. Between 2008and 2013, energy drinks increased by 61% inretail volume and 55% in retail value. Many car-bonated soft drinks are ready to take on this mar-ket segment and are experimenting with addedvitamins or sports drinks that appeal to this nar-row yet profitable segment of the market.

Premium products with premium pricesAnother way that manufacturers are meetingfalling demand is by recognising that carbonatedsoft drinks are an indulgence to be enjoyed as atreat. Instead of focusing on volume, they arelooking at value. By positioning carbonated bev-erages as premium, they can command a higherprice, which can reverse profitability trends indeveloped markets.

This is the thinking behind the re-emergenceof traditional sodas. These artisan sodas arecrafted according to traditional recipes andpriced as luxury products. Starbucks launchedits range of Fizzio sodas in 2012. This rangeincludes classic beverages with traditionalspices and natural ingredients. These niche bev-erages appeal to the high-end market and con-sumers who want a more individual experienceand are willing to pay for it.

Embracing changeTo meet expanding consumer tastes, many bever-age manufacturers are focusing on offering theircustomers healthier options. For example, inaddition to its core cola beverage, PepsiCo alsohas well established products in the fast-growingbottled water, juice and sports drinks categories.Its Aquafina brand of purified bottled waterproducts includes a wide variety of flavouredand sparkling variants. This brand has alsomoved beyond beverages and created its ownhydration category. As well as being the bottledwater brand, it is licensed for use on a range ofskincare products.

In the same way, Coca-Cola is diversifying itsportfolio with a move into the juice market. ItsSimply orange juice brand was launched in 2013in the USA to offer consumers a healthy alterna-tive to carbonates. It is now planning to moveinto the milk market with its Fairlife product, afortified, more nutritious milk with 50% morenatural protein and calcium and less sugar thanordinary milk.

Although this diversification is important,Coca-Cola is remaining true to its core carbonat-ed products. Using a brand strategy of produc-tion innovation and marketing, supported by thelatest production technology, they have beenable to maintain the brand’s position as a globalleader and boost sales.

Last summer saw the launch of Coca-Cola’smuch talked about naming campaign when bot-tles were sold with popular first names on thelabel. This gave consumers the opportunity to

buy their own personalised bottle of coke. Coca-Cola was also behind the innovative twist-topcampaign, in which the opening mechanism ofthe bottle top required another bottle for open-ing. Both of these campaigns boosted sales byconnecting with consumers at a level that wentbeyond providing a refreshing beverage to recog-nising the consumer’s individuality and provid-ing a forum for social interaction.

Flexibility in productionIt is clear that the global carbonated soft drinkslandscape is diverse. Different packaging for-mats, different consumption and spending pat-terns, different regulations on ingredients, anddifferent marketing needs all point to a complexworld for carbonated soft drink producers.

Key to succeeding in this landscape is produc-tion flexibility. Around the world, carbonatedsoft drinks manufacturers are realising the bene-fits that modular and flexible production equip-ment offers. With equipment that can easily beconverted to accommodate different SKUs, man-ufacturers can enjoy faster speeds to market andthe flexibility to adapt to different market needs,whether that concerns the liquid, the package orcore ingredients. A modular line that can be eas-ily converted to accommodate new SKUs is aquicker and more cost effective way to get a newproduct to retail. In short, production flexibilityis becoming increasingly important for manufac-turers wanting to turn market opportunities intobottom line success.

Labels and the product experienceIn addition to diversification and the use of inno-vative packaging technology for flexibility, thelabel is also growing in importance, as the suc-cess of the Coca-Cola naming campaign showed.Using advanced labellers, manufacturers canproduce exclusive labels that can quickly cap-ture brand opportunities.

With increased flexibility in productionequipment, manufacturers need production part-ners who can give them the support the newtechnology requires. By working with a partnerwho understands the interplay between the liq-uid and the packaging, manufacturers can designand produce new bottles and beverages, handlefast line conversions and ensure high performinglines that can manage the different SKUs marketsuccess requires.

Looking ahead…So with a split between emerging and developedmarkets, threats from regional players, changingconsumer tastes and increased pressure fromregulators, some people have questionedwhether any opportunities for carbonated softdrinks remain. The answer to this is a resound-ing ‘yes’. There’s no doubt that the market ischanging, however these changes still leaveroom for growth.

In both developed and emerging markets,growth requires consumer insight and under-standing supported by flexible production tech-nology. In the short term, consumers show nosigns of abandoning carbonated beverages butmanufacturers need to be ready to react fast tochanges in consumer trends and preferences tostay ahead. n

Henri Attias is Global AccountDirector for Coca-Cola at Sidel.

Christophe Delpech is GlobalAccount Director for PepsiCo at

Sidel.

www.sidel.com

Around the world,

carbonated soft drinks

manufacturersare realising the benefits

that modularand flexibleproductionequipment

offers

FLEXIBILITY IS KEY– continued from page 53

56 Soft Drinks International – November/December 2015BEVERAGE PRoDuCTIon

with sensor intelligence

Smarter beverageprocessing

Product innovators at SICK AG’s Waldkirchheadquarters in Germany believe they are the

first to make sensors ‘Smart’ by moving intelli-gent functions from the PLC to sensors them-selves. Development teams, already familiar withthe latest demands from the beverage industryacross the world to improve automated process-es, are now starting to find opportunities to addSmart variants across product ranges.

As chip technology has enabled more function-ality to be packed into ever more miniaturedevices, SICK has identified opportunities tointegrate advanced automation capability intothe sensors themselves. This enables more com-prehensive, real time control of processes such asfilling, labelling, conveying, quality control andpackaging.

Smart Sensors are a complete step forward insensing performance, equipping photoelectric,magnetic and proximity sensors with powerfulon-board processing capability to optimisemachine technologies and automation on highspeed production lines. By taking processingload away from central control systems, SmartSensors will deliver additional flexibility, relia-bility and throughput into automated systems, aswell as reducing the costs.

“By building advanced intelligence into stan-dard sensors, SICK has made sensors ‘Smart’ and

achieved a world first,” says David Hannaby,Product Manager for Presence Detection, at SICKUK.

“Real time events such as a filling issue can belocally processed, without waiting for the rawdata to be uploaded to the central PLC program,processed and information extracted beforeaction. Speed restrictions due to heavily-loadednetworks are avoided and demands on the centralcomputing functions are massively reduced.

“The information provided by sensors aboutpressure, temperature, flow, level, end position,speed, output state and so on, all help to makeautomated factory systems faster and more effec-tive. Sometimes a standard sensor with IO-Linkwill be all that is needed. But now, a range ofadvanced function blocks can be built into sen-sors of all types to provide a powerful new set oftools for the engineer.”

Advanced functions that have already beendeveloped for Smart Sensors include a high-speed counter, timer, false tripping suppression,a speed and acceleration monitor and time-basedmeasurement function to identify products forsortating and picking.

With these functions, logical loops are movedaway from the PLC to the sensor. Real time eventscan be locally processed, without waiting for theraw data to be uploaded to the central PLC pro-gramme, processed, and information extractedbefore action.

Standard sensors with IO-LinkHannaby continues: “Recognising the potentialfor Smart Sensors begins with understanding thefunctions opened up by IO-Link. With IO-Link,the simple sensor has quickly evolved to deliverhighly useful capabilities that have helped powerprocessing automation forward.

“The first is easier device replacement: identi-fying when a sensor is failing, for example, find-ing and replacing it, then manually configuringthe replacement, frequently results in hours of

As technologyenables morefunctionality tobe packed intosmaller devices,automationcapability can beintegrated intothe sensorsthemselves,according toSICK.

Sensors are becoming much easier to programme,install, commission and ‘teach’.

Today's high speed lines depend on a range of sensing technologies to maximise productivityand economy.

Soft Drinks International – November/December2015 57SMARTER PRoCESSInGcostly downtime which could not be tolerated ona 24/7 contract bottling line. With IO-Link, a sen-sor can display its exact location on an HMI,allowing speedy location and replacement. Theautomation system will recognise a new deviceand automatically download the application-specific, correct settings, without requiring spe-cially-trained personnel.”

IO-Link sensors also enable parameter settingsto be adjusted remotely from the central PLC orHMI. As a result, greater product variation hasbeen facilitated and shorter runs and smallerbatches made more economically viable whichcould mean more profit for short contracts. Byreducing downtime and avoiding setting errorrisk, maximum throughput is achieved and costsminimised.

Using IO-Link-enabled sensors can transformthe cost of condition monitoring and preventativemaintenance on a busy filling or conveying lineby providing routine or interrogated diagnosticdata. As well as assessing plant-wide mainte-nance schedules using real time data updatesfrom areas under most stress, critical pinchpoints can be identified and urgent requirementsbalanced against other plant segments where nec-essary.

Centralised control also enables centralisedinventory and documentation of all sensors, set-tings and maintenance work. This capabilityfacilitates detailed record keeping for parts life-time and replacement costs monitoring, forprocess traceability and accurate production his-tory recording.

Each of these functions can be monitored andcontrolled through the sensor visualisation soft-ware, by connecting the sensor to a PC to displaysensor-specific information.

Building ‘Smart’ into IO-Link sensorsWith the power of IO-Link also comes the oppor-tunity to add intelligent, remote functions intothe sensors and therefore overcome control sys-tem and network limitations. By introducingenhanced functionality into a sensor, the load ona PLC is significantly reduced and managementof fast processes is speeded up and data process-ing capability limitations reduced, so enhancingprocess speeds with higher productivity and effi-ciency.

Smart examplesEmbedding a high speed counting function into aSmart Sensor enables high performance monitor-ing and measurement of machine speeds, leadingto accurate detection and counting. So, for exam-ple, an optical sensor can detect and count con-tainers on a production line and transfer theresults to the control system.

A Smart Sensor can use time-based positionmeasurement to calculate product length, or dis-tance between objects on a high speed conveyor,to ensure they are the right size or in precisely theright position, for example for picking or dimen-sions measurements of packages such as shrink-wrapped trays of bottles.

With the ability to suppress false signals(debouncing) from an anomalous triggering eventin difficult environments such as spray or withproduct protrusions or reflections, Smart Sensorscan make real time decisions which reduce cen-

tral computing load and network signal delaysand errors. Product Profile Recognition and tim-ing functions can also be combined to provideProduct Verification capability to ensure prod-ucts are of the right shape or in the correct posi-tion for tasks such as picking, sorting orwrapping.

Even Time Tracking can be incorporatedthanks to the accuracy of in-sensor time evalua-tion which assigns a time value that can accurate-ly locate a product further along the product linedespite signal delays in network communicationwith the central processor. Also Precise RealTime Location provides rapid, localised distancesensing to measure product lengths and spacing.As well as improving improve productivity andquality, and real time location is useful whenaccurate product slippage monitoring is requiredfor a moving belt.

“Smart Sensors take processing load away fromcentral control systems and deliver huge poten-tial in additional flexibility, reliability andthroughput for automated beverage production,as well as reducing costs and quality issues,”adds Hannaby. “The customer response to datehas been excellent, and SICK are already extend-ing Smart functionality into a wider range of sen-sors, and introducing more functions.”

Fieldbus integrationTo benefit from smart sensing an IO-Link compat-ible with a wide range of fieldbus protocols isessential and this enhanced capability is beingbuilt in by sensor manufacturers, with major PLCmanufacturers also adding more functionality, asare a number of third party suppliers.

Hannaby concludes: “The contribution fromSmart Sensors to modern automated beverageprocessing will be realised more and more widely. SICK is introducing Smart variants to itsranges at a rapid rate, realising the potential notonly to simply detect any object, often at highspeeds, but also to eliminate productionheadaches.” n

Smart Sensorstake processingload away fromcentral controlsystems anddeliver hugepotential inadditionalflexibility,reliability andthroughput forautomatedbeverageproduction.

Speed counting is one of the advanced functions Smart Sensors can carry out.

Andrea Hornby, Smart Sensorprogramme at SICK+44 (0)1727 831121email: [email protected]


ProcessingDEVELoPMEnTS

Chunky bits addedINNOVATIVe new technology from JBT Cor-poration’s Stork Food & Dairy Systems busi-ness that can safely add perceptible chunks offruit, vegetables or grains to healthy drinks hasbeen added to an experimental pilot plantfrom SIG Combibloc, one of the world’s lead-ing system suppliers of carton packaging andfilling machines for beverages and food.

Announced at the recent BevTech europe2015 conference, which took place in Linnich,Germany recently, the new Sterideal ST5T-SPeC UhT heat exchanger unit will formpart of SIG Combibloc’s combiLab fillingmachine pilot plant, which helps turn ideasinto success stories.

The state-of-the-art UhT unit is ideal forprocessing drinksplus products containing per-ceptible extras such as pieces of fruit andvegetables or cereal grains, before the bever-ages are then aseptically filled in carton packsfrom SIG Combibloc.

JBT’s new Stork UhT heat exchanger unitcomplements the existing facilities in thecombiLab, according to SIG Combibloc’s headof aseptic technology, Rudolf Flörke.

he said: “The Sterideal ST5T-SPeC in ourcombiLab is a higher-performance model thanour previous UhT system, and allows for theflexible requirements with regard to the heattreatment of a wide range of products.

“In addition, it has a much higher degree of

automation. Customers who use our servicesin the combiLab will also benefit from theseadvantages, when they work with us todevelop and manufacture innovative productconcepts under real conditions, and test theprocess technology.”

Dr Sven Fischer, Global Technology Direc-tor at SIG Combibloc, said: “especially in thefield of beverages containing perceptible

Innovative new technology from JBT Corporation’s Stork Food & Dairy Systems business that cansafely add perceptible chunks of fruit, vegetables or grains to healthy drinks has been added to anexperimental pilot plant from SIG Combibloc.

product particulates – known as ‘inclusions’ –we should expect quite a few things in thefuture. “Beverages that you don’t just drink,but can also in a sense chew, have now foundtheir way from Asia into various parts of theworld, and are seeing very positive develop-ment. All kinds of new combinations are pos-sible, and with our technology they’re feasibleas well.”

Concentrated milkdispensingCORNeLIUS, Inc, a global producer of bever-age dispensing systems, and Dairyvative Tech-nologies, a Wisconsin-based developer ofdairy process technologies, have announced anew strategic partnership offering concen-trated milk dispensing to beverage brandowners and foodservice retailers worldwide.

Dairyvative Technologies’ patented SeV-eNx technology allows pasteurised milk tobe concentrated to a liquid that has one sev-enth of its original volume. The lactose-freeend product is shelf stable without refrigera-tion for up to 12 months. The process alsokeeps milk proteins intact, maintaining nutri-ent and flavour profiles.

Cornelius will be the exclusive provider ofequipment to hold and dispense the concen-trated milk provided by Dairyvative. UsingCornelius’ technology, the dispenser will allowindividual consumers the choice of addingseveral different flavours to the milk. Cor-nelius’ technology also enables the milk to becarbonated during dispense.

Jeff Garascia, VP of Growth & Innovation

for Cornelius, said: “The combination ofDairyvative’s concentrated milk technologywith Cornelius’ beverage dispensing technol-ogy creates drinks with new exciting flavourcombinations for persons of all ages.”

Mix it upALFA Laval Rotary Jet Mixer effectively han-dles liquid and powder mixing, gas dispersionand Cleaning-in-Place (CIP) while reducingtime, energy and costs.

In many applications the Alfa Laval RotaryJet Mixer provides faster and more efficientmixing than conventional methods. It com-bines high blending precision with minimisedmixing times and up to 50% reduction inenergy requirements. Based on rotary jethead technology, it can be used in tanksbetween 100 and 800,000 litres in size.

equipped with two or four nozzles, theRotary Jet Mixer is positioned below liquidlevel in the tank. Liquid is withdrawn fromthe tank outlet by a pump and circulated viaan external loop to the mixer. It helpsreduce operating expenses while achievingfast and efficient mixing. A single Rotary JetMixer can handle liquid mixing, gas disper-sion and powder dispersion applications –

The Alfa Laval Rotary Jet Mixer handles mixingand CIP in a single piece of equipment.

Dr Charles e. Sizer, founder and CeO ofDairyvative Technologies, said: “We arepleased to have the opportunity of workingwith Cornelius to introduce a new environ-mentally sustainable technology that will rev-olutionise the way milk is distributed andconsumed. People worldwide will enjoy thefresh-tasting milk made possible by thisprocess.”

plus tank cleaning – without requiring sepa-rate equipment for each process, therebydelivering significant savings.

60 Soft Drinks International – November/December 2015PRoCESSInG

Pilot plant for filtrationMANUFACTUReRS wishing to develop oroptimise their separation processes are ben-efiting from the comprehensive pilot planttesting services of membrane filtration spe-cialists, Axium Process. Pilot plant separationstudies help determine at an early stageprocess feasibility, plant design and an evalu-ation of likely operating costs.

Utilising its comprehensive range ofmobile membrane filtration pilot plants,Axium’s specialist engineers will carry outtrials on fresh feed supplied by the customerat its state-of-the-art Swansea, UK-based lab-oratory and testing area or at the cus-tomer’s premises. each customer is suppliedwith a test protocol prior to the trials and asample analysis together with a detailedreport is provided upon completion. A rangeof different membranes can be usedthroughout the trials as the company isindependent of any membrane manufacturerensuring that the optimum membrane canbe selected for a given application.

The company, which has a wealth ofmembrane filtration experience, specialises in

product separation, clarification, purificationand concentration which can provide pro-cessing and cost benefits, helping manufactur-ers to achieve sustainability and energyefficiencies.

Operating across a wide range of indus-tries, Axium routinely carries out trials for awide range of applications including dilutesugar stream concentration, process wastewater and waste volume minimisation, efflu-ent treatment, precursor purification, final fil-

Axium’s filtration pilot plant can help to maximise separation processes.

tration of bottled water, recovery of cleaningchemicals, enzyme concentration and purifi-cation, and clarification of fruit juice.

The company also includes as part of itsservices, product and process development;suggestions where possible to reduce plantcosts; design, build, validation, testing andqualification to the highest levels; technicaland training support, together with an aftersales support package that is tailored toaccommodate customer requirements.

Linde Gas is set to raise the bar by furtherdeveloping its global standard for carbondioxide product analytics. The new globalstandard will include customised Carboscantechnology developed in collaboration withUnisensor Sensorsysteme Gmbh, based inKarlsruhe, Germany.

Carboscan was selected as one of onlytwo technology platforms for this new globalstandard following rigorous testing and designmodifications to satisfy the stringent require-ments of Linde Gas. This includes a com-pletely new module providing additionalquality control features.

In recognition of this, Linde Gas awardedUnisensor the prestigious Tier One criticalvendor status, which means Carboscan hasbeen approved for use in CO2 product ana-lytical applications worldwide, without theneed for additional testing by their local busi-nesses.

This significant investment will bring manybenefits to Linde Gas operations around theworld, such as Carboscan’s ability to rapidlydetect up to 46 impurities in carbon dioxideat the lowest detectable limits, monitor prod-uct quality on-line at multiple points duringstorage and loading as well as test and certifybatch tanks and truck trailers, using a fullyautomated simple and fast operator inter-face. This gives Linde Gas total control overproduct quality.

new global standard for Co2

product analytics

The new global standard incorporatingCarboscan technology will exceed theincreasing demands for greater quality con-trol and provides full product traceability forLinde Gas clients; an important factor espe-cially to those in the food and beverageindustries.

“It is an honour to be chosen as the pre-ferred technology partner by Linde Gas” saysGary Robson, head of Sales, Beverage, atUnisensor. “To be selected and then awardedTier One status is a great achievement forour R&D and engineering team. They thrive

on new challenges, and on this project theyhad to think outside the box and came upwith a unique and novel solution.”

Robson summarises: “We are delightedthat our solution meets the high require-ments of Linde Gas. The new platform hasmany benefits not only in developing mar-kets, but in mature ones too. We would liketo thank our partners at Linde Gas for pro-viding their in-depth knowledge and supportduring this project. We look forward toworking with Linde Gas and rolling out thenew platform worldwide.”

The Carboscan system from Unisensor helps safeguard the continuous quality of CO2 throughout theproduction process.

62 Soft Drinks International – November/December 2015DEVELoPMEnTS

Packaging

Low cost fillingTeTRA Pak has launched Tetra Pak TR/G7, alow cost, easy to operate high performancefilling machine for chilled distribution.

The Tetra Pak TR/G7, which has a capacityof 6,500 gable top packages per hour, deliv-ers significant environmental benefits com-pared with equivalent machines on themarket, with, for example, electricity con-sumption cut by a third.

Compactly designed and taking up lessthan 19m2 of floor space, the machine issuitable for smaller factories. It is easy toinstall, use and maintain, and is delivered as asingle unit, which means it can be swiftlyassembled within four days. This minimisescosts and enables production to beginquickly. Just one person is needed to operatetwo machines due to its low complexity, andproduction can be monitored through itstouch screen operator panel. Access to themachine for maintenance has also been sim-plified to reduce production downtime dur-ing servicing.

Per Lauritzen, VP Carton Gable Top atTetra Pak said: “With its comparably smallfootprint, low utility consumption, minimalcomplexity and outstanding quality, Tetra PakTR/G7 delivers tangible benefits that help toimprove the bottom line for producers. It isnot only suitable for small and mediumdairies who are looking for low cost invest-ment, but also for producers that intend toupgrade their existing lines, especially in mar-

kets like europe and Japan.”Developed in collaboration with filling

machine producer, Galdi, Tetra Pak TR/G7 isdesigned for a range of extended shelf lifeproducts, including white milk, juice and stilldrinks, in four package volumes: 250ml,500ml, 750ml and 1 litre. The machine deliv-ers exceptional quality and flexibility in pack-aging production, including the option totailor the machine for individual customerneeds. This includes adding functions such asa cap applicator, waste carton ejection sys-

tem or a moveable oil drop plate to makecleaning easier.

“We installed our first Tetra Pak TR/G7 inNovember 2014 and have been pleased withits performance,” said Yoshio Akiba, FactoryManager at Toyotomi Milk. “The machine isefficient and easy to maintain. We can clean itwith convenient access to all parts thanks toits simple design. This helps us to maintain ahigh standard of hygiene. Confident in theproven benefits, we have now ordered a sec-ond line.”

Tetra Pak’s TR/G7 filling machine is a low cost, easy to operate machine suitable for chilled drinkssuch as milk and juice.

Linked to the webMICROSCAN, a global manufacturer of autoID solutions, has announced the invention ofthe world’s first web browser-based barcodereading interface, WebLink. Released alongsidethe company’s new Microhawk barcodereader platform, the WebLink interface is saidto offer ‘the most intuitive configuration utilityfor barcode reader set-up and control on themarket’.

WebLink allows users to command theirbarcode readers from any web-enableddevice. To begin, an operator simply entersthe IP address of a local Microhawk readerinto the web browser of his or her choice togain access to the reader’s settings, enablereal time adjustments, and monitor livedecode results. WebLink connects to Micro-hawk readers over pervasive web protocols(hTTP), so there is no need for specialisedknowledge of equipment or industrial proto-cols to set up a reader in an industrial setting.Users are able to control Microhawk usingwhatever equipment is most familiar to them.

The software and memory necessary for

WebLink’s operation are hosted on the con-nected Microhawk barcode reader itself.There is no need to install software on exter-nal equipment to connect to Microhawk:users have instant access to the reader from

Microscan has launched a web browser-basedbarcode reading interface, WebLink, alongsidethe company’s new MicroHawk barcode readerplatform.

any device connected to the same LocalArea Network (LAN) and can switchbetween control devices as necessary. Forthis reason, making changes to reader settingsdoes not require the availability of a particu-lar device or operator, which eliminatesdowntime due to reader inaccessibility.

Barcode reader job files can also be savedfrom the reader to external devices, allowingusers to transfer predefined decode settingsfrom one Microhawk reader to another. Fac-tory operators and technicians thereforehave no limits when it comes to choosing acontrol device or Microhawk reader for theirapplication. There is no pre-configuration ofequipment, no need to worry about upgrad-ing equipment to new software versions inthe future, no equipment compatibility obsta-cles, and no effort or specialised experiencerequired to set up and control the reader.

Through a live feed of images from thereader, users can see the effects of readersetting adjustments, such as the gain, expo-sure, area of interest, and more, in real timeto check read performance under variousconditions. WebLink seamlessly adjusts to sin-gle, multiple, static, moving, omnidirectional,printed, or direct-part-marked codes, and caneven be trained to use the ideal combinationof decode parameters for the target symbolto boost reading power, or optimised to limitprocesses run by the reader and increasedecode speeds.

Soft Drinks International – November/December 2015 63PACKAGInG

In brief…

l The gable top carton is 100 years old. On19 October 1915 the US Patent Officegranted the first patent for the gable top car-ton for milk. It was later named the Pure-Pakcarton and is today known all over the world.

The shape and functionality of the Pure-Pak Classic carton is the same a century later.elopak has introduced many new features toits portfolio and carried out significantimprovements with materials and conven-ience.

l Tetra Pak today has unveiled its new Mar-keting Services programme, providing tailormade support to food and beverage brandsin the challenging world of product innova-tion.

The full programme includes: working withthe customer to understand their ambition;exploring potential opportunities; definingbrand positioning; prototyping product formu-lations; designing the package; supporting thelaunch; evaluating consumer feedback; andthen refining the product until it achievesmarket success.

Plastipak’s crownfinish bottlePLASTIPAK Packaging (formerly APPe) haslaunched a crown finish bottle, its latest PeTinnovation for the beverage industry.Designed to be capped with a metal crownclosure, the bottle is suitable for a range ofbeverage applications.

Plastipak’s CrownFinish range offers whatit claims is the lightest weight crown finishPeT bottles in Western europe, with threestandard bottle sizes available: 275ml, 330mland 500ml. The range is available in clear(with a UV light blocker), green or amber.The CrownFinish PeT bottles cannot beresealed, are unbreakable and are an idealsolution for mass events such as concerts,festivals and sporting fixtures.

To ensure products reach the consumerin perfect condition, without compromisingtaste, quality or appearance, Plastipak’sCrownFinish has been developed with multi-layer barrier technology that protects against

oxygen ingress and reduces CO2 loss. Thismaintains and preserves the colour, taste andcarbonisation levels.

CrownFinish can be delivered as preformsfor blowing into bottles at the customer’ssite, or as pre-blown bottles. Standard bottleshapes are available, or should volumesallow, fully customised bottle shapes can also

Plastipak has launched a crown finish bottle, which is claimed to be the lightest in Western Europe.

be developed. Up to 85% lighter than glass equivalents,

CrownFinish bottles offers manufacturersand retailers the opportunity to achieve sig-nificant carbon footprint reductions not onlyin terms of packaging material, but also inthe logistical chain. CrownFinish is recyclablein the PeT stream.

Looking for innovationDUPONT Packaging is inviting packaginginnovators to enter to win a covetedDuPont Award for Packaging Innovation.entries will be accepted until 19 February2016 and forms are available at www.pack-agingawards.dupont.com. It will be the 28thaward programme.

“As the industry’s longest-running, global,independently judged competition, winning aDuPont Award for Packaging Innovation canprovide a breakthrough for new conceptsand stimulate demand for new packagingideas,” said Yasmin Siddiqi, DuPont PackagingAwards leader, referring to an online site

where past winners are sharing success sto-ries. “This also is an opportunity to presentinnovative packaging solutions to some ofthe industry’s leaders in packaging during the

Entries are invited to DuPont’s 28th DuPontAward for Packaging Innovation.

independent judging process. The sharing,feedback and networking that come withthe awards experience can be invaluable.”

entry is free and DuPont materials arenot required to be used in the packagingstructure. Judges consider excellence inthese areas: technological advancement,responsible packaging, and enhanced userexperience. Winners will join an elite groupof industry leaders to be honoured at a cer-emony on 19 May 2016. Information on theprogramme and past winners is posted onthe DuPont Packaging Awards website.

Cartons with qR codesGReATVIeW Aseptic Packaging, which claimsto be the world’s second largest supplier ofroll-fed aseptic carton packaging material hasdeveloped an individually traceable milk car-ton with unique QR codes printed on thepackages. The company has teamed up withTencent’s WeChat and Chinese retailer RT-Mart to apply the technology for MengniuSelected Meadow Traceable+ milk.

Consumers who use their smartphones toscan Selected Meadow products will be ableto trace item-level information about the milkcontained in the carton and also be eligibleto receive targeted price discounts and othervalue added services.

Bai Ying, COO of Mengniu, said: “Our part-nership with Greatview, WeChat and RT-Mart

has been inspired byChina’s ‘Internet Plus’strategy, which aimsto integrate theinternet with tradi-tional industries. Forconsumers, our newoffering means amore comprehensiveuser experience,while for us it repre-sents a window forleveraging a fullyfunctional big dataplatform.”

China’s revised Food Safety Law nowrequires manufacturers to establish full supplychain traceability systems. Greatview’s devel-opment of item-level traceable cartons usingQR codes has been in anticipation of thislegal trend and allows Greatview cartonproducts to carry their own separate ID.

QR codes on milkcartons provide fulltraceability forMengniu in China.


environmentGREEn ISSuES

IN Germany, 93.6% of PeT bottles are recy-cled – an excellent rate for drinks packaging.This figure was determined by a new repre-sentative market analysis carried out byGVM, the Gesellschaft für Verpackungsmarkt-forschung, for the year 2013.

The study, commissioned by the ForumPeT in the IK Industrievereinigung Kunststof-fverpackungen e.V., was the first to create aclosed-loop model of the occurrence andrecovery of PeT bottles in Germany. Thefocus of the investigation was on PeT bot-tles for almost all beverage segments, i.e.mineral water, soft drinks, fruit juices, beer,wine and other alcoholic beverages, includingboth one-way and reusable bottles and

High recycling rate

compulsory-deposit and non-deposit bottles.Milk drinks did not form part of the study.

Results for recycling of compulsory-deposit one-way PeT bottles, which repre-sent the largest market segment in PeTdrinks bottles, look even better : here, theproportion of bottles recovered for recycling

In Germany, 93.6% of PET bottles are recycled.

is as high as 97.2%. Consumers are largely tothank for this high rate: they return 96% ofdeposit bottles to retailers, thus making forparticularly efficient segregation. In somecases, even deposit bottles disposed of byconsumers in the ‘Yellow Bag’ are extractedand sent for recycling.

Tetra Pak sustainabilityupdateTeTRA Pak has launched its 2015 sustain-ability report, which highlights the company’sachievements in environmental perform-ance, social responsibility and good gover-nance over the past year.

examples of Tetra Pak’s progress in sus-tainability include:

• The Tetra Rex Bio-based carton hitthe shelves in January 2015 as the world’sfirst fully renewable package manufacturedsolely from materials derived from plants.

• In June, the Tetra Pak e3 was launched,a filling machine that uses electron beams,rather than hydrogen peroxide, to sterilisepackaging material, which results in signifi-cant energy savings and reduced environ-mental impact.

• The company has made good progresson implementing a global operational healthand safety (OhS) management system. Thetarget is to achieve OhSAS 18001 certifica-tion for all of Tetra Pak manufacturing sitesby the end of 2016. So far 50% have beencertified, which is up from 42% in 2013.

• Tetra Pak maintained its support ofDairy hub projects in Bangladesh, Kenya,Nicaragua and Sri Lanka in 2014 and begana new project in Senegal in early 2015.Through these projects, the company helpsto secure long-term supply of locally pro-duced quality milk in developing countries.During the past year, as a result of Dairyhubs, particular progress has been made inBangladesh, where the dairy farmers’ aver-age net monthly income has reachedUS$245, up from US$70-90 in 2012.

• Tetra Pak’s Food for Development

team continued its support to governmentsand customers all over the world to imple-ment school feeding programmes. In 2014,66 million children, a record high number,received milk or other nutritious drinks inTetra Pak packages in school.

• During the first quarter of 2015, TetraPak’s Deeper in the Pyramid (DiP) unitlaunched more than 20 new productsdesigned specifically for the low incomeconsumer segment in over 10 countries,while increasing the number of packagessold by 12%, compared to the same periodlast year.

“At Tetra Pak, our approach to sustain-ability derives from our brand promise: Pro-tects What’s Good. That means protectingfood, through our processing and packaging

activities. But it also means protecting peo-ple, both inside and outside the company.And it means protecting futures: ourplanet’s, our customers’ and our own,” saidDennis Jönsson, President and CeO, TetraPak Group.

“We have long realised the importanceof balancing each of these commitmentsand that the only way to achieve this isthrough collaboration, innovation, determi-nation and a strong sense of obligationacross the entire company. With theannouncement of the UN 2030 SustainableDevelopment Goals, sustainability will be anarea ever more integrated into the activitiesof companies worldwide. We are commit-ted to working with our customers to meetthe challenges that the UN has set out.”

Tetra Pak has published its 2014 sustainability report.


Soft Drinks International – November/December 2015 65EnVIRonMEnT

Sustainabilitysaves moneyPePSICO has reported that its environmentalsustainability programmes saved the companymore than US$375 million since its goalswere established in 2010. The savings wereachieved through the continued progress ofthe company’s water, energy, packaging andwaste-reduction initiatives. During the sametime period, the company delivered double-digit net revenue and operating profitgrowth¬, demonstrating that investments insustainability are mutually beneficial for busi-ness and society.

These efforts are part of the company’scommitment to Performance with Purpose,which is PepsiCo's vision to deliver financialperformance over the long term by integrat-ing sustainability into its business strategy, leav-ing a positive imprint on society and theenvironment. The company’s achievementsand progress are detailed in its 2014 Corpo-rate Sustainability Report, Global ReportingInitiative (GRI) Report and first-ever sustain-ability microsite, howwillwe.com.

“Performance with Purpose helps drive ourbusiness growth and prepares us to meet theneeds of our changing world," said IndraNooyi, Chairman and CeO of PepsiCo. “Asleaders gather this month to adopt the UNSustainable Development Goals, PepsiCo will

reflect on progress made to date and renewits focus on doing more in the years ahead.By continuing to apply our scale and capabili-ties to address shared societal challenges, wewill further strengthen our company and thecommunities where we operate.”

highlights of the company’s 2014 sustain-ability progress include the following:

PepsiCo reduced its water use per unit ofproduction by 23% since 2006, alreadyexceeding its public target of a 20% reductionby the end of the 2015. This delivered costsavings of approximately US$17 million in2014. In addition, the company's absolutewater use decreased by approximately onebillion litres in 2014.

In 2014, the company held absolute green-house gas (GhG) emissions for legacy opera-tions flat against a 2008 baseline despitesignificant production volume growth in itsbusiness. By driving best practices through itsResource Conservation programme andinvestments in greener fleet initiatives – suchas alternative fuels and electric delivery trucks– PepsiCo has improved the energy efficiencyof legacy operations by nearly 16% compared

with its 2006 baseline. In 2014, PepsiCo diverted 93% of its waste

from reaching landfills, surpassing its goal ofrecycling and reusing 90% of its waste. Thecompany decreased the overall amount ofpackaging by 89 million pounds in 2014 ver-sus the prior year, and used 134 millionpounds of food grade recycled polyethyleneterephthalate (rPeT) packages and bottles, anincrease of 23% from 2013.

PepsiCo deployed its Sustainable FarmingInitiative (SFI) to growers across 11 countriesin 2014 and increased acres covered by morethan 20% over the prior year. SFI guidesglobal suppliers in sustainable agriculturalpractices and provides them with resources,training and support to meet PepsiCo’s social,economic and environmental standards.

Seven of 10 key countries have reducedaverage added sugars per serving comparedto a 2006 baseline, and is continuing to investin expanding its nutrition business, which rep-resented approximately 20% of the com-pany’s net revenue in 2014.

In 2014, through its philanthropic arm thePepsiCo Foundation, PepsiCo met its goal topartner to provide access to safe water to 6million people in developing countries by theend of 2015. Communities in extremepoverty in some of the world's most water-stressed areas, including regions of Brazil,China, India, Mexico, Jordan and Colombia,received access to safe water through part-nerships around the world.

Circular EconomycomingThe european Container Glass industryhas welcomed the long awaited europeanCommission’s package, which paves the wayfor a real eU Circular economy. The newrecycling targets for glass packaging areambitious but the industry is ready to takeon the challenge with the right support in alevel playing field for all materials.

Glass holds a special place in the eU Cir-cular economy. It is a permanent materialthat is 100% and endlessly recycled withoutany degradation of its intrinsic properties,as long as it is separately collected andtreated. According to the latest statistics,73% of all post-consumer glass packaging inthe eU is collected for recycling.

“Our industry is engaged in a real circu-lar business model,” comments VitalianoTorno, President of FeVe, the europeanContainer Glass Federation. “We endlesslyrecycle glass bottles to produce new onesfor 40 years, and by doing so we reduceenvironmental impacts, we create jobs, wereduce costs and grow our businesses. It isencouraging that the closed loop nowbecomes the model for the whole eUeconomy. The proposed recycling targetsfor glass packaging are challenging especiallyfor those countries where a lot still needsto be done; more investment will be

needed to develop glass recycling infra-structures.”

“As there is almost 30% of glass that isnot yet collected in the eU, our goal is toget this precious resource back in the bottle-to-bottle loop. With the help ofnational and eU authorities, collectors andprocessors, our ambition is to increase thequantities of good quality glass collected sothat we can make our production systemeven more environment friendly,” says Torno.

Encirc shortlistedfor awardGLASS manufacturer, encirc, is celebratingafter making the finals of the ManufacturerMX Awards 2015.

encirc has been named as a finalist in theSustainable Manufacturing category, for itssuccess in cutting its carbon footprintacross its operations. In the past 12 monthsalone, encirc has consolidated its deliveriesinto fewer loads, taking lorries off theroads, and reduced the amount of plasticpackaging it uses by 146,000kg, reducing

the waste it sends to landfill. The companyhas also implemented Trees for Me, a car-bon off-setting initiative to further minimisethe CO2 emissions from its sites.

Fiacre O’Donnell, Marketing Manager atencirc, explained: “We truly believe thatsustainable manufacture plays a key part inthe support we offer, which is why we haveworked so hard to boost energy and oper-ational efficiency across our facilities overthe past decade. We intend to build on oursuccess to further cut the environmentalimpact of our packaging and logistics solu-tions, and help our customers minimisetheir carbon footprint.”

Nick hussey, CeO of hennik Group,publishers of The Manufacturer magazineand organisers of the awards, added: “Theseare the most rigorously judged awards inthe sector, so any company being short-listed will have provided evidence to thejudges of a superior level of understandingof what makes modern UK manufacturingso vibrant and competitive.

“Manufacturing is very much alive andwell, and the shortlisted companies areexemplars of what advanced manufacturinglooks like in terms of sustainability, innova-tion and competitiveness.”

ever, it is not all aboutnumbers and with thedevelopment of newTrailblazer apprentice-ships due to launch earlyin 2016, industry can bereassured that high qual-ity and relevant appren-ticeships will available.

“The levy will putcontrol of apprentice-ship funding in thehands of employers andwill encourage employ-

ers to invest in their apprentices and take onmore. employers in england who pay the levyand are committed to apprenticeship trainingwill be able to get out more than they payinto the levy, through a top-up to their digitalaccounts. All employers who do not pay thelevy will be able to access government sup-port for apprenticeships.

“As well as increasing the numbers ofapprentices the government will ensure qual-ity is increased too. The government willestablish a new employer-led body to setapprenticeship standards and ensure quality.The body will be independent of governmentand will also advise on the level of levy fund-ing each apprenticeship should receive. Fund-ing caps will be significantly higher forprogrammes which have high costs and areof high quality.”

66 Soft Drinks International – November/December 2015PEoPLE

human ResourcesAPPOINTMENTSCOCA-COLA Consolidated has announcedthat James (Jay) R. Helvey III and Umesh M.Kasbekar have been appointed to the Com-pany’s Board of Directors. Kasbekar has alsobeen named as Vice Chairman of the Boardand helvey has been appointed to serve onthe Board’s Audit Committee. The Companyalso announced that Morgan H. Everett hasbeen named as Vice President and an execu-tive Officer of the Company. each of theseappointments is effective as of 1 January 2016.

The Pulse Beverage Corporation hasannounced that Brian D. Corday has joinedPulse’s Board of Directors and is appointedexecutive Vice President of Business Develop-ment. Corday has 30 years of experienceassisting public companies in the areas offinance and business strategic planning. Seth Goldman, ‘TeaeO’ of honest Tea has

announced that he will reduce his day-to-dayinvolvement with the company he co-foundedin 1998 and devote part of his time to serveas executive Chairman of Beyond Meat, anearly-stage plant protein start-up. his new titlewill be TeaeO emeritus of honest Tea. In addi-tion, he will take on a new role as InnovationCatalyst for Coca-Cola North America’s Ven-

turing and emerging Brands (VeB) unit.Sensient Technologies has appointed Mario

Ferruzzi and Donald Landry to its Board ofDirectors. Dr Ferruzzi is a Professor in theDepartments of Food Science and NutritionScience at Purdue University. Prior to joiningPurdue, Dr Ferruzzi was a Development Sci-entist with Nestlé. Dr Landry is the SamuelBard Professor and Chair of the Departmentof Medicine at Columbia University’s Collegeof Physicians and Surgeons. he also serves asthe Director of the Division of experimentalTherapeutics at the school.

Mocon, a leading international provider ofinstruments and services for testing, measuringand analysing invisible gases has announcedtoday that Karsten Kejlhof has been pro-moted to Vice President of Sales and Market-

ing for the company’s package testing and per-meation businesses.

The Board of Directors of ecolab Inc. hasappointed David W. MacLennan to the ecolabBoard. MacLennan, is Chairman and Chiefexecutive Officer of Cargill, Inc, a leadingglobal producer and marketer of food, agricul-tural, financial and industrial products and serv-ices headquartered in Minneapolis.

CS Labels has appointed CharlotteWilliams as Quality Manager. The role hasbeen specifically created to cope withincreased demand and will provide a dedi-cated in-house resource to manage ISO andBRC (British Retail Consortium) compliance,in addition to managing general overall qualityimprovements within every facet of the busi-ness.

Left to right: Karsten Kejlhof and CharlotteWilliams.

Justin Trudeau is his iconCOCA-COLA CeO Muhtar Kent hasendorsed Canadian Prime Minister JustinTrudeau for his pro-feminine views.

The Chief of the beverage giant brought upthe newly elected Prime Minister during apanel on women in corporate leadership atthe Women’s Forum of New York’s Breakfastof Corporate Champions recently. Later, Kentbrought Trudeau up again in an interview,lauding the PM’s insistence on a Cabinet thatis 50% female. “I’m a big, big fan,” Kent said.“he’s my favourite feminist right now.

“If you’re a male and you’re at the top, youhave to be a feminist, and you have to beproud of being a feminist, he says. Being adeclared feminist – I’d even go as far as topositively discriminate, to put it in people’sannual assessment.”

When Kent became CeO of Coca-Cola in2009, he noticed a stark contrast: 70% of con-sumers were female, but there were only twowomen on the corporate Board and femalesenior leadership was in the low teens. hesays he recalls thinking to himself, “This is thelowest-hanging fruit, we need to solve this.”

Since then, Kent has doubled the numberof women on the Board of the company(from two to four, out of a total of 15). exter-nal hiring of women to senior leadership roleshas increased from 13% in 2007 to 28% in2014. And under Kent’s leadership, the com-pany has launched a 5by20programme, withthe goal of providing economic empowermentto 5 million women by 2020. Some 865,000women have participated in the entrepreneur-ial programme across 52 countries.

Chairman and CEO ofThe Coca-ColaCompany Muhtar Kentparticipates in a paneldiscussion at the NewYork Times 2015DealBook Conference

Apprenticeship levyThe Chief executive of the UK National SkillsAcademy Food & Drink, Justine Fosh, hasgiven a cautious welcome to the detail on theApprenticeship Levy announced by ChancellorGeorge Osborne in his Autumn Statement.

having first revealed the intention to intro-duce the levy for larger businesses in thisyear’s summer Budget Osborne has nowconfirmed it will be in place by April 2017, setat a rate of 0.5% of an employer’s pay bill.every employer will receive an allowance of£15,000 to offset against their levy payment,meaning it will only be paid on any pay bill inexcess of £3 million – so less than 2% of UKemployers will pay it.

The levy will raise £3 billion by 2019/20 –doubling the level of spending since 2010-11and helping to achieve the target of threemillion apprenticeships by 2020.

Justine Fosh, said: “This heralds a new erafor apprenticeships in the UK. The announce-ment is in line with expectations and theguidance we have been giving to businesses inthe food and drink manufacturing sector.

“Despite being the largest manufacturingsector in the UK, with the need to recruitmore than 100,000 new people into theindustry, historically we have underinvested inapprenticeships, so this levy is a positive moveto increase the numbers dramatically. how-

Chief Executive ofthe UK NationalSkills Academy Food& Drink, Justine Fosh.

(Photo: Neilson Barnard/GettyImages – New York Times).

The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters.

Join the BSDA today and have your say in your industry!

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has to offer please call us on +44 (0)20 7405 0300 or email [email protected].

and the brothers are maintaining their effortto ensure further expansion and continuedsuccess.

One example of their forward-lookingapproach has been their readiness to inves-tigate the adoption of plastic crates as part ofa programme to revitalise their packagingstorage and distribution.

Last year, initial discussions on the eco-nomics of plastics containers took placewith crate manufacturers Thermo PlasticsLtd of Dunstable. As a result, it was agreedthat a number of 24 x ½ pint crates would besupplied for proving purposes.

Results showed the Cawthray brothersthat it was ‘practically all it was claimed tobe’.

Unique pack for orange concentrateA completely different kind of packagingfrom any previously used in the twodecades of frozen citrus concentrates histo-ry is being tested in city markets inCalifornia, Pennsylvania and Kansas by theMinute Maid Company. The new six ouncerectangular package was developed by theAmerican Can Company. Made of plasticcoated bleached paperboard, it has an innerliner of aluminium foil and features a tear-top tape.

“Since 1946, when Minute Maid pio-neered the industry, frozen citrus concen-trates have been packed only in cylindricalcontainers,” explained Henry Cragg, chair-man of the Minute Maid board.

This new rectangular package offeredseveral advantages, he continued, includingeasier stacking and better utilisation offreezer cabinet space in stores and homes. n

68 Soft Drinks International – November/December 2015FRoM THE PAST

Sourced from the SDI archive

100 Years AgoFrom the Mineral Water Trade Journal ofnovember 1915

50 Years AgoFrom the Soft Drinks Trade Journal ofnovember 1965

The price position: resolute actionnecessary“We do not trouble ourselves about theprice charged by the retailer.” This, ineffect, was the remark made by Mr. J.Chalmers, the ex-President of the ScottishFederation, at the half-yearly meeting ofthe National Union. What Mr. Chalmers, ofcourse, meant was that the supreme pur-pose of manufacturers should be that theythemselves secure a remunerative price.After all, this is a very human world, andthe paramount consideration with everyman among us should be that he be con-ceded the divine right to live, and to livecomfortably. If circumstances, artifice,competition or avarice deprive him of thatright he is victimised.

The present prices prevailing for ourbeverages in certain areas mean the depri-vation of that right. Whether the penny bot-

tle should exist or not is a matter chiefly forthe retailer. What we say is – let the priceexacted from the retailer be what it may,we must have a price in harmony with theenhanced rates of the labour market, theraw materials market, the horse-flesh mar-ket, the fodder market, with enhancedrents, and with the increased taxes. Thestandard of the price we now exact is toooften but the heritage of a custom fixedtwenty years ago with the everyday cir-cumstances and the economic conditionswere entirely different. The standard of theprice exacted for our beverage todayshould be the cost of the production today.

Our heroes of the warWe have reason to be possessed by pride –a sorrowful pride – at the story of heroismand gallantry which our obituary pagesreveal. The war tragedy has claimed moreof our sons. They have met their deathwith splendid fortitude and undimmedcourage. It is a heavy toll in humanity thatwe are paying, but we dare aver that we areglad – glad even while sorrow possessesour heart – to bear it. Its many victimsleave a name ever enduring in our memory.

They have made us their debtors. Theirshas been the sacrifice: our duty is to reveala gratitude and a faith worthy of it.

Fancy drinks: should the number becurtailed?“Every new fancy drink put on the marketprovides an encouragement to some of thetrade to tout for new customers, declaresAlderman Randall, J.P., ex-President of theHants, Wilts and Dorset Association. “Ifarrangements could be entered into for acertain number only of these fancy drinksto be sold, it would assist even the largermanufacturers materially, whilst to thesmall makers it would be a boon. The lim-itless number of these beverages must be tothese small makers an absolute nuisance.”

We give this most suggestive declarationwithout any extended comment. Of course,there are those who think that, though theprodigal manufacturer of fancy drinks is anunquestioned evil, the matter will in theend right itself, insomuch as that the unre-quired and undesired drink will disappear.Is this in harmony with experience? Wouldnot a more business-like and practical pol-icy be to limit the number of these fancydrinks – if such a policy be within theregion of our trade politics?

Hillbilly Soft DrinksIt would be very hard for a resident outsideof the United States to understand what Li’lAbner and the people of Dogpatch stand forin the American way of life. That a new softdrink is being launched on the basis of thehoomins and animals of Dogpatch bringsthe subject legitimately into these columns.The product is coming up under the nameof Kickapoo Joy Juice – which is what theresidents of Dogpatch have been enjoyingfor 30 years.

The whole Dogpatch set-up is the respon-sibility of cartoonist Al Capp.

The first supplies of Kickapoo Joy Juicecame on the market around the middle ofMarch…just at the time when the RoyalCrown Cola Company were winding up atest of two similar sweet citrus colas acrosstwo different market approaches – oneproduct called ‘Kick’ and the other ‘Lift’.The former has a ‘hillbilly’ angle while theother carries a sophisticated appeal.

The upshot is that 24 Royal Crown bot-tlers are now working this ‘country-style’approach to soft drinks selling along withPepsi-Cola, National Nu-Grape, and anotherproduct called ‘White Lightning’ comingfrom the Beverage Distributing Company.With a laughing mule symbol, Kick bottlers

are using the newspaper headline (andradio and television call) ‘Hee-haw, lookout, paw. Here comes Kick. Just ain’t nonebetter’.

Consumers are now being given thechance to drink it in what the companyebulliently styles ‘another first in packagingfor RC’. This is the new ‘tall’ seamless alu-minium cans which are being produced atthe new plant owned by the ReynoldsMetals Company in Tampa, Florida.

Plastic crates aid expansion programmeThree years ago G. Barraclough (Soft Drinks)Ltd, opened a new factory in Bradford,Yorkshire. It was the culmination of longplanning to which the directors, brothersRonald and Bernard Cawthray devoted agreat deal of time, drive and energy.

Since then the company has more thandoubled output – it is now capable of turn-ing out some 3,000 dozen pints per day –

Soft Drinks International – November/December 2015 69EVEnTS

events Diary13th – 15th SIAL CanadaPalais des CongressMontrealCanadawww.sialcanada.com

18th – 20th FoodexNECBirminghamUKwww.foodex.co.uk

25th – 28th AlimentariaGran Via VenueBarcelonaSpainwww.alimentaria-bcn.com

27th – 29th Ingredient MarketplaceOrlando World Center MarriottOrlandoUSAwww.marketplace.supplysideshow.com

MAYMAY5th – 7th SIAL ChinaSNIECShanghaiChinawww.sialchina.com

10th BSDA AGMDoubleTree by HiltonLondonUKwww.britishsoftdrinks.com

10th – 12th Vitafoods EuropePalexpoGenevaSwitzerlandwww.vitafoods.eu.com

16th – 18th Dubai Drink Technology ExpoDubai International Convention &Exhibition CentreDubaiUAEwww.drinkexpo.ae

CANADA

UK

SPAIN

USA

ChINA

UK

SWItZERLAND

UAE

17th – 18th Canadean Soft Drinks Stategy CongressTBCMadridSpainwww.arena-international.com

21st – 25th GulfoodDubai World Trade CenterDubaiUAEwww.gulfood.com

24th – 25th Packaging InnovationsNECBirminghamUKwww.easyfairs.com

MARCHMARCH1st Innovation in Soft and Alcoholic DrinksSeminarExcelLondonUKwww.campdenbri.co.uk

APRILAPRIL2nd – $th ISBT BevTechMarriott Sanibel HarbourFort MyersUSAwww.bevtech.org

UAE

SPAIN

UK

UK

UK

NOVEMBERNOVEMBER4th – 6th CBST 2015SNIECShanghaiChinawww.chinabeverage.org

10th – 12th BrauBevialeNürnberg MesseNurembergGermanywww.braubeviale.de

17th – 19th Food Matters LiveExcelLondonUKwww.foodmatterslive.com

DECEMBERDECEMBER1st – 3rd Fi EuropeVillepinteParisFrancewww.figlobal.com

FEBRUARYFEBRUARY10th – 13th BiofachNürnberg MesseNurembergGermnaywww.biofach.de

ChINA

GERMANY

UK

FRANCE

GERMANY

Send details of your trade event to: [email protected]

Buyers’ Guide70 Soft Drinks International – November/December 2015

Döhler GmbHRiedstraße 7-964295 DarmstadtGermanyPhone +49 (0)6151 306-0Fax +49 (0)6151 [email protected]

COLOURS

BEVERAGE INNOVATION

oducing IntrThe olour C

House

g r

43368816144+moc.ruolocwdd

+44 161 886 334ddwcolour.com

5 5

Contract Bottling

Closures COLOURS – CARAMEL

COLOURS – NATURAL

ESSENCE & FLAVOURS

Flooring

Ingredients

Delivering Your Imagination. Colouring Foodstuffs & Natural Colours

Sensient Food Colors Germany GmbHGeesthachter Str. 101 - 10521502 GeesthachtTel. +49 (0) 4152-8000 0 | Fax -5479 [email protected]

Sales & Contract Filling EnquiriesTelephone: 0191 516 3300

Fax: 0191 5163317e-mail: [email protected]

www.contractbottlingltd.co.uk

A highly flexible and efficient production facility withthe capability of filling PET or glass products witha wide range of bottles and closure optionsavailable together with different packaging formats.We also extract water from our on-site ‘HadrianSpring’ bore hole, with capacity to supply over 60million bottles per year.

This size from just

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email:

advertising@


ADVERTISETo discuss advertising

email: advertising@ softdrinksinternational.comor

Tel: +44 (0)1202 842222

Download the SDI Media Pack fromwww.softdrinksinternational.com/advertise

Kanegrade Ltd, Ingredients House, Caxton Way, Stevenage, Herts SG1 2DF

United Kingdom

Tel: +44 (0)1438 742242Fax: +44 (0)1438 742311E-mail: [email protected]: www.kanegrade.com

Natural flavours for the food and beverage industry


United Kingdom


Natural colours for the food and beverage industry

This size from just

£536 for 12 months

Buyers’ GuideSoft Drinks International – November/December 2015 71FRUIT JUICE BLENDS


We offer an extensive portfolio of naturalingredients with reliable delivery and excellenttechnical support.

• Citrus, soft and exotic fruit products

• Blending facilities, homogenisation and aseptic packaging

• Stock in the UK and Rotterdam

Ingredient Issues?

Cranes Farm Road, Basildon, Essex SS14 3GTTel: +44 (0)1268 244900Email: [email protected]

Gerald McDonald& Company Limited

Supplying quality ingredients since 1917

� � � ��

FRUIT JUICE CONCENTRATES Citrus, Tropical and Red

SPORTS DRINk INGREDIENTS


SWEETENERS – ASPARTAME

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SWEETENERS

China’s leading manufacturer of ASPARTAME and SUCRALOSE

“Why not come direct?”Tel: +44 (0)1952 456 460Fax : +44 (0)1952 458 528E-mail : [email protected]

Website : www.niutang.com

Niutang UK Limited, Plaza 2, 5th Floor, Ironmasters Way, Telford, Shropshire, TF3 4NT

Quality . . . Integrity . . . Customer service

Welcome to our Business Unit Plantextrakt, one of the world’s leading manufacturers of:

Herbal & Fruit Extracts Tea Extracts Natural Tea Flavours

Plantextrakt GmbH & Co. KG | GermanyTel.: +49 9163 [email protected]

HERBAL EXTRACTS

BENEO-Palatinit GmbHPhone: +49 621 [email protected]

Palatinose™ The longer lasting energy

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Largest international supplier of citrus, tropical and red fruits in juice

concentrates, purées, NFC, blends and organic. Aseptic bag in box or drums.

Immediate delivery from stock

We offer an extensive portfolio of naturalingredients with reliable delivery and excellenttechnical support.

• Citrus, soft and exotic fruit products

• Blending facilities, homogenisation and aseptic packaging

• Stock in the UK and Rotterdam

Ingredient Issues?

Cranes Farm Road, Basildon, Essex SS14 3GTTel: +44 (0)1268 244900Email: [email protected]

Gerald McDonald& Company Limited

Supplying quality ingredients since 1917

��

The SDIBuyers’ Guide

To reach buyers around the world

email:advertising@


The SDIBuyers’ Guide

To reach buyers around the world

email:advertising@


Buyers’ Guide72 Soft Drinks International – November/December 2015

BUYING ? SELLING ? CALL US !

SYRUP ROOMSBLOW MOULDERSPET LINESGLASS AND CAN LINES

Tel : (+33) 320 93 66 71 - Fax : (+33) 320 92 80 74 [email protected] - www.wallart.fr

Plant & Machinery

FILTER SYSTEMS

Protecting qualityand taste for 50 years

To find out more please visitwww.parker.com/dhbeverage

Microbiologyr etatW

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72

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Business Development Specialist,Stephenson Innovation

Salary: £33KBased in Leeds, Stephenson Group is an established manufacturer ofspeciality chemicals for a range of industries worldwide. We pride ourselves on our ability to provide creative chemistry solutionsfor our existing customers and to use the skills of our Chemists toinnovate and lead us to new markets with new products.We now have a position for an experienced Business DevelopmentSpecialist to take on a technical sales role to develop and build marketsfor an ingredient we have introduced for the carbonated drinks bottlingindustry. Expertise and experience selling ingredients into carbonated drinksmanufacturers whilst being able to understand the chemistry behind theproduct will mean you can expand on our current client base and takethis brand new ingredient to a wider national and international audience.Working with our sales, marketing and technical teams you will also berequired to provide product support and will feel comfortable working in alaboratory environment helping to resolve customer technical queries.This is a challenging position and applicants must have a proven trackrecord of producing and implementing a sales strategy, along with highlevels of drive and commitment and customer communication skillssecond to none.

Please send your C.V. to [email protected] or writeto Mrs K. Askham, Group HR Manager, Stephenson Group Limited, Low Lane, Horsforth, Leeds, LS18 5PU.

Contact:Justin Lacey, Operations DirectorT: +44 (0) 7971 671897West Carr Road, Retford, Nottinghamshire DN22 7SNT: +44 (0) 1777 701141 F: +44 (0) 1777 709086

E: [email protected] www.moodyauctions.com

FOR SALE BY ONLINEAUCTION/TENDER

On behalf of Molson CoorsFollowing the closure of the Alton Brewery,Alton, Hampshire GU34 2PS

Viewing: Wednesday 4th & Thursday 5th November 2015 or by prior appointment.

Sale Closes: 10.00 am Wednesday 11th November 2015 Brewing Equipment2 x Huppman Roller Mills,Alfa Laval HMRPX 417SFV & Westfalia SC120-35-177 Centrifuges, APV DW+& Alfa Laval SRU Positive Pumps, Large Quantity of Modern Tuchenhagen Process Valves, MDM, Fristram,APV & Alfa Laval Centrifugal & Scavenge Pumps, Numerous CIP Sets, Silverson FLB30S Flash Blender,2 x Seitz Orion Stainless Steel Filter Presses, Stainless Steel Cartridge Filters,Large amount of Endress & Hauser Flow Meters.Tanks & Vessels9 x 80brl (130Hl), 8 x 260brl (425Hl) & 12 x 360brl (590Hl) Stainless Steel Bright Beer Tanks, 2 x 2009210Hl Litre Agitated & Jacketed Tanks, 6 x 50brl (80Hl) & 1 x 25brl (40hl) Cylindro Conical Jacketed YeastTanks, Horizontal CO2 Tanks, 4 x 165Hl, 1 x 50Hl & 2 x 16.5Hl Stainless Steel Single Skin Tanks,2 x Briggs 2008 150brl (245Hl) Stainless Steel Single Skin Tanks.Services & Miscellaneous2011 GEA Ammonia Refrigeration Plant, 2008 GA132-VSDF Air Compressor, 2 x GA75P AirCompressors, 2 x 2010 FD760VDC Air Driers, 2 x APV HS24 R22 Refrigeration Packs, 630Kva StandbyGenerator with Rolls Royce Engine, Reverse Osmosis Water Plant, DAL Plant, 3 x 30,000 Lb Hr SteamBoilers, Engineers Workshop equipment including Lathe, Mill, & More, Contents of Engineering Stores.Kegging Plant2008 Schaffer Keg Re and De Palletiser, Keg Turners and External Washers, Garvens InlineCheckweighers, 2 x 2014 Logopack Labellers, 2 x Lambrechts Cappers, Large Amount of Full & EmptyKeg Conveyors, 2 x CIP Sets.



London 2016

To learn more about participation and sponsorship opportunities, please contact: [email protected]


Whether we are delivering a natural fl avour extract, a fruit puree or your next product innovation, we always put one thing into it:

Our heart and soul.Find out more about how we, a partner of the food and bever-age industry, get your smart ideas and excellent products o� the ground. | [email protected] | www.doehler.com

FIE | Paris | 1.-3.12.2015 | Hall 6 | Booth 618

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