Sofia Corporate Communications Experience

7/31/2019 Sofia Corporate Communications Experience

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www.thepworld.com [email protected] +3892 5 111 350ORGANISED BY SUPPORTED BY


2/13

Dear Colleague,

Aer Zagreb, Belgrade, Dubai, Prague, Moscow, Baku and Almaty, the Corporate

Communicaons Experience is finally coming to Sofia from 28 February 1 March 2013.

Featuring presentaons by some of the worlds biggest PR experts,

the Sofia Corporate Communicaons Experience will enable you to create a cung

edge PR and communicaons strategy in mes of economic certainty and recession.

The Corporate Communicaons Experience in the past two years has become Europes most talked

about communicaons event. First held in Belgrade in March 2010, as of today, the event has been

visited by over 2000 delegates in five different countries.

For our Bulgarian edion we have gathered a speaker panel whose work is changing the global PR world.

Patrick Jephson - Princess Dianas Private Secretary, Mary Jo Jacobi the worlds most acclaimed

PR expert, Colleen Harris the official spokesperson for William and Kates Wedding and

Donald Steel BBCs crisis experts are only some of the speakers scheduled to speak at

this groundbreaking event.

They will be discussing the worlds hoest PR challenges and trends such as:

The importance of reputaon management for Senior Managers and CEOs

Crisis management and communicaons

Internal communicaons and employee engagement Corporate Social Responsibility and Sustainability

Social Media and PR

PR measurement

What makes this event different from any other PR and communicaons events is that all presentaons

are interacve and praccal. By aending the Sofia Corporate Communicaons Experience you will be

able to gain knowledge that you can easily implement once you go back to your office.

We urge you to register as soon as possible and take advantage of our early bird price.

To register please visit our website www.thepworld.com , send an email to [email protected]

or simply call us on +3892 5 111 350. If you are interested in sending a group please let us know and

we will create a special package to fit your companys budget.

See you in February in Sofia.

Kindest Regards,

Kosta Petrov

Chief Experience Officer

The P World

Proud Organiser of the Corporate Communicaons Experience

THE SOFIA CORPORATECOMMUNICATIONS EXPERIENCE


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At the P World we are all about creang unique experiences for our customers. By supporng

The Corporate Communicaons Experience you will be in direct contact with your target market and

generate business for your organisaon. By being part of this event you are guaranteed to be noted

and put on the business map. As a sponsor you will benefit from a dedicated PR campaign in the build

up to the event and our unparalleled direct markeng campaign where your soluons are promoted

extensively across the region through targeted e-shots, hard copy mailings and our experienced

telemarkeng team. At the event itself our job is to personally introduce you to senior buyers,

influencers and decision makers through pre-arranged one to one meengs, networking events

and keynote speaking opportunies.

We have an experienced and thoroughly professional team here that will ensure we generate real

ROI for your company.

For more informaon on how you can get involved in this event as an exhibitor or a sponsor,

please email Kosta Petrov on [email protected]

BECOME A SPONSOR AT THE SOFIACORPORATE COMMUNICATIONS EXPERIENCE


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We have traveled the world to assemble the best PR and communicaons experts.

By aending the Sofia Corporate Communicaons Experience you will be able to

hear groundbreaking presentaons by the following world class experts:

SPEAKERS

Patrick Jephson

Princes Diana

Author, Shadows Of A Princess

Stephen Jolly

Cambridge University

Alan Oliver

Naonwide

Zo White

The Hertz Corporaon

Mary Jo Jacobi

Former Presidenal Advisor

And Corporate Chief Reputaon Manager

BP America, Royal Dutch Shell, Lehman Brothers, HSBC Holdings


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SPEAKERS

Thierry Nicole

Schneider Electric

Colleen Harriss

William and Kates Wedding

Former Press Secretary

Andre Manning

Royal Philips Electronics

Donald Steel

BBC

Worlds Most Renowned Crisis Expert

Frederique Depraetere

Goodyear Dunlop Tires


6/13

2380 delegates have aended the Corporate Communicaons andPR Experience in Skopje, Belgrade, Zagreb, Tirana, Prague, Moscow,Dubai, Baku and Almaty

123 speakers from the worlds biggest companies have spoken atthe event including eBay, Yahoo!, Gazprom, University of Greenwhich,BBC, Levis and Microso.

146 media companies have reported on the CorporateCommunicaons Experience

The largest Corporate Communicaons Experience event was held inBelgrade in March 2011 with over 600 delegates

The Corporate Communicaons Experience was the first ever globalPR event in all of the countries where it has been hosted

FACTS ABOUT THE CORPORATECOMMUNICATIONS EXPERIENCE


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REGISTRATION AND MORNING COFFEE

CHAIRMANS OPENING REMARKS

SHARING IN 45 MINUTES WHAT I LEARNED IN NEARLY 40 YEARS IN REPUTATION MANAGEMENT

Mary Jo Jacobi

Former Presidenal Advisor And Corporate Chief Reputaon Manager

BP America, Royal Dutch Shell, Lehman Brothers, HSBC Holdings

Mary Jo is formerly Execuve Vice President at BP America & Gulf Coast Restoraon Organizaon.

Previously she led reputaon management and public affairs for Royal Dutch Shell, Lehman Brothers,

HSBC Holdings and Drexel Burnham Lambert, and she devised and executed the award-winning global

brand strategies for both Lehman and HSBC.

In the public sector, in 2005 Mary Jo was appointed a Civil Service Commissioner by Queen Elizabeth II.

She is also a member of the Foreign and Commonwealth Offices Wilton Park Advisory Council,

whose supporng foundaons in the US and UK she chairs. She was appointed Assistant Secretary of

Commerce (Minister of State) by President George H W Bush and was Special Assistant to President

Ronald Reagan, who also appointed her to his Advisory Commiee on Trade Negoaons.

Her career began in Washington on the staff of the US Senate Commerce Commiee.

DAY ONE


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THE IMPORTANCE OF REPUTATION FOR CEOs AND SENIOR MANAGEMENT

Patrick Jephson

Princes DianaAuthor, Shadows Of A Princess

Born and raised in Ireland, Patrick has a masters degree in Polical Science from Cambridge University.

Commissioned into the Royal Navy, he served at sea and ashore all over the world before being selected

for duty in the Royal Household. For eight years he was Equerry and the first and only Private Secretary

(Chief of Staff) to HRH The Princess of Wales. He was appointed Lieutenant of the Royal Victorian Order

(LVO) for personal service to the Sovereign.His work for Princess Diana involved daily contact with officialsat all levels up to head of state. He organised Dianas public dues and journeyed with her to desnaons

on five connents encountering personalies as diverse as Prime Minister Margaret Thatcher, President

George H W Bush, Mother Teresa, Luciano Pavaro and the Emperor of Japan. Aer Princess Dianas death

he took up full-me wring, his first book Shadows of a Princess becoming a New York Times bestseller.

EFFECTIVELY MANAGING REPUTATION ACROSS DIGITAL & SOCIAL MEDIA

TO BUILD A POSITIVE ONLINE BRAND

Stephen Jolly

Cambridge University

Stephen Jolly is a Fellow of Clare College, Cambridge; a Fellow of the Cambridge Judge Business School

and since 2005, has been Director of External Affairs & Communicaons for the University of Cambridge.

He was educated at Christ's College, Cambridge, the University of Sussex and the University of Brish

Columbia, Canada, where he held both a Commonwealth Scholarship and a Killam Fellowship in the late 1980s.

A former instructor at the Brish Defence Intelligence & Security Centre, Chicksands, he was a Vising Fellow

in Psychological Warfare at the Internaonal Centre for Security Analysis, Department of War Studies,

King's College, London (19992002).

Jolly is a member of the Cambridge University Military Educaon Commiee and an honorary

Captain in the Cambridge University Officers' Training Corps (CUOTC), whose alumni are known

colloquially as Light Blue Volunteers.


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NETWORKING AND REFRESHMENT BREAK

HOW MARKETING AND PR SHOULD WORK TOGETHER TO MAXIMIZE GLOBAL BRAND PRESENCE

CRISIS MANAGEMENT IN A SOCIAL MEDIA WORLD

Alan Oliver

Naonwide

Alan oversees Naonwides Policy & Public Affairs and Media Relaons teams. He is responsible for formulang

the organisaons response to emerging market and regulatory issues, as well as engaging with the media

to ensure they understand Naonwides approach and raonale towards its customers and business operaons.

He has held this role since 2005, and prior to this has had a long and varied career with the Society, covering

a broad range of areas including the retail network, finance, internal communicaons and corporate responsibility.

Frederique Depraetere

Goodyear Dunlop Tires


10/13

LUNCH FOR SPEAKERS AND DELIGATES

HOW SCHNEIDER ELECTRIC DOES IT!

Thierry Nicolet

Schneider Electric

Thierry Nicolet has been leading the Press Relaons acvies of Schneider Electric for over 4 years now,

covering 50 countries, and managing a 5 million euros budget. With 10 employees globally to manage anetwork of local Markeng Communicaons Managers, PR Managers and over 40 PR Agencies, he made

the company's world wide impressions triple in the past 4 years.

This wide scope of responsibilies has given him an extensive proficiency in Marcom demand drivers which

he now uses to support Schneider Electrics strategies, messages and soluons introducons.

HOW TO MAKE MY FIRM OR CLIENT COMPANY BARCELONA PRINCIPLES COMPLIANT?

Andre Manning

Royal Philips Electronics

Andre Manning is an experienced and results oriented communicaons leader who has held various internaonal

communicaons leadership posions within Philips. During the late ninees he lived and worked in Prague, CzechRepublic to build up a communicaons network in Central & Eastern European. In 2001 Andre moved back to

Amsterdam to join the corporate media relaons team and worked on financial and strategic communicaons.

Three years later his role expanded to lead a team overseeing all communicaons for the Philips Netherlands

organizaon while he also served as the Deputy Head of Philips global media relaons team.

In 2005, Andre and his family were asked to move to the United States to work in New York at the US headquarters

of Philips. Within two years he successfully improved Philips reputaon in the United States and two years later he

became the global communicaons head of for the USD 10 billion global healthcare business, headquartered in

Andover, Massachuses. Under his leadership his team managed to improve the quality and the quanty of the

healthcare communicaons outcome for three consecuve years. In the summer of 2009 Andre moved back to

the companys headquarters in the Netherlands to lead the network of 50 communicaons professionals aroundthe globe. In his new posion he is the communicaons advisor of the Philips Board of Management while he

improved the efficiency, effecveness and accountability of the funcon and introduced a new PR agency,

ncluding a new PR measurement system, within the first months aer his arrival.


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NETWORKING AND REFRESHMENT BREAK

Zo White

The Hertz Corporaon

THE BRITISH ROYAL FAMILY - FROM PRINCESS DIANNAS DEATH TO WILLIAM AND KATES WEDDING

Colleen Harris

William and Kates Wedding

Former Press Secretary

With more than 25 years experience ranging from the Brish Royal Household, via Downing Street, to internaonal

NGOs, Colleen Harris has a strong track record of working in high-profile media and communicaons roles. This

professional experience is complemented by a broad porolio of trusteeships and non-execuve director roles in

the arts, educaon and health.

Colleen held a senior communicaons posion in the Prime Ministers Office before being appointed Press Secretary

to HRH the Prince of Wales, and was the first Black member of the Royal Household. She handled the media for

The Prince of Wales during some of the most turbulent years, and also media-managed the emergence of Princes

William and Harry into the public eye. Her career has included senior posts in the Deputy Prime Ministers Office, and

the Cabinet Office as well as in non-departmental Public Bodies. She has worked in Britain and abroad as a consultant

with private companies, non-profit organisaons and UN agencies, including the World Health Organisaon.

Colleens work in a wide variety of contexts has taught her about managing individual reputaons, as well as how to

use brand-development techniques to help clients idenfy and take full advantage of their strengths andskills equipping them to define their own public profiles, and achieve personal and business success.

Colleens board-level and execuve experience has given her a good appreciaon of how to inspire and lead teams,

as well as insight into the qualies that CEOs and boards look for in high-level execuves.

Annemie Ress

eBay & PayPal Europe

ANALYZING ALTERNATIVE APPROACHES TO EMPLOYEE ENGAGEMENT

WHAT ARE THE WINNING STRATEGIES FOR EMPLOYEE ENGAGEMENT?


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In this fully interacve one day workshop , Donald Steel explains the 10 fundamental rules of crisis

communicaons and the important of the "Golden Hour". This is followed by a fully interacve workshop

in which delegates are invited to work in teams to handle a challenging and rapidly developing crisis.

No experience of crisis communicaons is needed for this demanding but enjoyable session!

Learn the 10 fundamental rules of crisis communicaons

How to avoid the pialls

Learn how your organisaon can prepare itself for a crisis

The vital importance of "The Golden Hour" in securing your organisaon's reputaon in a crisis

The dangers and opportunies created by social media

Donald Steel

BBC

Worlds Most Renowned Crisis Expert

Donald Steel is a specialist in reputaon and issues and crisis management, and works with companies

in the UK, Europe and Asia Pacific. He was unl earlier this year the BBC's Chief Communicaons Adviser

and was for 11 years the Corporaon's Chief Media Spokesman. In this role, he was responsible for the

management of some of the biggest media stories of the decade, from the murder of the TV presenter

Jill Dando, a terrorist bomb aack on BBC's London Television Centre and the kidnapping of the BBC

journalist Alan Johnston to the furore in the Arab world over the BBC and Sky TV's decision not to screen

a charity appeal for the people of Gaza on imparality grounds. He is widely regarded as an expert in

the reputaon and crisis communicaons fields and is a frequent speaker on the the topics, including

at the London School of Economics. Recent and forthcoming engagements include London, Amsterdam,Prague, Madrid, Belgrade and Skopje, and he will shortly begin an extensive speaking tour of Dubai,

Mumbai, Singapore and Hong Kong. The BBC Academy, Europe's largest broadcasng training facility,

made him its first Associate Fellow in 2010 and he was elected a Fellow of the Royal Society of Arts in 2009.

In addion to his own pracce, he has just been appointed Associate Director at Johnston Associates,

the UK's leading aviaon PR firm, based at London Heathrow.

He is also retained as a communicaons adviser to the BBC.

DAY TWO


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THE SOFIA CORPORATEEXPERIENCE

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SIGNIFICANT SAVINGSFor further information on current promotions and Group Discounts please contact

Kosta Petrov on +38925111350 or [email protected]

All registrations are subject to our terms and conditions which are available at

www.thepworld.com Please read them as they include important information. By

submitting you registration you agree to be bound by the terms and conditions in full.

Bank Details:

Name Of The Bank: Ohridska Banka Skopje,

MacedoniaAccount Number: 14-701-0004756.0

IBAN: MK0753090100475688

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The Sofia Corporate Communications ExperienceEntire Event

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EUR 399 ONLY

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Sofia Corporate Communications Experience

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