Social Spending: What’s it Worth?

Is Content Really King?

By the Numbers

Facebook Twitter Instagram

1.35 billion MAU

284 million MAU

200 million MAU

$2.96 billion spent on ads

$320 million spend on ads

$100 million on ads (potential)

~42.1 min/mo ~17.1 min/mo ~21.2 min/mo

18-29 year-olds still make up the highest usage rates on all social media networks

FacebookPay-to-Play?

QUALITY CONTENT will form a stronger relationship and higher brand awareness with consumers than ads

Facebook's average price per ad jumped by 274% YoY while the social network served up 56% fewer ad impressions than a year ago.

Organic Wins

FacebookMonopoly? Small business aren’t able to keep up with increasing ad prices, and see better results driving sales when advertising elsewhere

However, Facebook pages with a smaller fan base still higher reach than large brand pages

TwitterWhat to Promote? 1. What is your objective?

2. Who is your target audience?3. How are you going to measure your success?

Promoted tweets and promoted accounts are a self service type of advertising similar to Google Adwords and Facebook Ads while promoted trends run at $200k

TwitterFREE Twitter Cards

LEAD GENERATION WEBSITE BASIC & IMAGE APP

Ads.Twitter.com

Mobile“The time spent on desktop by consumers is

at 40% and dropping, while time spent on mobile devices is around 60% and growing.”

–AdAge

Instagram

Advertising Success?• Taco Bell reported

29-point lift in brand recall

• Chobani reported a 22-point lift in brand recall

Make the most of your $$Where should you advertise?