SOCXO_Social Advocacy Marketing

www.socxo.com

[email protected]

All Rights Reserved @SOCXO 2016

SOCIAL ADVOCACY – THE NEW NORM

2

Source: Gartner, Lab 42, Nielsen

The Facts

ONLY

15%

84%

77%

ONLY

3%

of people trust recommendations made

directly by the brand

of people trust recommendations from

people they know

of consumers are more likely to buy a

product when they hear about it from

someone they trust

of people try a new product after

viewing a sponsored social media

post

DRIVING FORCE BEHIND ADVOCACY MARKETING

Word of mouth

marketing has become

a gold standard for

recommendation

People trust only

peers, friends

and family

Brand perception is now

based on personalized

experience

Inbound marketing

brings more qualified

leads than traditional

marketing



On Board Engage Amplify Convert

Get your Advocates (Employees, Customers, Partners & Fans) on SOCXO SaaS & Mobile Application

Encourage to Learn, Discover & Co-create Fresh & Engaging ContentCreate Employee Engagement

Generate Brand Presence, Conversions and LeadsCreate Brand Loyalty & Retention

SOCXO - Your Social Advocacy Platform


Drive Thought Leadership Share Content into Social Channels to improve Brand Awareness

Transform Your Employees, Customers , Partners & Fans

As Trusted Brand Advocates


SOCXO - Platform in ActionCreate &

CurateShare Content

and Amplify

Drive Thought

Leadership & ReachMeasure and

Reward

CURATION

APPROVAL

EMPLOYEES

CUSTOMERS

/ FANS

PARTNERS

CONVERT SALES

AND CUSTOMERS

REWARD ADVOCATES

BRAND

CONTENT



How SOCXO Amplifies Content

Your Advocates Share ContentOn Their

Social Media Channels

Trusted Content gets moreSocial Engagement &

Conversions

INCREASESORGANICCONTENT

REACH


All Rights Reserved @SOCXO 2016All Rights Reserved @SOCXO 2016

SOCXO Value Proposition

Pay per share model.ROI driven Pricing

SaaS and Mobile App – Integrations with CMS/CRM/Analytics

Gamification Engine for Rewards and Effective User Engagement

Increase Earned Media Value with Measured ROI on Conversions

Engaged employees, happy customersand trusted partners

Content Marketing and Advocacy Training(SOCXO Online Academy)

Value across Line of Business

Boost Social Selling,

Improve Sales

Closure

Sales

Increase Brand

Awareness, Drive

Conversions & Leads

Marketing

Enable Social Hiring,

Increase Employee

Engagement

HR

Drive Thought Leadership,

Nurture Company

Branding

Corporate

Communication



SOCXO Benefits

Empower your Brand Ambassadors –Build Online Reputation

Facilitate User Generated Content and Brand Advocacy for Organic Reach

Unify Marketing Efforts – Influencer and Referral Marketing Programs onto SOCXO

Increase Organic Web Traffic and Lead Generation

Create Thought Leaders and Employee Engagement

Reduce Paid Media Marketing Spend

Increase Sales, Revenue & Profits


Source: Weber Shandwick

Employees in Social Media


Employees & Partners of socially engaged companies are..

more likely to align social media

engagement to more sales leads

more likely to

stay with their

company

more likely to feel

optimistic about

their company’s

future

more likely to

believe their

company is more

competitive

57% 20% 40% 27%

Source: Altimeter & LinkedIn Relationship Economics 2014


CONTACT US

Get in touch with SOCXO team to learn how you can achieve the real benefits of running

an advocacy marketing program for your business.

www.socxo.com [email protected]

www.linkedin.com/company/socxo twitter.com/socxo www.youtube.com/user/SocialCXO

SOCXO_Social Advocacy Marketing

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