16 Employee Advocacy Statistics to Guide Your 2016 Marketing Strategy
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TO GUIDE YOUR 2016 MARKETING STRATEGY EMPLOYEE ADVOCACY STATISTICS 16
Transcript of 16 Employee Advocacy Statistics to Guide Your 2016 Marketing Strategy
T O G U I D E Y O U R 2 0 1 6 M A R K E T I N G S T R A T E G Y
EMPLOYEE ADVOCACY STATISTICS 16
of decision makers have eliminated a vendor from consideration based on information they did or did not find about an employee online.
53 %
K R E D I B L E . C O M Source: Kredible Research
K R E D I B L E . C O M Source: Kredible Research
Employee posts on social media receive
4.4 X more profile views than clicks, likes, or comments.
Employee advocacy programs involving
1,000
in advertising value.
active participants can generate
$1,900,0000
K R E D I B L E . C O M Source: Kredible Employee Advocacy Study
of buyers trust messages from a brand, while 33 %
90 % of customers trust product or service recommendations from connections.
K R E D I B L E . C O M Source: Nielsen
of business decision makers say they use online sources to learn about professional service providers.
76 %
K R E D I B L E . C O M Source: Kredible Research
Business buyers spend
56 % of the sales cycle searching for and engaging with content.
K R E D I B L E . C O M Source: Kredible Research
of decision makers say they prefer to work with professional service providers who also know their colleagues, friends, or acquaintances.
74 %
K R E D I B L E . C O M Source: Kredible Research
of people have used a mobile device to learn about an individual before a meeting, after a conference, or during a presentation.
81 %
K R E D I B L E . C O M Source: Kredible Research
more followers than their corporate social media accounts.
10 X Employees have
K R E D I B L E . C O M Source: Cisco
engagement than content shared by brand channels.
8 X Content shared by employees receives
more
K R E D I B L E . C O M Source: Social Media Today
K R E D I B L E . C O M Source: MSLGroup
more frequently when distributed by your employees, versus your brand.
Brand messages are re-shared
24 X
of consumers are more likely to buy from a company when they hear about it from someone they trust.
77 %
K R E D I B L E . C O M Source: Nielsen
7 X
Leads developed through employee social marketing initiatives convert
more frequently than other leads.
K R E D I B L E . C O M Source: IBM
Sales reps that use social media as part of their sales technique outsell
of their peers. 78 %
K R E D I B L E . C O M Source: Forbes
of customer brand perception is determined by our experiences with people.
70 %
K R E D I B L E . C O M Source: Customer Think
Only
of employee social networks overlap with brand networks.
2-8 %
K R E D I B L E . C O M Source: WeRsm
LEARN HOW TO LAUNCH
AND SCALE A SUCCESSFUL EMPLOYEE
ADVOCACY PROGRAM G E T T H E E B O O K
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