Social Media in Practice

Des Walsh

Brisbane, Qld, AustraliaWednesday, Feb 25, 2009

“Unified Theory” - Hugh Macleod, Gaping Void

Social Media Defined

1. online tools people use to share content, profiles, opinions, insights, experiences, perspectives and media itself

2. democratization of content and how people read, disseminate, create and share content

Adapted from Brian Solis, June 29, 2007 (see links)

Conversation Prism – Brian Solis & Jesse Thomas

How it Looks to Some

In Practice

•Findability

•Participation

•Authenticity

Findability

“In the 21st Century, successful business

will be focused on findability, about

creating an online and offline presence

that helps your customers find you.”

Dave Taylor, author,

Growing Your Business with Google – The Complete Idiot’s Guide

Customers are Players Now

Participation

“Marketing in this era is no longer about

crafting messages, but participating in

communities. You have to be in it for the

long-haul.”

Paul Chaney, Conversational Media Marketing

2008

11.6% of Fortune 500 blogging

39% of Inc. 500 blogging

What’s the ROI?

Gary Vaynerchuk

Authenticity

• "You've got to be kidding, right?

You want to teach authenticity?"

Scott Monty, social media head at Ford –

The Social Media Marketing Blog

“Not a Stalker” – Not Heidi Either

Thanks, Suckers!

Tools & Tips - I

Tools & Tips - 2

• Check your profile

• Find out what they’re saying about you

• Get a blog – Google loves blogs

• Come on in – the water’s fine

And when you’re ready, there’s a Bigger Conversation

Thank You

Des Walshhttp://www.deswalsh.com

I help business owners and entrepreneurs navigate the social media maze and become savvy participants, not road-kill.

LinkedIn: http://www.linkedin.com/in/deswalsh VisualCV: http://www.visualcv.com/deswalsh

Twitter/Skype: deswalsh Email: deswalsh@gmail.com 0413 089 355

Links

• The Long Tail – http://www.longtail.com • Conversational Media Marketing: Social media isn’t a “channel”: it’s an environment –

http://www.conversationalmediamarketing.com/2009/01/social-media-isnt-a-channel-its-an-environment.html

• Social Media in the Inc. 500: The First Longitudinal Studyhttp://www.umassd.edu/cmr/studiesresearch/blogstudy5.cfm

• ReadWriteWeb: Fake Viral Videos http://www.readwriteweb.com/archives/fake_viral_videos_is_this_good_marketing.php

• Duncan Riley: NAB Spams Blogs http://www.duncanriley.com/2008/06/16/nab-spams-blogs-australia-blog-owners-need-to-change-banks/

• Cluetrain Manifestohttp://www.cluetrain.com

• Trevor Cook & Lee Hopkins: Social Media White Paper http://trevorcook.typepad.com/weblog/files/CookHopkins-SocialMediaWhitePaper-2008.pdf

• Brian Solis: Brink – A Social Media Guide from the Edgehttp://www.pr-squared.com/2009/02/ebook_on_social_media_marketin.html

• Deborah Micek & Warren Whitlock: twitter Revolution – Xeno Press 2008• Social Media Club – http://www.socialmediaclub.org• Charlene Li and Josh Bernoff: Groundswell – winning in a world transformed by social

technologies – Harvard Business Press

Images - Credits

“Unified Theory” cartoon – Hugh Macleod on Gaping Voidhttp://www.gapingvoid.com/Moveable_Type/archives/cat_cartoon.html Conversation Prism - Brian Solis and Jesse Thomas

http://www.briansolis.com/2008/08/introducing-conversation-prism.html Conversation Prism – China version – CiC

http://www.seeisee.com/index.php/sam/2008/11/26/p648Longleat Hedge Maze - Howard.Gees via Flickr

http://www.flickr.com/photos/cyberslayer/952153409/

Internet Café – ninanord via Flickrhttp://www.flickr.com/photos/ninsvims/2939288082/Gary Vaynerchuk – Adam Tinworth via Flickrhttp://www.flickr.com/photos/adders/3098418947/

Video on YouTube – radian6video http://au.youtube.com/watch?v=W7BQ3kf2i8YScott Monty picture by jwol3 via Flickrhttp://www.flickr.com/photos/johnwall/1789485658/

Each of the still images listed above has been made available under a Creative Commons licence: logos are the property of the respective companies.

Slideshare:

What Gary V Said

“I’m just not intrigued, or interested, or in any shape or form motivated to convince big companies that they need to do this.

“The smart ones will and then they’ll win. The dumb ones won’t and then they’ll lose. I really don’t care who wins and loses.”

http://au.youtube.com/watch?v=W7BQ3kf2i8Y

On Slideshare

Social Media in Practice

http://www.slideshare.net/des

Creative Commons licence: some rights reserved