Sociolus Pitch Deck - Unlocking the Power of Social
15
Unlocking the Power of Social
-
Upload
dinos-hamalis -
Category
Social Media
-
view
627 -
download
2
description
A social influence platform that enables brands to engage with their most influential fans and consumers, with measurable social media targeted campaigns. The fundamentals of marketing and business haven’t changed that much over the past few years. If you have a strong brand and customers who are willing to tell all their friends about you, then odds are you’ll be successful. However, the landscape has changed. TV/Radio and Print once meant that the brands controlled the marketing and communication channels. But now customers do, empowered by social media; we’ve all become more informed, more vocal, and more influential. Today we are 3 x more likely to make purchasing decisions based on each other’s reviews and endorsements – than what brands tell us. The battlefield for brands is now on social media, not the high-street. Businesses need a way to create strong brands and customer advocacy in order to drive revenue. But this leads to some difficult questions in the social era: How do I get customers to engage with my brand, let alone the most influential ones? How do I turn customers into brand ambassadors like apple / virgin / first direct? How do I focus my marketing resources on the right things when agencies and consultants cost thousands per month? Through addressing these questions we created Sociolus. A platform where brands can understand their social media performance and engage with influencers.
Transcript of Sociolus Pitch Deck - Unlocking the Power of Social
Unlocking the Power of Social
a marketing platform that allows brands to improve their social media performance and engage with the most influential consumers in their market. With the aim of turning these influential consumers into brand ambassadors.The great by product of this is that all of us as social media users can now be rewarded for our online activity, by the brands that we support.
THE EVOLUTION OF SOCIAL MEDIA
HIGHER REACH = MORE SALES
The fundamentals of marketing haven’t changed much over the years. If you have a strong brand and customers who are willing to tell all their friends about you, then odds are you’ll be successful.
However, the landscape has changed. Customers no own the communication channels, empowered by social media; we’ve all become more informed, more vocal, and more influential.
TRUST PERSONAL RECOMMENDATIONS
E.G FRIENDS’ LIKES
TRUST BRAND SPONSORED
ADVERTS
TRUST NON-PERSONAL
RECCOMENDATIONS E.G. TRIP ADVISOR
THE PROBLEMADS vs RECOMMENDATIONS
92% 72% 30%
How do I engage with the influencers?
How do I focus my marketing resources on the right things?
MARKET QUESTIONS
How do I turn existing customers into Brand Ambassadors?
BUILDING
BRAND AMBASSADORS
/brand/ /amˈbasədə/
noun
1.a social media individual with a significant
friends & followers network, that talks,
endorses and recommends your brand.
EXAMPLE
NEEDS
PR & MARKETING
BRAND X
Performance
Reach
EngagementAudience
Influence
Social Value
UNDERSTAND PERFORMANCE
UNDERSTAND BRAND & MARKETPERFORMANCE
View social media performance and analytics and understand what has worked well, and what didn't.
EXAMPLETEXT
ENGAGE WITH KEY INFLUENCERS & CONSUMERS
ENGAGE WITH AMBASSADORS
MOST INFLUENTIAL CONSUMER
MOST ENGAGING CONSUMER
TARGETED CAMPAIGNS = AMPLIFICATION
Hi there fashionista! We would love to invite you to the launch of our new line,
can you make it? #TOPSHOP_VIP
FANS
INFLUENCERS
SOCIAL INFLUENCE
BIG DATA & ANALYTICS SOCIAL MEDIA
MARKETING
AT THE INTERSECTION OFEMERGING TECHNOLOGIES
$34 Billion by 2016 Gartner
THE MARKET
$17 Billion Kelsey
“the prevalence of influencer marketing will grow, and grow quickly”- SocialMediaToday
COMPETITORS
SOCIAL INFLUENCE
BIG DATA & ANALYTICS SOCIAL MEDIA
MARKETING Social Media Marketing Agencies
Social Media Analytics Tools
DIFFERENTIATORS
THE TEAM
Contact [email protected]/Sociolus@Sociolus
