Unlocking Innovation4
-
Upload
robin-daniels -
Category
Business
-
view
541 -
download
0
description
Transcript of Unlocking Innovation4
Robin Daniels
Unlocking Innovation
“Wealth in the new regime flows directly from innovation, not optimization”
-- Kevin Kelly, Wired
A Tale of Three Communities
Reinvent Reload Revive
Salesforce.com: A Company on a MissionTo Make Business Apps As Easy To Use As Amazon.com
Software as a Service
Connect and Go
Continuous Innovation is our Lifeblood3 Major Releases Per Year (26 Major Releases in 9 Years)
All Customizations Upgraded Automatically
CRM Leader & Visionary
CRM Leader & Visionary
Top 10 Entrepreneurs & Cool Company
Top 100 Innovative Companies
Market Leader Enterprise CRM
2007 Securities Technology Leader
Technology of the Year
Top Ten Disruptors of 2006
Best CRM & On-Demand Platform
Leader & Visionary
The Industry Recognizes The Innovation
#12 Top 50 Agenda Setters of 2007
2007 Forrester Groundswell Award
PC Magazine Editor’s Choice: UE
2007 Product of the Year
Big Companies Started Paying Attention
~14,500~14,500~14,500~14,500~21,000~21,000~21,000~21,000
~40,000~40,000~40,000~40,000 ~30,000~30,000~30,000~30,000 ~25,000~25,000~25,000~25,00065,00065,00065,00065,000
~5,000~5,000~5,000~5,000
~55,000~55,000~55,000~55,000
~3,000~3,000~3,000~3,000 ~2,000~2,000~2,000~2,000~4,300~4,300~4,300~4,300
~6,300~6,300~6,300~6,300 ~5,500~5,500~5,500~5,500
~1,675~1,675~1,675~1,675 ~1,300~1,300~1,300~1,300
All With Great Ideas for the Product Roadmap
I have an idea...
Can we integrate?
New Products?
What about...
Could We Avoid the Death Spiral of Bloatware?
Functional Complexity
Usability
EnterpriseBloatware
Client-ServerGraveyard
And remain as Easy to Use as Amazon.com?
We Went for the “Wisdom of Crowds”
Engage All Our Communities Online
Bubble the Best Ideas to the Top
Spark Conversations Around Ideas
Salesforce ideas has given our customers the opportunity to shape the direction of our service, and it’s provided partners with qualified ideas for developing their own products.
“” Marc Benioff
CEO and FounderSalesforce.com
And One of Biggest Customers Took Notice
And Started a Storm that’s Reinventing His Company
And Customers Are Happy Again
Another Returning CEO Took Notice
“Over the past ten years… we have had to make a series
of decisions that, in retrospect, have lead to the
watering down of the Starbucks experience, and, what
some might call the commoditization of our brand.”
-- Howard Schultz, February 2007
Starbucks Decided to Listen
And The World Took Notice
Powering the World’s Most Popular CRM Apps
growth
innovation
productivity
Are you ready to collaborate Are you ready to collaborate with your users and reinvent with your users and reinvent
youryour companycompany??