Societies beyond the borders: the new media paradigm To be digital or not to be digital? That’s no...

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Societies beyond the borders: the new media paradigm To be digital or not to be digital? That’s no longer the question
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Transcript of Societies beyond the borders: the new media paradigm To be digital or not to be digital? That’s no...

Page 1: Societies beyond the borders: the new media paradigm To be digital or not to be digital? That’s no longer the question.

Societies beyond the borders: the new media paradigm

To be digital or not to be digital? That’s no longer the question

Page 2: Societies beyond the borders: the new media paradigm To be digital or not to be digital? That’s no longer the question.

In a world when communication SHIFTED…

Page 3: Societies beyond the borders: the new media paradigm To be digital or not to be digital? That’s no longer the question.

…to

Page 4: Societies beyond the borders: the new media paradigm To be digital or not to be digital? That’s no longer the question.

ADDITIONALLY there are old assumptions that need to be questioned…

In thePRIMAL MODEL

model …

the game isSHOOT ON TARGET

… but could have been the BOWLING model

(including propagation)

Page 5: Societies beyond the borders: the new media paradigm To be digital or not to be digital? That’s no longer the question.

pinball

However, for Prosumer the best is the PINBALL model

Page 6: Societies beyond the borders: the new media paradigm To be digital or not to be digital? That’s no longer the question.

BRANDenergy storaged through positive

concepts in people’s minds

Energy is the raw material of everything

Kinetic energy MOVING CONSUMERS

towards the brands

Page 7: Societies beyond the borders: the new media paradigm To be digital or not to be digital? That’s no longer the question.

Our goal is to build a model of understanding consumer and brand relationships at this new millennium scenario

Page 8: Societies beyond the borders: the new media paradigm To be digital or not to be digital? That’s no longer the question.
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$ 6,454.00$ 6,454.00

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Building the model

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• Experience on demand Web site Mobile site

Page 19: Societies beyond the borders: the new media paradigm To be digital or not to be digital? That’s no longer the question.

• Third part references Friends Blogs

CommunitiesTestimonials

Page 20: Societies beyond the borders: the new media paradigm To be digital or not to be digital? That’s no longer the question.

• Protagonist (it is the fuel) Yes, we can Just do it

Impossible is nothing

Page 21: Societies beyond the borders: the new media paradigm To be digital or not to be digital? That’s no longer the question.

• Tools Searchable SEO

SEMPrice comparison toolsCategory comparing features

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• e-Commerce e-shop presence @ e-retail (amazon…)

P2P (e-bay)P2P sales social networksaffiliates