SocialToaster Social Marketing Automation System
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22-Oct-2014 -
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Transcript of SocialToaster Social Marketing Automation System
Presented By
Vision Multimedia Technologies, LLCwww.socialtoaster.com | www.vmtllc.com
Social Networking Today
• Traffic– Visited by 67% of global online population
• Stickiness– 10% of all Internet time is spent on member communities– 4th most popular online activity ahead of personal email
Facebook Twitter LinkedIn•350 million active users•130 friends on avg.•64 million mobile users
•45.5 million users•With 70 followers on avg. •33% age 18-29
•50 million users•In 200 countries•Avg HH Income: $110K
WOM Teams– Key Influencer
Programs– Blogger outreach
Current Social Marketing Tactics
Pages & Groups– Viewed as a CRM
component– Mine existing database
to recruit fans– Manually post content
Microblogs– Follow people you know
and follow you back– Follow random people– Hope they return the
favor
Social Marketing, Social Nightmare?
• Marketing to Existing Contacts – What about other
prospects?• Challenging to Grow “Fan”
Base– Costly advertising & web
site postings
• Lack of Easy Content Management– No sophisticated business
solution to manage and track multiple social media platforms
• Lack of Metrics– Inability to track:
• Effectiveness of Postings• Effectiveness of Social
Media Platforms• Traffic to Website• Link to eCommerce• Relationship / Equity
Drivers• ROI
• High Cost & Unknown Return – $100,000+ per word of
mouth campaign!– ROI tracking is non-existent
Our Strategy
• We help organizations quickly and easily implement a cost-effective and trackable social marketing campaign, by leveraging their greatest resource, people!
• We believe that every brand or organization has a core group of loyal followers who feel personally connected to the brand or organization and as a result, would be happy to promote it to their personal networks.
Introducing SocialToaster℠
Social Marketing Automation Made Simple!
• Centralized Postings– Admin creates and broadcasts content
• Brand Ambassador System– Employees, customers, fans or any type of supporter– Drive traffic to your website via their social networks
• Automated Link Tracking & Real-time Reports– Shows entire process from click to lead capture to sales
• Closing the Loop– Straightforward data allows for easy evaluation of
campaign
Who are your Brand Ambassadors?
• Self-Selected “Super Fans” of your company or brand
• Could include:– Customers– Employees– Endorsers– Fans
• Sign up to allow you to market to their social networks– With or without incentives
• Ambassadors choose the networks & settings– Automatic postings or approval-
required options
What does the process look like?
Registered Ambassador
approves content for broadcast
Ambassador’s network sees link
Link to content shared on
social networks
Your Web site
You create the content you want to promote
What does the process look like?
Connections click link and visit site
SocialToaster generates real-time marketing
analytics reports for user
Connections sign up for newsletter, buy products, etc.
SocialToaster tracks ALL of these activities
Real Time Reports
High level statistics show traffic generated by social marketing including:– Visitors– Leads– Conversions
Reports can also be viewed by:– Social Networking Site– Brand Ambassador
Why Does SocialToaster℠ Work?
• Easy to get started, simple to use• You control the message• Utilizes referral networks from trusted sources
– Posts appear to come from the Ambassadors themselves
• Provides accountability and measurable results– Closing the loop on social marketing
• Higher click through rates vs. traditional advertising– The average SocialToaster posting gets 6.5 CLICKS!– More than 3x the average Google AdWords Campaign*
*Source: AdWordsPro, Google CTR 2.0
SocialToaster Products
SocialToaster Lite
• Stand alone blog with SocialToaster software
• On-demand installation from SocialToaster web site
• $199.00 installation fee
• Pay per post
• No IT involvement
• Anyone can install and start Toasting!
SocialToaster Enterprise
• Ideal for large organizations
• Integrates with:– CRM– CMS– e-commerce
• Highly customized
• Requires IT involvement
• Any type of content can be promoted to Ambassador network
SocialToaster Products
We also offer product versions that plug into many popular content management
systems
SocialToaster Solutions
AcademicToasterFor schools & universities to recruit, promote events and communicate with alumni
AssociationToasterLeverage the networks of members to increase
awareness, grow membership, and communicate with other members
CandidateToasterIncludes everything a political candidate needs to
successfully support their campaign initiatives online
CommunityToasterFull-featured web site content management and social
marketing solution for non-profit organizations
Who is Using SocialToaster℠?
Case Study
Beta: Rolled out Ambassador program to salon managers
• SocialToaster Beta Campaign Results:– 73% Ambassador Participation Rate – 3 Total Broadcasts in Campaign
• 1 coupon• 2 blog updates
– Each Ambassador drove 10+ unique visitors to site during campaign
– 6.5 Clicks per Link Posted on Ambassador Social Network
Phase 2: Now rolling out Ambassador Program to 14,500 stylists nationwide
Cross Promotion Case Study
• Social Media Promotion for Stylists
– SocialToaster provides Redken with a unique opportunity for cross-selling products via a retailer social marketing campaign
– Promotion is designed to:• Incent Stylist Ambassadors to register• Encourage active participation by Ambassadors • Drive sales of Redken products via the salon channel
SocialToaster Marketing Impact
Brand Ambassadors 500
Ambassador Friends per Social Networking Site
100
Sites per Ambassador 2
Potential Reach per Broadcast 100,000
Broadcasts per Week 2
Weeks in Trial 12
Total Reach for SocialToaster Pilot 2,400,000
Getting Started is Easy!
• Initial Setup & Installation Fee– Customization is available
• Pricing per Post– The more Ambassadors you recruit, the more posts, the
less you pay per post!
• Ability to set monthly budgetary limits– SocialToaster will stop broadcasting when budget is
reached
• In just 4 weeks you can start toasting your competitors’ social marketing!
Vision Multimedia Technologies, LLC410.889.7770
www.socialtoaster.com