SocialSafe for SMEs/SMBs - V1

your library of you - socialsafe.net

© 2013 Social Safe Ltd Private & Confidential1

98% of businesses in U.S. are using Social Media22% of U.S. internet time is spent on Social Media

An introduction to your

Social Media Compliance Requirements

From Julian RangerChairman & Founder

Nielson NetView June 2010Software & Information Industry Association Report Feb 2013



For any one of these reasons you need:

• a Social Media Policy defining best practice for your organisation

• a record of all social media activity undertaken by or on behalf of your business

• to anticipate legal & regulatory requests

• to monitor internal activities too

#susanalbumparty

Some of the potential legal issues with SocialMedia use:

• Regulated industry compliance with regulations

• Confidentiality breaches, data protection

• Inc early release of protected information (e.g. Netflix, M&S)

• Inc customer data

• Copyright, Trademark & IP infringement

• Use of data gathered from social networks

• Privacy, defamation security, IP, employment practices

• Inappropriate use

• Libel, offensive, defamation, harassment (sexual & other),

discrimination

• Regulated inappropriate use

• Inc. Unfair promotional claims/advertising activities & disclosing

company you work for when tweet promotion or someone endorses

you for money

• CAP code & Legislation

• Sweepstakes/competition re T&Cs needed, & ensure not contravene

gambling laws

• Negligence

• Assuming a duty, not following through

• Contract implication - ending up in inadvertent enforceable contract

Example non-legal internal issues with SocialMedia use:

• Ownership of brand profiles, contacts and tome of brand

• Information leaks, confidential and sensitive

• Password security

• Rants, swearing, inappropriate comments

• Company/personal account boundaries & rules

Why is Social Media Compliance an issue you need to be aware of?



Send out messagesPeople engageYou respond

A Social Media Workflow

Transmit Mentions EngagementPeople mention youor talk about youYou respond

What affect does this engagement have on you?

RecordMeet your legal social media archiving needs

• SMEs have a variety of tools to use to Transmit social media messages and to monitor what others are saying about subjects of interest/their company

• However, for Engagement Monitoring there are few that cover all channels

• Those that do are generally complex and costly

• For Recording most do not provide ability to actually look at recorded data

??



Use SocialSafe to simplify your dispersed Social Media Workflow

Send out messagesPeople engageYou respond

Transmit Mentions EngagementPeople mention youor talk about youYou respond

What effect does this engagement have on you?

RecordMeet your legal social media archiving needs

• SocialSafe creates your Business’ social media library for each user

• Every tweet, post, friend, follower, like, comment ...

• Aggregated into one private offline archive and library that you own and control

• Browsable, searchable, accessible - do more!

• Currently supports Facebook, Facebook Pages, Twitter, LinkedIn, Google+, RSS (Blogs), Instagram, Pinterest and Viadeo



How SocialSafe works

Users’ content is ONLY stored on their own PCs or Macs making SocialSafe the only solution that fully adheres to all social network terms of use and provides 100% user privacy

Consolidated library view of all your social

network profiles

All data organised into separate accounts/media types and aggregated for

display & interaction

Search across multiple social

network profiles instantly

Plus: Insights & Collections to provide efficient tracking and organisational tools



Calendar Journal Photos Contacts

Centralise and record all your social network data



Most engagement Most active Reach Export

Get Insights and monitor engagement

In our world every business can own, control and do more with their social interactions



SocialSafe will become your social media library for you and your business

Recording and engagement monitoring

for your dispersed social media users

Donna Serdula, Founder of Vision Board Media The mere fact that it aggregates all of your social networks is amazing. I really love SocialSafe for its search .. it's so hard to find anything on Facebook



We've secured hundreds of thousands of social network accounts and are loved by thousands of social media experts

Michelle Dear, Editor, Richmond PublishingI honestly don't understand why your product isn't listed as "best of the best" in social media backup utilities

David Blumenstein, Founder & Director of TekworksThanks for helping me round up all my social media data, its like herding cats, but you guys let me do it economically #relief

DocMurdock, CEO of DocMurdock.com & Former PIXAR Macintosh Systems EngineerFirst Impression: HOLY CRAP!!! This ROCKS! More later in a full review. Quick, easy...Very COOL. Definitely DocMurdock Approved!

http://services.socialsafe.net/immediatefuture/clkn/http/www.youtube.com/watch?v=U8MQhhkMrVI&feature=youtu.be

http://services.socialsafe.net/immediatefuture/clkn/http/www.youtube.com/watch?v=U8MQhhkMrVI&feature=youtu.be

https://www.facebook.com/socialsafeapp/posts/10151206214850665

https://www.facebook.com/socialsafeapp/posts/10151206214850665

https://twitter.com/davidavdavid/status/228085359672700929

https://twitter.com/davidavdavid/status/228085359672700929

https://twitter.com/docmurdock/status/281089863699296256

https://twitter.com/docmurdock/status/281089863699296256



• You must record your social media activities and engagement

• Most tools are complex, expensive

• SocialSafe is an essential app for all social media users

• Enables assurance and compliance monitoring & enforcement

• Adheres to social network terms & condition

• Cost effective, and minimal training requirement

In Summary

• Creates an archive record of all interactions

• consolidated across multiple accounts

• available off-line

• Creates an address book of fans, followers, contacts

• Provides a search capability across all data

• Provides smart export options for analysis

Incredibly cost effective! £20 per user, per year

Recording and engagement monitoring for your social media users

SocialSafe for SMEs/SMBs - V1

Technology

Transcript of SocialSafe for SMEs/SMBs - V1