Social Media Makeover

Dr. Cynthia Chandler@cynthiachandler

Tinyurl.com/cynthiachandler

Associate Professor, Sanford College of Education, Teacher Education

National University

Professor & ChairHealth Sciences Department

School of Health and Human Services  National University, San Diego, California

Dr. Michael Myers@mpmyersphd

Creating A Brand New You

Social Media Makeover

A new form of social networking was born…

Hootsuite January 2017

Given the power and presence of Social Media in our personal lives, how do we connect with fellow students, colleagues, and employers effectively while staying

Professional?

The answer

Remember that students are job seekers (and so is everyone else these days!)

... and Learning is not the only life-long pursuit anymore, so is our job hunt...

"You are a professional first ...and someone's employee second."

-Gregory Wood, author of "The hire road"

http·//www thehireroad com/

What do we need to do to succeed inthe arena of Social Media?

Social media sets you up for success

It's really one part of

your overall strategy

There are proven techniques on how to use Social Media to be a successful lifelong professional person and a successful job seeker.

These are mastered by recruiters, HR personnel, educators and other professionals.

Before we get started………..

Getting Started• Make sure to brand

yourself in a professional manner

• Once you have your brand it should be the link to your professional social media all other online professional contacts

•Start with your email

Some bad emails via bad luck-the company ID rules

Vineet AgrawalViagrawa@company.org

Frank ArtusaFartusa@company.com

So use gmail to create a professional one...

Good branding:• johnsmith@email.com• TheHRArchitect@gmail.com• BestPricingAnalyst@email.com• mpmyersphd@gmail.com• cynthiaedtech@gmail.com• Sciencemelanie@gmail.com

Start with Linkedin

Again it should match your brand

Example:http://www.linkedin.com/in/mpmyersphd

You want all your professional online presence to link to and update your Linkedin profile

To do that you simply need to go through a "checklist" of what you need to have

You need to create all these items (keeping your brand) and then l ink them to Linkedin

m

Why Linked ln?

Employment studies show that 60% of Jobs are found through"someone you know"

And ... employers like using social media

the people they find through social media are better hires!

What do recruiters look at?

What do recruiters do when there are 3 persons for every job?

They sort...

BDo not want to hire

ADo want to

hire· Candidate is

professional, active, and fits into our culture

• Candidate is not active• Candidate is not

professional• Candidate is a serial

killer• Candidate is deceased

You can use social media to get to column A!

Linked inPubl1cat1ons

Using Social Media to Launch Yourcareer •Vtsion Magazine2012

lntCfVlcwWith N3tionalUniversity'!> VisionMagaljnc J\Utnors: MIChael Myers

How Linkedin should look.....Linked in .

Michael MyersProfessor of Health Sciences at National UniversityGreater San Diego Area Higher Education

Current

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sEducation

Recommendations

Websites

National University

Coast Community College District, Associated Press. National University

David Geffen Sch ool of Medicine at

UCLA 7 people have recommended M

ichael BlogMy Professional Fa cet>ook PageMy Facet>ook P a ge

228connections

Published by MichaelSee more•

Heart of Horsemanship Helps VeteransDecember 31. 2015

Summary

Educator and Research Scientist uniquein having graduate level degrees in both Education and Sciencewith 1O+ years of experience in Higher Education. Track record of success in face-ta-face and online teaching, student mentoirng, e-Leaming, grant writing, and publishing of original biomedical research in peer reviewed journals with the goal of furthering student success. Highly organize,dcreative, and self-motivated faculty member awarded outstanding teacher of the year at one of the largest urban universitiesin California.

Linked in .

E xperience

Professor of Health SciencesNational UniversityJuly 2010 - Present (5 years 6 months)

Teaching ExperienceDepartmentof Health Sciences, NationalUniversity, 2009-present Upper Division Courses:Issues & Trends in Health Care (HSC 310, online -A history of the US healthcare system and current trends is explored)Biomedical Statistics (NSG/BST322, online - Introductionto statistical procedures commonly used in the analysis of nursing research data)Allied Health Research (HSC 430, online - Focuses on reading and conducting research in health andhuman performance)

Course WriterCoast Community College DistrictJanuary 2010 - October 2011 (1 year 10 months)

Creator of student guide lessons for statistics telecourses.

Coast -.: .

Production Assistant, Los AngelesAssociated PressApril 2009 - March 2011 (2 years)

APAssisted AP DiQital to provide news andinformation to Web sites. wireless operators. corporate and

Search for people jobs companies and more

Lecturer and Assistant Professor of Biochemistry, Academic Advisor and eLearning ConsultantCalifornia State University, Long Beach

Connections

John Reinier Narvaez Medical Stu dent

I consider Dr. Myers as probably the best professor I've had at CSU Long Beach. He has made Biochemistry understandable at my learning level while equally pushing me to independen tly lea,rn improv,e and get a better grasp of the material. He stood out as a great professor for such a toughcourse in that he made the seemingl y boring and detached

material very relevant to... more

Ju, 20. 2009 John Reinier reportedto Michael at California State University'. Long Beach

Lesley FarmerProfessor at CSULB

As an elearning consultant peer of Dr. Michael Maye rs, I am pleased to recommend him as a highly-valued professional in education.

Dr. Myers brings deep scientific knowledge to his instructional design and technology applications. He insightfully aligns learning outcomes, content, resources, learning activities and assessmen t using technology as a lynchpin or method to... more

Ju. 16 2009 Lesle or ed d: ectl h l1lichae at California State Um ersit:. Long Beach

v See More v

All (159) New (2) Q

peggy badoAdministrator/ Producer at Freelance M...

Jim MitchellSales/Business DevelopmentManager

Deborah K. PetersonBusiness Development Professional

JohnBannisterat UT-Memphis Health Science Center

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Linked in .Pubhcat1ons

Using Social Media to Launch Your Career •Vision Magazine2012

Interview with National University's Vision

Magazine Authors: Michael Myers

Projects

Increasing Learning in Organic Chemistry Classes •January 2007 - January 2007

Implement Active and Cooperative Leaming Strategies in this high level course Team members: Michael Myers

Use of Elluminate in Online Teaching of Statistics in the Health Sciences •Starting January 2011

Teaching online with Elluminate resulted in the learning of Statistics content knowledge significantly more than a traditionalonsite lecture class or an online class not using Elluminate (all had content gains though)

Team members: Michael Myers, Patric Schiltz

Skills

Curriculum Development Research Educational Technology SPSS E-Leaming

Your Linkedin Profile tells everyone your brand and ability to use it correctly by having it in your link.

You can edit it on your profile (click on "Contact Info") - keep your "brand" consistent so people canfind you.!

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Background

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Educator and Research Scientist unique in having graduate level degrees in both Education and Sciencewith 10+ years of experience in Higher Education. Track record of success in face-to-face and online teaching. student mentoring. e-Learning, grant writing. and publishing of original biomedical research in peer reviewed journals with the goal of furthering student success. Highly organize,d creative. and self motivated faculty member awarded outstanding teacher of the year at one of the largest urban universities in California.

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·semanship Helps Veterans?015

Your public profile URL

Enhance your personal brand by creating a custom URL for your Linkedln public profile.www.linkedin.com/in/mpmyersp0

Customize Your Public Profile

Control how you appear when people search for you on Google, Yahoo!, Bing, etc.Learn more •

Make my public profile visible to no one

• Make my public profile visible to

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Diego Area Higher Education

Coast Community College District, Associated Press, National University

David Geffen School of Medicine at UCLA

ans 7 people have recommended MichaelBlogMy Professional Facebook PageMy Facebook Page

iHorsemanship Helps Veteransr 31 2015

Your public profile URL

Enhance your personal brand by creating a custom URL for your Linkedln public profile.

www.linkedin.c

-[cance'lNote : Your custom URL must contain 5-30 letters or numbers Please do not use spaces, symbols, or speaal characters.

Customize Your Public Profile

Control how you appear when people search for you on Google. Yahoo!, Bing, etc.Learn more

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Public Health Master's - Gain Skills m Fundra1s mg Grant Writing Budgeting & Managing Resources I Read More »

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Dr. Michael P. Myers@MP 1yersPhD

Professor of Health Sciences at National University's School of Health and Human Services. Interests: education, HIT, social media, digital learning

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The Agony of Raising Your Hand During a Distance-Learning ClassThis is the future of learning, I thought as I settled behind a linoleum-lined coffee table, ready to guinea-pig my way through a distance-education ...

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Dr. Michael P. Myers @MPMyersPhD Oct 10

10 iOS 8 features you might want to disable news.yahoo.com/10-ios- 8-featu... via @YahooNews

View summary

Trends Change

#BornToSave Promoted by Voya

Oscar de la Renta Gough Whitlam

#StopTheGOP

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Dr. Michael P. Myers @.MPMversPhD Oct 2

How to Move Your Wiki!: youtu .be/OzDehd9KRuA?a via @YouTubeC YouTube

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Dr. Michael P. Myers @.MPMversPhD

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The Next Problem!How do I make my Linkedin look professionally active?

(The real question) Who has the time to update Linkedin while sending email, tweeting, facebooking, blogging, etc. and keep it professional?

Answer Link your "checklist" of Social

Link your "checklist" of Social Media together so they update each other!

There are many ways to accomplish this...

First, Link your Professional Twitter account to your Linkedin profile and when your Linkedin page gets updated you can choose to send out tweets! Next, add your blog, etc, ...

This is done within your Linkedin account by simply clicking on the "Edit Profile" button under the "Profile" menu on your LinkedIn page (or Linkedln wi l l prompt you to addyour accounts). Follow the links again to the "Contact Info" area, click on the edit pencil icon next to the Twitter l ink andadd your twi t ter accounts (professional ones only!).

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CommunicationsTurn on/off your news mention broadcasts

Choose whether or not to share your profile

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Linkedln works with Facebook or Twitter to update activities and continues to change its "activity feed" process to be like Facebook

Linked In has switched the "activity feed" to an "update area"

https://www.linkedin.com/in/mpmyersphd

Michael MyersProfessor of Health Sciences at National UniversityGreater San Diego Area Higher Education

PreVlous Coast Community College District, AssociatedPress, National University

Education David Geffen School of Medicine at UCLA

Profile Strength

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228connections

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Your "update area" should show you as an active professional

click on "published" or"drafts" or "followers" and you can publish apost ...

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Home Profile Connections Jobs Interests

Michael MyersProfessor of Health Sciencesat NationalUniversityRecent Activity (5) Published (1)

Drafts

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Michael MyersProfessorof Health Sciences at NationalUniversity

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Great article to share with students or job seekers!

Recruiters Are From Mars, Job Seekers Are From Venusmashable.com This infographic examines some of the most common miscommunications between job seekers and recruiters.

Like • Comment • Share

Michael Myers publisheda postProfessor of Health Sciences at NationalUniversity

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Heart of HorsemanshipHelps VeteransMichael Myers on Linkedln • Just finished a great research project with my colleagues at National. Hope to publish the data soon that we collected on healing veterans with hors

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LET'SCONNECT!

Faceoook

What's the point of doing all this really?We must realize what world we are living in today!

-More Choice, Less Time

Start with a simple observation:-We are Bowling alone

(10% decline in leagues, 30% rise in bowling)

We now live in a world with declining social capital

Bowling Alone... by Robert Putnam

Research shows that over the lastquarter century we ...

• sign fewer petitions

• belong to fewer organizations that meet

• know our neighbors less

• meet with friends less frequently

• socialize with our families less often

Get Social

8 Steps Towards Building Your Brand, Monster.com Barbara Reinhold

1. Identify the primary "product" (service, resource, special ability, etc.) you have to offer others.2. Identify your core values. What really matters to you?3. Identify your passions. What things or ideas do you love?4. Identify your talents. What have you always been recognized for (particularly as a kid)? What do you do better than most other people? What skills do people seem to notice in you?

8 Steps Towards Building Your Brand

5. From your hopefully long list of talents and qualities, choose the top five, the ones you do best and enjoy doing the most.6. Weave the items on all your lists into a statement of your specialty. What are you particularly gifted at delivering?7. Write a paragraph emphasizing your specialty and your five key talents, weaving in your most important values, passions and skills.8. Now add a tag line to your brand.The Tag Line Tells Your Story

Resources for Your ClassroomDigital Footprint Lesson from Teaching Channel

Resources & Contact Informationhttp://tinyurl.com/cynthiachandler

Build Your Brand by Barbara Reinhold, Monster Contributing Writerhttps://www.monster.com/career-advice/article/build-your-brand

cchandler@nu.edummyers@nu.eduDon’t Forget to do the Eval2017.cue.org