SocialMedia.ie Training 2012
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Transcript of SocialMedia.ie Training 2012
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SOCIAL MEDIA TRAINING
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EXPERT TRAINING IN...
Social Media Models
Social Media Influencers
Online PR
Business Blogging
Facebook for Business
Twitter for Business
LinkedIn Networking
Monitoring, Management & Measurement
Google +
Digital Video
Mobile Media
Social Media Tools
Strategy Models
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SOCIAL MEDIA MODELS
SOCIAL MEDIA MODELS
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SOCIAL BLOGS
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BLOGGING PLATFORMS
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Social Media ‘connectors’ can influencetheir peers
IDENTIFY CONNECTORS & INFLUENCERS
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Approach influencers and get them to share your message to their large targeted audiences
Generate PR and editorials about your brand & campaigns
ONLINE PR
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FACEBOOK MARKETING
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TWITTER TOP TIPS
Real Time communicationvia Web & mobile usingmax. 140 characters
Send Tweets to your Followers or DM (DirectMessages)
Use their @username, #Hashtags and shortened URLs (web addresses) and if they RT (Re-Tweet), maybe you will be Trending!
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LINKEDIN NETWORKING
• LinkedIn is the world’s largest professional network with over 120 million members in 200 countries.
• 700,000 Irish Accounts• LinkedIn manages your online professional profile, connects
you to trusted business contacts and helps you exchange knowledge, ideas, and business opportunities with a global network of professionals.
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GOOGLE+ BASICS
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PINTEREST – CREATE VISUAL STOREFRONTS
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DIGITAL VIDEO – CONCEPTS & TIPS
1. The Internet is Going Video
2. Your Consumers Prefer Video
3. Video is Cost Effective
4. Video is Social
5. Video Creates Emotion
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MOBILE MEDIA TRENDS
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SOCIAL MEDIA TOOLS
Monitoring
ManagingMeasuring
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SOCIAL MEDIA DASHBOARDS& AUTOMATION TOOLS
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Whether your goal is:
Engagement or research?
In-house or out-sourced?
Sentiment analysis?
Influencer analysis?
Source targeting?
Geographical targeting?
Reporting requirements?
Budget?
HELP CHOOSE SOCIAL MEDIA MONITORING TOOLS
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•Social Media Analytics
•Digital & Social Media Audits
•Digital Marketing Metrics Training
BOSS METRICS
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10C’s STRATEGIC MODEL
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OUR MANAGEMENTTRAINING STRATEGY TECHNOLOGY
David McWeeney Conor Lynch Barry O´Sullivan
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OUR SUPPORT TEAM
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SOCIAL MEDIA SERVICES
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CONTACT US
• Phone: +353 (01) 906 0006
• Email: [email protected]
• Office: Level 2, NDRC, Crane Street, The Digital Hub, Dublin 8
• Web: www.socialmedia.ie www.bossmetrics.com
• Twitter: @connector_ie / @socialmedia_ie/ @bossmetrics