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Social Media at Work: How networkingtools propel organization performance

Arthur L. Jue

Jackie Alcalde Marr

Mary Ellen Kassotakis

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Credentials: Arthur L. Jue

He is the director of global organization

and talent development for Oracle. He has authored eight books himself and

co-authored many more.

He has a doctor of management in

organizational leadership and an M.B.A.

with emphasis in technology

management.

He attended BYU and earned a B.S. in

marketing with a music minor from SJSU

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Credentials cont: Jackie Alcalde Marr

Jackie is the director of organization andtalent development for Oracle, North

America. She has also written publications for the

Organization Development JournalandSacramento Business Magazine and co-authored several other books.

Jackie is the founder of Evolutions

Consulting Group, helping individuals,teams, and organizations learn and growtogether.

Jackie holds a master's in human resourcesand organization development fromUniversity of San Francisco.

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Credentials cont: Mary EllenKassotakis

She is the Adjunct Professor for the HumanResource Development (HRD) program at

Drexel University. She has co-authored this book and has

endorsed a couple others.

She has a Doctorate in EducationalLeadership from the University of SouthernCalifornia.

A Masters of Business Administration degreefrom San Francisco State University with afocus in international business.

Finally a Bachelor of Arts degree in Sociologyfrom the University of California, Berkeley

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Why they wrote the book

To give some ideas to business leaders

about the use of social media. Also I think it was to tell the truth about social

media at work and how to really utilize it.

Also to take your business or company to the

next level to interact with everyone.

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Main Ideas

The main ideas in the book that I got from it

were how to make social media your ownand somewhat individualistic and how to get

it to appeal to others.

What the proper ways to use and implicate

social media in the work place.

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Main Ideas: cont.

What the impact of social media is on the

environment. Also what are the impacts of the social media

world that we have to look forward to in the

future.

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What I learned

The book gives a clear-cut view of the

importance and the roles that social mediaplays in helping individuals, teams, andleaders as a whole change the way work andlife intersect in the social media world.

I also learned where social media truly hasan impact and how it plays such a major rolein the world we live in from using blogs,facebook, twitter, mashable, etc.

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Who can benefit?

People who are wanting to learn more about thesocial media world and techniques.

Anybody I think can benefit from this book rather youare brand new to social media or a trailblazer.

Especially people who are a part of a company in themarketing/advertising or branding divisions of yourwork.

They give wonderful examples throughout the bookand somewhat help/guide you along on your journeyto becoming better familiar with techniques used forsocial media.