Socializing State Dept. Websites
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HOW TO: Make State Department’s Embassy and Fulbright Websites
Social by Design
Eric Schwartzman Feb. 22, 2012
www.ericschwartzman.com
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Argument for Socializing Embassy Websites
hIp://oig.state.gov/documents/organizaLon/157926.pdf
State’s Recommenda.on: Public Diplomacy and Public Affairs should issue guidance direcLng embassies to require all the mission’s official social media sites to link to one another and to the embassy’s Web site.
My Cri.cism: We’ve transiLoned from a web of links to a web of likes. Links are no longer enough. Socializing your web presence requires the installaLon of embed codes to empower tools such as “Like” buIons on your own website. UnLl the Department makes use of embeds so their content can go viral, “successful sites with original content and strong interacLon with their audience” will conLnue to absorb an inordinate amount of staff Lme.
State’s Recommenda.on: As social media sites proliferate within embassies, a central repository of knowledge is needed, which logically should be the public affairs secLon.
My Recommenda.on: By making use of embed codes to display the acLvity in different social networks collecLvely, State has the opportunity to automate the informaLon aggregaLon process, but the agency would need to relax it’s restricLons on the use of embed codes on it’s CMS, much as the Dept. of Defense has done already at hIp://www.dodlive.mil/, which makes use of Facebook “Like” buIons, YouTube embeds, and much more to to make their web presence social by design.
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Socialize the Contact Us Page
Contact Us on Twitter:
Contact Us on Facebook :
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Socialize the Embassy Website
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Socialize the Ambassador’s Page
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Who do people trust most?
hIp://trust.edelman.com/trust-‐download/global-‐results/
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Fulbrighters are Academics and Experts
2012 American Fulbright Grantees
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Socialize their Index Pages
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Fulbrighters are “A person like yourself”
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Socialize their Index Page
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