Socializing Your Volunteer Program

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SOCIALIZING YOUR VOLUNTEER PROGRAM Robert J. Rosenthal, Director of Communications, VolunteerMatch.org PHOTO: Anirudh Koul/Flickr

description

"Socializing Your Volunteer Program," an Ignite presentation for the 2010 Nonprofit Technology Conference, by Robert Rosenthal, Director of Communications at VolunteerMatch. Tips, tools and training for using social networking to recruit, manage, and activate your volunteer base.

Transcript of Socializing Your Volunteer Program

Page 1: Socializing Your Volunteer Program

SOCIALIZING YOURVOLUNTEER PROGRAM

Robert J. Rosenthal,Director of Communications,

VolunteerMatch.org

PHOTO: Anirudh Koul/Flickr

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SOCIALIZING BENEFITS ALL AREAS

RecruitingManagingActivating

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TRAFFIC TRENDS: GOOGLE

SOURCE: GOOGLE ANALYTICS/VOLUNTEERMATCH

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TRAFFIC TRENDS: SOCIAL SITES

Facebook

Twitter

LinkedIn

SOURCE: GOOGLE ANALYTICS/VOLUNTEERMATCH

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SEARCH WAS ABOUT DISCOVERY

PHOTOS: petereed/Flickr

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CAST THE NETSOCIAL IS ABOUT FILTERING

PHOTOS: yuan2003/Flickr

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A LIFESTYLE CHOICE

PHOTO: Detsugo/Flickr

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VOLUNTEERING IS SOCIAL CURRENCY

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SOCIAL CHANNELS

SOURCE: ADDTHIS/VOLUNTEERMATCH

How Are People Sharing VolunteerMatch Opportunities?

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NETWORK STRUCTURE: HUBS

VOLUNTEERMATCH

YOUR .ORG

VOLUNTEERMATCH

YOUR .ORG

SOURCE: WIKIPEDIA

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NETWORK STRUCTURE: TIES

FeedsEvent pagesContestsGames

Group Logos (Badges)Discussions/News/ArticlesVolunteering Resumes Event pages

HashtagsListsFollowing

}

}

}

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RECRUITING: START WITH JUICY OPPS

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RECRUITING: ENABLE SHARING

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RECRUITING: BUILD YOUR NETWORKS

Your web site. Newsletters. Email blasts. Other Web sites. Flyers. Brochures. Posters. Banners. Blogs. Press releases. Events. Conferences. Job listings. Volunteer opportunities. Email signature files. Signage. Advertising. Radio and TV interviews. Speaking engagements. Cross-promotion in social networks. Research releases. Podcasts. Op-eds. Phone outreach. Fundraising letters. Annual reports. Video credits. Petitions. Door hangers. Blog comments. Letters to the editor.

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RECRUITING: LEARN TO TARGET

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MANAGING: COORDINATE EVENTS

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MANAGING: INSPIRE SHARING

PHOTO: ryancr/Flickr

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ACTIVATING: LEARN TO CREATE ACTION

PHOTO: aiesecinternational/Flickr

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ACTIVATING: SAVE IT FOR A RAINY DAY

PHOTO: hexodus/Flickr

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More Help from VolunteerMatch:

Free Webinar, “Social Media & Volunteer Engagement”, Tuesday 6/22:

http://www.volunteermatch.org/nonprofits/learningcenter

“Engaging Volunteers” Blog:

http://blogs.volunteermatch.org/engagingvolunteers

Follow Me on Twitter:

@volmatch

THANK YOU

Recap:• “Socialize” your program to take

advantage of social and lifestyle trends.

• Create ties between the hubs of your site and sites like VolunteerMatch.

• Great networking is about listening and sharing. Plus Juicy opportunities.

• Facebook and Twitter are must-haves. LinkedIn is a nice-to-have. MySpace is a used-to-have.

• Use social tools to help with managing and activating your volunteer base too.