Socialising the enterprise 

Jonathan Pollinger

Using social media tools in an organisation

Social media tools

instant messagingBlogsTwitterwebinarsFacebookLinkedInGoogle WaveSharePoint“80% of enterprise collaboration platforms will primarily be based on Web 2.0 techniques by 2013”. (Gartner - Oct 2009)

Use of social media tools is growing

 Palo Alto Networks survey - Nov 2009• 255 Enterprise 2.0 applications discovered• Twitter session use grew more than 250%• Facebook use increased 192%• Bandwidth consumed by SharePoint, specifically the

documents component, increased 17-fold• Blogging and wiki editing increased by a factor of 39

is use by 50,000 companies (Nov 2009)

Why use these tools?

 "There's a tidal wave coming                          and it's made of people."  

  

Chris Brogan and Julien Smith - Trust Agents

What are the benefits?

CommunicationsVisibleTwo wayDynamicLevel playing fieldModern BusinessEmpowermentWorkshift Knowledge sharing and retentionProductivityInnovationFun!

Using the tools

 • Instant messaging• Recruitment

 • Emergency/disaster comms• Knowledge sharing and retention

  • Project management• Email distribution lists

Implementation

• Consult with organisation• Understand the culture• Create pilot or test group• Produce a social media strategy• Integrate with other comms channels• Develop a social media policy• Training and support from champions

  

Creating value

Profit through productivityInnovationCrowdsourcingSmarter and more engaged employees  SavingsTravel and accommodation costsFaster communications Measuring ROIKnowledge increase and retentionGreater engagementEmployee retention

Summary

• Putting the focus onto people• Significant benefits• Multiple uses• Implementation important• Low cost and provide ROI

Questions/Feedback

www.intranetfuture.comjonathan.pollinger@intranetfuture.com