Socialising the consultation process 2012
-
Upload
emily-wilkinson -
Category
Technology
-
view
190 -
download
1
description
Transcript of Socialising the consultation process 2012
remarkable digital
The web was about reading information that companies putout there; it was a broadcast channel
Now, the social web is about communities that talk, listenand share information by word of mouth
B2C/B marketing on the social web is about long-termstrategy that involves the entire company across allboundaries.
remarkable digital
You might not choose to integrate with twitter but when integration is controlled by the user, its out of your control.
People are spending more time online interacting with other people. Its not about one particular network its about people connecting to people online.
Source: Paul Adams, The Real Social Network
remarkable digital
People don’t care about technology, they care about the communication the technology enables.
Think about the last time you consulted a friend on a purchase. Chances are, it was quite recent.
UNDERSTANDBEHAVIOURNOTTECHNOLOGY
Source: Paul Adams, The Real Social Network
remarkable digital
- Exhibition- Final plans- Submission
The current consultation process
Development
remarkable digital
Enhancing the consultation process
Understanding behaviour + the consultation process
=
The Consultation Framework
remarkable digital
- Network set-up (Facebook or Twitter)
- Website deployment- Building followers /
connections
DIGITAL & SOCIALDIGITAL & SOCIAL
Development
remarkable digital
How does it add value?
• Shows that you understand modern communications• Builds trust and confidence in your brand• Reaches a younger audience (those looking for a new home)• Makes information accessible to more people• Gives people the information at their point of need• Engages with key influencers who rely on online channels• Gives instant insight into what people really think• Opens up additional sales channels
remarkable digital
- Viewing walkthroughs- Watching videos- Reading content
- Asking questions- Viewing images- Looking at local area- Asking friends
- Purchase process- Reserving new homes- Choices- Options
- Mortgage advice- Video tips- DIY
- Advocacy of new home- Uploading photos- Talking/shouting- Competitions/incentives
New Home
ProspectCycle