Making it easy to grow your social network connections

SocialGrow’s Software Application2010 MITX Technology Awards | Round 2 Judging

Microsoft CambridgeApril 28, 2010

We had a total of 15 minutes to present.

SocialGrow’s TechnologyOffers the easiest way to grow users’ social networksAutomates the process of sending invitations to friend/follow/connect on users’ choice of social networksDeveloped in Microsoft .NET, and hosted by Microsoft partner Hostway on Microsoft Windows 2008 Server

SocialGrow the CompanyFounded in July 2009 by Marsh Sutherland (President), Ken Herron (CMO), and Charbel Elkhoury (CTO)Advised by Dean Harris (former Vonage and Kayak CMO) and Raju Matta (TripAdvisor Director of Engineering)Member of the Microsoft BizSpark startup program, and sponsored by CommonAngels of Lexington, MAMonetized with subscription, referral, and OEM licensing fees; and revenue from advertising and social media marketing consultingOne of five startups chosen to participate in Microsoft’s Windows 7 Incubation Week, named one of MassHighTech’s “Five Startups to Watch”, named Microsoft’s “Startup of the Day”, and named one of BostInnovation’s “Five Boston Startups Killing It on Twitter”

MITX Technology Awards | Round 2 Judging | April 28, 2010Page 2 of 5

SocialGrow’s Product Demo

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To demo the SocialGrow application for yourself, go to http://socialgrow.com!

SocialGrow’s Business SolutionBefore SocialGrow, it was tedious and time-consuming to manually invite contacts to connect on LinkedIn and other social networksSocialGrow helps marketers exponentially increase the reach of their brands’ messaging by growing their social media audiencesPlatform-agnostic, web service SocialGrow works on Windows, Mac, and Linux; and with Outlook, Gmail, and other email applications

SocialGrow’s InnovationWith its patent-pending digital identification engine, SocialGrow is the only software automating the process for people to send invitations to connect from within their workflowSocialGrow scans users’ emails, allowing them to easily and quickly invite others to connect across social networks

SocialGrow’s ScalabilityLeveraging a modular approach with loosely-coupled components allows SocialGrow to scale on demandUsing Microsoft as the main platform, in combination with web services, enables SocialGrow to serve multiple devices on different OSs

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SocialGrow Q&A (Judges’ Questions)

Will you be able to aggregate user intelligence to track [and monetize] things such as the most popular social networks?

• Yes.

Will you use Social Graph (Google and Facebook APIs)?• Yes.

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Follow SocialGrow on Twitter at:http://twitter.com/socialgrow!

MITX Technology Awards | Round 2 Judging | April 28, 2010