Social Visual Communication 800 Shel Holz.pdf · “More of my colleagues are getting involved...

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Social Visual Communication Shel Holtz April 23, 2015

Transcript of Social Visual Communication 800 Shel Holz.pdf · “More of my colleagues are getting involved...

Page 1: Social Visual Communication 800 Shel Holz.pdf · “More of my colleagues are getting involved every day. The follows, likes, hashtags and comments are all increasing. We’ve established

Social VisualCommunication

Shel HoltzApril 23, 2015

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billionphotos will be taken next year

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“This is a watershed time where we are moving away from photography as a way of recording and storing a past moment, and we are turning photography into a communication medium.”

-- Robin Kelsey, Harvard photography professor

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The emerging omniculture:

Images remove language barriers

• 60% of Millennials communicate globally, with a preference for images

• 40% of Generation Y prefers to communicate with images over words

-- 60% in India and China

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The emerging omniculture:

Emojis are a common visual language

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41,666 photos uploaded to Instagram every minute

• 1.6 billion likes per day, 1,000 comments per second

• Engagement 10x Twitter’s

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208,000 photos uploaded to Facebook every minute (6 billion/month)

• Almost half of daily shared photos

• Half of Facebook newsfeeds • Engagement 100-180% better

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Pinterest generated the 4th largest amount of web traffic worldwide

outperforms

by a factor of

10

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PreviouslyUnusableMoments

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News

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Marketing

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OrientingHumanizingInteracting

PlacemakingShowcasing

Crowdsourcing

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Page 23: Social Visual Communication 800 Shel Holz.pdf · “More of my colleagues are getting involved every day. The follows, likes, hashtags and comments are all increasing. We’ve established
Page 24: Social Visual Communication 800 Shel Holz.pdf · “More of my colleagues are getting involved every day. The follows, likes, hashtags and comments are all increasing. We’ve established
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OrientingHumanizingInteracting

PlacemakingShowcasing

Crowdsourcing

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OrientingHumanizingInteracting

PlacemakingShowcasing

Crowdsourcing

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OrientingHumanizingInteracting

PlacemakingShowcasing

Crowdsourcing

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OrientingHumanizingInteracting

PlacemakingShowcasing

Crowdsourcing

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Page 43: Social Visual Communication 800 Shel Holz.pdf · “More of my colleagues are getting involved every day. The follows, likes, hashtags and comments are all increasing. We’ve established
Page 44: Social Visual Communication 800 Shel Holz.pdf · “More of my colleagues are getting involved every day. The follows, likes, hashtags and comments are all increasing. We’ve established

OrientingHumanizingInteracting

PlacemakingShowcasing

Crowdsourcing

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Instagram at Ovation

“More of my colleagues are getting involved every day. The follows, likes, hashtags and comments are all increasing. We’ve established a conversation out there in digital land that has started to take on a life

of its own. We have some real success stories, too—as well as a number of people who just don’t play in social media, and so we’ve

developed a way for them to stay connected as well. ”

-- Allison Lantieri

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Instagram at MAN Diesel and Turbo SE

Tanja Kjaerside wanted to use Instagram as way to bring her spread-out, global company together through the use of local photos from

each location. So she started an Instagram account and asked employees to post photos that represented something unique about

the culture at their particular outpost of the company. And employees responded. Hundreds of photos flooded in, and together they became

a mosaic of the company as a whole.

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Pinterest at Red Door Interactive

Staff encouraged to contribute ideas and inspiration for the company’s new office to a pinboard titled, “San Diego Office Inspiration.”

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Synergy’s Employee Lounge board shares company events and staffannouncements, including new babies and even vacation photos.

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Organize.com encourage employees to share theirfavorite company products on the “Staff Picks” pinboard.

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Helena Partnerships on Vine

“Bad Habits Creep In” campaignused Vine videos to illustrate

bad security habits to employees.Results: 75% more hits compared to articles

with no Vines; 95% of staff agreed theyhad become more security-conscious

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Visual Data Mining

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ChartsGraphs

InfographicsInfoposters

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Infographics

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Visual/Narrative Integration

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Infoposters

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Memes

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Shel Holtz, ABC

www.holtz.com

[email protected]

@shelholtz

415.881.7435


Hashtags for Peace

Hashtags for Peace

Telecoms Twitter Hashtags

Telecoms Twitter Hashtags

Making Hashtags Talk

Making Hashtags Talk

CURRENT HASHTAGS

CURRENT HASHTAGS

Shel Silverstein Poems - j.b5z.netj.b5z.net/i/u/2106388/f/PAPShelSilversteinPoems.pdf · Shel Silverstein Poems 1 MAGIC Sandra’s seen a leprechaun, ... Shel Silverstein Poems 5

Shel Silverstein Poems - j.b5z.netj.b5z.net/i/u/2106388/f/PAPShelSilversteinPoems.pdf · Shel Silverstein Poems 1 MAGIC Sandra’s seen a leprechaun, ... Shel Silverstein Poems 5

Likes, Tweets, and Hashtags: Harnessing the Power …...Likes, Tweets, and Hashtags: Harnessing the Power of Social Media for Study Recruitment Nicholas Sufrinko, Milagros Garrido,

Likes, Tweets, and Hashtags: Harnessing the Power …...Likes, Tweets, and Hashtags: Harnessing the Power of Social Media for Study Recruitment Nicholas Sufrinko, Milagros Garrido,

Facebook hashtags

Facebook hashtags

All About Hashtags

All About Hashtags

Introduction to Hashtags

Introduction to Hashtags

Twitter Hashtags

Twitter Hashtags

Shel Silverstein

Shel Silverstein

Like, Tweet, Pin: A Guide to Growing Your Library’s Social ...€¦ · Average increase of 2 likes per month ... Follow other libraries, campus centers, etc. Use hashtags: #BearsBooks

Like, Tweet, Pin: A Guide to Growing Your Library’s Social ...€¦ · Average increase of 2 likes per month ... Follow other libraries, campus centers, etc. Use hashtags: #BearsBooks

Celebrating Shel

Celebrating Shel

Popularity in #Hashtags

Popularity in #Hashtags

Introduction: the warp, woof, and weave of American gun ......of other hashtags, ‘likes,’ and trends as attempts at political speech. The upshot of these recent legal developments

Introduction: the warp, woof, and weave of American gun ......of other hashtags, ‘likes,’ and trends as attempts at political speech. The upshot of these recent legal developments

Shel Silverstein’s

Shel Silverstein’s

Likes, Pins, Hashtags and Retweets

Likes, Pins, Hashtags and Retweets

Hashtags & friends

Hashtags & friends

Shel Silverstein. Poetry

Shel Silverstein. Poetry

Hashtags on instagram

Hashtags on instagram