Social TV World Summit O Gers - 22 may 2012
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Transcript of Social TV World Summit O Gers - 22 may 2012
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© Endemol Worldwide Brands 2012 – Olivier Gers
2nd Screen – A Producer’s Perspective Agony and Ecstasy
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Endemol is the largest independent television production company in the world, with subsidiaries and joint ventures in 31 countries. Endemol has a growing library of over 2300 formats (across genres including entertainment, reality TV, game shows, animation, comedy and drama). Endemol annually produces 10,000 hours of content across genres
…etc
© Endemol Worldwide Brands 2012 – Olivier Gers
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The rise of social media
© Endemol Worldwide Brands 2012 – Olivier Gers
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The rise of ‘smart devices’ in the living room
© Endemol Worldwide Brands 2012 – Olivier Gers
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Of course, this is becoming “normal” to future audiences.
http://www.youtube.com/watch?v=APE8M9MeOWA
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© Endemol Worldwide Brands 2012 – Olivier Gers
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© Endemol Worldwide Brands 2012 – Olivier Gers
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Social © Endemol Worldwide Brands 2012 – Olivier Gers
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Anti-social © Endemol Worldwide Brands 2012 – Olivier Gers
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The New Social? © Endemol Worldwide Brands 2012 – Olivier Gers
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11
Our philosophy © Endemol Worldwide Brands 2012 – Olivier Gers
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Core elements of social TV
MULTI PLATFORM
PERSONALIZED
PARTICIPATORY
REAL TIME
CONVERSATIONAL
SOCIAL NETWORKS
APPS & WIDGETS
©David Wesson - 2012
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© Endemol Worldwide Brands 2012 – Olivier Gers
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© Endemol Worldwide Brands 2012 – Olivier Gers
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© Endemol Worldwide Brands 2012 – Olivier Gers
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Findings © Endemol Worldwide Brands 2012 – Olivier Gers
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We need to make sense of it all…
? © Endemol Worldwide Brands 2012 – Olivier Gers
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©Value Partners 2012
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More than 85 companies now working on the
space
(http://www.Lostremote.Com/social-tv-companies/)
We need to work on open source
solutions
Let’s not kill the goose with golden eggs before it lays
© Endemol Worldwide Brands 2012 – Olivier Gers
We have an app bug
(Broadcast magazine May 18th 2012)
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© Dontbethatguyfilms – 2012 - http://www.youtube.com/watch?v=Fzo_5q_dhIM
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FIN…
@oliviergers
© Endemol Worldwide Brands 2012 – Olivier Gers