Social TV, Transmedia Storytelling and Beyond
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Transcript of Social TV, Transmedia Storytelling and Beyond
THE REVOLUTION WILL NOT ONLY BE TELEVISED…
… it will be available via exclusive, downloadable content on our website; unlocked by twee7ng our hashtag, or by ac7va7ng your
Shazam app…
Hi, my name is…
Rick Liebling • Creative Culturalist
@ Y&R New York • @Rick_Now • RickLiebling.com
• DISCLAIMER!
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What are we going to be talking about today?
• Social TV
• Transmedia Storytelling • The Future…
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Social TV
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“Social TV is coming of age.” “We can feel the beginning of a shi7 to infuse social in just about every TV produc?on product.”
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What is Social TV?
Social TV is creating the cyber-living-room and
cyber-bar to enable increased interactivity
around shared programming both live and
time-shifted.
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What is Social TV?
Twitter version:
Social TV - The enabling of a distributed,
massive multi-person experience around
shared programming.
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An abridged look at Social TV tools, apps and platforms…
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"Sales of Fashion Star merchandise exceeded expectations," Macy's spokesperson Holly Thomas told TV Guide.
@AgentMom - Best dressed list! All three colors of Ross Benne shorts headed my way from Macy's #fashionstar @_AMATO - Looks like someones going to macy's tmrrw! Not only is there a sale. But those really cute shorts are in stores tmrrw as well #fashionstar @dejabelle6 - So I am waiting to buy those trouser shorts at Macy's online. Thanks. #fashionstar
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Social TV analytics, data and o t h e r n u m b e r - c r u n c h i n g goodness…
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• USA Networks and Ford reported a 23% engagement rate with Sync Ads
• During the Super Bowl, SSN found that brands that ran Sync Ads had a spot recall 45% higher
• During the Oscars, SSN showed that mobile ad interaction was 42% higher during commercial breaks than during programming
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What is Transmedia Storytelling?
Transmedia immerses an audience in a story’s
universe through a number of dispersed entry
points, providing a comprehensive and
coordinated experience of a complex story.
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What is Transmedia Storytelling?
Twitter version:
Transmedia Storytelling - Creating a multi-
platform, coordinated experience within an
immersive universe.
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Hunger Games
• Transmedia?
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Mark of the Spiderman
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So, what’s next?
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What is Intermedia?
Intermedia is characterized by the real-time interaction between content consumers, content producers, the content’s participants or notable third parties. This engagement may play a role in the on-going or future development of the content in the form of voting, surveys, commentary or other forms of interaction.
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What is Intermedia?
Twitter version:
Intermedia - Real-time interaction amongst &
between viewers, content producers and/or
characters across two (or more) platforms.
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If you only remember 3 things:
1. Understand your consumer’s complimentary content consumption behaviors
2. Think how your brand can be part of the story
people are interested in 3. Be open to the possibilities of real-time
interaction
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#megamashup @rick_now