Social Strategy: A Conversation Around Challenges in Social Business
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21-Oct-2014 -
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Transcript of Social Strategy: A Conversation Around Challenges in Social Business
Social. Strategy. Delivered.
How does my company scale social media implementation strategically across the entire organization?
How does my company determine the ROI of social media?
Does my company need to have a social media presence?
How do I stay up to date with social media trends and best practices?
Other
10.3%
56.4%
7.7%
7.7%
17.9%
Survey Question: What's Your Biggest Challenge in Social Business?
Social. Strategy. Delivered.
Social Media has a
STRONG INFLUENCE on your website’s
search engine ranking, especially Google+.
Social. Strategy. Delivered.
!"#$%&'())$**
Texas Music Water increased their
Twitter community
over 300% in under 5 months.
Social. Strategy. Delivered.
What
KEY PERFORMANCE INDICATORS
does your company have in place to determine the
success or failure of
YOUR SOCIAL MEDIA INITIATIVES?
Social. Strategy. Delivered.
Pinterest is now the 3RD MOST POPULAR
social network In the U.S. behind
Facebook and Twitter.
Pinterest drives MORE REFERRAL
TRAFFIC than Google+, LinkedIn and
YouTube combined.
Social. Strategy. Delivered.
!"#$%&'())$**
IN LESS THAN SIX MONTHS,
Playboy Fragrances experienced:
227% change in daily reach
609% change in
community size
Social. Strategy. Delivered.
What are your company’s BARRIERS
to successfully becoming
A SOCIAL BUSINESS?
Social. Strategy. Delivered.
!"#$%&'())$**
Cisco Systems now has their Asia-Pacific PR team
using one Social Media Management System to publish,
listen, measure and optimize.
Social. Strategy. Delivered.
What are your company’s SOCIAL MEDIA
GOALS and
WHAT STRATEGY do you have
in place to reach them?