Social Selling - Marketing Interactiveassets.marketing-interactive.com/masterclass/2018H1/7-16May...
Transcript of Social Selling - Marketing Interactiveassets.marketing-interactive.com/masterclass/2018H1/7-16May...
Social Selling: A Marketer’s Perspective Unlock more sales opportunities using LinkedIn In a survey by CSO Insights and Seismic, one in three B2B professionals said that social selling tools increased the number of leads they had to work with. Nearly 40% said that social tools reduced the amount of time they spent researching accounts and contacts. If you’re not actively engaged in social selling, you’re missing potential sales by showing up in your prospect’s social purchase research. The good news is that, according to LinkedIn, 76% of buyers are ready to have a social media conversation with potential providers, and more than 62% of B2B buyers respond to marketers and salespeople who connect with them to share insights and opportunities relevant to their business. Even better, 92% of B2B buyers are willing to engage with a marketing and sales professional who is a known industry thought leader, a reputation you can establish by consistently posting thoughtful, relevant content on social media. Although the selling function is mainly carried out by salespersons, they are unable to unleash the full potential without the help of their counterparts from marketing. This interactive, one-day program has been developed to be as practical and actionable for marketers as possible. Marketers and salespeople will add a powerful toolset to their arsenal as they discover the nearly infinite possibilities for scaling up branding and loyalty programs.
Expected course outcomes: Understand all the hidden features of LinkedIn and its various tools
Optimize your personal and company social profiles for social selling success
Create and curate targeted content for your personal and company social profiles
Utilising tools to support social selling activities
Building a sustainable social selling plan to boost revenue
Course details: Title: Social Selling – A Marketer’s Perspective Date: 28 Jun 2018, Thursday Time: 9.00 am to 5.00 pm (Registration starts at 8.45am) Venue: PARKROYAL Kuala Lumpur, Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia Course fee: USD 599 per person (on or before 1 Jun 2018)
USD 799 per person (after 1 Jun 2018) To register, please contact: Dzulfiqar Rohim at [email protected] or at +65 6423 0329
About the trainer:
Joe Escobedo Director of Content Marketing Happy Marketer
Known as the “Brand Builder” and awarded the “Most Influential Global Marketing Leader” at the World Marketing Congress, Joe has helped countless organizations and executives transform from relative unknowns to superheroes online. He has also created and led successful digital marketing, branding and PR campaigns for everyone from start-ups to Fortune 500 firms. He is a contributor for both Forbes and the HuffPost, and his articles have been read by nearly a million people around the world. Recognized as a thought leader in Content Marketing and Digital Growth Hacking, Joe is frequently invited as a keynote speaker for conferences and a judge for several business awards. He himself is also the winner of the prestigious "Most Influential Global Marketing Leader" award presented by World Marketing Congress.
Who should attend:
Digital marketing leaders
Business development professionals
Business owners
VPs and Marketing directors
PR Directors
Marcom Directors
Account Servicing Executive
Sales Directors
COURSE OUTLINE
08 45 Registration
09 00
Introduction To Social Selling
Align on what is social selling
Assess your social selling index score
Discover common social selling mistakes to avoid
Social Selling Framework
Four pillars of Social Selling
Old buying process VS new buying process
09 20
Deep Dive: LinkedIn Tools & Hidden Features
Navigating and using LinkedIn’s latest tools and features
Pop quiz: where and how to use LinkedIn’s features
10 15 Morning Tea Break
10 45
Updating And Optimizing Your LinkedIn Profile
LinkedIn profile completeness Tips
Agreeing your value proposition
Brainstorming the right keywords for your target audience
Incorporating relevant keywords, rich media and other key elements
Hands-on: Review of participant’s LinkedIn profile
11 40
LinkedIn Profile Optimization
Discussing takeaways from the best LinkedIn profiles
Discover best practices in optimizing social profiles
12 30 Lunch
13 30
Marketing’s role in Social Selling
Creating: Social media presence (developing robust profiles)
Identifying: Prospects and engagement opportunities
Listening: Monitoring social network for mentions and identify buzz topics
Producing: Collaterals to facilitate engagement with prospects
Adapting: Empowering salespeople to have meaningful interactions
Highlighting: Success stories and celebrate wins
14 15
Content creation best practices
Mapping your audience’s buyer journey online
How to leverage third party content sources
How to leverage content created by company
Various types of content and design content for different contexts
15 00 Afternoon Tea Break
15 15
Exercise: Content development & curation
Developing original and curated content that resonates with your audience
Scheduling content to streamline process of delivery through digital channels
16 00
Tools & methods to sustain social selling success
Apps and tools for social productivity and insight
Demo: Run-through of third-party social selling tools (Hootsuite, Crystal)
16 30
Exercise: Developing a sustainable action plan
Social Selling Best Practices And Case Studies
Learning best practices from the authorities on social selling: LinkedIn and
best-performing social selling companies and individuals
Case Studies
16 45 Discussion & Recap
17 00 End of MasterClass