Social Selling:

How LinkedIn & Twitter can increase Sales

@NickyKriel#b2buk

90% of Buyers start online

86% of B2B IT buyers use social networks and content to help their

buying decisionSource: IDG Connect 2014

78% of Sales People using Social Media outperform their colleaguesSource: Forbes – The Future of Social Selling

#1 Attract

Personal Branding

Creating your own Content

Content

• Needs to fit in with the stage of the customer’s buying journey• Needs to answer

customer’s questions• Needs to be helpful and

interesting

When you share (other people’s content)

You get more benefits than cheap content

#2. Discover

Monitor for Mentions

Find out more

If you never listen….How will you know when

people ask friends to recommend products or services that you offer?

Search

#3. Nurture

You don’t ask for marriage on the first date!

Nurture by….• Engaging• Conversations• Helping• Introductions• Staying Top of

mind

Small gestures

#4. Convert

#5. Measure

Any Questions?Get in Touch

LinkedIn: Nicky KrielTwitter: @NickyKriel

Email: enquiries@nickykriel.comPhone: 01483 322033

nickykriel.comOr anywhere on Social Media